Saturday, 4 December 2021

Solin Company Include Begins Another Funderbeam Campaign

December the 4th, 2021 - The Solin company Include, headed by Ivan Mrvos, is turning towards the current global shortage of chips. In pursuing that goal, it has started another Funderbeam campaign.

As Poslovni Dnevnik/Ana Blaskovic writes, the Solin company Include, which is very well known for its smart benches, is launching a new Funderbeam campaign. With a more modest amount when compared to some of the previous ones, this time it aims at between 400,000 and 1 million euros of capital, but with a great ambition - to overcome the shortage of chips.

"Over the last two years, we've been working on developing new solutions so that the company can move away from the bench story in the direction of new products for cities to solve specific problems, from waste to air quality measurement," said Include's founder Ivan Mrvos, who at just 26 years of age has done more than most.

''With this round of funding, we aim to overcome the global challenges that everyone has, including that of chips. We'd ensure that we can make whole chip boards within our own production, which would allow us to buy from several sources, which would significantly speed up our production process,'' he said.

The Solin company Include currently has a “full order book until March” that includes more than a hundred products, smart benches and air quality metres. "It's about 300,000 euros worth of sold good, but they've not been delivered yet. Until then, the situation should stabilise so that we can create a stock of products, so that when customers order, we can deliver them in a few days,'' he explains. The latest Funderbeam campaign is their third in a row through that platform, and back in 2017 they became the first Croatian company on that platform.

In the year before the global coronavirus pandemic struck, they set a record for the largest Croatian campaign on that platform to date, with 1.5 million euros raised. The current round, a kind of ''pre-series B round'', is an overture to the large 5.5 million euro campaign planned for the end of 2022, about which they're already in contact with venture capital funds.

The condition for this is to scale production and revenue up to the desired 200,000 euros per month (from the current around 110,000), which opens the door for talks with larger funds, and potentially in the future is a step towards opening the doors of the United States. The Solin company Include entered the entrepreneurial scene with Steora smart benches, and at the end of 2020, it set out in the direction of solving some of the biggest global challenges we currently face.

In addition to the recently introduced Aerys air quality measurement stations, this includes Terra bins that reduce waste collection by 80 percent. Today, Include exports to 59 countries and more than 500 cities around the world.

“Since Funderbeam started, Ivan Mrvos was the first person that Ivana Gazic and I identified as a good young person for Funderbeam. This is our third campaign in just four years, and the company's valuation today stands at 17 million euros,'' said leading investor Ivana Soljan.

"Ivan has exceeded all my expectations these years. I think that Include is one of the future large companies in this area that will become a global company ", she added, and so far she has invested almost 200,000 euros in the company.

For more, check out Made in Croatia.

Saturday, 30 October 2021

Croatian Company Include Presents Air Quality Measuring Stations

October the 30th, 2021 - The Croatian company Include based in Solin has made quite the name for itself over recent years and has gained not only local but international recognition as a brand. It has now presented its air quality measuring stations, and the Italian capital of Rome has been the first on their radar.

As Poslovni Dnevnik/Lucija Spiljak writes, the Solin-based company Include has introduced yet another brand new product - Aerys Stations - designed to measure air quality in city districts. The first metres will be delivered in November to nearby Rome.

The Croatian company Include claims that their measuring stations will enable the simple and affordable installation of a large number of units, even at the level of city districts, and that such a solution would be ideal for Zagreb, which isn't known for boasting the best air.

They noted from this innovative company that Aerys stations aren't a substitute for professional measuring stations, but that their fair and affordable price allows for the installation of a large number of units that provide relevant information on air quality in a common network in a significantly larger number of locations.

The data collected also provides cities with an insight into pollution sources and their frequency. Aerys will be available in three variants.

Model P allows for the measurement of the concentration of suspended particles that represent the largest source of pollution. Model G measures the concentrations of NO, NO2 and O3 gases, while Aerys X includes the measurement of particulate matter, toxic gases and basic atmospheric conditions.

The first systems made by the Croatian company Include will be delivered to Rome, which is just finishing the construction of a smart square where Steora benches will also be installed. In a market with an annual value exceeding 4.4 billion euros, Include intends to position itself as one of the key manufacturers in the coming years.

The company headed by the young innovator Ivan Mrvos, which has been building its visibility via their Steora smart benches since back in 2015, moved in the direction of producing systems that contribute to solving some of the biggest global challenges of today back at the end of 2020. Today, their smart city solutions are used in 59 countries around the world.

According to the World Health Organisation (WHO), air pollution poses one of the greatest global health risks, and it is estimated that back in 2016, air pollution caused 4.2 million premature deaths. A truly damning figure.

In addition to wanting Aerys stations to participate in solving the global problem of air pollution, the Croatian company Include also entered the smart waste management market last November when they presented their Terra bins that reduce waste collection by 80 percent, which reduces both carbon dioxide emissions and removal costs. The baskets are emptied via a "cloud" platform, and Mrvos said in November that their tanks hold three times more waste than typical ones, and that smaller cities can save up to two million euros per year thanks to their compression system.

The company is currently working on a third round of recapitalisation with the aim of further expanding its business to new markets and increasing production capacity. In the last round in 2019, they raised 19 million kuna in capital, in which the largest Croatian IT enterprises also participated.

For more, check out Made in Croatia.

Thursday, 8 April 2021

Solin Company Include Begins Production of More Smart Benches

April the 8th, 2021 - The Solin company Include, the first domestic manufacturer of smart benches owned by entrepreneur Ivan Mrvos, has increased its production capacity by five times.

As Novac/Bernard Ivezic writes, on Monday, the Solin startup started mass-producing smart benches and smart waste bins. In one shift a year, 1,300 of them will be made. By comparison, since back in 2016, meaning since the establishment of production, until the end of last year, the Solin company Include has made a little less than 1,600 such items.

The Solin company Include's founder and director Ivan Mrvos has stated that they have launched a new production line worth 1.4 million kuna in total, half of which is co-financed by HBOR, in order to meet the expected growth in demand this year and in the years ahead of us.

''We've already filled our production capacities for the next three to four months with orders from Germany, Singapore and Canada, and as vaccination and the opening up of the economies abroad continue to progress, there's a possibility that we'll be able to open a second shift during the summer months,'' noted Mrvos.

His plan, as he explained, is to increase the Solin company Include's sales to 2.5 million euros during 2021. He expects that within that amount of 2.5 million euros, the new series of Steora smart benches alone will manage to bring in around one million euros, and growth should be generated by their Terra smart waste bins. The company had revenue of about 900,000 euros last year, despite the pandemic. That result, according to Mrvos, is proof that even in dire times, there remains a demand for their smart benches.

''Now we're going one step further and offering smart bins to cities. We have competition, but our bins are 45 percent cheaper than other, similar products and instead of seven to eight years, the cities can return their investment on them in half the time,'' said Mrvos.

He added that they have made more progress with the new generation of smart benches. In addition to the new design, new technology has also been developed, and the new Croatian smart benches can now compete with ordinary, classic benches in terms of price. In the last year and a half alone, Include has invested three million kuna in the development of the new Steora series. A team of 22 experts worked on it, including a doctor of science.

''We can offer more affordable products also because we now have our own serial production. We have machines, a paint shop and other things, and we're employing ten people on the new line,'' concluded entrepreneur Ivan Mrvos.

For more on Croatian-made products and domestic companies, visit Made in Croatia.

Tuesday, 1 December 2020

Entrepreneur Ivan Mrvos Presents New Generation of Include Products

December the 1st, 2020 - The ongoing coronavirus pandemic might have thrown a proverbial spanner or two in the works for many a Croatian company, with some having to shelve their plans or cancel them entirely as the economic woes as a result of the pandemic took hold, but for entrepreneur Ivan Mrvos, the owner and founder of the incredible Croatian company Include, not everything has been quite so bleak.

As Poslovni Dnevnik writes, Include, which is owned by Ivan Mrvos and is a leading manufacturer of smart solutions for cities, has introduced a new generation of innovative Steora smart benches, accompanied by a brand new line of Terra waste bins to mark Include's previously announced entry into the smart waste management market.

Ivan Mrvos' company's new products were presented during a special live stream event at the company's headquarters in Solin, and the executive director, Ivan Mrvos, said that the main goal of his company now was to create an advanced smart bench that can compete very well with ordinary benches which still very much take precedent.

The talented entrepreneur Ivan Mrvos also introduced the previously mentioned Terra waste bins, an innovative solution from this Croatian company which, as he explained during the live stream, can hold up to three times more waste than conventional bins can, and that smaller cities can save up to two million euros a year thanks to a compression system which has been entirely developed by his talented and forward-thinking team at Include.

As they point out from Include, all elements of these new products are the result of the company's own research and development, and the end result is, much like with each of their products so far, one of a lot of care, knowledge and time.

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Friday, 31 January 2020

Brexit, What Brexit? Croatian Smart Tech Include Opens Office in London

One of Europe's most highly-regarded tech entrepreneurs opens UK office on Brexit Day aiming to reinvigorate high streets with smart street furniture. Include opens office in London.

  • ● Croatian tech prodigy Ivan Mrvos, CEO of Include, created revolutionary smart street benches while at high school and has now sold more than 1,300 units worldwide
  • ● Include opens its first UK office with a plan to become the largest provider of wi-fi enabled smart benches in the UK in five years
  • ● Mrvos – ranked in Forbes’ top 30 talents under 30-years of age – believes Include’s smart city solutions can help to revitalise towns, cities and high-streets where 1 in 12 shops have closed in the past five years

Solin, 31.01.2020.

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In 1998 former British Prime Minister Margaret Thatcher was awarded one of Croatia’s highest honours for her "exceptional contributions to the independence and integrity of the Republic of Croatia".

Now, young Croatian tech prodigy Ivan Mrvos believes it is time for his country to show its belief in Britain.

While millions of people worry about what will happen to Britain after Brexit Day, one of Europe’s most highly-regarded tech entrepreneurs has opened its first UK office as a show of support and demonstration of confidence in Britain.

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Ivan Mrvos believes his company is part of the solution to some of Britain’s most pressing local economic and community challenges.

The number of shoppers heading to British high streets, retail parks and shopping centres has declined by 10% in the past seven years.

With 1 in 12 shops having closed in the past five years, local authorities, property owners and developers are looking to re-model Britain’s high streets away from retail and into residential, experiential and community spaces.

Enter the arrival of smart street furniture.

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Young Croatian tech prodigy Ivan Mrvos created his first ever smart bench in 2014 while still a teenager at high school.

Now 24, Ivan has sold more than 1,300 items of smart street furniture around the world – but only three so far in the UK, in Wales.

Opening the London office is part of a plan to become the largest provider of smart benches in Britain over the next five years and a partner for local authorities looking to develop smart city solutions.

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Smart, wi-fi enabled street furniture is expected to be a huge global growth market over the new decade as towns and cities upgrade their high streets and parks to make them more attractive, increase dwell time and move to creating more connected, better informed smart cities.

Include’s range of minimalist, iPhone-inspired benches are among the most highly regarded in the world.

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Solar-powered, energy-efficient, vandal proof and protected by CCTV, Include smart benches allow members of the public to access wi-fi and charge their smartphones while on the go or relaxing and chatting to friends on the street. 

Include believes the UK has the potential to be one of the world’s largest markets for smart benches as the UK is one of the world’s fastest adopters of digital and smart technology.

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Smartphone use on the move is very popular in the UK with more than half (53%) of 16-75-year-olds using their smartphones while walking. For younger consumers aged 16-24, the proportion rises to 74%. 

Like much of Europe the UK is upgrading infrastructure to 5G and has now rolled out the technology to 70 towns and cities.

Ivan believes the smart benches are a highly-visible, comfortable and cost-effective way for businesses to improve internet connectivity in towns, cities, universities, science parks, business parks and communities.

Ivan took the symbolic decision to open Include’s first office in the UK on Brexit day.

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Britain and Croatia have deep diplomatic ties. In March 2007, both countries signed the UK-Croatia Strategic Partnership, through which the United Kingdom fully supported Croatia's European Union and NATO entry bids. 

Margaret Thatcher was awarded the Grand Order of King Dmitar Zvonimir in 1998 in recognition of being one of the world’s leading voices calling to recognise the independence of Croatia from Yugoslavia.

Ivan Mrvos, CEO of Include, said: “High streets across Britain and the rest of the world are changing as more and more people choose to shop online rather than in physical stores.

“At the same time towns and cities across the world need to become better places for people to live, work and travel across.

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“We know as with many countries there are issues with connectivity and infrastructure in Britain.

“Include’s smart street benches help to solve all of these problems by increasing dwell time in towns and cities, and creating better, more connected places and communities.

“Britain has been one of the world’s strongest supporters of Croatia over the past 30 years. We want to repay the faith that Britain had in my country by showing our faith and belief in Britain.

“While we know Brexit brings worries for some we don't see any potential problem for us with Brexit, mainly because we strongly believe that the British market is strong and very developed.

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“Britain is one of the leading adopters of new technology, not just in Europe, but across the world.

“Like many people in Britain, Include is committed to making towns and cities better connected, so although Britain is leaving the European Union we are positive we will find many friends and allies here.

“We also know that the British public sector is focused on smart city projects and for this market we believe Include is their natural partner.”

While Britain’s leading Smart Cities -London, Bristol, Manchester, Cambridge, Birmingham and Leeds -have the potential to be significant markets, Ivan also believe there is a real need to improve internet connectivity in Britain’s lesser known towns and cities. 

As part of the UK’s move towards developing smart cities Include’s smart benches can provide in-depth analytics offering insight on: number of users, public dwell time, differing usage depending on time of day and seasonality, amount of data downloaded, etc.

From its new office in Finsbury Circus, Include will introduce two main product lines of smart benches Steora and Monna.

Equipped with CCTV for security and built-in LCD displays for advertising, Steora is believed to be the world’s most advanced smart bench.

While Monna, which also includes bike racks for cyclists, is believed to be the best equipped multifunctional street bench for both urban and rural areas.

Include's selected products for the UK market are:

- Steora CCTV smart bench model which is developed to improve the safety of public spaces

- Steora Urban the first street bench ever with a built-in LCD

- Monna models - Monna Street, Monna CITY and Monna COUNTRY, each equipped with the options of charging smart devices, Wi-Fi, street light, digital advertising, sensors, data collecting – and a unique solar-powered cycling point that comes with bike racks, repairing tools, and electrical sockets for charging electric bicycles.Include’s UK office is based at 25 Finsbury Circus, London, EC2M 7E.

About Include Ltd.

Include is a leading European hardware technology company in the development and manufacturing of smart city equipment. Based, in a high-tech production facility in Solin, Crotia, Include has more than 50 highly educated employees, and is recognized as a serious development IoT technology company. Include is growing rapidly in terms of company size, sales volume and global reach. With a global footprint of more than 1,300 benches on 51 markets around the world, Include is involved in major ‘Smart city’ projects and have made its presence known in 260 cities and municipalities across 6 continents.

Please find more information on company web site - www.include.eu .

Friday, 13 December 2019

Croatian Entrepreneur Ivan Mrvoš Wins Award for Affordable and Clean Energy

As Marta Duic/Poslovni Dnevnik writes on the 12th of December, 2019, the talented and innovative Croatian entrepreneur Ivan Mrvoš, the founder and CEO of the remarkable company Include, one of the leading Croatian manufacturers of smart solutions, has won a prestigious award for his impressive efforts.

On Wednesday at the Croatian Music Institute, the Croatian entrepreneur attended the awards ceremony and took home an award. This award ceremony in the one in which National Geographic Croatia presented its awards to individuals, teams, companies and institutions that contribute the most to sustainability in the Republic of Croatia.

To be more specific, National Geographic Croatia presented a long-term project called "Žuti okvir" back at the beginning of this year, with the motto "We inspire people to care for their planet" attached to it. The United Nations (UN) has identified as many as seventeen sustainable development goals that will ensure the survival of both planet Earth and human civilisation, and if you operate within those seventeen categories, you could win an award.

Croatian entrepreneur Ivan Mrvoš therefore received an award in the category of ''affordable and clean energy", and his tireless determination to keep pushing his company, Include, further and further are likely to see many more awards from where that one came from.

"Four years ago, when we started our smart bench project and the company, we didn't expect that more than two million people would be using our products annually across 51 markets worldwide.

More than 1,300 of our products have produced over 40,000 kWh of energy from renewable sources so far, reducing CO2 production. This may not be a big figure today, but I believe that over the years, more and more of our products, which will also be based on renewable energy sources, will contribute to reducing CO2 globally and thus provide a better future for generations to come,'' Mrvoš said.

Make sure to follow our dedicated Made in Croatia and business pages for much more information on Croatian entrepreneurs, Croatian companies, products and services.

Friday, 22 November 2019

Ivan Mrvoš and Include Present Brand New Innovative Product

As Bernard Ivezic/Poslovni Dnevnik writes on the 21st of November, 2019, Ivan Mrvoš, the owner of Include and one of the most famous startup entrepreneurs in Croatia has a brand new product, the X24 Power Pack battery, which he presented at the Smart City Fair in Barcelona. The product excelled his already wildly successful business even more and opened up more opportunities for development, and this has been fully recognised by major global players and powerful names.

The Croatian startup Include has now created its biggest innovation to date since launching the amazing smart bench. As stated, Include's brand new new product is codenamed X24 Power Pack.

The X24 Power Pack could be described with many diminutives. For example, Ivan Mrvoš, who introduced this new product at the Smart City Expo World Congress in Barcelona, ​​states that it is a standard battery within the capacities of what his company creates.

However, in spite of what this obviously still humble entrepreneur claims, very little is standard about this battery. In fact, Monna Country is the most advanced version of Include's range of smart benches yet, which generate electricity themselves, store it and then charge e-bikes, mobile phones, support a range of sensors and are connected to the cloud via a 4G/LTE network.

Include's Monna Country smart benches are completely independent of the power grid, thanks to the quality of their built-in battery packs, which are now being packaged as an entirely separate product. The X24 Power Pack, moreover, could also be described as the kind of product that the incredible Tesla, the startup belonging to genius Elon Musk, began developing back in 2012 and finally launched in 2015. In actuality, that comparison wouldn't be right either, because four years ago both technology and the market were far too immature for such an offer.

Tesla has therefore focused on industrial applications by developing its Powerpack business, installing 100 kWh and 200 kWh storage batteries for communities and organisations that rely on renewable energy.

On the other hand, the version of household batteries, Powerwall, are finding it much harder to penetrate the market. The first version had a capacity of 6.5 kWh and needed to be stronger. Meanwhile, Tesla has introduced a new generation, the 13.5 kWh Powerwall 2 battery, which meets the energy backup needs of households.

The problem primarily lies in being able to meet demand, beginning in California where power outages and reductions have become commonplace, etc. 2020 is fast approaching, and the start of the massive sale of Powerwall in Japan is widely expected. Tesla boasts that it has delivered Powerwalls to 50,000 locations in seven countries so far, but Japan will actually be the start of mass commercialisation of this type of technology.

Bringing our attention back to Croatia's Include, we could also describe the X24 Power Pack as a product with at least a dozen competitors in the world. Another massive name that would boost Include to unforeseen heights is Mercedes. The German auto giant is already offering its home and battery in the market.

Mercedes is not alone in that, either. Both BMW and Nissan have also entered this business, as has Panasonic, as well as a number of other companies, some better known and some less well known, who are looking for their space on the smart grid infrastructure market. This is a new market that will fundamentally transform companies like HEP in Croatia, because the liberalisation of the sale of electricity seen in Croatia is only a lukewarm guide to the changes that follow this industry closely.

On this particular new market, where there is currently a growing demand for industrial and home batteries, Ivan Mrvoš has initially left plenty of room for proper positioning. In Barcelona, ​​Include introduced the 1.5 kWh X24 Power Pack model, which comes with the IP67 standard, which means it can last half an hour underwater. This could potentially be used for vessels.

For the first time, Include has an extremely scalable product whose use is wide and the demand for which is only going to grow. Given the fact that this more than promising Croatian startup raised the capital to expand its offer, the first fruits of this endeavour seem very promising indeed.

Make sure to follow our dedicated Made in Croatia and business pages for much more.

Friday, 13 September 2019

''Include'' Opening Offices in Europe, Promises New Products in 2020

With its new capital, the successful Croatian company Include is expected to expand its product offering in the smart cities area.

As Poslovni Dnevnik/Bernard Ivezic writes on the 12th of September, 2019, the Republic of Croatia's largest VC fund, Fil Rouge Capital, has invested a massive four million kuna into the Solin-based startup Include, founded and managed by innovative entrepreneur Ivan Mrvoš.

The young entrepreneur and Incude CEO boasted on Facebook that this was a step closer to the company's informal goal of as much as thirty million kuna in investment, which is an aim he had set for himself by the end of this year. Previously, Include had raised 15 million kuna through Funderbeam, bringing the total investment in 2019 to the most famous Croatian smart bench manufacturer up to an impressive 19 million kuna.

Ivan Mrvoš, founder and CEO of Include, posted about Include's latest investment on Facebook, saying it was an important day for his company.

"Fil Rouge Capital - FRC has invested four million kuna, which means that in 2019 we have (so far) secured as much as 19 million kuna through investments and now an incredibly challenging period awaits us in which we plan to open offices in Italy, Germany, France, Spain, the United Kingdom..., and to present several new and significantly more advanced technological solutions for smart cities by the end od 2020,'' Include's boss wrote.

Just how much this new investment has increased Include's market value remains, however, unknown. After the Croatian company's last campaign via Funderbeam, it exceeded one hundred million kuna. Mrvoš also boasted that one of the four largest auditors in the world estimated that Include, at that time, was worth an incredible 110 million kuna.

With its new capital, Include is thus expected to expand its product offering in the smart cities area. Mrvoš, on the other hand, revealed back in early July this year that he wanted to build his own campus. The idea is that it would be spread over 15,000 square metres and would accommodate not only new product development and manufacturing, but also employee living spaces.

That idea is something similar to what another wildly successful Croatian company called Infobip is already doing in Croatia, but Mrvoš wants the new campus to be like the first Croatian smart city.

Ivan Mrvoš appeared on Forbes' prestigious list of 30 Under 30 in Manufacturing & Industry for 2019 in Europe back in February. His company is already present in more than 260 cities and on 44 markets worldwide with its innovative products. Otherwise, Include had its very first investment round in 2017, and has come a very long way since.

He then raised 465,000 euros in capital through Funderbeam. Since then, larger private domestic investors also started recognising Include's huge potential and began investing in the company. Among them is Stjepan Talan, the owner of Solvis, a company known for its solar panel manufacturing, which has invested four million kuna in Include. Mrvoš claims that foreign funds are also beginning to show interest, too.

Make sure to follow our dedicated business and Made in Croatia pages for more information on Include's products and much more on Croatian innovation, entrepreneurs, companies and startups.

Tuesday, 2 July 2019

Ivan Mrvoš Wants to Build First Croatian Smart City in Split Area

Ivan Mrvoš, one of Croatia’s top innovators, entrepreneurs, and founder of the Solin company 'Include' can already boast a big year. Back in February, his smart benches secured him a spot on the Forbes ’30 Under 30 List’ in the Manufacturing & Industry category for 2019 in Europe. Shortly after, he started recapitalizing the company in which he raised 15 million kuna. The serious interest of investors is testified by the fact around 7.5 million was collected just on the first day - and Include's current value has risen to 110 million kuna, reports Index.hr on July 1, 2019.

Include has tremendously grown in five years and will exceed 50 employees by the end of summer. The company currently has open bids for 14 positions, and for those interested who are not from the Split area but want to work at their headquarters in Solin, they also offer accommodation. 

Namely, the end of summer, Include will employ 55 people and build a development team of 18 people to work on new products - and for Index.hr, Mrvoš even revealed his ambitious plans to construct a campus of 15,000 square meters. Thus, if this project is realized, it will be the first Croatian smart city for production, but will also house Include employees who are not from the Split area to permanently solve the problem of accommodation and output.

“We are negotiating with several investors and banks, and next year they would begin building the first Croatian smart city, a campus that would probably be located in the wider surroundings of Split. Whether it will be in Split, Solin, Klis, we still do not know. We are speaking to some of the mayors, so we'll see how that is going to develop. The idea is to make a production plant that would have about 4,500 square meters, with offices, production, laboratories and even a co-working area for startups from this area that are just beginning. Also, within the campus, there would be 30 apartments that would be used by Include employees who are not from this area, free of charge. That project would cost a total of about 28 million kuna. This is all still in the negotiation stage, but by the New Year we will definitely know whether we are going to do it or not,” said Mrvoš for Index.hr.

You can read the full interview on Index.hr.

To read more about lifestyle in Croatia, follow TCN’s dedicated page.

Sunday, 19 May 2019

Ivan Mrvoš Featured in Business Insider for Smart Bench Pitch Deck

Young Solin-native Ivan Mrvoš and his company Include achieved impressive business results last year, emerged on new markets, and recently launched a new product - the Monna cycling point, reports Dalmacija Danas on May 18, 2019. 

Just how well Include is doing can be seen by the ongoing Funderbeam campaign, which has already raised almost 1.5 million euros from four hundred investors around the world, half of whom are from Croatia.

The success of the Funderbeam campaign, which lasts for a few more days, has come to the attention of a well-known business portal Business Insider, which has included an extensive feature about Mrvoš, Include, and their successful campaign. This is an incredible recognition for Mrvoš and his Include team as Business Insider is read by millions of people around the world, including a number of entrepreneurs, investors and businesspeople.

In its text, Business Insider emphasizes, in particular, that this Include investment cycle is geared towards gathering resources for business expansion. Not only for new products but also for new ways of doing business.

They mention Monna which, apart from being a smart bench with a charger for various devices and a charging station for electric bikes, comes with a screen where you can display ads.

Mrvoš has expressed that he would like to move into the direction of advertising. Namely, he and Include are planning to extend their product line in the future with smart bus stops and waste bins, which would also be equipped with screens to show ads. Furthermore, advertising space and software which runs the entire Include system will be sold to other companies as a way to earn profit. 

As Business Insider points out, "Mrvoš wants to create an online advertising network in the physical world that would have a reach like Facebook or Google today on the Internet."

To achieve this ambitious plan, Mrvoš needs 4 million euros. According to current data, they are almost halfway there. 

Ivan Mrvoš took to his Facebook to share his excitement about the Business Insider feature. 

You can read the full story on Business Insider.

To read more about business in Croatia, follow TCN’s dedicated page

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