Golden Slavonia: A New Brand to Improve Quality Tourism of Region

By 17 October 2019

October 17, 2019 - Golden Slavonia is an integrated quality management project that brings together the Tourist Boards of Pozega, Lipik, Pakrac, Pleternica, Kutjevo, and the Velika Municipality, and the company Feel IQM.

Namely, HRTurizam writes that integral quality management is a model for the development of Pozega-Slavonia County as a tourist destination called ‘Golden Slavonia’. The project coordinator is the Pozega Tourist Board director Silvija Podoljak, while all tourist boards in Pozega-Slavonia County are participating in the project.

The goals of this project are an essential segment for each individual stakeholder, namely: increasing the number of quality entities, increasing the number of guests, increasing revenue, improving the quality of the destination, improving the quality of events, connecting stakeholders within the destination, creating an experience economy, getting to know the destination and consolidating the Golden Slavonia brand.

With this mutual synergy, they hope to extend the season, raise values and revenues, and ultimately achieve satisfied guests and residents. This goal requires constant coordination, training, and open communication with each other, and measuring the quality of each segment, which ultimately represents the evaluation of the entire destination.

As part of the project, on Monday, October 7, workshops were held at the Entrepreneurial Incubator in Pozega with target groups of tourism entities, who expressed great interest in the project, the need for this type of education and networking, and the willingness to work continuously for results.

IQM is the systematic, integrated quality management within a destination. The aim of "IQM Destinations Golden Slavonia" is to harmonize quality standards between stakeholders in tourism, to equalize the quality of business of all participants, and to encourage excellence.

The prerequisites for implementing IQM in a destination are several successful destination projects so far, which are the basis for creating standards in quality, communication and the desire for progress in the destination across all management levels, the existence of strategic development documents, and interest in quality synergy in the destination.

The project will involve entities that contribute to the development and quality of tourism (owners of accommodation facilities, caterers, OPGs, attractions, tourist agencies, souvenir shops, associations, etc.).

The "IQM Golden Slavonia" project monitors quality, measures growth, progress and implementation, publicly presents standards, monitors stakeholder challenges, respects access to responsible tourism, raises stakeholder awareness of the importance of tourism in the destination, and creates circumstances of excellence. Partners receive a report at each implementation phase.

Given that there are more entities interested in participating in this project that have not applied, the deadline for applications has been extended to 2 November 2019.

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