ZAGREB, November 29, 2020 - The annual meeting of the European Travel Commission's (ETC) market intelligence and marketing group will be held in Croatia in April next year, the Croatian Tourist Board (HTZ) announced in a statement earlier this week following the 100th ETC general meeting.

HTZ director Kristjan Stancic attended the meeting, which was held online, in his capacity as ETC vice-president.

The HTZ highlighted the importance of next year's ETC meeting in Croatia for the promotion of the national tourist industry and for strengthening cooperation with European counterparts.

"We expect that the meeting in April will bring together about a hundred marketing and market research experts as well as the heads of the national travel organisations of the ETC member states," Stanicic said, adding that this was a great recognition for Croatia.

He said that the general meeting focused on the post-pandemic recovery of the tourist industry, the importance of implementing healthcare and hygiene protocols, and the promotion of tourism and tourism products through joint promotional campaigns.

"In the time ahead the ETC will promote sustainability, climate-neutral travel and travel aimed at  reducing greenhouse gas emissions. It also underlined the importance of establishing a common European travel protocol to facilitate travel and include tourism in national recovery plans," Stanicic said.

The ETC has four representative offices overseas - in China, Canada, the United States and Brazil - and is planning to open two more - in Japan and Australia.

Franka Gulin, the director of the HTZ office in China, has been appointed vice-president of the ETC office in China. She stressed the importance of China for Europe's tourist industry.

"The ETC has big plans on the Chinese market in the coming years, especially in the context of promoting Europe as a tourist destination. I am very glad that, as part of the leadership of the ETC office in China, I will have the opportunity to even more strongly represent the interests of our country on the large Chinese market, which will be the most potent in the post-pandemic period," Gulin said.

ZAGREB, November 28, 2020 - The Tourism Council of the Croatian National Tourist Board (HTZ) on Friday adopted the programme and financial plan for 2021, and the revenues for next year are projected in the amount of 285 million kuna, the HTZ said in a press release after its online meeting.

The HTZ is set to ramp up marketing and PR activities next year to offset a decline in the intensity of marketing activities at the level of local HTZ branches.

The press release says that according to data collected by the e-Visitor system, over 54 million tourist nights have been registered year-to-date, which is half as in the corresponding period in 2019.

The HTZ is a national tourist organization founded with the aim of creating and promoting the identity and reputation of Croatian tourism domestically and internationally. 

Its activities "include both planning and implementing the promotional strategy, as well as proposing and implementing promotional activities that are of common interest to all entities in tourism, and raising the level of quality of the entire Croatian tourist offer," the HTZ says on its website.

As Novac/Bernard Ivezic writes on the 17th of September, 2020, the tourist champion of the Mediterranean has a new ace up its sleeve to attract tourists, but also to promote its very own culture. As of today, Croatian Intangible Heritage is available on Google on the pages "Croatia: Hearts & Crafts" in both Croatian and English.

Croatia is one of the countries with the largest number of intangible cultural heritage sites in the whole world. Croatian intangible heritage is under the protection of UNESCO, and is now available on the Internet through the cooperation of Google Arts & Culture and the Croatian National Tourist Board (CNTB/HTZ).

The Museum of Arts and Crafts and the Museum of the Sinj Alka participated in the project, thus becoming just some of more than 2,000 cultural institutions from 80 countries participating in the Google Arts & Culture project.

Kristjan Stanicic, the director of the CNTB, says that this is the first large and comprehensive project of the Croatian National Tourist Board and Google which promotes Croatian intangible heritage in an innovative way.

"As part of this project, we've revealed 25 Croatian intangible traditions to the world that will, I'm sure, contribute to further positioning our country as a tourist destination with a rich and diverse offer with emphasis placed on our cultural and historical heritage, which we're all very proud of,'' said Stanicic.

Intangible cultural heritage that refers to traditions or living expressions that are passed from one generation to another are being presented through this joint project in four sections, ie through the knowledge of crafts, folk songs and dances, and then festivities and food.

Amit Sood, director of Google Arts and Culture, says 2020 has been a challenging year for travellers around the world. He is convinced that this project to showcase Croatian intangible heritage through cooperation with Google will bring even more people closer the rich traditions and history of Croatia, which is already known for its natural beauty and picturesque cities.

"Using technology and innovative storytelling techniques, this project in cooperation and under the auspices of the Croatian National Tourist Board is aimed at preserving and promoting selected aspects of Croatian intangible heritage to a global audience. This is also the first global presentation of Croatian intangible heritage on Google Arts & Culture,'' stated Sood.

Some of the examples included in the project are the making of Agave lace, which according to tradition originates from the Canary Islands, and which today in Croatia is made only by nuns from the Benedictine monastery in Hvar Town on the island of the same name. The incredible Sinjska Alka, held every year in August on the anniversary of victory over Turkish invaders in 1715, when 700 Croatian soldiers from Sinj managed to repel the onslaught of 60,000 Turkish soldiers, as well as the traditional Tribunj donkey race, which is held every year on the first day of August.

The project also includes Nijemo kolo from the Dalmatian hinterland, which is unique in that it is performed in a circle or in pairs almost exclusively without any musical accompaniment, klapa singing, traditional polyphonic homophonic singing without the accompaniment of instruments dedicated to love or to the community in which the singers live, the art of preparing strukli, from Zagorje a salty or sweet dish made of dough stuffed with cheese, the most famous specialty of Hrvatsko Zagorje, and the folk singng, becarac, is also described, and much more.

It's also worth mentioning that by using the Google Street View feature, people around the world can virtually navigate through many places, and with just one click they can find out additional information about Croatian treasures or immerse themselves in high-resolution photos. They can visit the glittering coastline and dive into the crystal clear Adriatic sea, explore Korcula, the home of the Moreska sword dance, or travel to Omis, where the Festival of Dalmatian Klapa takes place. They're free to stop by the island of Lastovo, known for its natural beauty, Venetian architecture from the 16th century and a traditional events, and much more.

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ZAGREB, September 8, 2020 - Director of the Croatian National Tourist Board (HTZ) Kristjan Stanicic has been appointed vice president of the European Travel Commission (ETC), which is the first time Croatia has a representative in the ETC presidency since becoming a full member in 1997, HTZ said on Tuesday.

The ETC is the most important and oldest international tourism association in Europe, comprising 33 national tourist organisations and associate members such as agencies, service providers in tourism and transport providers.

Stanicic was appointed at the 99th ETC general assembly held online, with Luis Araujo from Portugal appointed as ETC president.

"I thank my European colleagues for their trust, which is also proof of the quality work of the Croatian Tourist Board on the European markets, but also distant markets. This is also credit to Croatian tourism and Croatia, which has confirmed its status as the safest tourist destination in the Mediterranean even in this demanding year," Stanicic said in a press release.

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As Dora Koretic/Novac writes on the 4th of September, 2020, it seems that the Croatian National Tourist Board (HTZ) will have to write off a debt of 14,864 kuna, which it owed the recently bankrupt company Kompas, due to the fact that this organisation failed to file a claim for bankruptcy in time in accordance with the appropriate regulations. The Kompas bankruptcy officially occurred early last year.

Namely, the company Kompas formally and legally went bankrupt on January the 3rd, 2019, and the deadline for filing creditors' claims was prescribed by March the 4th at the latest.

The Kompas bankruptcy debt left to the Croatian National Tourist Board by the collapsed company Kompas referred to the organisation of the tourist fair in Madrid, Spain, and the Croatian National Tourist Board sent the claim by mail on the last day of the prescribed deadline. However, it was established that the application was actually sent to the wrong address - instead of the bankruptcy trustee. as formally and legally prescribed, the application was sent by mistake to the address of the bankruptcy debtor.

''Immediately after learning that the application was sent to the bankruptcy debtor's address, the Croatian National Tourist Board informed the bankruptcy trustee in writing by sending them a letter stating that the application was sent to the bankruptcy debtor's address instead of the bankruptcy trustee. The said letter was sent on the 5th of March 2019, the day after the bankruptcy claim was sent, and was received by the Bankruptcy Trustee on the 7th of March 2019. Therefore, the bankruptcy trustee was informed without delay that the consignment in question had been sent by mistake to wrong address,'' they explained from the Croatian National Tourist Board.

A new mail with the filing of the Kompas bankruptcy claim was then sent to the address of the bankruptcy trustee on March the 12th, but the bankruptcy court still issued a Decision rejecting the filing due to the aforementioned missed deadline.

After that, the Croatian National Tourist Board appealed the decision, but a cold shower arrived from the High Commercial Court: this body, namely, assessed that sending the application to the address of the bankruptcy debtor, and not the bankruptcy trustee is to the detriment of the tourist board, and the claims of this organisation are far from further helped by the fact that the bankruptcy trustee was informed that they could pick up the application at the address of the bankruptcy debtor.

"Unfortunately, given the fact that the Bankruptcy Law no longer recognises the subsequent filing of bankruptcy claims and that the court didn't take into account the fact that the Croatian National Tourist Board tried to act in good faith, although it informed the bankruptcy trustee representing the Kompas bankruptcy debtor, a decision was made to reject the appeal. Considering that this is a decision of the High Commercial Court, it is no longer possible to file a regular appeal against it,'' they explained from the Croatian National Tourist Board.

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August 31, 2020 - There are currently about 310,000 tourists in Croatia, of which 240,000 are foreigners, and 106,000 came during the last weekend of August, the Croatian National Tourist Board revealed on Monday, whose director Kristjan Stanicic assessed the results in August as extremely good given the circumstances.

"August is behind us, in which we have achieved extremely good results given the circumstances. Our further strategic and marketing activities will primarily depend on the epidemiological picture of Croatia and the surrounding countries, and uncertainty in this regard requires flexibility and readiness for rapid and continuous adaptation. We are witnessing that some countries in the region have started to close, which we also consider when defining activities in the off-season," Stanicic said for HTZ at the end of August.

Stanicic presented eVistor data according to which slightly more than a million overnight stays were realized on the weekend of August 28 to 30, of which 319,000 were realized by German tourists, followed by Poles (109,000), and Slovenes (83,000).

Over the weekend, the highest number of overnight stays was again in Vir (52,000), followed by Rovinj and Crikvenica. Vir and Rovinj, according to eVisitor data, are the top two destinations in the total number of overnight stays for the whole of August - Vir with 756,000, and Rovinj with 651,000.

Medulin, Porec, and Crikvenica are among the top five destinations per night in August.

A total of 2.6 million tourists came to Croatia in August, more precisely until August 30, with 20.7 million overnight stays, which is 64 percent of last year's result in the same period.

The German market maintained its leading position with 5.2 million overnight stays, followed by domestic tourists with almost four million overnight stays. Slovenia is third with 2.7 million overnight stays in August, while Poland and the Czech Republic are fourth and fifth with 2.2 and 1.3 million overnight stays, respectively.

By counties, most overnight stays in August were realized in Istria County - slightly more than five million, while in Primorje-Gorski Kotar County, there were 4.1 million overnight stays, in Split-Dalmatia County 3.9 million, in Zadar County 3.7 million, and Sibenik-Knin County 1.6 million overnight stays.

Noting that complete statistics of arrivals and overnight stays for August and the first eight months of this year can be expected in the first part of September, the Croatian National Tourist Board adds that given the pandemic, they have prepared several different communication concepts to apply depending on the market and circumstances.

"If the situation allows, in the autumn we plan to launch a campaign 'A week's vacation is worth it' for domestic tourists and encourage their consumption in the off-season by using tourist services in the country at lower prices," announced Stanicic.

In conclusion, he emphasized that "domestic tourists have a share of 20 percent in the total result of the current part of the tourist year, which is an important share, and that their contribution is expected in the off-season with shorter and weekend trips."

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August 27, 2020 - A coordination meeting of the Croatian Tourist Board was held with the tourist boards of Lika-Senj and Karlovac counties at the Jezero Hotel in Plitvice Lakes.

Along with the director of the CNTB Kristjan Stanicic, the coordination meeting was attended by the director of the Lika-Senj County Tourist Board Ivan Radosevic and the director of the Karlovac County Tourist Board Dina Begic and 17 representatives of tourist boards of cities and municipalities from these two counties. The meeting was also attended by Tomislav Kovacevic, director of the Plitvice Lakes National Park, announced HTZ.hr.

The meeting was opened by Ivan Radosevic, who emphasized that the situation in Lika-Senj County is very good, especially if the initial projections from the beginning of the year are taken into account.

"In August, we achieved an excellent 67 percent of last year's result in the same period, and in terms of the cumulative period, i.e., from the beginning of the year until today, we are at about 54 percent of last year's result in the same period," said Radosevic. At the moment, there are guests, mostly from the markets of Germany, Croatia, and Poland. Dina Begic pointed out that at the moment, they are achieving 30 percent of last year's tourist results and that this year they are recording an increase in domestic guests who have a share of 30 percent in the total tourist traffic of Karlovac County.

CNTB Director Kristjan Stanicic said that the tourist results achieved so far, with a favorable epidemiological picture on the basis of which Croatia opened its borders to tourists in May, are a consequence of focused marketing and information campaigns conducted in key European markets, which ultimately generated the largest tourist traffic.

"Given the circumstances, we are extremely satisfied with the summer part of the tourist year, where only in August we recorded 67 percent of tourist traffic compared to last August. We have prepared campaigns for the post-season where we have put continental tourism, nautical, but also eno-gastronomy in the foreground, and we will focus on the markets in our immediate surroundings. In the domestic market, in October, we plan to implement the project 'A Week's Vacation is Worth It'. At the same time, we are preparing a plan for the next tourist year, which we know will be extremely demanding and in which we will rely on enhanced marketing and PR activities in selected markets and especially on advertising on digital communication channels," said director of the Croatian National Tourist Board Kristjan Stanicic, adding that in this tourist year, we will surely have two more months of tourist traffic if we adhere to the prescribed measures and recommendations and if the epidemiological picture in the country is stable.

Stanicic also presented future activities that will, among other things, refer to the adoption of new bylaws and regulations that will further improve and regulate tourism processes. The Ordinance on Underdeveloped Areas and the Ordinance on Associated Tourist Boards were discussed, as well as the future of the country's tourist board system, given the new circumstances caused by the COVID-19 pandemic and reduced revenues, but also the new law on tourist boards and the promotion of Croatian tourism, which came into force in early 2020. Topics included the further development of the tourist board system with an emphasis on the tasks and roles of tourist boards at the local and regional levels.

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ZAGREB, Aug 26, 2020- There are now some 500,000 tourists in Croatia and if the epidemiological situation remains stable and everyone complies with recommendations, we can certainly expect another two months of tourism turnover this year, the National Tourist Board (HTZ) director, Kristjan Stanicic, said on Wednesday.

Stanicic met with representatives of Lika-Senj and Karlovac county tourist board representatives at Plitvice Lakes.

Lika-Senj county tourism board director Ivan Radosevic assesses that tourist trade in that county is very good compared to initial forecasts, saying that "August has brought an excellent 67% of last August's results, and year to date we have stood at 54% of last year's levels."

Currently, there are visitors in that county from Germany, Croatia, and Poland and the situation is similar in Karlovac County with the local tourist board's director Dina Begic saying that currently, the county is generating about 30% of last year's turnover.

They both underscored that this year the number of local guests has increased and account for 30% of tourism turnover.

Stanicic recalled measures from May until now which enabled tourism turnover, including a focus on marketing and information campaigns conducted on key European markets where the majority of holidaymakers come from.

Considering everything, Stanicic is exceptionally satisfied with the summer part of the tourism year and with that in August alone when 67% of last year's August turnover was achieved.

He announced a campaign for the shoulder season with emphasis on continental tourism, nautical and gastronomic tourism focusing on the closest markets.

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August 26, 2020 - The Mayor of Vir, Kristijan Kapovic, and the Director of the Vir Tourist Board, Srdjan Liveric, are dissatisfied with the Croatian Tourist Board's attitude towards the island of Vir, the most successful tourist destination in Croatia so far this season.

Namely, HRTurizam reports that in the last two August press releases of the Croatian National Tourist Board (CNTB) which list the most successful tourist destinations, Rovinj, Porec, Split, Medulin, Crikvenica, Dubrovnik, Umag, Zadar, Pula and Novalja were highlighted as the destinations with the most achieved tourist arrivals. Contrary to the practice of all previous years, the most successful destinations by realized tourist overnight stays are not mentioned, i.e., the total data of realized overnight stays in Croatia and the most successful counties are given.

The fact that the island of Vir has the most in Croatia until August 15 - about 1.5 million overnight stays with 80 percent of last year's record numbers - is somehow bypassed at the peak of the summer season when the impression of the most successful and best destinations this year is created. In addition, Vir is the best destination in terms of overnight stays so far in August (433 thousand). With more than 700 thousand overnight stays (the only one in Croatia), it was also the most successful tourist destination in July.

However, the island of Vir simply does not appear in the CNTB's press releases in August. It is this fact that raised the whole of Vir to its feet, and the Municipality of Vir and the tourist board are asking: Is the island of Vir fancy enough to be the best destination in Croatia?

Realized tourist overnight stays measure the success of each destination. This fact is covered up in the CNTB's August media reports, according to a joint statement from the Municipality of Vir and the Tourist Board of Vir.

"They favor destinations in which billions of kuna of public state money have been invested so far, in communal, tourist and media-marketing infrastructure, so they are obviously bothered by Vir's success, which has never gained anything from all this. However, when the CNTB's coffers are filled, one does not ask where the money comes from, and a significant amount of money comes from Vir," says the mayor of Vir, Kristijan Kapovic. Thus, millions from the island go directly to the CNTB, and hundreds of millions to the state budget, adding: “No one can deny that, but we can also ask ourselves whether the time has finally come for that money to start coming back to us. Vir certainly deserved it," said Mayor Kapovic. The director of the Vir Tourist Board, Srcjan Liveric, agrees with him and feels first hand the complete neglect of the most popular Croatian destination.

“Several million kuna go every year to the CNTB's coffers at the state and county level, and not a penny has been returned to some media and marketing campaign for Vir. We do not have the support of the system and the people within the CNTB who, among other things, are paid with real money and whose job it is to help us. We rely only on our own strength," says director Liveric and adds that it is finally time for state institutions, tourism, and others, to start doing their job finally. "If we talk about tax revenues, hundreds of millions of kunas went to the budget from Vir. We would be satisfied if we got them back if we could arrange Vir as a top tourist destination in every sense," adds the director of Vir Tourist Board.

In their joint statement, they point out that a significant phrase of the CNTB director Kristjan Stanicic, who, speaking about the most successful destinations so far, mentioned only some of them. Even then, the island of Vir was not mentioned in a single word, letter or thought. When the CNTB director was confronted with the fact that Vir was the destination with the most overnight stays in Croatia, he responded to the journalist's statement somewhat reluctantly: "Vir is a specific destination of non-commercial accommodation."

According to UNWTO, the umbrella organization of international tourism and the United Nations agency, a tourist is any person who stays or spends the night in a place where there is no residence address. Therefore, that person can have their own house, cottage, caravan, tent, or brothel in the destination if they want. Still, if they do not have a residence - it is a person who is statistically registered as a tourist. This is what is called non-commercial accommodation in the structure of tourist traffic, according to Vir.

Vir also emphasizes that for a local or foreign citizen to buy or build a house in Croatia where they do not reside, it is necessary to set aside at least about 700 thousand kuna for the minimum facility and then pay taxes and other receivables. In one move, a foreigner or a local person invests about 100 thousand euro to have a housing or tourism business facility, on which they pay taxes and all possible benefits, and further use the goods and services at the destination. Only one such owner of the facility, or a tourist in non-commercial accommodation, spends at least one million kuna at the start, and their further consumption at the destination takes place at least three or four times a year.

In the case of Vir, we are talking about foreigners who spend 16 nights on average in the previous part of the season and domestic guests with 26.7 nights on average. The so-called commercial tourists that the CNTB likes, spend 500 to 600 euro once for accommodation and maybe the same amount for goods and services at the destination where they stay for two to three days, or a maximum of one week. They do not spend more than ten or fifteen thousand kunas without a guarantee that they will be in Croatia again next year. In order to equalize the financial performance of a non-commercial guest in the future, commercial tourists would have to stay at the destination for 100 years or there would have to be 100 times more of them, Vir points out.

"All tourism professionals know that reports are made according to the realized overnight stays, because it is the practice of measuring tourist traffic. Now that Vir is the best, suddenly reports are made in arrivals, which is strange, to say the least," concludes Liveric.

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The new Croatian Government, at the head of which Andrej Plenkovic remains, has a historic chance to finally put Croatian tourism's ''house'' in order, but with so much on its plate, will it do so?

As Poslovni Dnevnik/Marija Crnjak writes on the 24th of August, 2020, it has become clear that this year's tourist season in Croatia is already over. When the last Germans, Slovenes, and Austrians have packed up and gone home, most tourist facilities have little to no choice but to close their doors prematurely until next spring and throw themselves into preparation for next season.

Despite the fact that it enjoyed a far lower income than it did last year, the season went better than most had hoped and expected. Tourists showed great confidence in terms of their safety in Croatia and the whole system, loyalty to the hosts with whom they spend their summers, and their passion for a summer holiday wasn't particularly shaken by the atmosphere of coronavirus-induced fear that has dominated 2020 so far.

We should thank them and congratulate them on this, just as we should with the very many enterprises operating in Croatian tourism who were in a constant state of crisis management this entire summer. It took courage to open a facility at all with the risk of booking cancellations. For them to organise their business in a completely different way than usual and continue to smile at guests from whom they are unlikely to make any profit is admirable. Many are now somewhat relieved.

Not everyone was equal, and not everyone will survive this year, however. The most serious situation is currently taking place within tourism agencies, which didn't even rise above 10 percent of last year's turnover, as well as the organisers of small cruises.

Despite serious preparations and the application of strict infection protection protocols, which cost them a lot, Croatia's hotels have, on average, drawn the short straw in terms of accommodation. Camps, for which Croatia is known throughout Europe, fared much better, even with the smallest of price corrections. Private accommodation, although statistics show that there were plenty of overnight stays realised, will still have only a slim income as there were plenty of discounts and hosting friends filling gaps in the market.

Data on fiscalisation shows that caterers and hospitality facilities on the Croatian Adriatic operated fairly decently, and additional staff were even sought throughout the summer, despite the huge economic issues which swept the country back in spring. Maritime transport also proved to be quite resilient.

What's next? By all accounts, a very modest congressional fall, as most events have been cancelled or postponed until next year. In that sense, Dubrovnik, Opatija, and Zagreb, which is the weakest city in terms of tourism this year due to the earthquake, will suffer the most, at perhaps a quarter of last year's traffic, if that.

The attention of every serious player in Croatian tourism is therefore on next year, in which things should be better. In that sense, every smile and every gesture which made a tourist think of returning in 2021 counts. This certainly includes the decision of hotel companies to finance their guests' test for coronavirus before departing.

In this way, hotels made life a lot easier for their guests and showed them that they really value their money and the fact that they chose Croatia during such circumstances. Such moves are not forgotten and hotels can count on some of these guests to come back at the first possible opportunity or recommend them.

However, it will take several years for Croatian tourism to fully recover, and those years should be used very wisely. The picture of Croatian tourism has never been clearer than it is now, and Croatia has never had a better opportunity to improve that picture. We have more than enough people in Croatia to move things forward, but we need the political will in order to go full steam ahead.

The new government headed by PM Andrej Plenkovic to rethink the way Croatia ''does'' tourism and come up with a more sustainable way of doing things. If this extremely harsh year has highlighted anything, it is that we need a rethink - and now.

There is an urgent need to stop the devastation of certain coastal areas and the seemingly constant construction of new apartments, which continued even this year, and to once and for all stop bowing down to the interests of certain unsavoury individuals, from local sheriffs to other powerful people who hold entire destinations in their grasp.

Croatian tourism needs to modernise its promotion system at all possible levels, and use technology that can do market research and promotion for less of a cost. Measures for all this exist and there is money available to engage in the process, but whether the will is there and whether or not lessons have actually been learned is yet to be seen.

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