The Rimac Automobili Effect: Porsche Discovers Zagreb

By 7 February 2020

February 6, 2020 - The Croatian car industry may be minuscule, but it is top quality. Rimac Automobili investors Porsche discover the capital city of Zagreb. 

Can a few good men and women transform a country?

Possibly not, but imagine if each of Croatia's sectors had a Rimac equivalent. 

Croatia didn't have a car industry at all until a young Mate Rimac started playing around with a car in his garage. Ten years later, Rimac Automobili has been hailed as one of the most exciting companies in the global automotive industry, its electric hypercars the fastest in the world. 

A rapidly expanding company in an industry which simply did not exist now has 600 permanent employees at the last count, as well as an A-list of corporate investors. Among them, some of the biggest names in the industry, Porsche and Hyundai. 

And whatever Porsche is doing with Rimac in the labs and factories, there are plenty of other spin-offs for Croatia with the association of the Porsche brand. 

Such as gorgeous videos of Zagreb and Croatia, like this one which was posted on the official Porsche Facebook page yesterday and has already been viewed more than 50,000 times. 

The capital of Croatia, Zagreb, represents the ideal bridge between past and future, between tradition and innovation. The Porsche Travel Experience Croatia talked with Mate Rimac, founder of Rimac Automobil about the vibrating town. 

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