Tuesday, 9 July 2019

Tourists Visiting Croatia Generate 3% More Bed Nights in First 6 Months

ZAGREB, July 9, 2019 - In the first six months of 2019, almost 6.9 million tourists visited Croatia and generated 26.2 million bed nights, which were increases of 6% and 3% respectively, compared to the same period in 2018 and all indications in tourism are good, Tourism Minister Gari Cappelli said on Tuesday.

"The first six months were positive in tourism and it is important that in the first three months foreign tourists alone generated 25 million euro more in revenue than for the same period in 2018 and that is in the pre-season when prices are lower," said Cappelli, who along with the director of the Croatian National Tourist Board (HTZ) Kristjan Staničić, held a press conference to present the January - June results in tourism.

Noting that official indicators still foresee that the year will conclude with an increase of 2 or 3 percent on the year, Cappelli underscored that he is not worried about the summer season either and particularly not with the post-season considering that that autumn already has good bookings. He said in those places where there were more investments in improving quality, the results and fullness are improving.

He considers that physical numbers (arrivals and bed nights) are important even though revenue is more important.

"Based on the Tourism Strategy to 2020, we have come close to physical numbers but we still haven't achieved the foreseen 14 billion in revenue for 2020, however we are somewhere in the vicinity of 12 billion euro. We will see how the entire year will end and in 2020, I believe that along with quality we can come close to that," he said.

Staničić said that the top 10 markets in the past six months were led by Germany, Austria, Slovenia, UK and Poland, which along with the Czech Republic and Slovenia, were the only three countries to record a decrease in Croatian tourism in H1 this year.

More tourism news can be found in the Travel section.

Friday, 5 July 2019

HTZ Director: Australia's Interest in Croatia Exceeded All Expectations

The Croatian National Tourist Board, or HTZ, organized a presentation of the Croatian tourist offer in Australia for the first time in history, reports HRTurizam on July 4, 2019. 

After a successful week-long presentation in Melbourne, there was an even bigger interest in Croatia in Sydney, said HTZ, where the Croatian tourist offer was presented to leading Australian tour operators and 82 Australian tourist agents. This workshop was organized in cooperation with the Slovenian Tourist Board under the slogan "Experience Croatia, Feel Slovenia".

"I must admit that the interest in Croatia and Croatia's tourist offer in Australia exceeded our expectations. We presented to the leading Australian tour operators who already offer Croatia their programs, but what is especially delightful for many tourist agents is that they want to cooperate with Croatian tourist companies because of the great interest of Australians traveling to our country,” said the HTZ director Kristjan Staničić, adding that this year, Croatia is focusing on increasing the country’s promotion in faraway markets such as China, the United States, Canada, Singapore, South Korea and especially Australia.

As highlighted by the HTZ, the presentation in Sydney was attended by tour operator Experience Croatia & More, a company with more than 40 years of experience in the tourism industry that first introduced Croatia as a tourist destination on the Australian market; Greece and Mediterranean Travel Center, an Australian agency specializing in the sale of Greece, Egypt, Italy, Spain, Malta and Croatia; Excite Holidays, the leading Australian, but also global, travel platform for travel, accommodation, transportation and Sun Island Tours, specializing in the sale of Croatia, Cyprus, Egypt, Greece, Israel, Italy, Jordan, Malta, Portugal, Slovenia, Spain and Turkey.

"The interest of Australians traveling to Croatia year after year is growing, they are travelers who do not like, but love adrenaline, sports, good fun and great food, and your country is abundant in that. Croatian Australians want to see and explore,” said Paul Polyviou, CEO of Sun Island Tours, praising the release of a special brochure devoted exclusively to cruise journeys on the Croatian coast this year.

The city of Zagreb looks forward to being a ‘city break’ destination.

"The Australian market is extremely important to our city because Australian guests stay longer in the destination, and for them, Zagreb is a great value for money and is the starting or ending point of a long journey to Croatia and the neighboring countries. Zagreb is presented as a year-round destination with countless events all year long, and this is exactly what is important as we recognize it as a ‘city break’ destination in Australia. Another focus is also on health tourism which is of particular interest to tourists from Australia, and the rich cultural offer the city of Zagreb makes it one of the most important cultural and tourist destinations,” said Zagreb Tourist Board Director Martina Bienenfeld.

Since 2015, Zagreb has recorded a steady rise in visitors from Australia. In 2018, there were 30,636 arrivals and 64,288 overnights, which is an increase of 81 percent in arrivals and 91 percent in overnight stays compared to the year before. 

Luka Olivari, a representative of Rijeka - European Capital of Culture 2020, noted that Rijeka was highly acclaimed by Australian travel agents. "Australian tourist workers are particularly interested in art, education and pop culture, which Rijeka has been at the forefront of for years. Rijeka has so far been a lesser known destination for Australian travelers and these workshops have contributed to increasing the tourist attractiveness of the whole region and strengthens the identity of the city,” concluded Olivari.

In order to fully complete the promotion of the Croatian tourist offer in Australia, the Croatian tourist delegation will host a presentation on Friday, July 5th, in front of twenty leading Australian travel and lifestyle media like Travmedia, Get Lost Magazine, Marie Claire, Gourmet Traveler, Travel Weekly Australia on July 5th in Sydney , SBS, Harper's Bazaar, Travel Tolk, KarryOn, Escape, Luxury Travel Magazine, MiNDFOOD, The Australian Women's Weekly, and more. 

The presentation and workshops were attended by 11 Croatian tourist entities, namely TZ Dubrovnik-Neretva County, Rijeka - European Capital of Culture 2020, Croatia Airlines, TZ Zagreb, TZ Dubrovnik, Katarina Line Cruises & Tours, Atlas Plus, Navigare Yachting, Bagatin Clinic, Aronda Adriana Travel and Olivari while Slovenia's tourist offer was represented by four Slovenian partners such as KNM Travel, Ljubljana tourism & Ljubljana Castle, Palma travel DMC and Happy tours.

To read more about travel in Croatia, follow TCN’s dedicated page

Saturday, 22 June 2019

Promotional Project "A Week Worth of Rest" Starts in Croatia

The Ministry of Tourism and the Croatian Tourist Board are starting the program "Tjedan odmora vrijedan” (translates to English as "a week worth of rest"; the phrase rhymes in Croatian).

The goal of the project is to increase the interest of the people of Croatia for domestic travel, as well as increase the level of tourist activity in Croatia outside of the high-season summer months. The target audience are the tourists in Croatia, with the aim of encouraging them to engage in more tourist activities before and after the high tourist season.

This project will help all of the citizens of Croatia to get to know and visit different parts of our country, provide as much as 50 percent in discounts for them for various tourist products, including acommodation, transportation, entry fees to various sites, events...

The "Week Worth of Rest" project would take place twice a year, in October and March, and hrturizam.hr has unofficially found that the first one should take place in October of this year, in the period of October the 17th until the 27th.

The Ministry and the Croatian Tourist Board will invite all of the businesses which are tourist-related to participate and offer discounts during the week. All of the offers they prepare will be listed on the www.tjedanodmoravrijedan.hr, which is still not active but is owned by HTZ. The first public presentation of the project is expected to happen during July.

One question that will probably be raised related to this project is what happened to the somewhat glamorously announced project of the so-called "Cro Cards"?

Most people don't even remember that idea, which suggested giving the people who live in Croatia a type of a credit card where their employers could give them their bonuses which wouldn't be taxed and could only be spent in Croatia.

It has been a while since it was initially proposed, and it seemed that it was not really going anywhere, but in April of this year, Minister Cappelli said that the project needs to be worked on more. One of the obvious problems with the idea of the Cro Card as it is usually described, is that the EU doesn't really appreciate such ideas, in order to protect the single market of the Union.

So, we'll have to wait and see what will come of those projects, but it's safe to say that the Week Worth of Rest project might serve as a great incentive for continental tourism in Croatia, if people take it seriously and adopt a proactive attitude towards it. 

Thursday, 20 June 2019

Croatia Airlines to Introduce "Full of Taste" Campaign Next Year

Croatia Airlines has announced that it will join the Croatia National Tourist Board in a new campaign next April named “Full of Taste”.

“The Croatia Airlines Full of Taste project will be a gastronomic and enological presentation of Croatia on our aircraft. We will work together with renowned Croatian chefs, restaurants, wineries, wholesalers, and other local producers of autochthonous Croatian products,” said Jasmin Bajić, CEO of Croatia Airlines, for Ex Yu Aviation on June 20, 2019.

"Every six months, in summer and winter, we will completely change our onboard menus and their visual presentation in accordance with the various concepts of the Croatian gastronomic map, in order to further elevate the passenger experience,” Bajić concluded.

Recall, this news comes after the airline introduced a new menu for business class travelers, which will further promote Croatia's tourist and gastronomic offer. The new gastronomic offer on flights was created by the celebrated Croatian chef Dino Galvagno and Leopold Botteria of Uje Oil Bar, partners with whom Croatia Airlines launched the project ‘Inspired Croatia’ at the end of 2016, in which business class passengers are offered meals prepared using native recipes and ingredients of the coastal and continental Croatia.

The new business class menu, which was introduced on board on June 19, is primarily motivated by the dishes of Zagreb cuisine such as ham, turkey with mlinci, kale with minced meat, štrukli, and other dishes made from local ingredients which have been used in these areas for centuries and are found in all Croatian kitchens. 

As a national carrier and a company that continuously improves service, Croatia Airlines wants to offer added value to passengers within these projects and bring them closer to the gastronomic wealth of Croatia through taste, smell and color,  concluded the airline in their announcement.

Croatia Airlines was also named among Eastern Europe's best airlines at the World Airline Awards as part of the Paris Air Show on Tuesday. Namely, Croatia Airlines came in 8th place in the top 10 carriers of Eastern Europe. Air Serbia cam in 4th, while Adria Airways came in 9th. 

To read more about travel in Croatia, follow TCN’s dedicated page

Monday, 17 June 2019

Croatian Tourist Board Nominated for Best Tourist Board of the Year

Virtuoso, the leading organisation of the travel organisers in the segment of luxury tourism published their list of the nominees for the 2019 Virtuoso Awards.

On the list are the Croatian Tourist Board (HTZ), along with the tourist boards of Switzerland, Austria, New Zealand and Slovenia. The winner will be announced on August 12th 2019, during Virtuoso Travel Week, one of the most significant tourism-business related events on the American continent. Virtuoso is the network of the best American tourist agencies dedicated to luxury travel. It includes over 17.500 advisers from all over the world, and more than 1700 partners including high-end hotels and resorts, tourist agencies, airlines etc. Their guiding principle is to provide carefully planned and unforgettable travel to their customers.

"Each nomination we get, and which is a result of the high quality of our work, makes us happy. Especially when it comes from such a renowned organisation such as Virtuoso. It's a recognition of the work done by all of the people working at HTZ, but also by all of the tourist workers in Croatia. It also confirms the excellent positioning of Croatia on the large market of the United States.

Each year, the number of visitors from the US is increasing, and we expect an even more significant growth with the establishment of the direct Philadelphia - Dubrovnik route", Kristjan Staničić, HTZ's director said, adding that Croatia will be even more visible on the American market, when the second Stateside office of the Croatian Tourist Board opens in Los Angeles. 

Croatia is among the top fastest-growing destinations on the American market: in 2018 Croatia received 585 thousand arrivals and 1.6 million overnight stays from the US, which represented around 20% growth compared to 2017. The positive trend has been maintained this year, too, with the growth in the early months at around 14% compared to the same period last year. That makes the US market the biggest far emissive market for Croatia.

Friday, 14 June 2019

HTZ Distributing 50,000 Water Bottles at Border Crossings on Saturday

On the first big Saturday for Croatian tourism this summer where thousands of tourists will intensify the borders crossings in the country, the Croatian National Tourist Board, or HTZ, has decided to help travelers cool off upon their arrival with a welcome water bottle, announced their official website on June 14, 2019. 

Namely, the action will take place on Saturday, June 15, at the border crossings of Bregana, Macelj, Plovanija, and Rupa and the Lučko toll station. The water bottles will be distributed with the message "Croatia's crystal clear waters are yours to discover! Welcome to Croatia and Discover more at Croatia.hr” along with a special tag that promotes the Croatian islands. The Croatian Tourist Board will distribute a total of 50,000 water bottles on Saturday morning at the specified border crossings. 

"The goal of this action is to further promote Croatia as a country of friendly and good hosts and express gratitude to numerous tourists who have chosen Croatian destinations for their holiday. The crowds and the heat are heightened this weekend, and with this gesture to our guests, we want to make the wait as easy and pleasant as possible,” said Director of the Croatian Tourist Board Kristjan Staničić.

While this action is admirable and awfully generous, we do wish that the Croatian Tourist Board considered the environmental impact of a single water bottle. Namely, it can take up to 1,000 years for one plastic water bottle to degrade! So, if you're one of the thousands receiving a water bottle from HTZ on Saturday, please dispose of it properly. 

But that doesn't mean that other Croatian companies aren't joining the anti-plastic movement. Recall, Croatia Airlines recently announced that they’re trading plastic cups for paper on board all of their flights.

“In line with current trends and legal requirements in the area of environmental protection, Croatia Airlines is discontinuing the use of plastic cups on all flights as of today. The use of paper cups will additionally raise the quality of our services, as well as promote a positive relationship towards the environment,” the airline announced on their Facebook page

Thus, by switching to paper cups, Croatia Airlines will remove around 26 tons of plastic waste annually. 

To read more about travel in Croatia, follow TCN's dedicated page

Wednesday, 29 May 2019

Croatian Tourist Board Announces New Office in Madrid Next Year

On the occasion of the 64th meeting of the UNWTO Commission in Zagreb, Croatian National Tourist Board director Kristjan Staničić met with UNWTO Secretary-General Zurab Pololikashvili with whom he spoke about innovations in tourism, air transport, and themed promotions of tourism products such as gastronomy. They also announced the opening of the Croatian Tourist Board office in Madrid next year, reports HRTurizam on May 29, 2019. 

“I think that now is the right time to open your office in Madrid,” said Pololikashvili, offering all of his support in the office opening process. 

"We plan to open the office in Madrid in January next year, just before the FITUR fair, the largest tourism fair in Spain. Future representation is especially important for UNWTO's headquarters, but also because of the growing number of Spanish tourists who last year made about 290,000 arrivals and more than 640,000 overnight stays, which represents a 13 percent increase compared to 2017,” said the director of the Croatian Tourist Board, Kristjan Staničić, adding that the Spanish market is also crucial because of its connection with South American countries.

The meeting also discussed the flights between Zagreb and Madrid, as well as the overall better connections between Spain and Croatia, but also Croatia and China, which was marked as a strategically important and very potent market for Croatian tourism.

They discussed the special promotion of Croatian gastronomy, within which Pololikashvili invited a Croatian delegation to the 4th Global Conference of UNWTO dedicated to wine tourism, to be held in Chile in early December 2019.

Recall that the newly established offices of the Croatian Tourist Board opened in Shanghai recently, along with HTZ offices established in Seoul and Los Angeles. 

The meeting of the UNWTO Commission for Europe (CEU), which is taking place in Zagreb on 27-30 May, was formally opened on Tuesday morning by Prime Minister Andrej Plenković who described the event as a compliment to Croatia and its tourist trade.

The meeting, which is taking place in Zagreb for the second time, has brought together representatives of more than 40 countries and Zurab Pololikashvili, the Secretary-General of the World Tourism Organization (UNWTO), who praised Croatia as a good example of the development of the tourism sector and the whole country.

To read more about travel in Croatia, follow TCN’s dedicated page

Sunday, 19 May 2019

Croatian Tourism Wins Two Awards at ITB China Travel Exhibition

ZAGREB, May 19, 2019 - Croatian tourism won two prestigious awards at the ITB China travel exhibition which took place in Shanghai on May 15-17, for the "Game of Thrones" film tour in Dubrovnik and for the cooperation with the Slovenian Tourism Organisation, the Croatian Tourist Board (HTZ) has said.

Croatia's products were presented as part of the European Travel Commission stand together with 22 other European subjects, including the Rijeka 2020 European Capital of Culture and the Zagreb Tourist Board.

Croatia won the award for the "Game of Thrones" film tour in Dubrovnik as part of the "It's My World Travel Awards 2019" in the "Amazing Travel Experiences of the Year" category. The awards are presented by ITB China and Qyer, a portal aimed at Chinese tourists which is used by over 100 million people around the world, the HTZ said.

The HTZ won the "CTW Chinese Welcome Award" together with the Slovenian Tourism Organisation for the "Experience Croatia, Feel Slovenia" project in the "Internet & Media“ category. The award is presented by the China Outbound Tourism Research Institute.

The two awards were accepted by HTZ director Kristjan Staničić, who said they held special importance in 2019, which was declared the Croatian-Chinese Year of Culture and Tourism.

The northern Adriatic city of Rijeka was presented as the 2020 European Capital of Culture as cultural tourism is one of the most in-demand products on the Chinese market, Staničić said, adding that the Chinese turnover on the Croatian market this year so far was 60% higher than at the same time in 2018.

Staničić also met with representatives of the Chinese tourism sector.

More news about Croatian tourism can be found in the Travel section.

Monday, 6 May 2019

Images of Croatia Paint Trams and Buses of Cities Across Europe

Trams, buses, and trolleys, or the public city transport of numerous European cities like Milan, Moscow, St. Petersburg, Kiev, Lviv, Brna, Plzeň, Amsterdam, Den Haag, and Stockholm, have been painted with the images of Croatia, reports HRTurizam on May 6, 2019. 

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The result is the current promotional campaign of the Croatian Tourist Board, which consists of advertising abroad in markets such as the UK, the Netherlands, Sweden, Italy, France, the Czech Republic, Russia, Ukraine, and Slovenia.

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“Visual effects have been proven to attract a lot of people's attention and create a strong and long-lasting impression on potential tourists. Outdoor advertising on the most frequent roads in major European cities and metropolises is one of the projects realized within the additional 10 million kuna for marketing and PR activities in major markets this year,” said Croatian Tourist Board director Kristjan Staničić, adding that Croatia's external advertising as a tourist destination was carried out by using billboards in the exceptionally busy London and Paris metro stations, but also in Prague, Ljubljana, Rotterdam, and other cities. 

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The Croatian Tourist Board also stated that a promotional business tourism campaign worth 1 million kuna was launched, aiming to position Croatia as a tourist destination suitable for MICE tourism.

Advertising is being conducted in two waves, i.e., in May and in September and October. Campaign activities include display and print advertising in specialized media and promotion on social networks, and is conducted in the markets of the UK, Germany, Italy, France, USA, Benelux, Sweden, Norway and Croatia.

“The campaign focused on the promotion of business tourism is a continuation of our continuous investments in the promotion and development of this important tourist product. Croatia has great potential in this segment of travel due to the quality of the resource base, but also because of the excellent references that were confirmed by the last major international meeting, China +16, which was recently held in Dubrovnik,” Staničić concluded.

To read more about travel in Croatia, follow TCN’s dedicated page

Friday, 3 May 2019

BBC Promotes Croatian Tourism: Game of Thrones Locations Filmed

As Morski writes on the 2nd of May, 2019, the Croatian National Tourist Board (HTZ) has established a successful cooperation with the BBC, one of the largest and most respected media outlets in the world.

This cooperation includes the full production of three sixty second videos that will showcase the Republic of Croatia as an attractive year-round destination, the production of three articles with accompanying video footage for the BBC platform, as well as advertising and activity on all online BBC platforms from May to September on twelve key broadcasting markets.

''Cooperation between the Croatian Tourist Board and the BBC is one of the great examples of cooperation and working together with foreign entities on the promotion of Croatian tourism. We're exceptionally proud that such a large media group, achieving the reach of 454 million households around the world, has recognised the significance and potential of Croatia as a tourist destination. I'm sure that all the material shot, as well as all of the other activities, will significantly contribute to the visibility of Croatia, and thus to achieve even better tourist results this year,'' said HTZ's director Kristjan Staničić.

The BBC recording crew visited Osijek, Zadar, Split, Dubrovnik, Klis, NP Paklenica and other destinations where they recorded eno-gastronomic themes, cultural and historical heritage, active tourism offers and other interesting tourist attractions focusing on the locations of the world famous "Game of Thrones" hit series.

Other activities within this cooperation include content placement via BBC Story Works social network channels on Facebook, Twitter and Instagram, and the creation of websites on BBC.com where there will be video and written material about Croatia. The markets covered by this cooperation, and on which the materials will be presented, are Germany, USA, Austria, Russia, Italy, France, Poland, Czech Republic, Sweden, Norway, Belgium and Switzerland.

It's worth mentioning that the BBC network reaches as many as 308 million individuals on a monthly basis, while on social networks, there are more than sixteen million followers. In addition, the BBC has over 472 million views on its YouTube channel. A large percentage of their users are lovers of travel, and as many as 72 percent usually travel abroad.

Make sure to follow our dedicated lifestyle and travel pages for much more on Croatian tourism.

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