Wednesday, 30 June 2021

Queen of Oysters Project Presented in Dubrovnik

30 June 2021 - The EU-funded project entitled Queen of Oysters was presented today in Dubrovnik’s Hotel Lero. The project is focused on traditional Mali Ston shellfish farming on Peljesac Peninsula.

Project coordinators Andjela and Ksenija Matic of EventLab alongside the head of the project Vedran Kunica, presented the efforts to local tour guides today. Vedran Kunica is one of Pelješac oyster farmers and a secretary of Stonski Skoljkari – Association of Ston Shellfish Farmers.

Mali Ston Oysters recently received the European Union’s protected designation of origin and protected geographical indication. This is the only instance of such a designation for this specific type of oyster. The European flat oyster (Ostrea Edulis) has been cultivated in the Bay of Mali Ston for centuries. It is one of the most delicious oysters in the world. This is one of its very last natural habitats in Europe. Locals call it the Queen of Oysters. The intent now is to turn this delicacy into a local food brand. While Mali Ston oysters might be popular on a national level, globally they are still to receive the recognition they deserve. Most guests coming to the Dubrovnik area don’t realise they are going to be staying so close to the source of such wonderful seafood.

Project Goals

The Queen of Oysters project is complex and mainly focused on marketing and promotional efforts. It started in February this year and will last for a year. Through it a new visual identity of Mali Ston oysters is envisioned. It is simple and to the point.


Image Courtesy of EventLab and Association of Ston Shellfish Farmers

One of the goals of the project is communicating the information on local oysters to various stakeholders and raising awareness and consumption of oysters locally. Special workshops with restaurant owners and local chefs are a part of the efforts as well. Restaurants play a key role in the sales of Mali Ston oysters. 

Various events were in the organisers' plans as well, but due to COVID-related restrictions, not all are going to happen.

When it comes to promotional efforts, the project is going very strong. There are oyster posters on Dubrovnik Airport and on city buses. Mali Ston oysters are also a part of Croatia Airlines' in-flight magazine. You will be able to see some project posters on Jadrolinija ferries during the summer as well. Local restaurants received hemp fabric promotional aprons featuring the project logo. The response from them is overwhelmingly positive.


Image Courtesy of EventLab and Association of Ston Shellfish Farmers

Brochures and booklets

Printed material is especially impressive. Three different booklets and flyers created through the project contain interesting information about the oysters as well and wonderful visuals. They represent a great way of raising awareness of Mali Ston oysters and the area in which they traditionally thrive. The small flyer is going to be in restaurants to inform the guests about Mali Ston Oysters. It will be at the airport as well. The design of the brochure is such as to give a bit more info on history, tradition, and oysters themselves. It also folds out into a lovely photograph. The booklet is serious informational material that contains thorough information on the oyster and the area.


It is clear this project is the long-awaited push to brand Mali Ston oyster a bit better. Sadly, this treasure of local cuisine has spent too much time in the shadows of some other local attractions.

The presentation went off successfully with plenty of questions and suggestions from the auditorium. Also, there were some interesting ideas about how to increase sales and there was much talk about the guests and their experiences.

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Monday, 29 March 2021

Mali Ston Fishers Suffer Huge Losses During COVID-19 Pandemic

March 29, 2021 - Mali Ston oysters are the best around the holiday of St. Joseph. However, due to the pandemic, Mali Ston fishers, who mainly sell oysters in restaurants, have been suffering huge losses for the second year in a row. They manage in various ways and even sell on the doorstep.

At normal times of the year, all roads lead to Ston, reports. But due to the bad epidemiological situation, Oyster Days were canceled for the second year. Instead of guests, Tomo Šare takes journalists on a voyage through the Mali Ston Bay.

This type of oyster is extraordinary as it only grows only here in the whole world. It takes 3 years to grow to consumer size; every year in May and June, that cycle begins. The oyster then drops up to a million eggs into the sea, and breeders posit collectors.

"As the sea passes through the collectors, everything catches oysters, mussels, and grass. We aim to make the oysters look like this after a year of growth," explains Tomislav Šare, caterer.

After they are removed from the collector, the so-called cementation follows. "We glue 25 oysters on one and 25 on the other to return to the sea. They grow for another two years, depending on the position as they develop", says Tomislav.

One million oysters are grown in Mali Ston Bay every year, and due to the pandemic last year, only 30 percent of the crop was placed. Shell fishers are suffering huge losses and coping, from the virtual marketplace to selling on doorsteps.

"These are negligible quantities to which we have been accustomed so far. They went to the catering facilities who prepared so much, which is now missing. There are a lot of goods left, and even if it were launched, we would not have enough for our county, let alone exports", says Marija Maškarić, president of the Stonski Školjkari Association.

With one-time assistance and monthly support for job preservation, they requested compensatory measures from the state.

"Both requests were sent for both reference periods, but to date, there is no concrete information for payments. We hope, we expect, we believe, we are promised. That would be a great help for shellfish farmers to continue production", adds Marija Maškarić.

The Mali Ston oyster recently received the European protected designation of origin. As much as half a million kuna of European funds is worth a marketing project that should help shellfish in corona crisis times.

"The product is presented as well as possible, and that actually aims to increase consumption per person to the visitor. We cannot change our county's attendance. We cannot change the structure of guests. What we can do is present our product to be sold in as large a quantity as possible", explains Vedran Kunica, project manager of the protection of Mali Ston oysters.

Instead of the traditional oyster festival on the holiday of St. Joseph, the Oyster Queen project was presented. "Every area has sights that are a must-see, to make special oysters from Mali Ston, an unavoidable product for every visitor to our County," says Vedran.

While we wait for the restaurants to open and the tourists to return, oysters are sold on doorsteps. 

"The best, the most delicious, and the top quality, it's a shame not to consume it now. The situation is as it is; there are always breeders who sell on the farm, whoever has the desire can always stop by to consume oysters", says the president of the Ston shellfish association.

They are also preparing a bilingual extensive monograph on Mali Ston Bay's natural features and the long tradition of shellfish farming.

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Tuesday, 13 October 2020

Mali Ston Oysters Awarded EU Protected Designation of Origin

October 13, 2020 - Mali Ston oysters received the EU protected designation of origin, the European Commission published in the Official Journal of the European Union on October 13, 2020.

Thus, HRTurizam reports that Mali Ston oysters are entered in the register of protected designations of origin and protected geographical indications and are protected throughout the European Union, guaranteeing the consumer an authentic product.

The process of protecting Mali Ston oysters began in August 2017, when the Association "Stonski školjkari Ston" submitted to the Ministry of Agriculture a request for protection of the designation of origin called "Malostonska kamenica". The geographical area in which all phases of Mali Ston oyster production take place includes the waters of the Mali Ston Bay, which belongs to the territory of the Republic of Croatia.

The specialty of Mali Ston oysters stems from the unique natural characteristics of Mali Ston Bay and skills that have been developed during the centuries-old tradition of farming in Mali Ston Bay.

The unique properties of the waters of Mali Ston Bay, the optimal amount and composition of food, excellent quality of seawater with the application of traditional knowledge and skills directly reflect on the quality and organoleptic properties of this esteemed product.

The Republic of Croatia now has 28 agricultural and food products whose name is registered in the European Union as a protected designation of origin or a protected geographical indication.

In addition to Mali Ston oysters, other already registered products are Krk prosciutto, Extra virgin olive oil from Cres, Neretva mandarins, Ogulin sauerkraut / Ogulin sauerkraut, Baranja kulen, Lika potatoes, Istrian prosciutto / Istrian prosciutto, Drniš prosciutto Dalmatian prosciutto, Poljički soparnik / Poljički zeljanik / Poljički uljenjak, Zagorje turkey, Krk olive oil, Korčula olive oil, Pag lamb, Šolta olive oil, Varaždin cabbage, Slavonian kulen, Međimurje meat 'z tiblice, Slavonian honey, Lika lamb, Istria, Pag sol, mlinci from Zagorje, Pag sir, Bjelovarski kvargl, Brač varenik and Varaždin klipič.

You can see the product specification "Malostonska kamenica" (Mali Ston Oysters) here.

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Monday, 11 March 2019

Are Mali Ston's Precious Oysters Now Norovirus Free?

We reported recently on the truly tragic situation that Ston's precious oysters had found themselves stuck in. In short, this famed gem of southern Dalmatian cuisine had fallen victim to Norovirus after septic tanks weren't being cleaned out properly, and the traditional Days of Mali Ston Oysters, which was due to be held on the 16th of this month, had to be cancelled for health and safety reasons.

While the news was indeed as sad as it was alarming, has a solution to Mali Ston's Norovirus problem been found?

As Morski writes on the 11th of March, 2019, there appears to no longer be any detected presence of the potentially deadly Norovirus in Mali Ston. This was confirmed to Dubrovacki list by dr. Sc. Eddy Listeš from the Veterinary Institute of Split.

The last tests on the matter were carried out last Friday, but unfortunately the paperwork confirming the absence of Norovirus from the area and its beloved oysters has not yet reached those to whom such a document of confirmation is of vital importance.

To briefly recall, back at the very beginning of March, discovered via the regular sampling of the seawater and shellfish (oyster) quality, the presence of Norovirus was established.

Norovirus, otherwise of human origin, is the cause of infections of the digestive system. Norovirus wreaks havoc in the human digestive system, causing violent diarrhoea, vomiting, the inability to hold any food or liquid down, often resulting in dehydration and the need for emergency hospital treatment, and sometimes even in death. It is transmitted from person to person, via the fecal-oral route, typically through food contaminated by the fecal matter of infected persons and contact with surfaces contaminated with Norovirus. Norovirus is highly contagious and its symptoms, which as described above are often severe, tend to manifest quickly.

Having the potentially massive health issues that could be caused by the consumption of Mali Ston oysters which have come into contact with Norovirus in mind, a decision was made by the organiser of the traditional Day of Mali Ston Oysters to cancel the beloved event, writes Dubrovacki list.

Vlado Onofri, a respected senior scientific advisor at the University of Dubrovnik said that septic tanks, which in themselves would not be problematic were the situaton involving just several family houses, were the cause of the Norovirus issue. The situation that has arisen in the Dubrovnik area as a whole is that there are now a lot of apartments and far too many people, without anyone properly dealing with the septic tanks and the dangerous bacteria and viruses that gather there.

"Septic tanks can't withstand that pressure and it (everything that builds up in them) has to come out somwhere. That's it. We've sh*t on ourselves,'' stated Onofri.

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Thursday, 21 June 2018

How to Shuck a Croatian Oyster on a Floating Bar on the Adriatic

June 21, 2018 - Mali Ston is famous for its oysters, but do you know how long they take until they are ready to eat? Or how to open them? A masterclass in oyster shucking in a rather delightful and lesser-known slice of Dalmatia.

Thursday, 1 March 2018

EU Protection for Oysters from Mali Ston?

Could Mali Ston's most famed produce soon acquire special protection at the European level?

Friday, 16 December 2016

The Tourist Offer in Ston Just Got Richer with a 61.6m Kuna Project

The project “History of the Grain of Salt” in Ston, in cooperation with the Regional Development Agency DUNEA, has been funded based on a public call for the ‘preparation and implementation of integrated programs for the rehabilitation of cultural heritage’. The project was provided a grant for 85 percent of the total the value of the project, or 48 million kuna.

Tuesday, 28 April 2015

Conde Nast Things to Do Before You Die: Eat Oysters in Croatia!

Most of us can make lists all day long, but we don’t always accomplish all the things that were important enough to make the list in the first place. One particular list many of us make is of the things we want to do or places we want to see before we die also called our bucket list. So in case you haven’t made your own yet Conde Nast Traveler went ahead and made one for you. They focused on just one continent and narrowed down the 50 Things to Do in Europe Before You Die.



Croatia made the cut and came in at lucky #7 among it's European powerhouse neighbors such as; Amsterdam, Italy, Ireland, Spain, France, Greece, the UK and many more. Their top travel experts agree that everyone’s bucket list should include eating oysters in Croatia. More specifically from the bay of Mali Ston where they’ve been harvested since Roman times and their delicate flavor praised for centuries. Another insider tip is to wash them down with a glass of posip or white wine.



Other suggestions on the list were; skinny dipping in Sweden, sleeping in a car in Stuttgart or a castle in Scotland, taking a black taxi tour of Belfast, a train over a bridge connecting Sweden and Denmark or a carriage ride through Krakow. In Europe, traveler’s can also taste truffles in Italy, visit the highest beer garden in Germany or a viking community in Roskilde, attend a fire festival in Spain, a summer music festival in Serbia or the Balshoi Ballet in Moscow. 




Besides eating oysters from Ston, I’ve managed to make a small dent in their list by marveling at the David in Florence, La Sagrada Familia in Barcelona and impressive Swiss Alps as well as getting lost in the louvre in Paris, on the tourist trail in Bruges and on the colorful streets of Lisbon. I’ve also been fortunate enough to enjoy flamenco in Spain, the Opera in Vienna, gelato in Rome, a beer or two in Prague, a cocktail under the Eiffel Tower and most recently took a thermal bath in Budapest on my birthday, but there’s still so much more!






At the top of my Conde Nast Traveler to-do-list; the northern lights in Iceland, Giant’s Causeway in Ireland, Acropolis in Athens, canals in Amsterdam, shopping the Grand Bazaar in Istanbul, sailing the Greek Isles, walking the Berlin Wall, tasting afternoon tea in London and trekking to Sages, Portugal; the end of the European continent.






As we can see, Europe and the world is our delicious oyster, but take it from the pros and don't leave eating them in Croatia off of your bucket list!



Photos: Conde Nast Traveler

Thursday, 17 March 2016

Festival of Oysters this Weekend in Mali Ston

Love them or hate them, the significance of this festival is not to be missed.