Tuesday, 27 April 2021

Zagreb IT Company Q Develops Accunea Transplant Monitor

April the 27th, 2021 - The Zagreb IT company Q, one of the fastest growing such companies about which much has been written in recent times, has gone one step further with their developments and have come up with something innovative for the medical field.

As Novac writes, one of the fastest growing European IT enterprises, the Zagreb IT company Q, has recently developed a futuristic product for the medical field. It is a software solution that helps a donated kidney find its suitable recipient more easily and more quickly. More specifically, according to the company's statement on the topic, the application should determine in advance whether the new host will be able to receive a particular organ before the organ is actually transplanted, all with the aim of fully unleashing the potential of each donated organ before the procedure takes place.

About 15-20 percent of donated organs across the world end up never being re-used because there are no tools to thoroughly analyse them or their potential in a new body. That is why the Zagreb IT company Q has developed the Accunea Transplant Monitor application for the English company Accunea, which will help in organ transplantation and work on increasing the number of successful operations in this sense. The application, which is still in its conceptual phase, will soon be tested in one of the most prestigious London hospitals.

"With the help of this application, nephrologists will be able to remotely monitor key biochemical data and save human lives in time. It's the first such concept made with human organs in mind which is a revolutionary step in healthcare. We're very happy to have the opportunity to work on global projects that affect the well-being of people,'' said Filip Ljubic, the CEO of the Zagreb IT company Q.

The technology itself works by placing sensors connected to an Arduino device on an organ set to be transplanted in a sterile environment, which read three values ​​- creatinine, glucose and lactate, as well as their oscillations. Such a principle makes it possible to monitor that particular organ's functions in real time via Bluetooth. The London-based biotech company Accunea is otherwise engaged in analytical medicine, and this new application will be used primarily in kidney transplantation procedures in the future.

This is just one of the recent successes of this Croatian IT company. Last year, Q was named as one of the Top 20 best development companies in the world by the world's leading IT company ranking agency, and it also won the award for the best employer in Croatia.

The Zagreb-based enterprise already has extensive biotech experience and has enjoyed close cooperation with prestigious biotech clients from Switzerland, Germany and the United States of America. They currently have over 190 experts working for them, and their plan is to hire about 100 more over the next year, their statement concluded.

For more, follow Made in Croatia.

Sunday, 25 April 2021

Croatian SIMORA Wins Award, Announces 50 Million Euro Investment

April the 25th, 2021 - The Croatian SIMORA (Sisak-Moslavina County Development Agency) has gone from strength, and with award and enormous investments to boast of, it seems that the sky is the limit for the agency.

"The concept you came up with in Croatia related to the gaming industry is brilliant, and it should be followed!" was an important message stated as the Croatian SIMORA accepted the award for the best European development agency in 2020 from the president of the European Association of Development Agencies (EURADA), Roberta DallOlio. At the same time, this is the first award to have ever gone to a Croatian agency.

As Poslovni Dnevnik/Suzana Varosanec writes, at the online award ceremony, the award was accepted from the PISMO business incubator by the director of the Croatian SIMORA, Mario Celan, who has since announced an investment worth 50 million euros in the Campus gaming industry. It regards a project that has gone through all of the necessary procedures, he explained, and is now facing a decision at the next session of the Croatian Government regarding funding from the National Recovery and Resilience Plan.

"The new project is coming as the second step in our development, and it's so big that it will, in fact, make us, its initiators, even bigger and more recognisable in the upcoming period in terms of encouraging entrepreneurial activities in IT and new generations," announced Celan.

In his review of the award for 2020, he pointed out the following: "We'd remember the year 2020 as the coronavirus-dominated year in which we were destroyed by the earthquake, but for SIMORA, we're going to remember it as the year in which we were the best.''

After renovating and equipping two abandoned buildings in Novska with European Union money, they opened their doors to the very first startups, and today there are as many as 49 of them present there, Celan noted, who are busy creating video games in one of the most modern places in all of Europe before sending them out to the global market.

“But before entering the world of entrepreneurship, we educate the people who come here on how to go about things. At the same time, we provide the youngest children in kindergartens with free English language lessons, we educate primary school students about the world of video games from the point of view of the manufacturers, while we also invented a new high school course for high school students. We offered six-month training sessions to unemployed people, so they can learn the basics of programming and graphic processing and they receive a salary for all of those six months, after which the student is ready to make a video game on their own. More than 150 people from all over Croatia have undergone such training,'' pointed out Celan, adding that startups that come to their incubator have offices at their disposal, as well as various machines.

According to him, such advanced technology transformed Sisak-Moslavina County into a modern region, thus becoming the centre of the Croatian gaming industry, while the award received by the Croatian SIMORA actually rewarded "the way of developing the region and employing young people, educating them in creating video games, offering them mentoring in order to make it as easy as possible for them to enter entrepreneurial waters, providing them with support to their start-ups and to enabling them to use state-of-the-art facilities and equipment in the PISMO business incubator,''

During the same online ceremony, the work of three agencies, two from Spain and one from Turkey, were also praised for the practices they have introduced in their own respective regions, and a round table was held.

For more on Croatian innovation, check out Made in Croatia.

Friday, 23 April 2021

Osijek Belje Factory Retains Employees, Creates Own Queen Cow Milk Brand

April the 23rd, 2021 - The Queen Cow milk brand (Kravica kraljica) is the newest Croatian milk brand to come out of a successful year for the Osijek Belje factory which managed to retain most of its workforce despite the economic woes caused by the pandemic.

As Poslovni Dnevnik writes, if you've been following the business news in Croatia you'll likely recall that not so long ago, a relatively well known company called Belje took over the Osijek-based Meggle dairy factory, managing to keep hold of about 250 subcontractors and about 90 employees, according to a report from Danica.hr.

The factory was successfully saved during turbulent times for all and even started producing something new, the aforementioned Queen Cow milk brand (Kravica kraljica). This week, this new Croatian milk finally hit the shelves of numerous stores.

Belje Plus CEO Andrej Dean also revealed recently that it is "the only one in Croatia that has more than 4,000 cows in its own production, thus providing more than 35 million litres of milk to the public from its own sources.''

In addition, the company Vupik from the wider Fortenova Group (formerly Agrokor) produces an additional 12 million litres, and with another 13 million litres from subcontractors, meaning that they have a total of more than 58 million litres of milk per year.

This also means that Belje's other products, such as their popular cheeses and spreads, are made one hundred percent from Croatian milk. The Osijek Belje factory is now busy and planning new investments worth 10 million euros.

To briefly recall, Belje took over the factory in Osijek at the end of last year because Meggle decided to withdraw from the Republic of Croatia. Before announcing its departure, Meggle had about 270 subcontractors and about 160 employees.

For much more on Croatian companies and domestic products, make sure to follow our dedicated business section.

Thursday, 22 April 2021

Samobor Mobile Homes Showcase Croatian Production Through Exports

April the 22nd, 2021 - Samobor mobile homes are being shipped to Sweden and gaining more and more attention to this otherwise little known fact about Croatia - that it produces quite a significant amount of mobile homes.

As Poslovni Dnevnik/Marija Brnic writes, until recently, little was known about Croatian mobile home production but it turns out that it is quite the fruitful sector, which we realised the extent of only with the recent earthquakes having taken place, the worst being in Petrinja back in December 2020.

Among the most developed brands is Samobor's Nord Produkt, a leading Croatian manufacturer of faucets and bathroom furniture, as well as kitchens, which entered this special niche eight years ago. So far, 2,200 such Samobor mobile homes have been produced, but despite its success, it isn't immune to the significant mark the ongoing coronavirus pandemic has left on the global economy.

Over recent years, these Samobor mobile homes have become increasingly sought after for tourist accommodation, and the buyers are some of the largest Croatian hotel houses that are developing their own forms of luxury camping tourism.

Last year, which was full of entirely unprecedented circumstances including intermittent lockdowns and an uncertain tourist season, saw investment and demand halted. According to Nord Produkt and Nord Mobil CEOs Hrvoje Hazler and Iva Jerkovic, things are still significantly weaker in the tourism sector. Some orders have been delayed, and inquiries are coming more frequently from private buyers.

The annual production capacity of these Samobor mobile homes stands at 400, and the record was back in 2018 when they produced as many as 600 of them. The crisis caused by the pandemic, which also made travel difficult to the main export markets of Slovenia, Austria, Germany and Sweden, was used by these hardworking Samobor residents for the development of new products and the strengthening of the brand in the programme of winter houses, which can withstand temperatures down to -25 degrees Celsius and a load of 600 kilograms per square metre of roof.

Thanks to these Samobor mobile homes, Iva Jerkovic pointed out, the company is also recording an increase in exports. About 15 percent of their revenues are generated owing to exports, and the goal, they stated from Nord Produkt, is to increase that share to 30 percent. The acquisition of the well-known Slovenian brand Armal should also contribute to this, especially in the regional market.

For more, make sure to check out Made in Croatia.

Wednesday, 21 April 2021

Slavonian Family Farm's Slavonsko Zlo Hot Sauce Sales Grow 50%

April the 21st, 2021 - Despite the fact that little good economic news ever comes out of the Eastern part of the country, one Slavonian family farm's Slavonsko zlo hot sauce has gone from strength to strength with its sales.

As Poslovni Dnevnik/Marta Duic writes, behind the Slavonsko zlo hot sauce brand is a line of hot chili sauces and products produced and marketed by the Matko Maltar Family Farm.

According to Maltar, their goal is to offer fans of spicy food supplements something new, innovative products based on natural organic ingredients. They've been developing the brand since back in 2018, the business is a family business, and their chili pepper plantation is next to Petrijevci, a village halfway between Belisce, where the family farm is headquartered, and the City of Osijek. There are also greenhouses in Belisce in which Slavonsko zlo hot sauce is produced.

"In less than a couple of years, we've become available and recognised throughout Croatia, and through our web store, we've had numerous orders from abroad. This whole story with the line of Slavonsko zlo sauces didn't actually even ever arise as a business idea, but out of pure enthusiasm, and only quite a bit later on it did it turn out to have market potential.

How much I can earn isn't really my primary motive because I'm still employed in the family printing house, I have a secure existence, so I practically do two jobs; one in the morning and the other in the afternoon and on weekends. My mission is to redefine the view of most people when it comes to spicy stuff, to profile, present and popularise hot sauce,'' explained Maltar.

The Slavonian family's Slavonsko zlo hot sauces are made with a variety of substances, including gin, hemp oil and more.

In addition to the four basic products; Original, Smokehouse, Jamaican and Candy, they also offer hot Habanero sauce with ginger and pineapple. They also work with other small producers. Behind them is a series of special editions of products created in collaboration with renowned chefs, such as Zlarissa hot chili pepper paste - harisse in the Slavonian way created in collaboration with a member of the Croatian culinary team and chef of the restaurant Lipov hlad Ivan Djukic.

“New products, investments and innovations are our continuity. It all started as an experiment and we're constantly combining things with new peppers, aromas, flavours. As for the ongoing coronavirus crisis, I practically didn't even feel it in terms of doing business, and the primary reason for that is our orientation to the web store distribution channel. The web store achieves brilliant results, and our sales are growing progressively.

As much as 90 percent of our sales take place online, and this year our sales increased by 50 percent compared to the same period last year. Often our main problem is that we don't have enough products, but we started dealing with that by agreeing to buy peppers with two other family farms,'' explained Maltar.

In addition to the Internet, they also sell their products on the doorstep and in a number of restaurants and shops. The family cooperates with about twenty restaurants and street food vendors from all over Croatia. Most of their customers opt for their boxes or stretchers with multiple types of sauces, meaning that more or less all of their products are equally in demand.

"Soon we're going to start with the production of ajvar, and since ajvar is a relatively mild product when it comes to spices, we'll place it on the market not under the name Slavonsko zlo, but instead under a sister brand. We recently agreed for our products to be made available at the Romberg restaurant, which will soon open in Belisce. This is a very ambitious project that aims to showcase Slavonian gastronomy in a much more modern way,'' concluded Matko Maltar.

For more, follow Made in Croatia.

Tuesday, 20 April 2021

VukovART 2021 to Return Art, Culture and Joy to the City of Vukovar

April 20, 2021 - With a five-year tradition already in place, VukovART 2021 promises a month of fun and exciting activities for Vukovar with visual eye candy as souvenirs to last.

A unique concept in the culture and art of Vukovar, the VukovART festival will be held from May 15 all the way to June 15, writes HRTurizam.  

With a five-year tradition, the streets and squares of Vukovar will once again host numerous exhibitions and workshops, debates, children's programs, film, and literary programs, panel discussions, colorful lectures, and concerts. This event, organized by the City of Vukovar and Val Kulture association, co-financed by the European Social fund, promotes Vukovar as a Port of Art, changing the visual identity of the city making it a beautiful place to live. In addition to the local community, tourists also enjoy the eye candy of the city's open-air gallery. Artists Boa Mistura (Spain), BustArt (Switzerland), Jana Brike (Latvia), Mr Woodland (Germany), Victor Splash (Russia), Artez (Serbia), Juandres Vera (Mexico), Kerim Musanović (Bosnia and Herzegovina), Marion Ruthardt from (Germany), and Croatia's own Forest are ten artists who will come this year to give their contribution to the growing visual content of the city.

The festival will be opened by a beloved Croatian band Vatra (Fire), with performances of Mia Dimšić, musical composition CLUE, and vocal composition Watercolor in the following days too. During every larger event of the festival, „a superb craft scene and street food“ offers will be offered to visitors too. 


© VukovArt - Art Harbour

Famous Croatian singer from Psihomodo Pop with a neck in painting as well, Davor Gobac will exhibit his paintings and also host Motivational and Art Workshop for children.

„There will also be an active weekend led by the Vukovar Half Marathon, and for a slightly more relaxing activity, a bicycle race will be organized to tour previous works of art“, says HRTurizam article.

Domagoj Jakopović Ribafish, Dusan Bučan, and Robert Knjaz will host travel lectures and the full program and more details can be found on VukovART official website and on social networks.  

Learn more about Croatia's festivals on our TC page.  

For more about Made in Croatia, follow TCN's dedicated page.


Monday, 19 April 2021

Croatian Tree Elements Project Attracts Attention and Donations

April the 19th, 2021 - The Croatian Tree Elements project, the brainchild of a young Croatian entrepreneur, is gaining tracting and a lot of attention for its unique concept.

As Suzana Varosanec/Poslovni Dnevnik writes, the Croatian Tree Elements project's owner has stated that although she knows that every entrepreneurial story can seem a bit crazy at the beginning, this one is a bit crazy in the most positive of ways.

''With the support of the community, Facebook and Instagram, a real miracle happened, so I'm very happy with the first results and I hope to raise at least 50,000 US dollars, of which about 20 percent is intended for financing taxes and other costs, while the remaining money is needed to complete the tourism/environmental project for Tree Elements, as well as for furnishing the houses and landscaping,'' young Croatian entrepreneur Ivona Ercegovic stated.

Sustainable luxury

Ercegovic is enthusiastic with the first reactions of the market to the more than successful start of her crowdfunding campaign in which the final tranche is collected for her ambitious project, the Croatian Tree Elements project, that combines tourism with real care for the environment.

The campaign has already raised 70 percent of its target amount on Kickstarter with 25,000 US dollars in just 24 hours of its launch. Beautiful tree houses near gorgeous Plitvice and all of their eco-friendly accompanying facilities are a visionary idea in which nature is in every respect the top priority.

The project has been described as an eco-friendly haven offering "sustainable luxury with minimal environmental impact". The Croatian Tree Elements complex will recycle all glass and plastic and generally minimise waste, will grow its own food and even install solar panels.

The Kickstarter campaign lasts for 30 days, and the first ''investors'' involved are in fact the first guests of the future complex. About 90 percent of them are from Croatia, while the rest are from America, where Ercegovic, as she explained, has gained a lot of contacts during her eight years of providing the service of a tourist guide.

An unusual concept

With their donations, they're currently earning points for accommodation and various services, and with a significant discount, they are actually buying an emerging product, explained this entrepreneur, announcing the opening of the Croatian Tree Elements project during the very first days of August this year.

“Given the uniqueness and strength of the idea that underlies this project, interested nature lovers have the opportunity to participate in its very emergence, which is a concept that may be unknown in our country, but globally it has its place in funding, marketing and even in PR,'' she stated.

The added value is the involvement of the community in this project, in other words, there will be a place in Croatia where "mother nature is the law", which was entirely created by the contribution of the community.

For more, make sure to follow Made in Croatia.

Sunday, 18 April 2021

Zabok Dekor Lamps Decorate Cruise Ships and Light Up Top Hotels

April the 18th, 2021 - Zabok Dekor lamps are finding themselves on the global market, located on huge cruise vessels and gracing the rooms of some of the most luxurious hotels.

As Poslovni Dnevnik/Ana Blaskovic writes, in a country where people many live from tourism and renting out properties, and with open global competition from across the globe, it isn't easy to be a producer. Especially not when it comes to products like lighting fixtures as they can be found in hundreds of shapes, sizes and colours in almost every shopping outlet.

Zabok Dekor lamps, made by the Dekor company which celebrated its 60th anniversary last year, is one of the brightest examples of Croatian innovation stepping up its game; not only do they resist global competition, but they do very well on the demanding market with their exclusive products.

This Zabok company is the only lighting manufacturer in this part of Europe that has a complete "in-house" production. The annual income stands at around 21 million kuna, and they currently employ 70 workers.

"We generate half of our total revenue on foreign markets where we've achieved a good reputation in the production of lighting fixtures by design and special customer requirements such as designed hotel lighting and chandeliers for cruise ships," explained Dekor's director, Nevenka Varjacic.

The chandeliers produced in that factory adorn some of the largest cruisers in the world, and ''Symphony of the seas’', ‘'Harmony of the seas'’, ‘'Celebrity edge'’ and ‘'Norwegian joy'’ are just some of them. When the coronavirus finally allows for more movement and the borders open once again, those tourists who head to Italy, to the Pisa, will see the famous tower better in the evening, thanks to the external Zabok Dekor lambs surrounding it.

Zabok Dekor lamps illuminate many city and town centres, squares and parks, from Zrinjevac, to Dubrovnik's famed Stradun, through to Slatina, Pula, the city centre of Koprivnica, Rogoznica, Nin, Pag, to Tribunj and Primosten. They are also present where lighting requires more than just the very basic characteristics.

When it comes to exclusive hotel companies, the possibility of production according to the customer's design is made available, as is lighting for production plants with special conditions, but how does this Zabok-based enterprise manage to compete with foreign, often very cheap competition?

"We compete exclusively with the high quality and durability of our products and our name, which has been out there for more than 60 years now," said Nevenka Varjacic. At Dekor, they haven't been immune to the effects of coronavirus' tremendous damage to the economy. The pandemic has slowed down the investment momentum of Croatian tourism, but with the preparations for opening up the world yet again, stagnation felt in Croatia has been successfully compensated on the foreign market.

They are currently engaged in two major projects, one is the central lighting of the church at the papal seminary in no less than the Vatican, a project they're working on in collaboration with the Zagreb-based company Bokart, a glass processing company, and the other includes a light installation for a central chandelier on the ''Celebrity Beyond'' cruiser.

“Our projects are always unique, but for example, this cruiser project is already the third of a total of five twin ships. We expect the next one next year,'' thet stated from Dekor.

When it comes to highly specific and custom orders, the delivery time depends on the complexity of the project, as well as the time required to develop the smallest detail of the initial design according to the wishes of the customer. It is especially demanding because only one segment of such a custom lighting fixture is assembled there in the factory, and each part must be extremely precisely made so that everything fits perfectly when assembling it on, for example, a cruiser.

Faced with highly demanding orders, this Zabok company embarked on the necessary modernisation, starting their investment cycle in that regard back in 2017. One year later, a tender was opened within the European Regional Development Fund, where they were granted funds, and those funds were intended for investment in equipment and for the further education of their employees.

With good experience in withdrawing EU money, as a medium-sized company, the creators of Zabok Dekor lamps decided to apply to all of the tenders that would benefit them to improve their productivity, energy efficiency, work environment and overall competitiveness.

Objective obstacles to doing business here on the domestic market can often be heard about from company owners and other entrepreneurs, from labour shortages, low purchasing power to the extremely high tax burden and a comfusing, slow, outdated administration. With such weights on their shoulders, what might the perspective of Croatian manufacturing companies such as this one actually be?

"Although there's always room for improvement, we as a producer are satisfied with the changes in society that are slowly focusing on production and growth based on creating added value, and not solely on consumption," said Varjacic, seeing room for progress in the possibility for investors in Croatia to orient themselves towards domestic producers and domestic products.

"This is especially important in the sense of public procurement for local government and self-government units, where it often happens that imported products go through tenders solely for lower prices, although the state should take care to send money from our citizens indirectly from Croatia with every type of spending like that. I'd like to call on all local government units that have our lighting, to contact us if they need renovations or the installation of new LED light sources because our poles and decorative lamps are not to be thrown away even after 20 years and it's easy to renew them at a relatively low cost, replace the source lights and breathe new life into them,'' he added.

“Investors are often misled by the short payback period of investments in energy efficient LED public lighting, we've often witnessed situations where such a model of financing public lighting with a payback period of five years or less has been contracted, but nobody cared that investors profit in terms of savings, it actually comes in the years after the return on investment,'' explained Varjacic, adding that it happens that after a short time the new lamp needs to be replaced due to poor quality and a short lifespan, which sees the investment totally lose any meaning for the investor, and they're then forced to buy new lamps yet again.

It is even worse if the supplier of such lamps is a company that is not capitalised enough to be able to provide a credible warranty for what is made.

"We see Zabok Dekor lamps and our company in the future here, in Zagorje. Our mission is to become an international boutique for lighting the most demanding projects and to see our products go out into the world instead of just to the rest of Croatia and to our fellow citizens,'' Varjacic added.

They see the current situation dominated by the ongoing coronavirus pandemic as a great opportunity, not only for their company, but for all Croatian producers, as the difficulties caused by the earthquakes and the pandemic present with an opportunity for those particularly affected areas to start things up again.

“Every producer knows that, no matter how hard things can get, creation is a joy and nothing makes a person happy like when they see the fruit of his work. That's why I believe that with all the difficulties, people will find joy in creating,'' concluded the director of the company behind the Zabok Dekor lamps.

For more, check out Made in Croatia.

Friday, 16 April 2021

31 Croatian Products "Protected" Since 2015, 21 Still Await Desired Label

April the 16th, 2021 - There may well be numerous Croatian products now protected at the European Union level, but many are still sitting waiting on the list, hoping to get their hands on that much desired label.

As Poslovni Dnevnik/Marta Duic writes, April the 14th, 2015, was the date on which Krk prosciutto became the very first Croatian food product registered in the European Union (EU), and the Croatian Parliament passed a decision marking that day as the Day of Protected Croatian Indigenous Products.

To this day, the Republic of Croatia has 31 agricultural and food products whose names are registered with a protected designation of origin or a protected geographical indication label, ranking Croatia ninth in the entire bloc when it comes to protected local products.

In addition, 21 other procedures for the protection of the names of various Croatian products are currently in progress. This refers more precisely to the registration of the names of edible Croatian products, and the last ones to have been registered are Dalmatian pancetta and pečenica.

According to the relevant ministry, the ultimate goal of manufacturers is not to protect their names and the registration of the label, but the added value of the products they use in marketing and achieving better sales prices for protected Croatian products, as well as the raising of competitiveness here on the local market and further afield on the highly demanding European Union market.

“The Republic of Croatia has a rich tradition of the production and preparation of various agricultural and food products that are characterised by a special quality and a traditional way of production.

The recognisability of the products is also connected with the recognisability of the area in which they're produced, which contributes to the strengthening of tourism, but also to the sustainable development of more rural areas of the country,'' pointed out Marija Vuckovic, Minister of Agriculture.

For more on Croatian products, including edible ones, as well as restaurants and recipes, check out our dedicated section.

Sunday, 11 April 2021

Croatian Duo Place Famed Croatian Authors on Posters and T-Shirts

April the 11th, 2021 - A creative Croatian duo have come together to make the idea of reading less ''boring'' by placing famous Croatian authors on posters and clothing such as t-shirts.

As Ivan Tominac/Poslovni Dnevnik writes, a Croatian duo have come together under the name Art for Home and decided to put bit of a modern twist on famed Croatian authors.  

Marija Adric Soldo and Marin Adric decided to create something that is hard to refuse, especially for lovers of Croatian authors and books. These are posters and t-shirts decorated with world artists, but also with famous Croatian authors.

"Posters are something that will definitely mark our time. They're not expensive, they're practical and ideal for people who like constant changes in their living spaces. In the sea of ​​offers of posters created in the manner of infantile drawings and minimalism, it seemed to me that there was room for a more serious approach.

Two years ago I paid ''homage'' to world famous painters (Picasso, Frida Kahlo, Modigliani, Klimt, Warhol,…), and as the Croatian Writers' Association celebrated its 120th anniversary last year, I was hired to portray the most famous Croatian authors in my own style. I thought that they should be educational, so I added my favorite quotes to them too,'' Marija Adric Soldo explained.

Soldo is otherwise academic painter, and the story itself is successful for another important reason - the interdisciplinarity on which this duo is made. Marin Adric is interested in marketing and his perspective is focused on creating added value to everything that comes out of Marija's creative ''kitchen''.

It was the same with Croatian authors, he said, he liked portraits and came up with the idea of ​​putting them on t-shirts. The desire behind the idea was to move away from the boring light that Croatian authors are often unfortunately painted in today.

"We believe that this is mainly because writers are viewed through the prism of school, and since students are most often bored by school, then the writers are also boring to them. We don't think that Krleza, Zagorka, Ujevic, Tadijanovic, Mazuranic, Senoa and others deserve to have the title of ''boring''.

We don't want to be just a web shop, we also want to have an educational and entertaining character,'' added Marin Adric.

Knowledge and desire are the most valuable resource you need when starting any business story. Although this Croatian duo is still in its infancy, it is important to note that it was their own efforts that have been the key to their success to date. In the process of creating the brand, they set up a web shop at their own expense. They had never done this before, but as they pointed out, it was a great opportunity to learn and upgrade all of their existing skills.

The beginning of any business venture always requires an important commitment, and the motivation to work today comes from every nice message they receive, but also the desire that t-shirts with Croatian authors end up being worn by those who have never read anything by them and that their posters are on the walls of Croatian schools.

"Since we want art to be all around us and to be accessible to everyone, we offer posters, which are modern types of paintings, and three types of T-shirts. For now, they feature portraits of Croatian authors with their quotes and motifs on them. These are all people we respect very much and who we think should be seen more often. We'd love for their work to be the topic of conversation at two friends' casual coffees. For example, it would be cool if two friends managed to find time during Saturday's rush hour, at least briefly, to talk about what Senoa wanted to say or meant by something,'' they said.

For more, follow Made in Croatia.

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