Central Istria Tourist Board Appoints New President

The town of Tinjan, in Central Istria
The town of Tinjan, in Central Istria Central Istria Official Website

July 31, 2021 - Goran Hrvatin, who has been the mayor of Tinjan for four years, has been appointed as the new mayor of the Central Istria Tourist Board.

HrTurizam reports that the Mayor of Tinjan, Goran Hrvatin, was unanimously appointed the new President at yesterday's meeting of the founders of the Tourist Board of Central Istria (TZSI) and will hold this position until the end of his current term. Until now, the duty of the president of the Central Istria Tourist Board was performed by Renato Krulčić, the mayor of the City of Pazin, and with the termination of the duty of the mayor, his duty as the president of the Tourist Board ceased.

The biography of the new president shows that from 2005 to 2008 he actively participated in the work of the Municipality of Tinjan as a councilor in the municipal council. Since May 2015, he has been volunteering as the Mayor of Tinjan. In his biography, he states that "during his tenure, he found a model for overcoming the crisis of the Municipality of Tinjan and laid the Municipality of Tinjan on a solid foundation." He has actively participated in IPARD projects for unclassified roads, tourist facilities, and in projects related to public lighting. Through four years of work on projects of the Municipality of Tinjan, he states that he has the necessary experience to manage projects co-financed by state and county aid and aid from EU funds.

The Central Istria Tourist Board was established, as one of the first in Croatia, for the area of ​​several local self-government units. It includes the City of Pazin and the municipalities of Cerovlje, Gračišće, Karojba, Lupoglav, Pićan, Sveti Lovreč, Sveti Petar u Šumii Tinjan.

It is important to mention that the Municipality of Tinjan has for many years recorded the largest number of overnight stays in the Central Istria Tourist Board, and has the largest accommodation capacity with more than a thousand beds.

Also, one of the positive things that are happening in Istria, and thanks to more and more luxury holiday homes is the opening of a new market for family farms. Thus, local Istrian family farms are organized and offer guests in holiday homes the delivery of their products to the doorstep. A new market has opened up, which we also wrote about in an article last year.

“Central Istria strives to position itself as an ideal combination of uniqueness, but also of untouched nature, ideal for outdoor activities. Thus, the beauty of the natural landscape and the richness of cultural heritage are key elements of the tourist offer", said then director of the Central Istria Tourist Board, Sanja Kantaruti, adding that the principles of slow, green, and healthy tourism have been adopted.

The main problem of central Istria is still the fact that it is not united as one tourist product, the North-Western cluster is missing, which creates additional problems in positioning, branding, and development. It is the north-western part of Istria that is developing and positioning the fastest and it is absurd that Motovun belongs to Central Istria and Grožnjan to North-Western Istria. Tourists really do not know or are interested in various municipal, city, county, and other imaginary borders, but they see first Croatia as a destination, and only then Istria.

And this is proof of how it is necessary to brand the regions, and then descend to logical and natural wholes, as well as niche rounded tourist products. And that is why central Istria must be one brand because it is one story and practically one destination. I emphasize that this is the interior of Istria, that is, only one area where visitors do not see the borders, here is the idea for a new President of the Central Istria Tourist Board.

For more information and travel tips on the Istrian region, be sure to visit our newly launched Total Croatia portal.

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