Sunday, 1 September 2019

To the Countryside! Discover the Rural Tourism of Zagreb County


Zagreb County and the Rural Tourism Association of Croatia will award the three most creative photographs of the Rural Tourism Week due to take place next week, from September 2-8, on 11 farms.

To win the award, competitors have to publish a photo containing any of the visual elements of the To the Countryside project (photo frame, flyers, t-shirts etc.) on Facebook or Instagram. Photos need to be tagged with @idemonaselo and the hashtag #idemo_selo and must be taken and published during the event.

The most creative photo will be chosen by a jury made up of members of Zagreb County as the biggest patron of the organizer of the To the Countryside project - the Rural Tourism Association of Croatia.

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The names of the winners will be announced by September 20, 2019. Three awards will be given out: 1st place - countryside weekend for two persons: 2nd place - homemade products package; 3rd place - package of bottled wines from the manifestation participants.

The competition for the most creative photograph is part of the manifestation “To the Countryside - Rural Tourism Week of Zagreb County” taking place from September 2-8. Taking part are 11 farms in Zagreb County that offer rural tourism: from Jastrebarsko (Seosko gospodarstvo Ciban, Vinogradarska kuća Braje and Vinarija Jagunić), from Sveti Ivan Zelina (Vina Kos, Vina Kos – Jurišić and Ljubekov gaj), from Samobor (Etno kuća pod Okićem and Mlin iz bajke), from Ivanić-Grad (Seoski turizam Kezele), from Kloštar-Ivanić (Ladanj kod strica) and from Žumberak (Seljačko gospodarstvo Podžumberak).

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In order to promote rural tourism, time in the countryside and domestic products, Rural Tourism Week will bring about a 30% discount on chosen products and services: accommodation (Seosko gospodarstvo Ciban, Etno kuća pod Okićem, Ladanj kod strica i Seoski turizam Kezele), wine tasting (Vina Kos, Vina Kos-Jurišić, Vinogradarska kuća Braje, Vinarija Jagunić and Mlin iz Bajke), culinary workshop Traditional Žumberak Cuisine (Seljačko domaćinstvo Podžumberak - using their own, freshly collected ingredients grown organically), products (Mlin iz bajke - flour, wines and liqueurs and Ljubekov gaj – wine) as well as rental space for events and sports activities (Etno kuća pod Okićem). Other products and services have standard conditions.

The manifestation patrons are Zagreb County, the Zagreb County Tourism Board, Jastrebarsko Tourism Board, Sveti Ivan Zelina Tourism Board, Samobor Tourism Board, Ivanić-Grad Tourism Board, Croatia Records and various media.

If you would like to enjoy excellent wines, domestic products and culinary workshops, spend the night in the countryside or simply get away from the city bustle, make sure you reserve your spot in time. The event schedule is available on, while all other information is available on Facebook and Instagram profiles Idemo na selo. Reservations are necessary.

The project organizer - Rural Tourism Association of Croatia and manifestation patrons invite people from all parts of Croatia to visit the participating rural establishments.


Wednesday, 21 August 2019

Let's Go to the Countryside: New Project Aims to Promote Rural Tourism in Zagreb County

August 21, 2019 - A new tourism project hopes to bring life to the Zagreb County countryside. 

“Visit farms around Zagreb and enjoy fine wines, local produce, and culinary workshops. Book an overnight stay in the countryside and take a break from the bustle of the city,” reads the message of the Croatian Rural Tourism Association, which, in cooperation with the Zagreb County Tourist Board and other partners, organizes the Zagreb County Rural Tourism Week with the slogan“ Let's go to the Countryside", writes Goran Rihelj of HRTurizam.

The project aims to popularize rural tourism in Zagreb County, promote overnights in the countryside, and exhibit local products.

“Since the founding of the Association, we have been committed to promoting and popularizing rural tourism and going to the countryside as an excellent motive for spending free time. With a homemade gastronomic offer, healthy living, nature and fresh air and other active tourism offers throughout the destination, Zagreb County is a great break from the city bustle, just a few kilometers from Zagreb,” said Aleksandra Kuratko, Head of the Croatian Rural Tourism Association.



As part of the project, which runs from September 2 to 8, 2019, in Zagreb County, a 30% discount on products and services will be offered to members of the Association of Rural Tourism of Croatia, such as overnights, wine tastings, sales of local products and culinary workshops of traditional Žumberak cuisine. For a list of partners involved in this great project, check out the website here.


“Rural tourism is a synergy of agriculture and tourism, which, through its multiplier effect, directly promotes stable and lasting economic growth as farmers introduce tourists to the local gastronomy, culture, and customs through the placement of their products,” said Ivana Alilović, director of the Zagreb County Tourist Board, adding: "Tourism trends are changing at a high speed. Experiences are more important than ever, and people are looking for experiences that will change them and enrich their lives. I see great potential precisely in the popularization of products in rural areas and the idea of ​​staying in the countryside. Therefore, I am very proud of the project "Rural Tourism Week of Zagreb County", because in the surroundings of Zagreb, away from the daily hustle and bustle, in the peace of the greenery, our hosts of rural estates await their guests. I am sure that with the familiar hospitality and a full table of delicious specialties of the indigenous, local cuisine of Zagreb County, the expectations of both young and old will be fulfilled. Not only during the "Rural Tourism Week of Zagreb County" but throughout the year,” said Alilović.

Rihelj writes that when it comes to continental and rural tourism, there is a chronic lack of promotions and tourist offers. In this segment, although it is only the first year of the project, this is an extremely important step forward, solely because of the positioning and promotion of rural tourism in Croatia. The primary prerequisite is precisely communication and focusing on the target group. Because if we do not invite tourists to visit Croatia through promotion, they will not come. Rihelj adds that the Ministry of Tourism and the Croatian National Tourism Board should be more actively involved in the development of continental tourism, as well as its promotion, since it is a totally different type of tourism than the sea, and it requires a different approach.

Zagreb County is a great weekend destination for all Zagreb residents, especially since it is just a short drive away and offers the great outdoors. And as it is the largest domestic market, this campaign and project have hit the right motive - a move away from the bustle of the city, only a few kilometers from the Croatian capital.

A list of all partners in this action, which includes 30 percent discounts, is available at

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