Kvarner Luxury Tourism Opportunities There if Country Grabs Chance

By 24 November 2021

November the 24th, 2021 - There is a fantastic opportunity for Kvarner luxury tourism if Croatia decides to grab its chance. 

Rijeka and its surroundings might have a firmly industrial past, the city even invented the Torpedo, but there is much more to this more Northern Adriatic part of the country than meets the eye, especially for those who perhaps don't look much further north than Split, or maybe Zadar at a push. 

As Poslovni Dnevnik/Marija Crnjak writes, the Republic of Croatia has a great opportunity to develop luxury tourism, especially in destinations that offer luxury hotels and villas, marinas and restaurants of high quality, said Minister of Tourism Nikolina Brnjac at a conference entitled "The potential for luxury tourism in Kvarner", which was held on Monday in Opatija.

Minister Nikolina Brnjac pointed out that there are ten Michelin-starred restaurants dotted across Croatia, adding that gastronomy is an important segment of tourism of the highest level, as Croatian cuisine is popular and extremely varied from region to region, despite the country covering quite a small surface area in the grand scheme of things.

"This season we've been one of the most successful tourist countries in the entire Mediterranean, and luxury tourism has certainly contributed to that, with an important role for the safety of guests," said Brnjac.

The president of the hotel group Stories, Nenad Nizic, said that this year the opportunity was used for guests who normally go on long trips to come to Croatia, and because of the unpredictable nature of the pandemic, things have been made much more difficult. That said, Croatia has proven to be a very good destination for guests looking for luxury and a special approach.

In the first place, they require the level of service, which must be fast and high quality. The director of the Croatian Tourist Board (HTZ), Kristjan Stanicic, assessed that simultaneous luxury and mass tourism in the same destination is possible, but with the smart management of the destination, citing the example of Dubrovnik.

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