Friday, 5 August 2022

Vučedol Culture Museum Invites You to Out of the Box Virtual Exhibition

August 5, 2022 – The Vučedol Culture Museum in Vukovar remains a truly special place. Its unique location, architecture, and the dedication of those who make things happen there day after day, all keep drawing you back and leave you longing for more. This time, the invitation is out for all who like anything digital, 3D, and in general thinking out of the box. A new interactive exhibition nicknamed Vučedolac izvan okvira (The Vučedol Man Outside His Box) is open until the end of August.

Tportal followed up with the author of the exhibition, Darko Bilandžić, who is also the head of marketing at the Vučedol Culture Museum. He points out that, thanks to their approach to marketing and the possibilities of the digital world, he decided to offer the museum’s visitors a digital insight into the life of the prehistoric people of Vučedol.

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Photo: Vučedol Culture Museum

“The people of Vučedol were advanced as a culture and in many ways ahead of many at that time. We could say that they thought outside the box. I believe that we have passed the time of static museums, which require visitors to walk through them and read the materials next to the exhibits. In addition to improving our website, we decided to go a step further and create an interactive exhibition using augmented reality technology”, says Bilandžić.

He explains that ten tablets are available to visitors, which they can use to scan ten posters to find the corresponding 3D, audio, text, or video content.

“With this type of presentation, we want to get even closer to the younger generation and keep up with the modern ways of presenting museum material, and thus further build our digital archive. I must admit that the feedback of our visitors pleasantly surprised me, as it clearly shows how important it is to continue working in the direction of new technologies”, says Darko Bilandžić.

He adds that even as a child he was interested in advanced technologies and that robots were his favourite toys.

“That passion for new and advanced technologies always stayed with me. Back in 2016, at the Vučedol Culture Museum, we had visitors take a virtual walk through the museum with the help of VR glasses”, he recalls.

He added that the “trigger” for greater involvement in the digital presentation of cultural material was the coronavirus pandemic when many museums were closed.

“It made apparent that a lot of museums were not ready for online work. We saw our chance there and I dove into learning and education, and this exhibition is the first result of that”, he says proudly, adding that without digital technologies in the future it will be difficult to imagine the operation of any museum.

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Photo: Vučedol Culture Museum

This marketing expert believes that augmented reality offers museums unimagined opportunities for development and getting closer to citizens of all ages.

“We especially want to get closer to young people and get them interested in everything that the Vučedol Culture Museum offers, and it offers many things that define today's life and reality”, concludes Darko Bilandžić.

Darko is a marketing expert who has a passion for a reality that is virtual, augmented, or extended. If you would like to know more about that, make sure to check out TCN’s interview with Darko on Culex, a successful VR company that he co-owns.

For more on lifestyle in Croatia, check out our dedicated lifestyle section.

Sunday, 17 April 2022

Eastern Croatia Attracts Increasing Number of Domestic Tourists

April 17, 2022 – Good news coming from eastern Croatia, with trends showing an increased interest of domestic tourists in the golden fields, fiery stews, and the sweetest wines of Slavonia.

As hrv.hr writes, last year's trend of increasing the number of overnight stays in eastern Croatia continues this year as well.

According to the Vukovar-Srijem County Tourist Board (TZ VSŽ) for the first three months of this year, the number of overnight stays in this part of Croatia increased by more than 40 percent compared to the same period last year.

Most of the guests are domestic tourists who have had a positive impact on the county's tourist results with their arrivals and overnight stays, and it is evident that their interest in the eastern part of Croatia is finally stable and growing.

According to the director of the Vukovar-Srijem County Tourist Board, Rujana Bušić Srpak, the results of the first quarter, but also the whole of last year, show that tourism can be maintained even in crises such as a pandemic.

“It is important to emphasize that the survival of tourism in the continental part of Croatia should be credited to domestic guests. They are in our focus, and they are the ones who can maintain the tourist movement even in crises, revive the tourist potential, and stimulate the domestic economy. The majority of our guests come from Croatia, and almost half of them are from Zagreb and the Zagreb County”, says Rujana Bušić Srpak, adding that in the wave of current price increases, the county still has affordable prices and provides excellent value for money.

For more, check out our lifestyle section.

Friday, 4 June 2021

Brod-Posavina Tourist Board Introduces New Visual Identity

June 4, 2021 - At a special event, the Brod-Posavina tourist board officially unveiled its new logo, which seeks not only to renew its visual identity but also to adequately represent the county's values.

Traditional architecture, excellent gastronomy, the Sava River, and the border history of the Brod-Posavina region are the foundation of a new, modern visual identity of the Brod-Posavina Tourist Board, reports hrturizam.hr.

The basic element of the logo is dark blue and reminiscent of the Sava River, it is made in the rotated form of the initial letter of the county, and stylized elements in warm colors represent the windows of the barn, which still adorns almost every yard in this part of Croatia.

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"The new logo is decent and modern at the same time, it is applicable in its original form and in a modular way and reflects a new experience of the traditional values of our region. It is based on the Strategic Marketing Plan of Slavonia Tourism from 2019 to 2020 with a branding plan, funded by the Ministry of Tourism and Sports and in which our area is described as a meeting of worlds and cultures'', said Ružica Vidaković, director of Brod-Posavina County. 

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The basic logo is joined by three more variants with the slogans Guardians of Nature, Guardians of Heritage, and Guardians of Taste.

Thus, the strongest tourist trump cards are united, which are based on the historical fact that the inhabitants of this part of Croatia were border guards. In this context, the word guards are in itself warm and evoke positive emotions.

"Modern visual identity confirms how important strategic documents are and gives the best answer as to why they are made. This is an excellent example of the implementation of the Strategic Marketing Plan of Slavonia Tourism in practice", concluded Sandra Herman, State Secretary at the Ministry of Tourism and Sports.

The Lollipop communication team of Elizabeta Penić and Alma Radoš, who are signing the conceptual design and creative communication and branding of the new visual identity, was joined by graphic designer Vedrana Knez as the author of the visual identity.

Follow the latest on flights to Croatia HERE and the latest travel updates and COVID-19 news from Croatia HERE.

For more on travel in Croatia, follow TCN's dedicated page.

 

Wednesday, 18 July 2018

Osijek-Baranja Region Unveils Tourist-Attracting Promo Video

July 18, 2018 — A slick new promotional video gives Eastern Croatia the attention it deserves.

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