Visit Zagreb County: New Promo Video Shows Capital's Outskirts Attractive Year-round

By 12 December 2019

December 12, 2019 - The Zagreb County Tourist Board introduced a new promotional video on December 10, 2019, that shows the natural, cultural and historical landmarks of the County, as well as the important events, traditions, and crafts of the Croatian region, reports HRTurizam.

Tourism is predominantly a service industry and tourism is often referred to as an "industry of experience," which poses many challenges for tourism professionals, said Ivana Alilović, director of the Zagreb County Tourist Board, when presenting the promotional film. "Our goal is to become a competitive tourist destination by 2020, but also to harness the potential that tourism has as a platform for the development of other industries," Alilović added.

The promotional film featured the cooperation of the Zagreb County Tourist Board and Croata in developing promotional scarves with an emphasis on folklore style that bears elements of folk costumes that are closely intertwined with the ethno-style.

"Design is something that repeatedly attracts and overwhelms us with its capabilities - whether its visually or technically, and once this is all harmonized, we become the creators of a beautiful whole. We are proud of the scarf designs created for the Zagreb County Tourist Board. Namely, inspired by folk embroidery, we blended the traditional and the modern, and by composing the motifs of flower petals and leaves, we received an unusual texture that adds to the dynamic of the pattern. A good selection of fashion details has always been crucial and represents the point of every outfit, however classic or modern. We believe that these scarves will be worn with pride,” said Mihaela Grnović Novakovic, Art Director of the Croata fashion brand.

The director of the Zagreb County Tourist Board added that folklore style is not only a unique trend in fashion in general, uniting a wide range of shapes, colors, textures and different variations, but that today they have the opportunity to promote a new fashion accessory from Zagreb County, which was relevant yesterday and will be tomorrow through the further promotion of the Zagreb County tradition.

The promotional film was made in collaboration with Ashley Colburn. 

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