Vacation-Worthy Week Campaign Ends, National Tourist Board Satisfied with First Results

By 28 October 2020
Vacation-Worthy Week Campaign Ends, National Tourist Board Satisfied with First Results

October 28, 2020 - The first Vacation-Worthy Week campaign by the Ministry of Tourism and Sport and the Croatian National Tourist Board, which took place from October 16 to 25, has come to an end. 

HRTurizam reports that during the promotional week, citizens could take advantage of a total of 424 offers and services from all parts of Croatia at 50 percent cheaper prices. 

Although, due to the specific situation in which the action was carried out, per the coronavirus epidemic, it is difficult to assess its success. The current epidemiological situation is certainly not conducive to tourism, so it isn't easy to have real data on any action, including this one. However, the CNTB points out that they are satisfied with the results of the action.

Currently, there is no analysis or assessment of how much the action generated in total visits and tourist spending. Still, the CNTB points out data from individual tourist entities and data from the action's website.

Among numerous tourist entities, national parks and nature parks took part in the action, which was in the special focus of visitors. Thus, Plitvice Lakes National Park, which offered tickets to all visitors at an affordable price of 50 kuna, was visited by almost 30,000 guests in ten days.

Krka National Park, which was visited by 2,700 tourists in the promotional week, also recorded good results, while Northern Velebit National Park sold more than 500 tickets in the same period. At Biokovo Nature Park, they are delighted with the results achieved, as more than 3,000 tickets were sold as part of the campaign, and most of the guests visited the newest Skywalk tourist attraction. Excellent results were also achieved by the freshwater aquarium Karlovac - Aquatika, which recorded 1,500 visitors, or three times more than the usual number of visitors at this time of year.

The CNTB points out that the campaign's website attracted more than 150,000 unique visitors, who spent an average of three minutes studying the offers. They mostly reviewed offers from  ​​the city of Zagreb and Split-Dalmatia, Primorje-Gorski Kotar, and Istria counties.

"I thank everyone who joined the Vacation-Worthy Week campaign, tourist entities with a large number of offers, but also all tourists who confirmed their reservations and participated in the research of cultural, natural, gastronomic, and other riches of Croatia. I am pleased with the tremendous response of visitors to nature parks and national parks, which shows that we all want to stay in the fresh air, be physically active, but also that such offers are valuable," said Minister of Tourism and Sport Nikolina Brnjac.

"We are satisfied with the excellent response of tourist entities and citizens who supported the first campaign. I want to thank the providers of tourism services who made their offers and services part of our project, and I would also like to thank all the citizens who took the opportunity to get to know Croatia better through this action. We are aware of the challenging moment in which the project was launched. Still, numerous positive reactions testify to its success," said the director of the Croatian National Tourist Board Kristjan Stanicic.

The CNTB adds that the action will be carried out twice a year in the coming years, in spring and autumn, to strengthen domestic tourist traffic in the pre- and post-season.

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