Forbes Praises Adriatic Hotel and Zlarin Island for Not Using Disposable Plastic

By 30 April 2019

Croatia is a favourite holiday destination for many, and numerous tourists discover the beauty of Croatia again and again. While foreign media often writes about Croatia as a dream destination, praises for environmental protection are somewhat less common. However, the renowned Forbes magazine has published a story about the Adriatic Hotel in Rovinj, part of the Maistra Collection brand, which recently decided to replace all disposable plastic items with available alternatives, which means it will become the first hotel in Croatia that is actively committed to a cleaner environment and the no-plastic-waste vacation principle. The campaign was launched on April 22, the Earth Day.

“Every human should take responsibility to protect the environment where we live, work and travel. Here in Rovinj, we have hotels right above a beautiful bay, next to a protected forest of centenary trees and on the main town square,” says Lovorka Struna, Maistra’s hotel director, as quoted by Forbes. “With this long-term initiative, we want to preserve this uniqueness and beauty, since it is ultimately about our shared future.”

As the first hotel in Croatia without disposable plastic, the Adriatic Hotel strives to be a leader in innovation and sustainability. Last year, it started using substitute paper straw instead of plastic ones, and by June the hotel will cease using 80 per cent of disposable plastic products. By the end of the year, it will have completely eliminated them from all accommodation units, bars and restaurants.

“We want to create a mindset where people will naturally refuse disposable plastics that are used for a few minutes but can last in the environment for centuries,” explains marine biologist Chiara Fumagalli, a project partner involved in the Adriatic for Adriatic campaign, as quoted by Forbes. “The idea is to inspire businesses, individuals and governments to follow suit, start a dialogue and raise awareness about the plastic pollution problem.”

The similar drive has been launched on the small island of Zlarin, which aims to become the first island in Croatia that will not use single-use plastics.

In March, the small Dalmatian island signed a charter that regulates that entrepreneurs on the island will not use disposable plastic such as bags, plates, cutlery, straws and cups. Plastic is an increasing threat to Zlarin, as a small number of inhabitants of the island face a large-scale increase in the number of tourists and guests during the summer months. About 15,000 plastic bags end up in the garbage, and plastic also pollutes the sea.

“As proof of its dedication to the cause, Croatia is hosting the very first edition of the Plastic Ocean Summit in March 2020 on the island of Mali Lošinj. It’s organised by the Ocean Alliance Conservation Member (OACM) group, a conglomerate of countries that have united to protect, preserve and clean the oceans, lakes and rivers. These are impressive major steps for a small country taking a stance against one of the world’s biggest problems,” writes Forbes.

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