HTZ Launches Tourism Promotion Campaign on US Market

By 12 July 2022
HTZ Launches Tourism Promotion Campaign on US Market
Photo: Leonhard Niederwimmer/Pixabay

ZAGREB, 12 July 2022 - The Croatian Tourist Board (HTZ) has launched an advertising campaign in the United States this month to promote the tourism products, attractions and destinations in which American tourists are showing the greatest interest, the HTZ said on Tuesday.

The campaign is being conducted until mid-October in cooperation with Expedia, a leading global travel platform that covers over 200 websites in over 70 countries across the globe and which is a very popular tool used by Americans in searching for travel destinations.

The HTZ said that 230,000 Americans had visited Croatia so far this year, an increase of 220 per cent compared with the same period last year. They generated over 710,000 bed nights, which is 152 per cent more than in 2021 and 15 per cent less than in the record-breaking pre-pandemic 2019. Their favourite destinations were Dubrovnik, Split, Zagreb, Hvar, Opatija and Rovinj.

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