Friday, 24 April 2020

Travel Tomorrow: Croatian National Tourist Board Joins World Tourism Organization Campaign

April 24, 2020 - The Croatian National Tourist Board is involved in a campaign launched by the World Tourism Organization (UNWTO) to promote gastronomy as an essential part of tourism and the overall tourist offer.

HRTurizam writes that the gastronomic project is part of the #TravelTomorrow campaign that seeks to highlight the fundamental and enduring value of tourism, including the culinary heritage of UNWTO member countries.

As part of the project, each country will highlight its most famous national dish, which will be promoted through UNWTO's official website through video material, photos and original recipes. The richness and diversity of Croatian gastronomy will be presented through Zagorje strudel, a traditional specialty of Croatian Zagorje.

In Croatia's video campaign, the process of making Zagorje strukli or struklji is presented, whose popularity has spread from the Croatian Zagorje to other parts of Croatia. Today, it is one of the trademarks of Croatian gastronomy.

At a time when the coronavirus pandemic has hit the tourism sector, the UNWTO aims to show how culinary heritage gives people a strong sense of belonging and brings a touch of local flavors to their homes to keep the dream of future travel alive.

Hrvatska Puna okusa - Štrukli from Croatia Full Of Life on Vimeo.

Croatia is also part of WTTC and ETC promotional campaigns

The Croatian National Tourist Board will also join the #TogetherInTravel World Travel and Tourism Council (WTTC), a global tourism authority representing the private sector and destinations in all parts of the world.

The goal of this campaign is to highlight the importance of tourism worldwide by encouraging interaction by sharing promotional material in the form of videos and photos with the common tag #TogetherInTravel. Also, as pointed out by the CNTB, in addition to several European tourist organizations, they are participating in a significant promotional project, being supported by the European Travel Commission (ETC), through the promotion of several types of tourism products such as nature and outdoors, and creative cities, history and cultural heritage.

To read more about travel in Croatia, follow TCN's dedicated page.

Wednesday, 15 April 2020

Croatian National Tourist Board Discusses Impact of Coronavirus Pandemic

April 15, 2020 - The 65th session of the Croatian National Tourist Board was held yesterday through a video conference.

The 65th session of the Croatian National Tourist Board discussed the impact of the coronavirus pandemic on tourism and repealing the Annual Work Program and Financial Plan for this year. Adjustments to previous council decisions were also addressed to more effectively overcome the current situation and to minimize the impact of the coronavirus on the continued operations of the Croatian National Tourist Board.

"In the context of the hitherto unprecedented crisis of the tourism sector, which has plagued Croatia, but also the whole world, it is important to jointly and severally accept the responsibility to cut all costs that are not essential and put the health of citizens and tourists first. It is also our task to prepare the tourism system for a more agile restart as soon as the restriction is introduced so that Croatia can regain its position as one of the most desirable tourist destinations in the world as soon as possible. The Croatian Government has in two waves passed packages of economic aid measures. It is still considering introducing new measures if this proves necessary to preserve the stability of the entire Croatian economy, and of course, the tourism sector, which accounts for almost a fifth of total revenues in Croatia," said the Minister of Tourism and Croatian National Tourist Board President Gari Cappelli addressing the Tourism Council.

“The consequences of the global coronavirus pandemic have a profound adverse impact on both Croatian and world tourism. Business tourism processes are almost completely stopped. For this reason, we outlaw key strategic documents such as the Annual Work Program and the Financial Plan for 2020, which are simply unenforceable in these market conditions. All previous decisions of the Tourist Board, which derive from HTZ's financial obligations, have also been out of force. We unanimously adopted our decision to reduce the salaries of HTZ employees in Zagreb and representative offices by up to 30 percent, while the compensation for the members of the Tourist Board was suspended. We are fully aware of the current situation and the fact that we can only overcome this crisis by jointly having solidarity, understanding and continuous work in these very challenging times," said HTZ Director Kristjan Stanicic, adding that the development of the situation in key markets is further intensively monitored and the promotion strategies and activities, as well as the timing of their implementation, are defined accordingly.

It was determined at the session that the coronavirus pandemic will have an impact on the economic activity in Croatia, and thus on financing the entire system of tourist boards. Also, the Croatian National Tourist Board will not be able to fully implement the Annual Work Program for 2020, which is why it was decided, to act swiftly to overcome the financial difficulties and normal functioning of the Croatian Tourist Board in special circumstances, it was decided that all decisions of the Tourist Board from which the financial obligations derive would be repealed. These are decisions related to the implementation of public calls: joint advertising, strategic projects, Sports Croatia, DMK 2020, TOP events, as well as a call for expressions of interest for the implementation of special promotional projects and advertising activities in the key markets in 2020. Furthermore, during the online session, the Tourism Council adopted a decision proposing the HTZ Assembly repeal the Annual Work Program for 2020, except related to activities carried out so far.

Also, the councilors adopted a measure to reduce the salaries of HTZ employees in the amount of up to 30 percent of the base until full liquidity is established or by the end of the current year. At the same time, the monthly compensation for the members of the Tourist Council will be temporarily terminated. The measure above was adopted to preserve jobs given the loss of source revenues (tourist memberships and fees) caused by the reduction of economic activities of members of tourist boards and the immediate cessation of tourist movements around the world. The same percentage reduction in salaries as employees in the Zagreb office will apply to directors/heads of representative offices abroad.

To read more about travel in Croatia, follow TCN's dedicated page.

Friday, 3 April 2020

HTZ: Drop of 53% in Overnight Stays in March 2020 Consequence of Epidemic

ZAGREB, April 3, 2020 - According to data from eVisitor, there were 118,200 tourists in Croatia in March, or 75% fewer on the year, while the number of overnight stays decreased by 53%, which confirms that the COVID-19 pandemic has had a negative impact on tourism, says Croatian Tourist Board (HTZ) director Kristjan Staničić.

In the first three months of 2020, 635,000 tourists visited Croatia and generated nearly 1.9 million overnight stays, which are respective decreases of 33% and 20% compared with the same period in 2019.

Of the 118,200 tourist arrivals in March, about 65,000 were foreign tourists, which is a drop of 80.3% compared with March 2019, and they generated 64.5% fewer overnight stays, or nearly 280,000.

The biggest number of overnight stays was generated by domestic tourists, and tourists from Bosnia and Herzegovina, Germany, Slovenia and Austria.

There were 53,300 domestic tourists and they generated 238,800 overnight stays, which are respective decreases of 60.7% and 24.2% compared with March 2018.

Commercial accommodation facilities accounted for 72% of tourism turnover, while non-commercial facilities accounted for the remaining 28%, seeing an increase compared with March last year, the HTZ has underscored.

About 110,000 overnight stays were generated in commercial accommodation facilities, a decline of over 60%, and nearly 8,000 overnight stays were generated in non-commercial accommodation, an increase of 110%.

Staničić said that at this point it was too early to forecast demand for the peak season (July, August and September), underscoring that intensive work will be done to promote and position Croatia as a safe country once adequate conditions have been achieved.

"The focus will be on the domestic market and on those who can reach Croatian destinations by road," Staničić said.

More tourism news can be found in the Travel section.

Thursday, 5 March 2020

HTZ: 5% More Tourists and 9% More Overnight Stays in February

ZAGREB, March 5, 2020 - In February, Croatia was visited by 287,000 tourists, up by 5% compared to February 2019, while a more significant increase was noted in overnight stays (727,000, up 9%), the National Tourist Board (HTZ) said on Wednesday, citing preliminary data from the eVisitor system.

There was an increase in the number of both the domestic and foreign tourists in February 2020 compared with February 2019. There were 177,000 foreign tourists, up by 1% compared with February 2019, and they accounted for 62% of the total number of arrivals. Compared with February 2019, foreign tourists generated 9% more overnight stays, or 479,000 in total.

The number of domestic tourists was up by 12% compared with February 2019, and they generated 7% more overnight stays.

In view of the increases generated both in February and in January, when the number of tourists increased by 5% and the number of their overnight stays by 7%, the physical tourist turnover in the first two months of 2020 was in the black. In total, 551,000 tourists arrived, up by 5% compared with the same period last year, and 1.4 million overnight stays were generated, up by 8%.

Compared with the first two months of 2019, the number of foreign guests increased by 1% and they generated 9% more overnight stays, while the number of domestic tourists rose by 12% and they generated 7% more overnight stays in the first two months of 2020.

"Due to the coronavirus situation, it is difficult to predict tourist turnover in March and the rest of the year. We are actively monitoring the situation, and we are responding by adapting our promotional and marketing activities on various markets. For example, the planned marketing campaigns and activities in the most significantly affected areas, such as China, South Korea, and Italy, have already been modified and rescheduled, just like the digital and online platform campaigns," HTZ stated.

More tourism news can be found in the Travel section.

Thursday, 5 March 2020

Sport Croatia 2020: HTZ Allocates 8.1 Million Kuna to Promote Tourism with Top Athletes, Events

March 5, 2020 - Based on the implementation of the "Sport Croatia" project for 2020, the Croatian National Tourist Board (HTZ) has supported a total of 24 sports projects, totaling 8.1 million kuna.

This is a cooperation of HTZ with the organizers of top sporting events in Croatia, as well as with top Croatian athletes in order to promote Croatian tourism further, reports the Ministry of Tourism.

"Croatia is internationally recognized for sports and tourism, which is why promoting tourism through sports is a very effective tool in further positioning our country as an attractive tourist destination," said HTZ Director Kristjan Stanicic, adding that among 24 selected projects, 14 relate to cooperation with Croatian athletes and sports collectives, while ten projects relate to sporting events.

Among the sports events that have cooperated through the "Sport Croatia" program for 2020 are the CRO Race, Downhill Mali Losinj and Mitas 4 Islands cycling races, WTA Croatia Bol Open tennis tournament, extreme sports competition Pannonian Challenge, gymnastics world cup Good World Cup, European Club Taekwondo Championship, Lipik 3x3 Challenger Basketball Tournament, Judo Grand Prix Zagreb Tournament and Davis Cup Qualifications.

Cooperation was also made with athletes and sports collectives, including Croatian Basketball Federation, Croatian Water Polo Federation, Croatian Judo National Team, Croatian Volleyball Federation, Croatian Swimming Association, rowers Valent and Martin Sinkovic, Ivica Kostelic for sailing, long-distance swimmer Dina Levacic, world surfing champion Enrico Marotti, tennis player Donna Vekic, athlete Sandra Perkovic and sailors Elena Vorobeva, Tonci Stipanovic and Sime and Mihovil Fantela.

Let's add that the organizers of the multi-day top sports international competitions who, with their international recognition and reputation, can contribute to the promotion of tourism, as well as top Croatian athletes, winners of awards at European, world and Olympic competitions, or competitors at significant international sports competitions.

To read more about travel in Croatia,  follow TCN’s dedicated page

Sunday, 1 March 2020

Croatian National Tourist Board on Coronavirus: "We Will Adjust"

March 1, 2020 - The Croatian National Tourist Board (HTZ) and its representative offices around the world are actively monitoring the coronavirus situation and adjusting promotional activities in German and other markets, said HTZ Director Kristjan Stanicic after the world's largest tourism conference ITB Berlin was canceled.

T.portal ITB Berlin was supposed to take place from March 4-8, 2020, but was canceled on Friday night for the first time in 54 years due to the spread of coronavirus.

This canceled the appearance of around 10,000 exhibitors from more than 180 countries, including Croatia.

The stock exchange also expected more than 160,000 business visitors from the world, more than 5,000 journalists, as well as negotiations of concrete deals for the whole world worth over 5 billion euro.

"We are sorry that ITB was canceled, which is the largest and most important trade fair for tourism in the world, at which the Croatian National Tourist Board had to present its entire Croatian tourism offer with about 30 co-exhibitors. The plan was also intended to be used for meetings with key German and international partners, tour operators, agencies, tourism organizations, airlines, etc. However, it is quite clear that with the new coronavirus situation, preventive actions, health, and safety of many participants and visitors is the primary goal,” said Stanicic.

He points out that the Croatian National Tourist Board continues its activities in the German and other markets, in cooperation with numerous partners, also following the possibilities and outcome of this situation, which is equally challenging for tourism in other countries and destinations.

The World Tourism Organization-UNWTO assessed that the continuation of tourism and its unique transformative potential depends on stability and international solidarity.

"The tourism sector must always put people and their well-being first, as evidenced by the decision to cancel ITB Berlin for public health reasons," UNWTO pointed out, recalling that tourism is one of the world's leading economic sectors with millions of resources across the globe.

This weekend, the organization also called on everyone in tourism for close cooperation and responsibility, stressing that the UNWTO stands ready to support its members in plans and harnessing the power of tourism to drive economic and social recovery.

Despite these messages and the realization that the lives and health of people are paramount, the global tourism sector is also worried about the results this year, as travel reservations are increasingly canceled and individual reservations in hotels and air travel are reducing.

With the cancellation of several major world congresses, stock exchanges, fairs, exhibitions and other business meetings across Europe and the world in February and March this year, the business tourism segment in the world will remain without nearly $30 billion in revenue, and similarly estimated damages in aviation transport and total tourist traffic.

Hotel owners across Europe and around the world are also registering cancellations, which, according to analysts, has no impact or reduced prices, given the current fear and uncertainty of travel.

But from the sector, both globally and domestically, according to information from associations, groups, and company representatives, many believe that the situation will stabilize in a month or two, with the awareness that it is tough to predict what will happen next and how to develop the situation, especially if the spread of the virus continues.

For example, Italian hoteliers have already warned that the coronavirus has hit the national tourism industry, especially after US authorities urged their citizens to reconsider traveling to Italy, while other major countries issued warnings only in northern Italy.

Because of this situation, the tourism industry is demanding urgent measures from all levels of government in Italy to guarantee cash flow to tourism operators to protect jobs and avoid the 'collapse' of an industry of 300,000 businesses and 1.5 million people.

In other countries, hotel and professional associations of agencies, airlines (such as IATA), and other segments have already warned that they are expecting weaker business results due to the epidemic, which has caused a fall in bookings and frequent cancellation of travel.

To read more about travel in Croatia, follow TCN's dedicated page

Thursday, 27 February 2020

Tourism Minister Gari Cappelli on Coronavirus: Don't Panic, No Cancellations Yet

February 27, 2020 - Croatian Tourism Minister Gari Cappelli comments on the coronavirus and its effects on Croatian tourism so far.

HRTurizam reports that the panic and spread of mass hysteria around the coronavirus is of no use to anyone, and many experts and scientists are calling for the voice of reason.

Today, Croatian Tourism Minister Gari Cappelli was the voice of reason at a session of the Croatian Government, stating that 24,500 tourists are currently staying in Croatia, or about 3% more guests than at the same time last year.

"There is still no major decline, except of course from the eastern markets, such as China and South Korea, as expected. In the first month, we had an increase of about 70% from the Chinese market, and now in February, a decrease of 60% was achieved, so we got closer to zero.”

As for the impact of the current situation on tourism revenue, Capelli noted that the first three months affect somewhere around 5%, while the first six months affect 27% of total tourism revenue.

“So the first three months will not have a significant impact on total tourism revenue. The biggest eventual cancellations that occur are in business and congress tourism, which is about reservations for March. Easter is earlier this year, so it won't even be a true picture of what's going to happen in the rest of the tourist season. The real picture will be shown by the situation in May, when the biggest arrivals are achieved because tourists connect holidays."

Cappelli added that in the last two years we have a new tendency in tourism through last minute bookings, i.e., our guests only book their arrival in May and June for the peak tourist season.

"So far, we do not have any cancellations for the main part of the tourist year; our markets are still stable. Positive data shows that we have a 3% increase in interest from the German market as well as from 7% to 8% in the UK this year. So for now, we do not feel any disadvantages, except for a slight halt to bookings, which was to be expected in this situation. There is no room to panic, the government headquarters manages the situation in real-time and all services are fully prepared,” Cappelli concluded.

"We need to stop any panic and big shopping trips for supplies, because we are not in this situation or at this stage at all," said Prime Minister Andrej Plenkovic, adding that the Government will remain 100% transparent and prompt about all relevant information to the public.

To read more about travel in Croatia, follow TCN's dedicated page

Saturday, 22 February 2020

Croatia Expecting 3% Increase from German Tourists in 2020

February 22, 2020 -  The Croatian National Tourist Board (HTZ) is presenting its tourist offer at the f.re.e fair in Munich, one of the most important fairs in the German market, from February 19 to 23. This year, Croatia expects a 3% increase from German tourists.

HRTurizam reports that before the fair, a large tourist delegation from Central Dalmatia, namely 70 Alkars, Alka boys, and members of Sinj City Music, paraded in the very center of Marienplatz and delighted many passers-by in the Bavarian capital.

HTZ Director Kristjan Stanicic is currently in Munich, meeting with Michael Hinterdobler, Bavarian Government envoy and Assistant Minister for International and European Affairs, with Prince Leopold Von Bayern, Konig Ludwig Kaltenberg, who owns the Kaltenberg brand, but also with Evelyne Menges, Member of the Munich City Hall. State Secretary at the Ministry of Tourism Tonci Glavina and President of the Croatian Chamber of Commerce Luka Burilovic also visited the fair on Friday.

Kristjan-Stanicic_Nera-Milicic_alkari_galerija-slika-u-centru-Munchena.jpg

HTZ

“Presenting at the Munich fair is of utmost importance to us because Germans, especially residents of southern provinces such as Bavaria, have, for the most part, made up the total tourist traffic in Croatia for years. This year we have enriched our appearance at the fair with a great presentation of the Alkars and our 300-year unique event Sinjska Alka, and we met with key strategic partners such as FTI Touristik, the third-largest tour operator in Europe and IDRiva Tours, a tour operator specializing in bringing German guests to Croatia which forecasts market growth for Croatian destinations,” said Croatian National Tourist Board Director Kristjan Stanicic, adding that up to now, the German market saw an increase of 25 percent in arrivals and 18 percent in overnights compared to the same period last year, while overall traffic growth from the German market is expected to be up to 3 percent in 2020.

"The level of sales from the German market so far is higher than last year, which makes us very happy. Air connectivity has a big impact on the growth of tourist traffic, so this year we expect to continue establishing additional airlines from Germany. The tourism market is increasingly changing, thus increasing numbers of German tourists are turning towards sustainability, that is, products and offers with a built-in nature conservation component. Therefore, it is in this segment that we see the great potential and opportunity to strengthen our position in the future in this extremely important market for us,” said State Secretary at the Ministry of Tourism, Tonci Glavina.

The Alkars are a special attraction at the fair and the main city square in Munich. After the Alkars paraded in the center of Munich, the fair hosted a program of the Alkar Knights Society and the Sinj City Music, through which Split-Dalmatia County was presented. With this presentation, they wanted to popularize the UNESCO protected knight's competition, but also Central Dalmatia and the whole of Croatia as a tourist destination.

Head of the Croatian National Tourist Board branch in Munich, Nera Miličić, emphasized that it is her special honor to host the Sinj Alkars in Munich and to promote the Sinjska Alka at the largest Bavarian tourism fair.

Sajam_Alkari.jpg

HTZ

“The Alka is a symbol of patriotism and I am proud that we have presented the UNESCO list of intangible heritage to the Bavarians, who are our most numerous guests, part of the Croatian culture and tradition. The ceremonial procession of the Alkars and the Alkar boys, together with the Sinj City Music, between the three medieval Munich gates, was a special attraction for the residents and visitors of Munich, as well as the pride of many Croats living in Bavaria,” said Miličić, adding that the Sinj Alka and the Bavarian Kaltenberg knights are part of Europe's cultural heritage and have agreed on cooperation.

A special novelty at this year's fair is the refreshed visual appearance of the HTZ booth, which is enriched with red and white squares as an ode to the upcoming European Football Championship. Visitors to the fair can taste commemorative Alkar and the Heart of the Adriatic cocktails, while top-quality Croatian wines are served under the brand name “Vina Croatia - mosaic wines” organized by HGK and HTZ.

Within the Croatian National Tourist Board stand, a total of 24 co-exhibitors are represented at the fair, including the Dubrovnik-Neretva, Split-Dalmatia and Vukovar-Srijem (Slavonia cluster) tourist boards, the Zagreb and Dubrovnik tourist boards, as well as numerous economic and tourism entities.

Defile-gradske-glazbe-centrom-grada.jpg

HTZ

Last year, a record 3 million tourist arrivals and more than 21 million overnight stays were recorded from the German market, representing a 3 percent growth in arrivals compared to 2018.

To read more about travel in Croatia, follow TCN’s dedicated page.

Tuesday, 18 February 2020

Croatia and Slovenia Join Forces for Promotional Campaign in Australia

February 18, 2020 - The European Tourism Commission (ETC) has approved co-financing a joint project by the Croatian National Tourist Board and the Slovenian Tourist Board for the promotional campaign "Croatia and Slovenia: Full of Ways to Feel and Explore”, to be implemented in the Australian market by November 2020.

HRTurizam reports that the value and overall budget of the campaign is €200,000, half of which, ie, €100,000, is supported by the ETC.

"The joint promotion of Croatia and Slovenia in distant markets, and especially the one that will be realized in the large Australian market, is a unique example of successful cooperation in tourism promotion of the two countries. We know that guests from far markets usually realize their travels in the periods before and after the season when they visit several countries, which is why we cooperate very intensively with colleagues from the Slovenian Tourist Board,” said Croatian Tourist Board Director Kristjan Stanicic, adding that more than 242,000 arrivals and more than 741,000 overnight stays have been made in Croatia from the Australian market over the past year.

After European funds were approved last year for the "Experience Croatia, Feel Slovenia" campaign launched on the Chinese market, this year, the funds were approved for an Australian market campaign aimed at promoting and positioning Croatia and Slovenia as more attractive year-round destinations. A particular focus of the campaign will be on topics of active and adventure tourism, natural beauty and lesser-known tourist destinations for higher-spending guests. The campaign will also promote the rich cultural and historical heritage, eno-gastronomy, as well as other attractive tourist attributes of both countries.

"I am pleased that we have been successful this year in jointly applying for a European Tourism Commission tender, which confirms our excellent cooperation in promotion in distant markets. I am convinced that through a joint promotion campaign in the Australian market, we will present Slovenia and Croatia as destinations of unique experiences and sustainable tourism,” said the director of the Slovenian Tourist Board, Maja Pak.

As part of the campaign, workshops for agents and tour operators in Sydney and Melbourne will be organized, digital media advertising activities will be implemented, and cooperation will be established with selected Australian influencers who will visit Croatia and Slovenia next spring. Also, in cooperation with one of the leading online travel agencies in the Australian market, an online campaign will be devised and implemented through two waves, where Croatia and Slovenia will be presented to guests who want to enjoy unique and authentic experiences beyond the peak tourist season.

The Croatian National Tourist Board and the Slovenian Tourist Board have successfully withdrawn funding through the ETC Call for Co-financing of Transnational Promotional Campaigns in Distant Markets, and under the Destination Europe project and the new Horizon 2022 strategy, a total of 18 applications were received, while 11 received support.

To read more about travel in Croatia, follow TCN's dedicated page.

Tuesday, 11 February 2020

One Day or Day One Conference: Earlybird Tickets On Sale, Space Limited

February 11, 2020 - Earlybird tickets are on sale for the One Day or Day One tourism conference in Zagreb this April. And we promise you won't want to miss out. 

Tickets are now on sale for the conference of the year in the B2B tourism sector, which will be held on April 2 at the Forum Congress Center in Zagreb with the support of the Ministry of Tourism, the Croatian National Tourist Board and the Croatian Chamber of Economy, organized by the leading B2B tourism portal HrTurizam.hr.

Namely, One Day or Day One, which is held just before the start of the tourist season, will bring together everyone who means anything in the tourism sector.

"We all say that we have an incredible amount of potential wherever we turn, and that we need a change in the context of market development, in order to turn that potential into resources. But in order to turn these potentials into resources, we need to be more proactive in addressing market development and growth, there must be dialogue and common communication and consensus around common themes and challenges. The question we all have to ask ourselves is: How do we move faster and better? What can we do to make tomorrow better? Where do we see Croatian tourism in 2030?,” said the conference director and founder of the HrTurizam portal, Goran Rihelj.

HrTurizam.hr wants to be at the center of this story as a kind of mediator, a channel that connects through dialogue and communication, and provides concrete solutions. In the tourism vocabulary, it is necessary to define a complete tourism product, or to remove market barriers for the development of the entire tourism sector.

"And that's why there is a need to launch the #DayOne platform, which focuses on connecting the 'incompatible' or initiating communication. The main focus is not on problems and the past, but on constructive, open dialogue and solutions. The focus is on the positives, not the negatives. The focus is on synergy and collaboration. As I pointed out, #DayOne is not another conference but a platform. Because we can talk about the future of our tourism not only one day during the conference, but every day,” adds Rihelj.

An excellent story about cooperation with big brands and a positive example of synergy between public and private will be told by Denis Ivošević from the Tourist Board of Istria. The challenges and opportunities of cooperation between OPGs and destinations in the 1 VS 1 format will be discussed with Petra Butković from the Lika Destination Cluster.

The One Day or Day One conference should showcase all niches and all development opportunities in Croatia. Thus, Berislav Sokač from Run Croatia will bring an interesting vision of Croatia as a racing destination.

We continuously talk about continental tourism and emphasize the importance of developing the continent that has the greatest opportunities for year-round tourism. The best campaign of the East was the great HeadOnEast campaign as part of Croatian Tourism Days in Slavonia. Ivana Juric from the Osijek-Baranja Tourist Board will also be at the conference. 

How tourism is developed in Austria, which is one of the best examples of year-round continental tourism, will be told by Michael Fend, LAG manager at Steirischen Vulkanlandes.

Paul Bradbury, owner of Total Croatia News, One Day or Day One conference partner, and an ambassador of Croatian tourism, is someone who sees the whole story from the outside as a foreigner with a Croatian passport. His lecture, “5 tourism gifts that Croatia is ignoring, and how to fix them,” will certainly arouse great interest.

Branding in Croatia is a unique story that is talked about often, and the importance of branding does not need to be over-emphasized, because it is imperative today. The conference will also be thoughtfully themed with branding, a complex process in which we cannot go wrong. Bozo Skoko will discuss this topic at the conference, too.

The private sector in tourism has a lot to say. What are the challenges and biggest problems, what they expect from the public sector, and what solutions they propose will be shared in a large panel where there will be representatives of hoteliers, travel agencies, family accommodation, and caterers. 

Tourism Minister Gari Cappelli, who has supported the conference and expects a lot from it, will present a tourism development plan and a vision of where we see each other in 2030. The fact that the Minister of Tourism and his associates will accompany the entire conference already gives hope for the detection of genuine problems and the concept of concrete solutions. The same panel should also feature the Croatian National Tourist Board, which should be represented by Director Kristjan Stanicic. This panel will give clear guidance to the private sector, where Croatia is going, and where Croatia wants to be. The moderator of this panel is acclaimed communications expert Kresimir Macan.

How private and public sector dialogue and cooperation can look will be revealed by the example of Ognjen Bagatin and Bagatin Clinic’s health tourism development.

One of the current leading tourism experts, Doug Lansky, will speak for the first time in Croatia about positive global examples of how tourism destinations are positioned, developed and grown. Doug's lectures have always attracted a large number of listeners and attention, especially from the tourist public and the profession, and he has a large base of followers in Croatia as well.

It is crucial to emphasize that after the conference, meetings with the private sector in each area follow, in order to gather all concrete solutions into one strategic document, with a clear argument of the whole issue, and most importantly, with concrete solutions offered to accelerate market change. A document that will integrate the views of the private as well as the public sector, with the aim of consensus on the main challenges with a specific time interval on how to overcome them.

There will also be an after party in a location yet to be announced, with discounted drinks and a chance for attendees to network with like-minded progressive tourism professionals, as well as meet some of the conference speakers. 

Tickets can be purchased directly from HRTurizam.

For Earlybird entries, which run through March 20, tickets are 750 kuna, or 40% of the total ticket price. After March 20, the ticket price will be 1250 kuna. Seats are limited.

Don't miss out on the first-ever One Day or Day One tourism conference in Zagreb!

To read more about travel in Croatia, follow TCN’s dedicated page.

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