Croatian National Tourist Board Present Tourist Offer at ITB Asia Fair

By 16 October 2019

So far, from the Asian market, Croatia has seen a ten percent increase in arrivals and overnight stays compared to the same period last year. Could tourists from distant markets like Asia be the key to extending the Croatian tourist season?

As Poslovni Dnevnik/Marija Crnjak writes on the 16th of October, 2019, the Croatian National Tourist Board (HTZ) has been presenting the Croatian tourism offer at the ITB Asia fair 2019, the leading tourism fair for the Asia-Pacific tourism industry that brings together international exhibitors from the holiday and corporate segment and is taking place in Singapore from October the 16th to the 18th. The three-day program of the fair is held at Singapore's Marina Bay Sands.

"Participation in ITB Asia 2019 is a continuation of the Croatian National Tourist Board's activities aimed at a very important Asian market, given that Asian tourists mainly travel in the pre- and post tourist season periods and have a great influence on the continued affirmation of Croatia as a year-round tourist destination. The focus of this year's work is to introduce the entire Croatian tourism offer to distant markets such as Australia, USA, China, South Korea and Singapore because our goal is to reduce the dependence of Croatian tourism on traditional European markets,'' said HTZ Director Kristjan Staničić.

As stated, so far, from the Asian market, Croatia has seen a ten percent increase in arrivals and overnight stays compared to the same period last year. Asian tourists opt for an average of two to three overseas trips a year, with one 'long haul' trip lasting between 10 and 21 days. They mostly come to Croatia in June and their favorite destinations are Dubrovnik, Zagreb and Split.

Staničić revealed that the major tour operators are Holiday Tours & Travel Singapore, Pacific Leisure Group, Globe Travels and C&D Global Tourism Group, Inspiring Vacations, and Wings Away Travel, which have already confirmed increased interest in Croatia in 2020.

As part of the first day of the fair, Staničić also held meetings with Kristian Brumby, Director of International Partnerships, OTT's global renowned online travel learning platform for travel destinations, which is the primary source of knowledge for travel professionals worldwide.

It is used monthly by more than 20,000 tourism professionals who choose from 200 offered courses. A meeting was also held with Gianluigi Bazzini, commercial manager of Skyscanner, one of the world's most famous travel searches for airline flights, accommodation, car rental, travel agencies with over 100 million individual visits on a monthly basis. The possibility of future co-operation was discussed, since Skyscanner has been part of Ctrip since 2016, the largest agency in China and the second largest travel agency in the whole world.

According to the Croatian National Tourist Board, the Zagreb Tourist Board are participating in this, otherwise the twelfth fair.

''We've been performing continuously on this most significant Asian market since 2011, and we're seeing a growing audience interest in the Croatian capital. We're presenting the holiday and business offer of Zagreb with a special emphasis on health tourism and a cultural segment that is of great interest to guests from Singapore, Malaysia, China, Taiwan, other Far Eastern countries and Australia,'' noted Zagreb Tourist Board Director Martina Bienenfeld.

The importance of appearing at ITB Asia is especially evident in the structure of Zagreb's visitors, because along with the tourists from the United States of America and Germany, at the top of the arrivals and overnight stays list in Zagreb are tourists from the Far East and Australia.

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