Thursday, 6 February 2020

HTZ: February Seeing Fewer Tourist Arrivals from China

ZAGREB, February 6, 2020 - Croatia is seeing a noticeable decline in tourist arrivals from China in the first week of February as a result of comprehensive and strict measures by Chinese authorities to contain the coronavirus outbreak, and travel demand is expected to stabilise in the coming period, the Croatian Tourist Board (HTZ) told Hina.

Some 4,400 Chinese tourists have visited Croatia since the start of the year and generated 7,600 overnight stays, which are respective increases of 49% and 19% compared with the same period in 2019, HTZ director Kristjan Staničić said.

"This growth is as planned and is the result of activities aimed at encouraging further arrivals from China. We have recorded a decline in tourist turnover from that market in February as a result of strict measures taken by the Chinese government and certain travel restrictions for the whole of February. Yet, Chinese tourists who were already in Europe during the emergency have continued their journeys," Staničić said, adding that the HTZ was in close contact with its office in Shanghai.

He expressed hope that the Chinese authorities would succeed in stabilising the situation as soon as possible so that demand from the Far East would recover. He said he did not expect any major consequences because Chinese tourists most often visited Croatia from mid-March onwards.

More news about relationship between Croatia and China can be found in the Politics section.

Thursday, 30 January 2020

Days of Croatian Tourism Begins in Moscow

January 30, 2020 - Days of Croatian Tourism in Moscow is a business event organized by the Representative Office of the Croatian National Tourist Board in Moscow because of the great importance of the Russian market, the steady growth of Russian tourist arrivals in recent years, and the interest of the Croatian and Russian tourism industry.

HRTurizam reports that Days of Croatian Tourism is a significant b2b event where the leading people of Croatian and Russian tourism are expected. Russian and Croatian colleagues will lead the panels, while there will be business workshops (general, nautical and medical tourism), and the leading Russian tour operators and agencies present.

This event is an ideal opportunity for all representatives of Croatian tourism to start or expand cooperation with the Russian tourism sector, as well as to significantly increase tourist traffic from the Russian market, which has been recovering and growing for years.

“The growth of tourist traffic from the Russian market compared to last year will amount to almost 14 percent, and the interest of Russian tourists and the Russian tourism sector for Croatian destinations is constantly increasing. Considering that Russian tourists are at the top of the list in terms of consumption, it is really important to constantly work on promoting Croatia as a top destination for Russian tourists,” said the Director of the HTZ Representative Office in Russia, Rajko Ruzicka, adding that Croatia is again in the selection of the Russian edition of National Geographic magazine, listed among the top three destinations for family vacations.

“We are convinced that this event is an ideal opportunity for all representatives of Croatian tourism to start or expand cooperation with the Russian tourism sector and to significantly increase tourist traffic from the Russian market, which has been recovering and growing for years. January is the right time for business deals, since tour operators and travel agencies in Russia are intensively preparing trips to Croatia and finalizing their summer programs to market,” the Croatian National Tourist Board said.

At the event, a business workshop called "Sell Croatia" (B2B workshop) is held between Croatian tourist entities and foreign partners.

Namely, “Sell Croatia” connects representatives of the Croatian tourism industry (hotel-tourist companies, travel agencies and DMC, Tourist Board systems) with foreign partners, business meetings with partners and negotiate services and/or packages.

To read more about travel in Croatia, follow TCN’s dedicated page.

Monday, 27 January 2020

Croatian National Tourist Board Begins First Branding Campaign of Year in 16 Markets

January 27, 2020 - The Croatian National Tourist Board is conducting its first branding campaign this year, which will be implemented in different key periods, in 16 key markets, until the end of July.

HRTurizam reports that the main goal of the brand campaign is to further increase Croatia's recognition as an attractive tourist destination with a rich offer, which is why the focus of this campaign is on the most recognizable Croatian tourism products such as sun and sea, wine and gastronomy, active tourism, nautical tourism, and culture.

The tourist board’s first brand campaign is being conducted in the markets of Germany, Austria, Italy, Poland, Czech Republic, United Kingdom, Hungary, France, Netherlands, Sweden, Belgium, Norway, Russia, Ukraine, Slovakia and Spain.

Campaign activities will be conducted through online and offline channels, that is, television programs, print media, outdoor and display advertising channels, social networks Facebook, Instagram and Twitter and YouTube channels, the Croatian Tourist Board points out.

 

“The strength of the Croatian tourism brand has been continuously growing for several years, making our country increasingly recognized as a diverse and quality tourist destination. In order to keep up with positive trends, we have created a brand campaign that is carefully planned as it follows the preferences of each of the 16 selected markets. Our goal is to offer our guests what they are looking for, and that we are successful in showing the preliminary results of the latest TOMAS research, according to which their satisfaction with most elements of the offer grows, especially with the hospitality of the hosts, hiking and biking trails, the presentation of cultural heritage, the quality of information in the destination, but also the variety of events and the gastronomic offer,” said Croatian National Tourist Board Director Kristjan Stanicic.

Otherwise, as previously announced, the Croatian Tourist Board will carry out four major promotional campaigns in 2020, that is, two pre- and postseason promotional campaigns and two brand campaigns.

In addition to the main campaigns of the Croatian National Tourist Board, in 2020, there will also be campaigns for the promotion of business and nautical tourism, advent and a campaign aimed at the domestic market, which will stimulate domestic tourist traffic in the periods before and after the season.

To read more about travel in Croatia, follow TCN’s dedicated page.

Saturday, 25 January 2020

Croatia Among Most Sought-After Destinations at New York Times Travel Show

January 25, 2020 - The Croatian National Tourist Board (HTZ), which is at the New York Times Travel Show from January 24 to 26, said that Croatia is among the most sought-after tourist destinations, based on the results of market research and the booking announcements by major tourist associations. 

Glas Istre reports that HTZ Director Kristjan Stanicic also visited the fair, along with the tourist boards from Zagreb, Dubrovnik-Neretva, Split-Dalmatia, Zadar and Lika-Senj counties, who are also presenting their offer in New York, HTZ announced.

“Presenting the Croatian tourism offer at the New York Fair is of strategic importance, especially if we know that the US market is one of the most important distant markets for Croatia, from which we generate the largest tourist traffic.

The continuation of American Airlines flights between Philadelphia and Dubrovnik will further stimulate US tourist traffic this year, and the ultimate goal we are intensively working on is stronger air connections between the US and Croatia,” said Stanicic.

He noted that 655,000 arrivals and more than 1.8 million overnight stays were recorded in Croatia last year by American tourists, which represents an annual increase of 12 percent.

During his stay in New York, Stanicic met with representatives of Travel Show Marketing Group, a company that specializes in independent events and brings together tourist entities, buyers and sellers in forums they organize around the world. The topic of the meeting was related to the possibility of Croatia hosting the Travel Agent Forum in 2021, when it is estimated that the forum would bring together 90 European suppliers and travel partners and about 150 US travel agencies.

"This year's appearance at the New York Times Travel Show reaffirmed Croatia's popularity as a leading growing destination for Americans and announced another successful year with double-digit arrivals and overnight stays from the US. Croatia is truly one of the most desirable tourist destinations, supported by the market research results and booking announcements by major travel associations such as USTOA, Virtuoso, Signature Travel Network and Travel Leaders Group, and numerous articles in leading US media such as The New York Times, Los Angeles Times, National Geographic, Financial Times, Conde Nast Traveler, Travel + Leisure, USA Today,” said Ina Rodin, director of the HTZ New York office.

A meeting was also held with representatives of the platform and mobile application TravPRO MOBILE, the first of its kind in the market to connect mobile learning and sales. It is an agent training and sales consulting program designed to help agents sell destinations more effectively. Currently, they provide services to more than 60,000 professional travel advisors from the United States and are also collaborating with China's leading B2B travel agency, Dragon Trail Interactive.

Otherwise, major trends in Americans' travel last year include multi-generational travel, discovering new destinations and authentic experiences - or “Live Like A Local" experiences, "transformational" travel, responsible tourism, active tourism, and cruises. Americans in Croatia especially love visits to natural and cultural attractions with a focus on UNESCO sites, nautical tourism, active holidays, and especially visits to locations where the famous HBO series Game of Thrones was filmed, as well as one-of-a-kind gastronomic experiences. Americans visit Dubrovnik, Split and Zagreb most. 

The New York Times Travel Show is visited by more than 35,000 visitors who view the offer of more than 700 exhibitors from 175 countries around the world, making this fair the largest tourism fair in North America.

To read more about travel in Croatia, follow TCN’s dedicated page.

Thursday, 23 January 2020

Croatian Tourism Presented at FITUR Tourism Fair in Madrid

ZAGREB, January 23, 2020 - Spaniards like to travel a lot and discover new destinations which is an opportunity for Croatia to utilise also because of the scope of the Spanish market and therefore the Croatian Tourism Board (HTZ) intends to open an office in Madrid, Director Kristjan Staničić said on Wednesday at the 40th edition of the FITUR.

FITUR, the largest tourism fair in Spain with 165 countries attending, is running from 22 to 26 January and the HTZ and some ten other exhibitors are presenting Croatia's tourist sector at the show.

They all expect positive trends from the Spanish market and forecast that there will be a growth of 10% in tourism compared to 2019.

Tour operators and partners in Spain who talked to Staničić and Croatian Tourism Minister Gari Cappelli also expect positive trends to continue this year.

Dubrovnik, Zagreb, Split, Zadar, Hvar and Plitvice Lakes are the most sought-after destinations in Croatia for Spaniards. This year we plan to additionally improve our network of branch offices by opening a branch in Madrid particularly since leading international tourist institutions have their main offices here, said Staničić.

He informed that last year, 315,000 Spaniards visited Croatia and generated more than 708,000 bednights, which is an increase of 10% compared to 2018.

Minister Cappelli said that Spain and France were the forerunners in the UNWTO Programme for sustainable tourism, which is being implemented in cooperation with governments, destinations and tourism companies in an effort to reduce the impact of tourism on the environment, which is an important presumption for Croatia's future tourism policy.

"We are using this visit to Madrid to exchange experiences in conducting a policy of sustainable development which is the linchpin of Croatia's presidency of the Council of the EU in the field of tourism. The experiences and examples of good practice we exchanged with leading tourism authorities and officials will be of great benefit in preparing a new national strategy for tourism development which will be based on quality, responsible and sustainable business with the use of modern technology as creative solutions for the future," Cappelli underlined.

HTZ informed that Spaniards usually travel to foreign countries by plane and each year direct flight connections between Span and Croatia are being improved particularly during the summer timetable.

FITUR introduces itself as a "global meeting point for tourism professionals and the leading trade fair for inbound and outbound markets in Latin America."

"At its staging, FITUR broke all previous participation records with 10,487 companies from 165 countries and regions, 142,642 trade visitors and 110,848 visitors from the general public," according to the information provided on the fair's website.

More tourism news can be found in the Travel section.

Wednesday, 22 January 2020

Croatian National Tourist Board to Pay 8 Million Kuna for New Portal

As Poslovni Dnevnik/Marija Crnjak writes on the 21st of January, 2020, the Croatian National Tourist Board (HTZ) expects the new portal to be positioned as a central place for the inspiration of its users in the decision-making process when it comes to choosing a holiday in Croatia.

The Croatian National Tourist Board has announced a tender for the creation of a new tourist information portal, Croatia.hr, as well as for the collection and management of databases necessary for the establishment of public e-services of the portal. The tender is being announced as part of the Croatian Digital Tourism (Hrvatski digitalni turizam) project, which is an EU project, managed by the Ministry of Tourism, and the total value of this procurement is 8 million kuna.

As the Croatian National Tourist Board explained, the project is funded by two European Union funds, namely the European Regional Development Fund and the European Social Fund, and they play the role of project partner.

The e-tourism project envisages the development and improvement of five public e-services, which will be completed by the end of this year, which will integrate the procedures of several public administration bodies into an integrated state information system. These are the Central tourist register, the e-Visitor guest check-in and check-out system, the Croatia.hr platform, and e-services for both administrative and non-administrative procedures.

''There are two components to the Croatian National Tourist Board, the upgrading of the eVisitor system and the creation of a new Croatia.hr web portal, which will integrate the complete Croatian tourist offer in the future. Accordingly, the procurement process was initiated, the subject of which is the procurement of website services for the tourist information system and the establishment of an IT system, the management of databases necessary for the establishment of public e-services, and the tourist information portal,'' the Croatian National Tourist Board explained.

The goal of the new portal is to connect all tourist boards into one system, so that each destination and tourist board will have its own promotion space on the national website, or on its subdomains. It is also expected to increase page traffic, have better SEO and page ranking and strengthen brand identity.

When it comes to technical features, the new portal needs to be supported through a user-friendly and efficient CMS with different administrative rights and responsibilities.

As explained in the tender documentation, the Croatia.hr pages must be made in accordance with all the latest technological solutions and requirements, responsive to display on all devices, multilingual, capable of commenting and sharing content on all platforms, and should be able to connect with different systems such as the Central tourist register and eVisitor.

Make sure to follow our dedicated lifestyle page for more.

Thursday, 16 January 2020

Croatia's Tourism Promoted at Austria’s Largest Holiday and Travel Show

ZAGREB, January 16, 2020 - The 2020 Vienna Ferienmesse tourism fair opened on Thursday with more than 800 exhibitors from over 80 countries including Croatia, which is a favourite destination for Austrian tourists.

"Croatia is one of the favourite destinations for Austrians who travel to Croatia several times a year and in their own vehicles," a press conference heard ahead of the fair being opened where new travel trends for 2020 were presented.

Alongside Italy, Croatia is the most sought-after destination for Austrians travelling by car, the director of the Croatian National Tourist Board's (HTZ) office in Vienna Branimir Tončinić told Hina, adding that according to survey, 49% of Austrians travel with their own transport.

In 2019, more than 1.4 million Austrians visited Croatia and generated 7.7 million bed nights.

Tončinić informed that in the first 15 days of January, there was an increase of 27% in arrivals and an 18% increase in bed nights from Austria compared to the same period last year.

It is expected that the fair in Vienna will attract more than 160,000 visitors.

This week, from 15 to 19 January, HTZ will attend the 50th Vakantiebeurs tourism fair in Utrecth, which is the largest tourism fair in the Netherlands.

Last year, almost 500,000 Dutch tourists visited Croatia and generated 3 million overnight stays and HTZ believes that a positive trend will be recorded again this year from that market.

The presentation in Utrecth and prior to that in the German city of Stuttgart, marks the start of HTZ's promotions at European and global tourism fairs. All in all, it will present Croatia's tourism sector at about 40 fairs.

More tourism news can be found in the Travel section.

Wednesday, 15 January 2020

2019 Best Year Yet for Croatian Tourism

ZAGREB, January 15, 2020 - 2019 was the best year yet for the Croatian tourism industry, with nearly 21 million arrivals and 108.6 million overnight stays, up by 5% and 2.4% respectively, while 2020 is expected to see a continuation of positive trends, with tourist turnover increasing by 3-5%, Tourism Minister Gari Cappelli told a press conference on Tuesday.

Cappelli said he expected total revenues to have increased by up to 8%, but added that exact figures would be released by the central bank at the end of March.

"Based on the data for the first nine months of 2019, when revenues were 9% higher, we can say that revenues for the whole of 2019 will be about 5%, and possibly up to 8%, higher than in 2018. This is supported by excellent spending during the Christmas period and the total increase in daily tourist spending in the last year and a half by about 20%, from 79 to 97 euro," the minister said.

"Already now we know that last year spending by visitors staying at hotels increased by 18% to about 140 euro a day, spending by those staying at campsites rose by about 8% to 70-odd euro a day, and spending by tourists staying in private accommodation increased to about 96 euro a day," he added.

Cappelli also noted the increased quality of service, saying that 1.05 billion kuna had been invested in the tourism industry last year, and based on a survey conducted by the ministry, investments are expected to increase this year by about 20% to 1.07 billion kuna. A further 3-5 billion kuna was expected to be invested this year as a result of a new bill on tourism land, which should be passed in the first half of the year.

Cappelli said that a national plan for sustainable tourism was expected to be presented later this year. "This is an important goal for us during the Croatian presidency of the Council of the EU. We will call on the EU member states to follow in the same direction because only quality, responsible and sustainable tourism, which incorporates digitisation and smart solutions, has a future."

Announcing major promotional activities for 2020, Croatian Tourism Board (HTZ) Director Kristjan Staničić said that the aim was to strengthen the brand, tourist spending and Croatia's position in remote markets, while maintaining its good position in the European markets.

"Because of the Croatian EU presidency, the HTZ has already begun a branding campaign in several European markets, which will be conducted basically all year round," Staničić said, adding that a special focus would be on promoting nautical and business tourism and on further cooperation with large global companies such as Google, LonelyPlanet and Expedie. He said that Croatia would participate in over 40 international travel shows and about 100 presentations.

More news about Croatian tourism can be found in the Travel section.

Wednesday, 8 January 2020

Tourist Board Using Croatian EU Presidency to Attract Belgian Tourists

The Croatian EU presidency is now in full swing. Having taken over the EU's rotating presidency from Finland, the next six months will see Croatia partake in influential decisions within the bloc. Not only that, but as Brexit is set to occur at the end of this month, seeing the UK enter into a transitional period, Croatia will take a leading role in helping to negotiate the UK's (hopefully) smooth exit.

Hotels, particularly those in the capital city of Zagreb, are also experiencing a boom which is expected to continue as the city plays host to many EU delegates, and Croatia's presence grows more strong on the European tourist map. Owing to that, the Croatian Tourist Board (HTZ) has decided to use the Croatian EU presidency as a way to attract tourists from the country in which Brussels is situated - Belgium.

As Marija Crnjak/Poslovni Dnevnik writes on the 8th of January, 2020, HTZ's director Kristjan Staničić has stated that guests from Belgium usually book their holidays between December and February.

HTZ is conducting a major promotional outdoor advertising campaign in Brussels to mark the beginning of the Croatian EU presidency. During January and mid-February, public transport, buses, trams, airports and the most frequent and representative city locations in Brussels will be adorned with Croatian motifs, all with the aim of further emphasising that Belgians should pay a visit to the youngest, and also the most beautiful, member of the EU.

"The Croatian EU presidency is an ideal opportunity for the further promotion of the country, so before the very beginning of the presidency we started this campaign that we believe will have positive promotional effects. We also support the timing of the campaign, which fits in perfectly with the Belgian "tourist" calendar, as market research by the umbrella association of Belgian tour operators ABTO shows that guests from Belgium most often book their holidays between December and February,'' and Kristjan Staničić, adding that more than 220,000 arrivals and almost one million overnight stays were realised in Croatia from the Belgian market last year alone.

As part of the Brussels campaign, 25 buses and trams operate on which citizens of the European Union's capital, as well as its numerous visitors, can see pictures of Croatia with a focus placed on the country's nautical tourism.

Advertising activities are also carried out through large posters located at subway stations in Brussels, in the city centre, and in the so-called "European Neighbourhood", in selected attractive city locations and through large digital screens positioned at the most frequent locations within Brussels Airport, which sees over 26 million passengers annually.

Make sure to follow our dedicated travel page for more.

Tuesday, 7 January 2020

Increased Tourist Turnover for Christmas, New Year

ZAGREB, January 7, 2020 - During the Christmas and New Year holidays 238,000 tourist arrivals and 621,000 bed nights were recorded, which is an increase of 8% compared to the same period last year, the Croatian National Tourist Board (HTZ) said on Tuesday.

The HTZ was citing data on tourism turnover in the commercial and non-commercial sectors as well as nautical charters, taken from the eVisitor system for the period from 20 December 2019 to 6 January 2020.

HTZ director Kristjan Staničić said in a press release that the results are beyond expectation and confirm that Croatian destinations are continually developing their year-round offer.

"We have created attractive content and rich Christmas market programmes that ushered in 2020 in a positive atmosphere. We are faced with a very challenging tourism year but we are optimistic about retaining our competitive position on the large international market," Staničić said, adding that the most bed nights during the Christmas and New Year season were generated by visitors from Croatia, Austria, Slovenia, Germany and Italy.

As for tourism turnover on the coast, Adriatic counties recorded 134,000 arrivals and 405 bednights during the Christmas and New Year holidays while turnover in continental regions, including the city of Zagreb, amounted to 104,000 arrivals ad 216,000 overnight stays.

The most bednights were generated in Istria and Kvarner Bay as well as in Split-Dalmatia County, while the most overnight stays in continental Croatia were recorded in Zagreb, Krapina-Zagorje and Međimurje counties.

The most nights by destination were generated in Zagreb, Opatija, Poreč, Rovinj, Dubrovnik and Split, HTZ informed.

More news about Croatian tourism can be found in the Politics section.

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