Tuesday, 13 April 2021

We Don't Know Why We Pay the Tourist Board, But Certainly Not to Sue Bloggers

April 13, 2021 - If the Croatian National Tourist Board starts suing all those who are dissatisfied with their work, the courts will soon be overwhelmed by tens of thousands of lawsuits, Marko Repecki comments.

Although many, even some critics of the existing CNTB, believe that there should be one such system that will deal with the promotion of Croatian tourism in the world, the existing method of financing is problematic, and no less problematic is that the money raised is spent on lawsuits against its critics. 

The Croatian National Tourist Board, which lives off one of the more bizarre parafiscal levies, has sued Paul Bradbury, founder of Total Croatia News, for criticizing their work. Bradbury has been writing about Croatian tourism for years and is quite critical of the CNTB's work.

Like other state organizations and institutions, the CNTB does not submit criticism, although it is financed with taxpayers' money, so they are asking Bradbury for a total of HRK 100,000 through two lawsuits.

One lawsuit refers to statements he made to the Index.hr portal in which he criticized the CNTB for insufficiently following what is written about Croatia in foreign media and for not reacting to incorrect information. The second lawsuit refers to Bradbury's cover photo on Facebook, which read "Croatia full of uhljebs", in which the team from the CNTB obviously recognized themselves, although he did not mention them anywhere. But that was enough to cause them mental pain.

If the CNTB starts suing all those who are dissatisfied with their work, the courts will soon be overwhelmed with tens of thousands of lawsuits. Namely, most of those who pay membership fees to the CNTB, which are practically all companies registered in Croatia, except for a few industries, are not only dissatisfied with their work, but it is not clear to them why they have to pay them, because they have nothing to do with tourism.

Membership fees range from a few hundred kunas a year, when it comes to micro-entrepreneurs, to tens of thousands of kunas for larger companies, which often turns out to be the amount of the annual net salary of one worker. The membership fee is paid according to income, not according to profit, so there are situations where tens of thousands of kunas in membership fees are paid by companies that are in losses.

And of course, for a company to pay a membership fee, it does not have to have anything to do with tourism. There is an example of the wood industry, which really has nothing to do with tourism, and which pays about 60 thousand kunas in tourist membership fees. 

The CNTB system consists of over 300 local tourist boards - one in almost every village. Then there is the CNTB at the state level and nearly 20 other offices around the world, from China, South Korea all the way to Los Angeles in the US. There is no system for measuring their results, or the public does not know about them, so we do not know how many tourists were brought by the CNTB office in Los Angeles, what they actually do, and what their results are.

Although many, even some critics of the existing CNTB, believe that there should be one such system that will deal with the promotion of Croatian tourism in the world, the existing method of financing is problematic, and no less problematic is that the money raised is spent on lawsuits against its critics. 

The Index article in question is still online - you can read it here.

Wednesday, 7 April 2021

Croatia Resumes Issuing Tourist Visas to Russians

ZAGREB, 7 April, 2021 - The Croatian Embassy to the Russian Federation has received initial applications for tourist visas from Russian citizens and currently there is a good interest on the Russian market in vacationing in Croatia, the Croatian Tourist Board (HTZ) said on Wednesday.

Russian national airline Aeroflot will fly from Moscow to Pula, Dubrovnik and Split every day from the start of June to the end of September, the HTZ said in a statement.

Currently, Aeroflot flies between Moscow and Zagreb once a week and plans to introduce a second weekly flight as of May, while in the summer it will operate on this route three times a week.

S7 Airlines will fly from Moscow to Pula and Dubrovnik from late April to late October, while Nordwind will connect Moscow and Zagreb during the same period.

The head of the HTZ office in Russia, Rajko Ružička, said that there is a growing demand on the Russian market for safe summer destinations, and that Croatia is one of them.

Russians can enter Croatia with a negative PCR or antigen test, a certificate proving that they have recovered from COVID-19 or a certificate showing that they have been vaccinated against COVID-19, Ružička said.

A great interest in Croatian destinations has also been shown at the recent MITT travel show, the HTZ said.  

For more about travel in Croatia, follow TCN's dedicated page.

Friday, 26 March 2021

Croatia, Your New Office: British Media Promote New Digital Nomad Campaign

March 26, 2021 - Croatia, your new office, is a new campaign by the Croatian National Tourist Board to attract digital nomads. 

HRTurizam reports that the Croatian National Tourist Board (CNTB) has launched a campaign to position Croatia as an attractive destination for digital nomads.

Thus, the campaign started in the renowned and most widely read British dailies, The Mirror and The Independent, which published articles in which Croatia was presented as a desirable and attractive destination for digital nomads. They are some of the most widely read media publications in the UK, with a total follow-up of more than 50 million readers.

"Croatia is recognized in Great Britain as an attractive destination whose rich natural and cultural heritage the British admire. We are sure that our gastronomy, climate, and nature will inspire many Britons to get to know our country even better as digital nomads and enjoy its benefits," said the director of the Croatian National Tourist Board in the United Kingdom, Darija Reić, adding that these announcements significantly contribute to the general visibility of Croatia as a tourist destination in this important market.

The Independent states that a special visa for digital nomads has been introduced in Croatia this year, making Croatia one of the few countries in the world where formal conditions for the life and work of digital nomads have been created. In the continuation of the article, the journalist writes about the Croatian Tourist Board's promotional campaign, "Croatia, your new office!" launched to promote Croatia as an interesting destination with quality living conditions for digital nomads.

The Mirror says that "Croatia's new remote worker visa allows Brits to come and stay for up to a year," listing the excellent living conditions in Croatia in the status of digital nomads, emphasizing the unique natural beauties of Croatia, such as islands, national parks, interesting cities, and beautiful beaches.

In addition to PR and media activities, the advertising campaign will be conducted through the social networks Facebook and Twitter with a special focus on the markets of the USA, Canada, and the United Kingdom, the CNTB points out.

As a reminder, the Croatian National Tourist Board (CNTB) recently published on its website a special subpage for digital nomads - Croatia, your new office, which contains all important information related to the registration and stay of digital nomads in Croatia.

To read more about digital nomads in Croatia, follow TCN's dedicated page

Wednesday, 24 March 2021

Croatian Tourist Board Budget Stretched, Support for Athletes, Events

March the 24th, 2021 - The Croatian Tourist Board budget has been stretched due to the issues caused by the ongoing coronavirus pandemic which has taken the entire world into its iron grip. As a result, cash is tighter than usual, but support will still be given to some in the form of promotion.

As Poslovni Dnevnik/Marija Crnjak writes, at a session of the Tourist Board of the Croatian National Tourist Board (HTZ) held on Monday, a decision was adopted on the announcement of a call for expressions of interest for the implementation of marketing cooperation with the organisers of TOP events and top Croatian athletes throughout 2021.

This is a particular sort of programme that includes marketing collaborations related to important sporting, entertainment and other such events with great media visibility that are in the function of raising the attractiveness and recognisability of the overall outrist offer boasted by the Republic of Croatia, but also includes collaborations with top Croatian athletes to promote Croatia as an attractive tourist destination to viewers across Europe and the world.

Back during pandemic-dominated 2020, this call didn't get the green light because of the uncertain and entirely unpredecented situation in which we found ourselves, which was sponsored by a significant budget cut for this project when compared to the time before the pandemic struck. Back in record 2019, the budget stood at 9 million kuna, and this year  the current plan is to spend 5 million kuna at the absolute most.

"We're approaching the Easter holidays, which in previous years would mean the beginning of more intensive tourist trips in and to Croatia. This year, due to the current situation, we don't really expect the greater realisation of tourist traffic, but in compliance with the prescribed measures and protocols, we expect tourist activities with an emphasis on the domestic market, as well as markets such as Germany, Slovenia, Italy or the Czech Republic, to go ahead,'' explained Kristjan Stanicic when discussing the Croatian Tourist Board budget and how things stand with the country's main markets.

Minister of Tourism and Sport Nikolina Brnjac pointed out that testing and vaccination against the novel coronavirus, SARS-CoV-2, remain among the key elements of tourist season preparation for this summer, revealing that the Safe stay in Croatia project has so far involved almost 10,000 tourism stakeholders across the country.

For current information on coronavirus specific to Croatia, including travel info, border rules, testing centres and much more, bookmark this page.

Wednesday, 17 March 2021

Croatian National Tourist Board Forgets Slovenia in Safe Stay in Croatia Campaign

March 17, 2021 - Slovenian media has noticed that the Safe Stay in Croatia campaign is not available in the Slovenian language, although Slovenians are the second largest market for Croatia. 

According to the Slovenian daily zurnal24.si, the Safe Stay in Croatia page can be translated into nine foreign languages on the campaign's main website, but there is no Slovenian among them. Thus, they have sent an inquiry to the Croatian National Tourist Board (CNTB) Head Office to explain this to Slovenian readers, reports Jutarnji List.

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A similar inquiry was submitted by Jutarnji List, after which the Croatian National Tourist Board clarified that the Safe Stay in Croatia page will be translated into Slovenian by the end of March and that they have decided to carry out activities that do not involve the classic lease of advertising space.

"Regarding the accompanying promotional campaign, the Croatian National Tourist Board carries out PR and marketing activities, i.e., advertising activities within the Safe Stay in Croatia campaign, in the markets of Germany, Austria, Italy, Poland, Great Britain, the Czech Republic, Slovakia, Hungary, France, and the Netherlands.

On the other hand, in the Slovenian market, due to its proximity and excellent knowledge of the Croatian tourist offer from Slovenian partners and the guests themselves, activities are carried out through other communication channels.

In other words, the Croatian National Tourist Board Representation in Slovenia organizes training and presentations of the Safe Stay in Croatia project, intended for travel agents, partners, carriers, and today begins a two-day b2b workshop where all segments of the project will be explained in detail.

PR activities are continuously carried out through Slovenian media to inform the general public, and information about the project is also placed through newsletters," explained the CNTB.

By the way, according to the CNTB data for 2020, the importance of Slovenian tourists is best evidenced by the fact that last year they realized as much as 15% of the total number of overnight stays in Croatia, ahead of German tourists who achieved 23%.

For the latest travel info, bookmark our main travel info article, which is updated daily

Read the Croatian Travel Update in your language - now available in 24 languages.

Join the Total Croatia Travel INFO Viber community.

Wednesday, 10 March 2021

Croatian Tourist Board Promoting Croatia as Attractive Destination For Digital Nomads

ZAGREB, 10 March, 2021 - The Croatian National Tourist Board (HTZ) has launched a new promotional campaign "Croatia, your new office!" with the aim of promoting Croatia as a suitable destination for digital nomads.

As part of the campaign a special landing page Croatia your your new office was created in English on the Croatia.hr website together with the Ministry of Tourism and Sports, which contains all the important information related to the permit application process and stay of digital nomads in Croatia, the HTZ says.

At the end of November 2020 the Croatian parliament adopted the Aliens Act, which entered into force at the beginning of 2021 and the legislation enables digital nomads to be granted temporary residence in the country for up to a year.

"Croatia is one of the first members of the European Union to regulate a one-year temporary stay for digital nomads, and this is the result of the cooperation between the Ministry of Interior, Ministry of Foreign and European Affairs, Ministry of Health, Ministry of Finance and Ministry of Tourism and Sports," Tourism Minister Nikolina Brnjac was quoted as saying.

"Digital nomads are an excellent opportunity for the Croatian economy, and we are pleased with the fact that digital nomads are showing increased interest for numerous Croatian cities," the minister said, adding that she is sure that Croatia will impress digital nomads with its natural scenery and cultural heritage.

"I wish all current and future digital nomads a warm welcome to one of the most desirable and unique European destinations - Croatia," Brnjac said.

"Croatia is a country where English is widely spoken, a country that offers a unique way of life with authentic experiences, has a good internet connection, favourable climate and beautiful natural surroundings, good proximity and is easily accessible to the rest of Europe, highly affordable compared to European standards and good and affordable healthcare," the HTZ Director Kristjan Staničić said.

"The above has also been recognized by many foreign media outlets, including the world's leading brand of travel guides Lonely Planet which dedicated a recent article to the topic of digital nomads and the conditions that foreigners must meet to spend a year in Croatia as digital nomads, while the reputable magazine Forbes, in both the French and American editions, published an article about our country as a desirable and open destination for digital nomads. Also, many American media list Croatia and Dubrovnik as extremely desirable destinations for digital nomads," the HTZ says on its website.

For more about digital nomads in Croatia, follow TCN's dedicated page.

Wednesday, 10 March 2021

Croatian Tourism Representatives Seek Tour Operators During Online Berlin ITB

March the 10th, 2021 - Croatian tourism representatives from the Croatian National Tourist Board (HTZ) are on the hunt for tour operators as the Berlin ITB takes place online amid the ongoing coronavirus pandemic.

As Poslovni Dnevnik writes, the popular and highly respected tourism fair, ITB Berlin, which will be held online as a result of the pandemic will bring together world experts from the industry and try to find answers to the "new normal" along with the representatives of hotel companies, travel agencies and others as another unfortunately very uncertain tourist season approaches.

The fair, which will go on until March the 12th, will be attended by a Croatian delegation led by the director of the Croatian National Tourist Board, Kristjan Stanicic, and the director of the CNTB Representation in Germany Romeo Draghicchi. Croatian tourism representatives are seeking answers to pressing questions as the virus continues to throw spanners in the works of leisure travel.

They announced yesterday that they plan to meet with representatives of the most important agencies in the German capital, including tour operators and other partners in the German market.

"Among the agreed meetings is the one with the representatives of the second largest European and German tour operator, DER Touristik, which in 2019 had traffic to Croatia of about 60,000 passengers, and there will also be talks held with the representatives of FTI, the third largest European and German tour operator, which in 2019 had traffic to Croatia of about 70,000 passengers,¨ the Croatian tourism representatives explained from HTZ.

The focus of the presentation of the Croatian tourist offer at the ITB fair will be eleven different Croatian tourist products: active holidays, camping, nautical tourism, cultural tourism, eno-gastronomy, health and wellness, business tourism and more, and the project and accompanying promotional campaign will be highlighted with the now already fairly well known ¨Safe stay in Croatia¨ campaign, as the epidemiological situation across the globe will continue to dominate bookings throughout 2021.

For the latest travel info, bookmark our main travel info article, which is updated daily

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Join the Total Croatia Travel INFO Viber community.

Monday, 8 March 2021

Below Deck and Break Time: How Stray Cats Connected US Reality Show and Split Nautical Jewelry

March 8, 2021 - So, how was Split's famous nautical jewelry shop connected with one of the most famous reality shows in the US? Stray cats. A look at the Below Deck and Break Time bracelet story. 

The Croatian National Tourist Board reports that the new season of the highly popular American reality series Below Deck Sailing Yacht, filmed in Croatia last summer, began airing on American cable television Bravo TV, the head of the Croatian Tourist Board in Los Angeles, Iva Bahunek, revealed on Monday. 

"The show will last at least 16 weeks, which is the perfect time to additionally promote Croatia because it is the period when Americans most often book their trips. An additional benefit is that this series is shown in other countries. We are especially pleased with the production team's assessment that, of all previous seasons, the most attractive and interesting season was filmed in Croatia," said Bahunek, adding that the recent Golden Globe Awards broadcast an advertisement for the new Below Deck season, which gave the series, but also Croatia, additional visibility on the American market.

This famous American reality show has been airing since 2013, and the concept of the show includes following the professional and private lives of the crew and their guests on mega yachts. The new season of Below Deck Sailing Yacht 2 - CROATIA was filmed in the Split waters during July, August, and September 2020. During the filming, the 54-meter-long Parsifal III sailboat was used, anchored in front of the Le Méridien Lav Hotel in Podstrana near Split. It is also interesting that this was the first Hollywood production that was filmed entirely and without interruption outside the United States during the coronavirus pandemic, in which a significant contribution was made by the Split Institute of Public Health.

 

Just how much they liked Croatia and their kind hosts was confirmed by the $40,000 donation from the production company 51 minds and Bravo TV through the Global Giving Charity to help earthquake victims in Sisak-Moslavina County. Furthermore, all fans and viewers will also be able to donate to the same cause.

Namely, during the premiere of the first episode of the series, the show's biggest stars invited viewers to donate, which will be shown during the broadcast throughout the spring and early summer of 2021. Fans of the show will be able to donate through the Ministry of Finance portal, and the entire action was initiated by Iva Bahunek, head of the CNTB in Los Angeles.

But that's not all. 

During their time in Split, Below Deck's main charter guests were connected with one local nautical jewelry shop TCN fans know well - and it was all thanks to stray cats. 

"On August 11th, 2020, a group of cool American tourists entered our shop. If you watched episode 1 and 2 of the Below Deck Sailing Season 2, then you know them: the main charter guests Nikki and Rusty, along with their friends, came to our Trogirska 8 Split Atelier & Outlet Store in Split to leave a very generous donation of 1200 USD on behalf of their ARNI Foundation in Daytona Beach, Florida to help with the stray cat situation in the Split area, a donation which was put to very good use by the ladies who run the Macke & Co. Group

They read Daniela Rogulj's article in Total Croatia News about the work that the ladies from the Macke group are doing and about the bake sale we organised in our shop to support the stray cats of Split. They came to us straight after getting off Parsifal III," said the Break Time owners Mirela and Leonard on their blog about the news, which they were only now able to reveal to the public! 

And it gets better.

"Nikki and Rusty had no idea what our shop was actually about, but they immediately fell in love with our nautical bracelets and, besides getting some for themselves and friends back home, they ordered 12 of our Yacht Club anchor bracelets for the crew of Parsifal III, all custom engraved with the message "Live long, sail hard" to honour Nikki's father (you probably say also the Tshirts they were wearing in episode 1 of Below Deck Sailing).

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www.nautical-bracelets.com

We also made a special Captain by Break Time all-black nautical bracelet for Captain Glenn, engraved with PARSIFAL III (and from what we could gather from the teaser images, he is wearing it)," they added. Being big fans of the show, they decided to deliver the bracelets to the Le Meridien Lav marina themselves. 

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www.nautical-bracelets.com

While Mirela and Leonard could not meet the crew due to COVID-19 restrictions, the story uncovers an even happier ending. 

"A couple of weeks later, Nikki wrote to us and asked us to make 80 more custom engraved "Live Long, Sail Hard" anchor bracelets from our YACHT CLUB by Break Time original collection for the entire production team of the Below Deck Sailing Yacht Season 2 Croatia. It was our biggest private order in 2020, and we were happy to oblige. My partner, Leonard, worked non-stop for a whole day to make them and engrave them while I helped packing them nicely."

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www.nautical-bracelets.com

The Below Deck series is shown on the Bravo TV network, one of the most-watched American cable channels, which in 2020 recorded a large increase in "on-demand reviews," 427 million to be precise, as well as 222 million "live broadcasts." So far, a total of 15 seasons of this TV franchise have been filmed, consisting of Below Deck, which is filmed in tropical destinations, Below Deck Mediterranean, which is filmed in the Mediterranean, and the latest Below Deck Sailing Yacht, which is filmed on large sailboats unlike other variants of the series that are filmed on motor yachts.

To read more about lifestyle in Croatia, follow TCN's dedicated page.

Saturday, 6 March 2021

Croatian Tourism Brand Recognisability Increases 50%, Says CTB Director Kristjan Staničić

ZAGREB, 6 March, 2021 - The brand awareness of Croatian tourism destinations on foreign markets has increased by 50% in the last seven years, the Croatian National Tourist Board (HTZ) director Kristjan Staničić has said in an interview with Hina.

The enhancement of the recognisability of the Croatian tourist industry is one of the targets of the last Croatian tourism strategic marketing plan and Staničić announces the preparation of the new plan for the 2021-2025 period this autumn.

Findings of the regular annual Brand Tracking survey conducted in late 2020 by the HTZ on ten European markets among 5,000 respondents aged 18 to 65 show that the brand awareness of Croatian tourist destinations increased from 3.3 in 2013 to 5.0 in 2020.

The respondents eligible for the survey were persons who had spent at least two nights on holidays abroad before the survey and who planned to travel abroad in the following five years.

In the survey, Croatia was compared to its Mediterranean peers -- Spain, Greece, Turkey and Italy, -- and our country fares best in terms of the preserved scenery and the value for money criterion.

The findings show that Croatia was also associated with terms such as security and family-friendly destination.

Staničić points out that Croatia was to the lowest degree associated with mass tourism, which he finds as a positive thing.

Thursday, 25 February 2021

Stay Safe in Croatia: New Croatian Travel Label Officially Presented

February 25, 2021 - Stay Safe in Croatia is the new national safety label by the Ministry of Tourism and the Croatian National Tourist Board.

HRTurizam reports that the application of safety and health protocols and the vaccination of tourism workers will certainly be an important element of Croatia's perception as a safe destination.

To this end, the Ministry of Tourism and the Croatian National Tourist Board presented the national safety label - Safe Stay in Croatia. In addition to the already well-known World Travel and Tourism Council (WTTC) label Safe Travels, a national label named 'Safe Stay in Croatia' was created.

Through the Safe Stay in Croatia project, business and customer treatment protocols have been designed in tourism and tourism-related activities. The Safe Stay in Croatia label is awarded free of charge to stakeholders from the Croatian tourism sector and others who are part of the travel chain, such as carriers, airports, stations, nautical ports, and marinas, who log in to the system and fill out an admission form of current health and safety recommendations of the Croatian Institute of Public Health.

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The Safe Stay in Croatia label enables guests to identify destinations, accommodation providers, transport, tourist attractions, and the like who have adopted national and world standards of health and hygiene protection. The prominent Stay Safe in Croatia label provides information to all visitors that the tourist facility of their interest operates according to the current recommendations of the World Travel and Tourism Council and the Croatian Institute of Public Health.

"During the preparations for this tourist year, in which, unfortunately, we are still followed by a pandemic, we have put the safety and health of our fellow citizens and guests in the first place. It is a project in which the Ministry of Tourism and Sport was supported by leading tourist and professional associations in the Council for the Recovery and Development of Tourism, to realize the 2021 tourist year, and improve the tourist offer. With the prescribed protocols, we have covered more than 200,000 caterers and service providers in tourism," said Nikolina Brnjac, adding that it is important to ensure that the national label is available to all stakeholders in the tourism and travel chain, which has been achieved.

The Croatian National Tourist Board is in charge of the promotional campaign.

"We will carry out campaign activities during March and April in the markets of Germany, Austria, Italy, Poland, Great Britain, the Czech Republic, Slovakia, Hungary, France, and the Netherlands. In addition to the promotional part, which refers to the positioning of Croatia as a well-prepared and safe tourist destination, this campaign has an educational character because we want to introduce our guests to protocol and epidemiological measures implemented at all levels of tourism to ensure a safe and comfortable stay in our country," said Kristijan Staničić, adding that advertising activities, including through video, will be carried out on online channels and social networks with #SafeStayInCroatia and the most read online portals in these markets.

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The Safe Stay in Croatia promotional campaign will be implemented instead of the PPS campaign before advertising the main calling brand campaign, in March and April, in the markets of Germany, Austria, Italy, Poland, the UK, the Czech Republic, Slovakia, Hungary, France, and the Netherlands. 

Advertising will be carried out through online channels through social networks with #SafeStayInCroatia (Facebook and Youtube) and the most read online portals in markets such as web.de, t-online.de, oe24.at, krone.at, corriere .it, onet.pl, Daily Mail, The Sun, Novinky.cz, 24.hu, Lefigaro.fr, aktuality.sk, etc., according to the CNTB.

A promotional video of 3 minutes and a shorter version of 30 seconds was created for advertising purposes. Shorter videos will be made covering security protocols by certain categories (accommodation structure, catering, transport, nautical, attractions, etc.).

 

"Users will have the opportunity to leave their impressions through the form on the website, which is important feedback that we will be able to use for further upgrades," said Brnjac and invited all interested stakeholders in the tourism sector and related activities to join Safe stay in Croatia campaign, download the security labels for free and thus contribute to the perception of Croatia as a safe destination.

It is imperative that everyone in tourism clearly displays the Safe Stay in Croatia label on their facilities. Also, for Croatia to present itself as a safe destination, it is important that the labels, like all other accompanying video and photo materials, are communicated through social channels with the market and guests.

The video materials present safety protocols that respect the guidelines of the Croatian Institute of Public Health and the World Council for Travel and Tourism, refer to all categories in tourism - accommodation; nautical; catering; tourist attractions; tourist guides, agencies, and information centers; traffic; attractions; sports and recreation.

Find out more about the national safety label - Safe Stay in Croatia on the official website www.safestayincroatia.hr. It is important to point out that the web platform has been translated into eight foreign languages ​​and the Croatian language.

For the latest travel info, bookmark our main travel info article, which is updated daily

Read the Croatian Travel Update in your language - now available in 24 languages.

Join the Total Croatia Travel INFO Viber community.

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