Tuesday, 26 March 2019

Gourmet Croatia – How to Brand Croatia as a Gourmet Destination?

The closing conference of the Gourmet Croatia project was held at the Principovac estate near the easternmost Croatian town of Ilok. Neven Ivandić and Neda Telišman Košuta from the Institute of Tourism presented the project and the brochure “Croatia - the New Gastronomic Icon of Europe (Strategy for the Development of Gastronomy, Gourmet and Gastronomic Tourism of Croatia with the Action Plan 2019-2022)”. The overall objectives of the project are to link the food processing sector and the tourism sector through the establishment of local production systems, as well as the territorial branding of Croatia as a recognisable gourmet destination.

After a public tender, the project was entrusted to the WYG Consulting, the Institute of Development and International Relations (IRMO) and the Institute of Tourism (IT), in cooperation with the chef Rudi Štefan. The project brochure explains that the growth of interest in food and beverages reflects profound social changes driven by the improvements in education and prosperity, technology and growing environmental pollution, while the key trends for the development of global gastronomy are experience buying, sustainability, healthy food, multiculturalism, return to tradition, good-quality fast food and growing media influence. That is the framework that supports further development of gastronomy and gastronomic tourism in the direction of creativity, authenticity and sustainability.

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Gourmet refers to the highest-quality segment of gastronomy. Although gourmet restaurants represent less than 0.5% of the total gastronomic offer, they have a disproportionately large influence on gastronomy trends. The characteristics of gourmet cuisine are excellence in ingredients and the preparation and presentation of food, and in particular creativity and specific "trademark" of the chef as a person not only knowledgeable in food preparation but deeply dedicated to the "philosophy" of the cuisine he or she offers. The core of the gastronomic tourism is the eating experience itself that must reflect authentic cuisine, the knowledge of learning about local gastronomy and its protagonists, and ultimately the emotional experience of socialising.

The panel discussion "Value Chains for Gastronomy" was attended by Assistant Agriculture Minister Krunoslav Karalić, Jakša Puljiz from IRMO, Nives Kljajić as a representative of the distributor Portus Croatia, Dimitrije Sinović from the Sin Ravnice company as a representative of the producers, and Tomica Đukić, the chef of the Osijek Hotel restaurant. The discussion was moderated by Ivana Jurić, director of the Osijek-Baranja County Tourist Board.

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Rudolf Štefan, the chef of the Pelegrini restaurant, spoke about the development of education in the gourmet area. "There are about sixty catering schools in Croatia, huge resources are being spent, but unfortunately not all of these schools produce good staff. We need one high-quality institution that will create the foundations for high-quality gastronomic future of Croatia.”

The second panel discussion "Promotion of Croatian Gastronomy" included Darija Tödling as a representative of the Croatian National Tourist Board, Rujana Bušić Srpak, director of the Vukovar-Srijem County Tourism Board, and Lucija Bilandžić as a representative of the Academy of Gastronomy. It was moderated by Snježana Boranić Živoder from the Institute of Tourism.

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The tourism manager of Iločki Podrumi, Vesna Steiner, discussed the promotion of a destination through wine tourism, and the conference concluded with wine tasting – presentation of the Iločki Podrumi wines.

More news about Croatian gastronomy can be found in the Lifestyle section.

Thursday, 5 July 2018

2nd DunavArt Festival Concludes

It was another successful edition of the festival fcocused on the Danube region.

Wednesday, 9 May 2018

Russian Embassy Finances Refurbishment of Red Army Memorial

ZAGREB, May 9, 2018 - Saint John of Capistrano Park in Ilok's Old Town, which has a monument to 1,067 Red Army soldiers killed in 1944, was inaugurated on Tuesday after being refurbished thanks to a Russian Embassy donation of 200,000 kuna.

Monday, 16 April 2018

Ilok Grapes: 1.5 Million Kuna Investment in Commercialisation

A large investment for Ilok's major industry.

Friday, 23 March 2018

Vukovar-Vučedol-Ilok Cultural Destination Wins Prestigious Award

ZAGREB, March 23, 2018 - "Vukovar-Vučedol-Ilok" is one of 18 European destinations which have received the EDEN prize confirming the excellence of these destinations for cultural tourism, the Croatian National Tourism Board (HTZ) reported on Friday.

Monday, 12 March 2018

Eastern Croatia - Great Potential for Cultural Tourism

Not many particularly positive stories come out of Slavonia these days, but the potential is there, should someone tap into it...

Wednesday, 21 February 2018

Prince Harry and Meghan Markle to Drink Croatian Wine at Wedding?

The royal couple allegedly wants the same wine which was served at Queen Elizabeth’s coronation 65 years ago.

Thursday, 14 September 2017

Grape Harvest in Hands of Serbian Labourers, as Local Ones in Slavonia are Missing

A labourer can earn around 160 kunas for eight hours of harvesting. Wine growers wonder if the job is too arduous, the money too little or have all the labourers emigrated

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