Saturday, 11 June 2022

Looking for Somewhere to Eat in Hvar Town this Summer? Don't Miss These 5 Spots

June 11, 2022 - If you're looking for the best places to eat in Hvar town this summer, Sunčani Hvar has you covered. 

From captivating beach restaurants with sensational sea backdrops to hip rooftop dining with panoramic views of the city, Hvar really does have it all. The most popular hotel group on the island, Sunčani Hvar, has compiled a list of some of their favorite places to eat while spending time in Hvar town. 

Beach Club Hvar

Dubbed as one of the hottest beach clubs in Europe, BCH is also one of the coolest places to eat in Hvar. Book your sunbed throughout the day and enjoy a signature cocktail right by the seaside. If you get hungry your table is just a few steps away in the central part of the restaurant area among stunning white stone colonnades. Discover carefully prepared Mediterranean delicacies, delicious salads, and original seafood entrees.

San Marco

Located at the 5-star heritage hotel Palace Elisabeth, San Marco is surely one of the best restaurants in Hvar. Perched on top of the hotel’s terrace, it boasts beautiful views of the main square and Hvar bay. Ideal for those who want to enjoy tasty Mediterranean cuisine with innovative and artfully presented dishes inspired by fresh, local products and aromas that together create a truly unique culinary experience.

Val Marina

This renowned marina-front terrace is situated directly on the promenade and allows guests to enjoy picturesque views of the old town of Hvar, the Arsenal, and the harbor. Perfectly balancing space and privacy, it is the ideal spot for a romantic dinner. Pair fantastic international and unique Hvar wines from some of the finest local and world-renowned producers with your exquisite culinary experience. This is surely one of the top places where to eat in Hvar.

Top Bar

Located on the roof-top of spa hotel Adriana, Top Bar is one of the places that will simply leave you in awe. Soak up the atmosphere and enjoy stunning panoramic views spanning from the fortress all the way to Paklinski islands. Enjoy different Mediterranean tastes with a twist of Asian-inspired cuisine. Later, mingle with friends and enjoy tasty cocktails or a bottle of wine accompanied by chill lounge music.

BB Club Social Bar & Kitchen

Still thinking about where to eat in Hvar? BB Club Social Bar & Kitchen is Hvar’s newest restaurant and bar concept. Not to mention that this restaurant in Hvar is located in the heart of the city, directly in the marina. Perfect for mega-yacht gazing, BB’s lavish terrace is also the ideal place to enjoy Mediterranean delicacies with an emphasis on local ingredients. 

For more info click here.

For more on where to eat in Croatia, make sure to check out our dedicated lifestyle section.

Friday, 3 June 2022

Hotel Riva Marina in Hvar Town Opens to First Guests Today!

June 3, 2022 - The newly-renovated Hotel Riva Marina in Hvar town opens today!

Situated in the Hvar city center, this historic gem boasts 50 uniquely decorated rooms and suites and a stunning terrace with outdoor seating and a bar area. The hotel was completely renovated this year. 

Namely, Suncani Hvar Hotels completed the 40 million kuna renovation of Hotel Riva Marina to ensure it would be ready for its June opening. 


Hotel Riva was one of the first hotels in Hvar town, opening in 1914, precisely 15 years after the historic Hotel Elisabeth. It was named Hotel Kovačić after the initial founder of the hotel and named 'Riva' in 2006 when it was completely renovated. In 2022, this century-old hotel with striking and original architecture changed its name to Riva Marina, emphasizing its first-class position in the heart of Hvar's marina. The hotel is intended for guests who expect superior service and high-quality accommodation and will primarily be focused on the British and American markets.


Thus, the Riva Marina Hotel has 50 new unique rooms and suites made for complete comfort and enjoyment. The carefully designed and executed interior design further emphasizes the historic building itself and its quality is harmonized with the most prestigious Hvar hotel Palace Elisabeth. The newly renovated hotel boasts a restaurant and bar, designed according to the latest standards and adapted to modern world travelers. Guests can enjoy a variety of delicacies and drinks on the iconic outdoor terrace with a unique view of the yachts and marina.


The project was entrusted to the architectural studio Tissa from Poreč, the interior design by Oto Blaha, and the contractor Kvantum from Zagreb.

Book your dream Mediterranean getaway today by visiting the Suncani Hvar website. And don't forget their other hotels on the island, including Palace Elisabeth, Adriana, Amfora, Beach Bay, Pharos, and Hotel Delfin!

For more, make sure to check out our dedicated lifestyle section.

Wednesday, 4 May 2022

Suncani Hvar Continues Investment Cycle: New Riva Marina Hotel Opens in June!

May 4, 2022 - The new-and-improved Riva Marina Hotel by Suncani Hvar opens in Hvar town just in time for the summer! 

The start of summer is well and truly around the corner, though we're already feeling a breath of what it used to be with a tourism boom since the long Easter holiday weekend. With Covid measures lifted and travelers back to planning trips as scheduled, all forecasts reveal a standout summer ahead, which will be enhanced this year on Hvar thanks to the newly renovated Riva Marina Hotel. 



Namely, Suncani Hvar Hotels continues with intensive investments in 2022 to strategically reposition its portfolio towards high-quality offers and services. The most significant investment this year is the complete renovation of the Riva Marina Hotel, worth 40 million kuna. The planned opening of the newly renovated hotel is at the beginning of June.



Hotel Riva, located in the center of Hvar, is one of the first hotels in Hvar town, opening in 1914, precisely 15 years after the historic Hotel Elisabeth. It was named Hotel Kovačić after the initial founder of the hotel and named 'Riva' in 2006 when it was completely renovated. In 2022, this century-old hotel with striking and original architecture will change its name to Riva Marina, emphasizing its first-class position in the heart of Hvar's marina. The hotel is intended for guests who expect superior service and high-quality accommodation and will primarily be focused on the British and American markets.


rivamarina13.jpeg"Today, trends in the hotel industry are changing rapidly, and it is important to keep up with new challenges and competition, both in Croatia and in the wider world market. The Riva Marina hotel renovation confirms the company's development strategy, aimed at continuously improving the quality of portfolios and services for high-paying guests, which will further raise the competitiveness of the entire Hvar destination," said Gordana Tomičić, President of the Management Board.




Thus, the Riva Marina Hotel will have 50 new unique rooms and suites ready for this season, providing every guest with complete comfort and enjoyment. Carefully designed and executed interior design further emphasizes the historic building itself, and its quality continues the direction harmonized with the most prestigious Hvar hotel Palace Elisabeth. The newly renovated hotel will also have a new restaurant and bar concept, designed according to the latest standards and adapted to modern world travelers. Guests will enjoy a variety of delicacies and drinks on the iconic outdoor terrace that offers a unique view of the yachts and marina.


The project was entrusted to the architectural studio Tissa from Poreč, the interior design by Oto Blaha, and the contractor Kvantum from Zagreb.

For more, make sure to check out our dedicated lifestyle section.

Friday, 22 April 2022

Green Tourism: Sunčani Hvar Hotels to Open First Sustainable Hotel in Hvar Town

April 21, 2022 - The first sustainable hotel in Hvar town designed according to the latest environmental principles will open in July this year.

It is located in the city center, on the famous Hvar waterfront. The hotel in question that is being renovated is the annex of the old hotel Dalmacija. Upon completion, this 4-star hotel will shine in new splendor. Moreover, it will be renamed Beach Bay Hvar Hotel, which will emphasize its superlative position along a natural pebble beach a few meters from the entrance to the hotel. All rooms and suites have a view of the picturesque bay, the Franciscan monastery, the Hvar bay, and the Paklinski Islands.


The investment is valued at 22 million HRK, and after the renovation, the hotel will receive 21 completely renovated accommodation units with carefully designed interior details. Rooms and suites are harmoniously decorated, with natural fabrics and materials, and provide guests with complete comfort at all times. The hotel is entirely designed according to the principles of sustainable development so that guests can enjoy a pleasant and environmentally conscious vacation.


"The development of "green hotels" is the future of sustainable tourism and represents an opportunity to completely transform the accommodation offer. By renovating Beach Bay Hotel, we are establishing the concept of sustainable development that communicates built-in values ​​with modern and environmentally conscious guests. This way we are preserving the natural environment and the authentic offer of the local community," commented the President of the Management Board Gordana Tomičić.


The island of Hvar is the sunniest island in the Mediterranean. With 2843 hours of sunshine a year, solar energy is a natural solution and the best renewable energy source. The hotel is equipped with solar panels and energy-efficient equipment to increase the energy efficiency of the building. Special emphasis is placed on local foods and products from small local suppliers, in order to support the local community and provide guests with an authentic experience when holidaying on the island.


The project is assigned to the architectural studio Tissa from Poreč. The contractor is Slavonska gradnja.

For more, check out our lifestyle section.

Thursday, 31 March 2022

Hotel Adriana Opening, as a UNESCO Hvar Easter Beckons

March 31 - Easter is just around the corner, a magical time on Hvar, as Hotel Adriana opens its doors for the season. 

And just like that, here we go again. 

Having lived on Hvar for 13 years, I got used to the subtle changes not only in the seasons, but in the mindset towards the tourist season. The winters were longggg. Initially, locals were tending to their olives and relaxing after the stress of another good season. But by January, many were itching to get started again, to see more signs of life. 

And then came the run-up to Easter, the opening of hotels and businesses, and the first sizable numbers of tourists, predominantly for the UNESCO-protected Holy Week procession called Za Krizen (Behind the Cross), which has taken place every year for more than 500 years, including in a refugee camp in the Sinai Desert during the Second World War, so that the cycle would not be broken.  

As a local, after a long winter with many businesses shut, the sight of a new season beginning with the opening of restaurants and hotels in the Spring sunshine is a heartwarming thing. It makes one long for lazy summer days at the beach even more. 

April is one of my favourite months of the year to visit Hvar. It still has that local, pre-season feel, where the locals have time to chat, and where the businesses that are open are welcoming and reasonably priced. It feels at times that tourists and hosts are sharing a guilty secret - off-season Hvar is really pretty cool, just don't tell anyone. 


So it is nice to see Suncani Hvar announcing the opening of Hotel Adriana on Saturday. The 4-star wellness hotel is a popular venue, with its spectacular waterfront views overlooking the fortress, main square, fabled Hvar riva and the Pakleni Islands. The views from the Top Bar are among the best there are on the island, a delightful spot for a coffee or something stronger. 

Hotel management must be a very stressful business in these trying times, but it seems that the Hvar hoteliers are confident of a good season, with all its flagship hotels scheduled for opening this summer. Hotel Amfora and 5-star Palace Elizabeth hvar heritage hotel will open at the beginning of May, and Hotel Riva at the beginning of June. 

One of the big advantages of visiting, apart from the lack of crowds, is of course the price. A Spring offer from Hotel Adriana looks a real bargain for those looking to explore Croatia's premier island at this time of year:


✓ Price from 59 EUR per person with breakfast included ✓ Bottle of house wine ✓ 10% discount in restaurants and bars 

✓ Stay period April ✓ Min stay 2 nights ✓ Free Upgrade upon availability.

The winter cobwebs are being slowly brushed away, and another season in Paradise awaits. 

To learn more about the Hvar hotel opportunities, visit the Suncani Hvar website

To learn more about this magical town, check out the Total Croatia Hvar guide


Friday, 4 March 2022

Sunčani Hvar Hotels Spring Specials: Preseason Deals at Adriana & Amfora!

March 4, 2022 - Because you don't have to wait until the summer to visit Croatia's sunniest island. Sunčani Hvar Hotels Spring Specials are here! 

It's no surprise that the glamourous Hvar town is one of the busiest summer hotspots in Croatia. Still, many may not know that the popular town is also a gem in the offseason months - and you get to experience it without the peak season crowds. 

As a way to tempt travelers to Croatia's sunniest island in the calm before the tourism storm, Sunčani Hvar Hotels Spring Specials are here, with enticing offers at two of its most in-demand hotels - Adriana & Amfora!

Namely, spice up your Easter break with a minimum 2-night stay at Adriana spa hotel, with prices starting from 59 EUR per person and breakfast included! But that's not all. Adriana guests will receive a bottle of house wine and a 10% discount at its restaurants and bars during their stay. This offer is valid for the month of April with a free upgrade upon availability. 


And if you can't make it in April but still want to explore the charms of Hvar this preseason? 

Amfora resort has also announced a Spring Special during one of the most beautiful periods to visit the island. From 51 EUR per person with breakfast included (and a minimum 2-night stay), guests also receive a bottle of house wine, a 10% discount at its restaurant and bars, and a free upgrade upon availability. This offer, however, is valid from April 20 to June 1, 2022! 


And should you need another reason to visit Hvar? 

The island Hvar was voted the #1 island in Europe according to Condé Nast Readers’ Choice Awards, with readers naming its abundant nature, culture, and rich history as to why you should visit. 

“With warm summers and mild winters, the island of Hvar is the sunniest spot in Croatia—there are over 2,800 hours of sunshine annually. It may be known for its beaches and turquoise water, but there’s another side to this resort island. From the town of Hvar on the island’s southern shore, make the slow, uphill climb to Tvrđava Fortica, a 13th-century fortress with the best views on the island. Pro tip: To see Hvar’s spectacular fields of lavender in full bloom, visit in early summer. The harvest takes place in late July, but you can buy all sorts of scented souvenirs in the local markets year-round,” writes Condé Nast Traveler.

Need we say more?

For more on travel in Croatia, follow TCN's dedicated page.

Sunday, 13 February 2022

Amfora Hvar Grand Beach Resort Features in ABC's The Bachelor

February 13, 2022 - Amfora Hvar Grand Beach Resort is a proud participant in an upcoming episode of ABC’s “The Bachelor.”

The episode will feature the picturesque Amfora Hvar Grand Beach Resort property as the home for the week for the newest Bachelor, Clayton Echard, and the lucky ladies vying for his heart. This episode of “The Bachelor,” currently in its 26th season, is scheduled to air Monday, February 14, at 19:00 (CST).

The Bachelor on ABC

On ABC’s hit primetime reality series “The Bachelor,” one lucky man is offered the chance to find true love. A single and eligible bachelor embarks on a romantic journey, getting to know a number of beautiful women, gradually narrowing the field as he continues his search for his soul mate. At the end of this romantic voyage, if he has found the one, will there be a proposal — and will she say yes? “The Bachelor” is produced by Next Entertainment and Warner Bros. Unscripted Television in association with Warner Horizon.


Amfora Hvar Grand Beach Resort

The Amfora Hvar Grand Beach Resort is idyllically located in a private bay, featuring an exquisite cascading pool area with mini-islets throughout, a restaurant, and a swim-up bar. It offers a wide range of activities suitable for couples, families, and groups. The communal areas are spacious and open-plan, and rooms are light and airy, with lots of glazing and contemporary décor. The penthouse suites are located on Amfora’s top floor for maximum privacy, with floor-to-ceiling windows and open spaces bathed in bright natural light with indoor and outdoor dining facilities. The surrounding area is embellished by various lush greenery, with a stunning pebble beach located just steps away from the hotel’s entrance. Hvar city is located just a short walk away along the stunning promenade. Amfora is the perfect place to enjoy your holiday with the most beautiful wrap-around view of the bay and Paklinski Islands. You can learn more about Amfora Hvar Grand Beach Resort here.


Suncani Hvar

The island of Hvar has always been a desirable filming location and is a great place to shoot movies and series. In the past few years, film tourism has become a new travel trend for many tourists who want to take pictures or visit the locations of their favorite movies or series. However, the island of Hvar was recognized as a desirable filming location some fifty years ago, when the feature film The Deep was filmed by famous American director Orson Welles. Another movie that was filmed was The Odyssey, about the famous underwater explorer, Jacques Cousteau. Much of the filming took place in the town of Hvar, Jelsa, Stari Grad, and the Paklinski Islands. Moreover, a few years ago, an advertisement for Jean Paul Gaultier was shot on Hvar, which featured beautiful scenes from the pebble beach Dubovica and the popular Hvar promenade in the center of Hvar. 

The American reality show WAGS Miami - wives and girlfriends of high-profile sportsmen was also filmed on Hvar. Filming took place all over the island and in hotels Amfora and Adriana. The show was aired on E! Entertainment, part of NBCU Universal. In addition, the British reality show Made in Chelsea was also shot on Hvar, which included various island locations. This served as an excellent advertisement that attracted young Britons to this desirable destination. Most recently, the popular NetFlix culinary series Somebody Feed Phil was filmed in September last year. The filming took place at hotel Palace Elisabeth and in the town of Hvar. 

Find more information on “The Bachelor” here.

For more, check out our lifestyle section.

Saturday, 4 December 2021

2022 Sunčani Hvar Season Preparations Underway, 500 Seasonal Workers Needed

December 4, 2021 - The 2022 Sunčani Hvar season preparations are already underway, as the famous hotel group launches their recruiting program for the next season.

Next season, Sunčani Hvar will employ 500 seasonal workers as waiters, receptionists, chefs, assistant chefs, bartenders, and maids. In addition to several various benefits, this year, they also guarantee each employee a minimum salary of HRK 5,500 net, and during the high season, HRK 6,500 net, reports HRTurizam.

In recent years, Sunčani Hvar has been investing heavily in raising workers' living standards. Special attention is paid to the quality of accommodation units and common rooms to have comfortable and pleasant living conditions while working. In addition, employees are provided with accommodation in double rooms in attractive locations by the sea, free Wi-Fi, hot meals, and various education and training programs with stimulating monthly bonuses, Christmas bonuses, and more, according to Sunčani Hvar.

Their human resources development strategy stems from its focus on sustainable long-term development. It continuously invests in human resources - improving conditions and ensuring stability for seasonal workers through permanent seasonal contracts and opening opportunities for permanent employment and career building. This year, Sunčani Hvar is hiring 20 workers permanently.

"Sunčani Hvar bases its success on highly motivated and productive human resources. Every year we work to improve material conditions, provide better accommodation and food, and financial stability for our seasonal workers. In principle, most seasonal workers return, recognizing Sunčani as a desirable employer. On the other hand, the possibility to advance and permanent employment are extremely motivating factors for those individuals who want to develop a career in tourism," said Director of Human Resources Blaženka Tomičić, adding that new programs and plans for recruiting seasonal workers are developed every year.

Thus, the ‘Recommend a Friend’ Campaign, launched several years ago, is recognized by employees who actively participate in the selection process and offers everyone financial incentives for each recommended worker. More information about open positions and job applications in Sunčani Hvar can be found HERE.

Next year, another newly renovated hotel will grace the center of Hvar - boutique hotel Riva Marina, an exclusive 4-star hotel, also part of Sunčani Hvar.

Sunčani Hvar is the leading hotel company on the island of Hvar and also one of the largest hotel houses in Croatia. As a leader in quality and innovation in the hotel industry, it owns ten hotels and one campsite located in the most attractive locations in Hvar.

Hvar as a destination also won the title of the best island in Europe for the second time, according to the prestigious magazine Condé Nast Traveler, thus reaffirming its position as one of the most desirable destinations in the world.

To read more about lifestyle in Croatia, follow TCN's dedicated page.

Tuesday, 10 August 2021

Pharos Bayhill Hotel on Hvar Full: Amazing 2021 Success Story

August 10, 2021 - With the Pharos Bayhill Hotel on Hvar full at the moment, TCN looks back at how the hotel started out back in 2016 and the newest adaptation in 2021. 

The tourist season is going well for Croatia in 2021, and if the crowded streets of coastal Croatia are not enough proof, the guest count of Pharos Bayhill Hotel in Hvar Town, one of Croatia's top island destinations, says it all. Every room is filled as a fantastic season continues for one of the swankiest accommodations on the island.

Dating back to the 60s, Hvar's Pharos Hotel, a member of the Sunčani Hvar hotel chain, received a makeover in 2016. As TCN reported on the opening party five years ago, not only did the event see Hvar's VIP and locals attending the main event, but the hotel was already filled with guests who had started arriving two weeks before the official opening. And from the very start, it targeted young people.

After a decade of no investments, Pharos was the first hotel to stand out for Sunčani Hvar. From the start, its concept was adjusted to the younger crowd, those we'd now call millennials (both those who fit the group age-wise and for anyone who feels like one).

These adjustments to the younger market were casual, informal, and evident in every single detail – from the room design (with pop art comic strip decorations) to the uniforms and the attitudes of the employees.

The hotel's target markets were the UK and US, and the effort was rewarded with success back in 2018 when the Times magazine praised Pharos for being affordable and it made it to the list of top 30 best holidays to be had in Croatia that year.

Still, one could say the price is a relative term.

Affordable for an average UK citizen, it may not really be the case for the same target groups from Croatia, Slovenia, Austria, and Germany. Pharos provides quality accommodation, but for people who don't look for four or five stars hotels, but want a quality three-star accommodation. Of course you have to be ready to pay for it.


Inviting pool at Pharos © Pharos Hvar Bayhill Hotel

With a quality reputation building for Pharos, the dramatic plot twist in 2020 tourism required them to adapt the hotel to achieve the success it currently enjoys.

With a brief look around the terrace and lobby, one can see staff wearing masks and watching over the guests who, in return, can feel relaxed and safe and truly take a break from the virus. These adaptations aren't evident only in Pharos which managed to keep its relaxed and casual atmosphere, but in the other members of the Sunčani Hvar hotel group as well, as modelled by the best standards from the world's top hotel companies and chains.

New procedures and standards were defined in regards to COVID-19 itself. Every employee who enters the Sunčani Hvar system is either vaccinated or tested before entering, and special room cleaning procedures were introduced. Each room has a clean seal that guarantees that the room hygiene was checked and everything is good.

In addition, the unprecedented situation which dominated 2020 saw the hotel adapt in terms of pricing too and become more accessible to Croatian tourists. In 2021, the hotel also opened its doors a little further to being more family oriented, too.

As the summer season continues, every room is filled, and while that will depend on measures and other things, current announcements are good and could push Pharos as far as September. 

Croatian epidemiological measures also suspend events and gatherings, and regular DJ nights that used to entertain the guests at Pharos are for the moment a nostalgic memory.

However, with the aforementioned changes, the terrace is still alive, with more ambient music and the intimate socialisation of guests at the other tables.

With DJ nights not being appropriate to the current situation, Pharos experience is now switched to the Mediterranian ambient, to the Mediterranian garden. 

The offer of Pharos, which always attracted younger people, people hungry for adventure and recreation, also offers activities such as kayaking and surfing.

With sports and boat renting on offer, other activities Sunčani Hvar hotels offers include options known as ''Sun & Sea'' (where you can visit and cruise the islands, explore caves, and more) and ''Dine & Wine'' (which takes you on an impeccable journey of wine tasting accompanied by traditional Dalmatian Peka feasts), proving Hvar and its surroundings will never let you down when you want a holiday to remember.

Learn more about Hvar on our TC page.

For more about Suncani Hvar, follow TCN's dedicated page.

Wednesday, 5 August 2020

Suncani Hvar: Hvar's Top Hotel Chain on Guest Structure and Adaptability

As Novac/Jozo Vrdoljak writes on the 4th of August, 2020, during this crisis, the largest hotel chain on the island of Hvar and one of the largest in Dalmatia, Suncani Hvar, lost 90 percent of its market overnight. As many as 90 percent of the guests of this hotel company were tourists from the USA, Canada, Australia, Brazil and from closer to home in Europe - Great Britain.

Every other guest came from outside of Europe in 2019. With a quick reaction in a very short time, they managed to change the market in order to get new guests from other markets. The good occupancy of the hotel at this time instills optimism in the President of the Management Board, Gordana Tomicic, and she's of the belief that in spite of the woes of 2020, this year will end positively. She is especially pleased with the occupancy of the Palace Elisabeth hotel, which, she says, is proof that exclusive hotels have their pull even in times of crisis.

How many guests are currently holidaying in Hvar Town?

According to official data obtained from the Tourist Board of Hvar Town, at the end of July, Hvar Town realised slightly more than 50 percent of the overnight stays it had when compared to the same period in 2019. Since the beginning of April, Slovenia has been the leading market for Hvar terms of the number of overnight stays realised, recording 97 percent of last year's result, followed by Croatian tourists with 92 percent, German tourists with 58 and Polish tourists with 63 percent when compared to the same period last year.

What is the situation with Suncani Hvar?

At the moment, we have 66 percent of the guests staying in the facilities when compared to last year. At Suncani Hvar, due to objective reasons of the inability to arrive, our main markets of the USA, the United Kingdom, Brazil and Australia are in significant decline. We compensated these markets with closer markets, so Croatian guests are the leading market in the number of overnight stays now, and 66 percent of last year's result was achieved. This is followed by Germany with 31 and Denmark with 73 percent compared to the same period last year, and they're then followed by other closer markets.

Which hotels are open?

As for the opening of the hotels, the Riva hotel was opened back in June, and due to the increase in demand, our largest hotel, Amfora, was opened on June the 30th. Camp Vira opened in July. In addition to these hotels, the Palace Elisabeth, the first five-star hotel on the island of Hvar, was opened in July and was completely renovated last year. We're pleased with the fact that we've had unexpectedly high demand for the Palace Elisabeth hotel, which is 90 percent full, which makes us happy and shows that exclusive products have their pull even in times of crisis. In the past few weeks, we've been working intensively on preparations for the opening of the Pharos Hotel. With its opening, we'll have more than 80 percent of the capacity belonging to Suncani Hvar in operation, with the planned high occupancy during the month of August.

What are the announcements for the coming months?

Considering the circumstances and the change in the structure of guests, the announcements for the coming months are positive, and today at the Amfora Hotel, we're recording occupancy rates at last year's levels and even as much as one hundred percent occupancy at the Palace Elisabeth Hotel.

How are you doing in terms of reservations?

The condition of the reservations being made is also very good. We're currently achieving a higher entry of reservations into the system compared to last year, although this is partly the result of higher capacity availability compared to the same period last year.

How did you attract guests?

During the lockdown due to the pandemic, we literally lost more than 90 percent of all our standard markets overnight. In addition to Dubrovnik and Split, we were the most affected in the Croatian tourism sector. We had to adapt to the new business conditions in a very short time and with timely reactions. So, we had to adjust our prices and business conditions and establish cooperation with new partners. We focused on the fact that there are those for whom Hvar was unattainable due to its exclusivity and price, so this season those people can experience the charms of Hvar at a more affordable price. In a short period of time, we managed to attract markets that aren't really dominant for Hvar. So, from the beginning of the season, we were faced with a situation that resulted in a complete change in the structure of our guests both at the level of the destination, and especially at the level of our hotels.

You say you have completely changed the structure of guests?

In 2019, in the hotels of Suncani Hvar, every second guest came from outside Europe. Mainly from the USA, Canada, Australia and Brazil. These are the countries that were or are still the most affected at this moment in time with respect to the pandemic.

As many as 90 percent of our guests arrived here by plane, so the cancellation of the operations of some airlines and the generally significant drop in flights to Split Airport further affected us. With the easing of the measures and the opening of borders, things began to change rapidly, so we've been recording an increase in guests from neighbouring countries such as Austria, Germany and the Czech Republic, as most people from there travel to their final destination by car, and with the increasing number of summer flights to Split, we're getting guests from the UK.

What else have you done? Did you lower your prices? 

These good figures are the result of price corrections, relaxed sales conditions, and adjustments to our offer and the packages that we've implemented this season. For example, one of the advantages of staying at the Palace Elisabeth Hotel and in the rest of our luxury offer is the use of what's on offer at the luxury beach Beach Club Hvar, the former Bonj ‘les bains’ beach club, which we renovated this year.

What business changes have you made as a result of this crisis?

In moments of likely revenue decline, the emphasis was placed primarily on optimising the cost side, so we reorganised our operations, we reduced our operating costs and we focused on optimising the workforce. We created an internal labour exchange and redistributed work responsibilities within the existing team of Suncani Hvar. We've reduced all cost categories that aren't necessary for current operations in a timely manner. All of our employees have been providing their contributions throughout a very difficult year. Despite the difficult business conditions, the operating staff didn't have any salary reductions. We also applied for the Government measures to help us to preserve jobs, which is crucial to retain workers and preserve the stability of the tourism system during the crisis.

What are the prospects in terms of business results?

Despite the fact that this is the most difficult tourist year in the past 20 years, we expect a positive result at the level of the year itself, which confirms the market value of Suncani Hvar, and also the potential of the destination. We don't expect the normalisation of business in terms of the return to the results we had in our most successful year of 2019 even in 2021. I believe it's more realistic to expect a return to these figures during 2022.

For more, follow our business page.

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