Sunday, 21 November 2021

2022 Croatian Tourism Year Promising with Increased Airlines, April Hotel Bookings

November 21, 2021 - The 2022 Croatian tourism year is already promising, with hotel reservations and increased flights from April. 

Slobodna Dalmacija writes that although it seems that everything related to tourism in Croatia for this year is over and the accounts are complete, tourism professionals are not sleeping. This winter, fortunately, is full of work. Some parts of the season are already showing that reservations are up by 20 percent compared to previous years, and the most sought after are holiday homes and five-star hotels. Instructed by the high demand last summer, tourists have accelerated their decision to travel next year and are already booking their trip to the Adriatic to make sure there are enough beds. There is currently no lack of optimism but also caution among tourism professionals.

Even in the middle of the quieter autumn months, reservations are slowly arriving for 2022, occupancy calendars are filling, and everyone involved in sales must set a sales strategy, prices, and reservations for 2022. 

Prices scattered from low to high last year, which did not go unnoticed by guests. However, international partners have already settled capacities and prices on the Adriatic with large hotel systems, while large internet platforms and agencies through which private renters work already know their prices for the next season. 

"In planning the 2022 tourist year, we must be prudent and smart in the pricing policy; one should not get carried away by this year's demand because every next year is a new story that starts from the beginning. What we did in 2021 is one thing, at some point, we were practically the only country in the Mediterranean where we could travel, while what awaits us in 2022 is a lot of question marks and unknowns. And we tend to take off, convince ourselves that we are the best and most sought after, and tailor the prices accordingly. But, it doesn't work, this year the guests saw our weaknesses, lack of manpower, improvisations, poorer service. Top service in the highest accommodation categories is still the most sought after and the fastest to book. Still, it does not make even 10 percent of our capacity, while most hotel and family accommodation is in the mediocre category and wants to have high prices. That will not work in 2022," one long-term hotel professional estimated about the current situation.

According to the latest European Travel Commission (ETC) study, 66 percent of Europeans plan to travel by March 2022. For the first time in a year, travel plans are evenly distributed over the next six months. Recent research shows that after sacrificing socializing, traveling, and having fun for a long time, travelers want to make up for the time they haven’t been able to spend on holiday for the past two years. If something does not change due to the pandemic, business plans say that hotels on the Adriatic will open in April 2022, when the first numerous rotations in air transport from Europe have been announced.

The current interest in Croatia was confirmed at the recently held largest world tourism fair WTM in London, where airlines announced new and increased routes to Croatia next year. 

"We received excellent announcements for next year from the representatives of, our most important partners in the British market, which brings us the largest number of British tourists with TUI. Furthermore, partners for next year announce increased demand for Croatia and a larger number of airlines. Still, we all have an important task because the basic precondition for a successful tourist season will be a stable epidemiological situation," emphasizes CNTB Director Kristjan Stanicic, announcing further promotional activities and projects aimed at positioning Croatia as a quality and safe tourist destination with a rich offer.

Richard Owens, development manager at easyJet, says that they achieved excellent results in Croatia this year and almost entirely returned to the trends from 2019. As a result, they plan to increase capacity and introduce new flights to Croatia next year. At the same time, Frank Broersen from TUI expresses satisfaction with the demand for Croatia, expecting the continuation of positive trends and further recovery of the tourist market next year.

This currently good position of Croatia on the tourist market will seek confirmation in 2022, but many circumstances will undoubtedly be more unfavorable for Croatia. Currently, Spain, France, Italy, and Greece, which recorded a massive drop in tourist traffic last summer, are recovering rapidly. Moreover, with an increasing number of vaccinated Europeans and mandatory Covid passports, which will be almost ubiquitous in the travel industry in 2022, their expectations are high to bring back travelers, especially those that discovered Croatia as a replacement for these tourism superpowers.

"Preparations for the next tourist year have begun. From today's perspective, it is quite clear that in 2022, safety will be one of the critical conditions when choosing a destination for travel, while the realization of the season will largely require the provision of a quality workforce. In these crisis years, we have higher-quality quality facilities to achieve better results. Still, people are key to maintaining the status of Croatia as a high-quality destination in the Mediterranean," says Veljko Ostojic, director of the Croatian Tourism Association.

According to the eVisitor system, 683 thousand guest arrivals were recorded in October, with 2.2 million overnight stays. Given that the post-season was interrupted last year due to a significant deterioration in the epidemiological situation, this year's figures in October are higher than last year's. Compared to the record 2019, the number of tourist arrivals in October this year is 61 percent of the results from October 2019, while the number of overnight stays is 70 percent compared to October 2019. In the first week of November, 31,649 foreign tourists stayed in Croatia, with domestic guests from Austria (4,980) and Germany (4,004), who achieved a total of 122,656 overnight stays.

For more on travel in Croatia, follow TCN's dedicated page.

Monday, 1 November 2021

Croatian Tourism Presented at World Travel Market in London

ZAGREB, 1 Nov 2021 - The Croatian National Tourist Board (HTZ) is presenting Croatian tourism at the World Travel Market in London in person from 1 to 3 November and online on the 8th and the 9th, the HTZ said on Monday.

On the first day of the event, HTZ director Kristjan Staničić met with representatives of easyJet, TUI, SAGA, & Jet2Holidays, Globetrotter TV, National Geographic, and Wanderlust.

Staničić said and TUI brought the largest number of British tourists to Croatia and that's "announcements for next year are excellent."

"For next year our partners are announcing a rise in demand for Croatia and more flights," he added.

EasyJet's development manager Richard Owen said the company planned to introduce new flights to Croatia next year, including to Rijeka and Osijek for the first time.

Frank Broersen of TUI said this year there was a 16% increase in bookings for Croatia from 2019 and that they were confident the negotiations with Croatian partners that were underway would result in an increase in TUI capacity to Croatia. & Jet2Holidays officials also announced upping capacity to Croatia.

This year to date Croatia has registered more than 230,000 arrivals and about 1.2 million overnights from the UK, up by 83% and 77% on the year, respectively.

For more news about Croatia, click here.

Tuesday, 26 October 2021

Croatian 2022 Tourist Season Threatened by Shortages, Price Hikes

October the 26th, 2021 - The Croatian 2022 tourist season could be threatened by something quite different than a global public health crisis, as was the case in 2020 and to a certain extent this year.

As Poslovni Dnevnik/Marija Crnjak writes, the euphoria of a remarkably successful summer season this year has lasted for just a short time, after the pandemic, the next crisis looks set to hit tourism and is equally uncertain. Global increases in prices and the shortages of energy, goods, materials and products now pose new and very serious threats to the tourism business, and the consequences are only just beginning. The Croatian 2022 tourist season could now be more problematic than we thought.

So far, the rent a car business has been hardest hit, and it isn't much easier for agencies and the hospitality and catering sector, which not only cannot plan any of their prices, but also don't know whether they'll be able to deliver their services at all to a market in high demand by the time spring rolls around. If tourists manage to stay in hotels, eat dinner in a restaurant and rent a vehicle, in 2022 they could be paying very dearly for it.

"In normal years, this would be a period when deals are contracted with suppliers and customers, between large travel organisers, agencies, hotels and camps, package deals are defined, the need for transportation services are looked into, cars are procured for rent. The coronavirus pandemic shook up these processes, so there was no demand and it all came down to survival and cutting costs, and now we have a situation where we suddenly received demand, but it's very difficult to put together an offer,'' Boris Zgomba, the CEO of Uniline, the largest Croatian agency, warned.

Tourism across all segments will be equally affected by rising prices and delays in deliveries, ie shortages. As tourism is activity that unites a number of other industries, everything from food and beverages to transfers, charters, buses, hygiene products, packaging, furniture, and even basic things like towels will be called into question.

Since the winter is on its way to Croatia, for some these issues won't manifest themselves before the spring, and it's difficult to plan what the situation will be like by then for a multitude of reasons, epidemiological ones included. The primary issue here is that planning is precisely the key word for this sector, mostly in the pricing policy segment.

Service sellers are currently having the biggest problems because they have a situation where prices are changing on a daily basis, which means that the contracted prices, which was defined in normal times, is no longer realistic. They have no input for pricing, and if they try to protect themselves and set a price too high, they're at great risk of not being competitive. And if we want our guests to come on April the 1st and start with the pre-season, we should now have a calculation for our partners, so that they can form their own prices,'' explained Zgomba.

At the same time, from conversations with major travel organisers, it is learned that the demand for the Croatian 2022 tourist season will be high. Transport is a particularly important and very questionable thing for tourism in the coming period, either in terms of public transport or vehicle rental. At the moment, it's uncertain how the offer and prices of airlines, from scheduled flights to charters, as well as buses and transfer organisers, will move in the weeks and months ahead of us.

Kresimir Dobrilovic, the founder and director of Carwiz, revealed that due to the supply crisis across the entire European market, prices are now not being negotiated at all. Winter will pass in relative peace due to reduced demand, but spring is already very close.

"Vehicle importers don't have concrete information for next year, and those who will have cars are already announcing higher prices, which entails higher prices for all other vehicle purchase costs. News like this about the closure of the Skoda plant in the Czech Republic worries us even more. The prices of car rental services have skyrocketed and this is not good for a market where there's now demand. Many car rental companies are turning to the alternative of using more used cars in the fleet, but this won't help us much because there aren't enough of these vehicles either. The same is true throughout Europe,'' Dobrilovic said.

"Now we have a situation where prices change three to four times in one day. That's why it's very difficult to say what the rental prices will be in 2022, but we can expect them to be much different than they were before the pandemic,'' said the owner of Carwiz.

For more on the Croatian 2022 tourist season, check out our dedicated travel section.

Thursday, 21 October 2021

Gourmet Croatia: 35% Off Popcorn the Only Offer in Kingdom of Accidental Tourism

October 31, 2021 - We are 3 weeks into Croatian Tourism Month, a shiny promotion to extend the season in the Kingdom of Accidental Tourism. Anyone hungry? We have 35% off popcorn at the cinema in Central Dalmatia, Slavonia, Zadar County. And nothing else.

There was a typically upbeat press release from the Croatian National Tourist Board on September 30, announcing something called Croatian Tourism Month. This is how it began:

The “Croatian Tourism Month” campaign starts tomorrow, a project of the Ministry of Tourism and Sports and the Croatian National Tourist Board, within which numerous tourist services and experiences will be available at 35 percent more favorable prices. Thus, all Croatian citizens, as well as foreign guests who will be staying in Croatia during October, will be able to tourist services in all parts of Croatia at attractive prices, and everything will be available on the “Croatian Tourism Month” portal.

And this is how it ended:

The project "Croatian Tourism Month" is a continuation of last year's extremely successful project “Vacation-Worthy Week” which was implemented in the period from October 16th to 25th, and which this year, due to the great interest of tourism entities and the public, will run throughout October. Let us add that the main goal of the project is to extend the tourist season by encouraging domestic and foreign tourist traffic in the post-season.

It sounded like a great idea, especially if it was building on the apparent success of last year.

It is a great idea.

But ideas and execution are two very different things, especially in this kingdom. As we explored in 'Croatian Tourism Month' Campaign: Hype and the Sad Reality' recently, it was something of a surprise that the press release claiming to be targeting foreign tourists, as well as domestic, was only in the Croatian language. But that was only the start of the story - a quite extraordinary journey ensued.

Croatian Tourism Month hosted the excellent Taste the Mediterranean festival in Split from October 6-9, just one of many gourmet events going on in the Dalmatian capital. I was curious what culinary beauties might be on offer in Central Dalmatia by way of comparison in this official promotion to extend the season. 


The answer? In the whole of Central Dalmatia, a region famed for its outstanding authentic cuisine, the only thing on offer in Central Dalmatia was popcorn at Cinestar in Split. With a 35% discount. 


Zadar County had the same story, just the popcorn option in the city of Zadar. 


Mighty Slavonia (at least that is what the regions of eastern Croatia are referred to on the official website) fared somewhat better, with no less than 3 popcorn options. 

Is is a decade since Anthony Bourdain told the world about Croatia's world-class food, world-class wine, and world-class cheese. It is just a few weeks since Gordon Ramsay's enthusiasm for Croatia cuisine was seen by millions around the globe. 

And yet, what do we have to offer - konkeretno - for those tourists who love the idea of October travel and a Croatian gourmet exprience?

Here is a translation of the entire offer for Central Dalmatia:

CineStar Split

In the period from 14 to 30 October 2021, as part of the Croatian Tourism Month campaign, Blitz-CineStar will offer all visitors a discount on salty popcorn TO GO, 35% discount, in all branches throughout Croatia in the food and beverage segment.

The regular price of KOKICA TO GO is 32,00kn, the price with a 35% discount is 20,50kn.

The discount will be valid for the entire duration of the promotion and will be valid for all dates and cinema days.

A reminder again of the last paragraph of the official press release - due to the great interest of tourism entities.

There are a total of 27 entries in the food and drink offer on the Croatian-language only Croatian Tourism Month website for the whole of Croatia, a country famed for its gastronomy. Of these, 11 are CineStar offering popcorn discounts, leaving just 16 establishments offering food or drink. This in the second year of an initiative, which has been expanded due to last year's success, according to the official press release.

If this is success, how do we define failure?

Did you know that before the Kings of Accidental Tourism took over the running of tourism in Croatia, that winter tourism was a big thing? Fascinating interview with a UK tour rep who was based in former Yugoslavia from 1986 - 1991. Croatian Winter Tourism in 1990: Full of Life! Tour Rep Interview


Tuesday, 19 October 2021

Imotski Apartments Prove Hit, Reservations for Next Summer Already Coming

October the 19th, 2021 - When most of us who live in Croatia think of Imotski, we tend not to think of tourism and foreign tourists arriving en masse. The image of this inland Dalmatian destination, however, is gradually altering as foreign visitors discover the hinterland and all of its wonder a stone's throw away from the coast. Imotski apartments have done exceptionally well, prices have increased and reservations for summer 2022 are already coming in.

As Poslovni Dnevnik writes, yet another tourist season marked by the coronavirus pandemic has passed us by, and for the Imotski region it was especially lucrative, because their 2.5 thousand beds were more or less all filled.

Namely, after a successful tourist season, most of the 384 owners of luxury holiday homes with swimming pools in Imotski are satisfied. Imotski will, this year for the first time in history, record as many as 100 thousand overnight stays, four thousand more than back in pre-pandemic in 2019 when staying in private Imotski apartments with pools and amazing views was nowhere near as popular as simply heading straight for the coast.

"We had a great peak of the season and we also did well in September, but the pre-season was a non-starter and that's why we're still behind that year. This year in the Dalmatian hinterland was marked mainly by guests from Germany, Poland, Scandinavia, the Netherlands and Austria.

Reservations came in at the last minute, and 2022 already shows that it will be different and the competition will end up being much stronger. That's why marketing will be very important to us, which will be done during the winter, because the market needs to be reached with quality messages,'' said Ana Marija Paleka, head of the Novasol office for Slobodna Dalmacija.

Everyone involved in the home and private apartment rental business agrees that there has been a lot of thoughts being put into and around pricing formation this year, so some have significantly lowered their prices in fear of vacant properties, while others have increased them significantly as demand has visibly and in some cases quite rapidly grown.

"All this is logical because we went through the night from despair to euphoria, or from 50 euros to 300 euros per night in the same building. No one expected such interest at once and not everyone coped equally in it. It's really important that we keep the quality up. People should be prudent and careful in thinking about business for 2022, because there can be surprises. We're entering a normal year with strong competition and not everything will be like this year was,'' warned Boris Zgomba, President of the Association of Agencies at the Croatian Chamber of Commerce (HGK).

For more, make sure to follow our dedicated travel section.

Thursday, 14 October 2021

Croatian Tourism Association Expects Even Better 2022 Summer in Croatia

October 13, 2021 - Preparations are underway for the 2022 summer in Croatia after the 2021 season exceeded all expectations. 

After the main tourist season and post-season results exceeded expectations, the Croatian Tourism Association (HUT) expects an even more successful tourist season next year, and preparations have already begun. The main goal is to provide enough workforce reports HRTurizam.

Namely, 4.1 million tourists visited Croatia in August, realizing 26.2 million overnight stays, the Central Bureau of Statistics announced after all the received data were collected and processed. Arrivals represent a growth of 65 percent compared to 2020, while according to the number of overnight stays, Croatia is up 57 percent compared to August 2020. Compared to the record 2019, we reached 86.3 percent of all arrivals and 94.3 percent of all overnight stays.

"This year we have shown that we are an extremely desirable and quality tourist destination and we expect that the next season will be even more successful. To achieve this, it is crucial to start preparations immediately. We expect continued investment and quality improvement throughout the sector," emphasized Veljko Ostojić, the Croatian Tourism Association director.

Most of the tourists who visited Croatia in August were foreigners (3.7 million) and accounted for 91 percent of all overnight stays and 84.5 percent of all arrivals. Among them, most guests came from Germany and accounted for 35.7 percent of all foreign overnight stays or 8.6 million, an increase of 72.2 percent compared to August 2020, and 88.7 percent more or 1.1 million. On the other hand, compared to August 2019, there were 43.4 percent more Germans in Croatia, with 39.5 percent more overnight stays. After the Germans, the Poles are in second place in terms of overnight stays, followed by the Austrians, Slovenes, Czechs, Dutch, and Italians.

In September, 1.9 million tourists visited Croatia and are responsible for 12 million overnight stays, which is a plus of 245, or 147 percent compared to last September, but also 81 percent of tourist arrivals and 94 percent of overnight stays from September 2019.

With superior numbers of arrivals in the peak season, tourists stayed in Croatia longer this year and spent more, even compared to the record year 2019, which was especially emphasized in August.

According to the analysis of the Tax Administration and data in 2019, 2020, and 2021, the fiscalization system shows an increase in consumption, i.e., an increase in the number and amount of invoices in the hospitality industry compared to last year. 

The results once again showed the importance of tourism in the overall Croatian economy, with a share of more than 20% of GDP, which generates a third of Croatian exports and employs about 100,000 people.

"Good management of human resources in tourism, primarily by investing in their knowledge and skills, we will raise the quality that has proven to be the key to success in the pandemic years. Continuously raising quality will enable greater competitiveness, which is the formula for success in the coming years. For this reason, we began to work on preparations for next summer actively and sent to the ministries our proposals for measures to preserve and improve the labor market in the tourism sector. It is necessary to start implementing the measures now, to keep quality people and attract new staff," concluded Ostojić.

For more on travel in Croatia, follow TCN's dedicated page.

Tuesday, 12 October 2021

Historic Chance to Abandon Old Croatian Mass Tourism Model

October the 12th, 2021 - The Croatian mass tourism model (if you can even call it a model) could finally be sent to the history books as the country has a historic chance before it to bin this method and become more sustainable than simply counting the number of arrivals.

As Poslovni Dnevnik/Marija Crnjak writes, no matter how successful they considered this tourist season to be due to the sheer volume of overnight stays and income, it was incidental. Many things which occur in Croatia end up being totally accidental, and this season we had a favourable epidemiological picture to thank more than pretty much anything else. While this summer was fantastic for the domestic economy, finally pumping what it desperately needed back into it after a lean 2020, we actually ended up with what we were declaratively running away from, Croatian mass tourism, which is far from sustainable.

Therefore, in 2022, but also every following year, Croatian tourism should build itself on everything that has been learned throughout the coronavirus pandemic, and that is that guests are looking for quality, premium product and are willing to pay more for it, and that the primary interest is sustainability. Getting excited over rising numbers on the eVisitor system is dying of death, and Croatian mass tourism has done far more harm than good if one dares to glance outside of the state budget's purse strings.

More cooperation in the EU

In addition to the above, this country's tourism sector needs to communicate more and set some proper models for building common strategies, and the European Union and its member states all need to work more together to maximise passenger mobility and strengthen people's confidence in travel safety following this unprecedented public health crisis in which faith in airlines and travel companies was lost.

Some of this was pointed out by the participants in the conference on year-round tourism "Tourism 365" held on Friday in Tuheljske toplice in continental Croatia, with the participation of various ministers and state secretaries in charge of the tourism sector from four European Union countries, and the Prime Ministers of Croatia and Slovenia Andrej Plenkovic and Janez Jansa.

"Our goal is not to stick to counting tourists and arrivals and thinking about how to break records. The goal is sustainable tourism, to have a distributed number of tourists throughout the year. Therefore, the Month of Croatian Tourism project, which is ongoing, is also important to us,'' Croatian Tourism Minister Nikola Brnjac stated.

Slovenian Minister of Economy and Technology Development Zdravko Pocivalsek pointed out that even before the coronavirus crisis, Slovenia had begun developing its own model for sustainable tourism, and during the pandemic, they invested more than a billion euros in aid to the tourism sector, including vouchers for residents of Slovenia, which strengthened domestic tourism.

Fernando Valdes Verelst, Spanish Secretary of State for Tourism, stressed the importance of strengthening co-operation between EU countries in the future, in order to stabilise tourist flows.

"There was cooperation this year as well, but it could have been stronger. We also need cooperation in terms of marketing, and the stronger advertising of Europe as a destination towards distant markets, whose opening is expected,'' said Verelst. The extention of the tourist season is part of the policy of sustainable tourism, and in the pandemic, Croatia got a historic chance to develop a sustainable product,'' said Ivana Budin Arhanic from Valamar, adding that this year tourists showed great interest in quality and premium products.

Kristian Sustar from the Uniline agency warned that we shouldn't brag too much about this year's season, so that it doesn't somehow end up becoming an example of good practice. "We had a fantastic result, but it must be seen for what it was, incidental. In reality, we had three months of work and Croatian mass tourism, and that isn't what we say we want,'' concluded Sustar.

For more on sustainable tourism, check out our travel section.

Monday, 11 October 2021

German TikToker Jackthebackpacker Complains About Croatian Coast

October the 11th, 2021 - German TikToker Jackthebackpacker has publicly complained about the Croatian coast, more precisely Dubrovnik and some of the prices and services there.

If there is one complaint that the Croatian coast gets each and every summer (one of the very few), it's that things are too expensive. While those of us who live here often disagree, because you quite simply need to find the more local and out of the way places and not expect a coffee on the UNESCO protected Stradun to be cheap, the comments keep on coming. The issue of parking continues to be a big one, and most people would agree it's problematic in most coastal cities.

As Poslovni Dnevnik writes, German TikToker Jackthebackpacker, who is otherwise from Berlin, recently arrived in Croatia, more precisely Dubrovnik, but he is not as enthusiastic as many other tourists are about Croatia's stunning southernmost city. He recorded a video and explained what disappointed him about Croatia's tourist Mecca.

Right at the beginning, he pointed out that he thinks this is one of those cities that just wants to get the last coin out of the pockets of tourists and not much else.

"An hour of parking is 5.5 euros, but well, they are kind, so they give you 24 hours for only 65 euros," he said ironically, adding that insanely high prices continue in other services, especially in restaurants and cafes, according to a report on the topic from Vecernji list.

“A portion of french fries is 5.5 euros, a hamburger costs 11 euros, which isn't so terrible, but then again... some coke costs 5.3 euros? What robbery,'' stated German TikToker Jackthebackpacker.

He also complained about the crowds in the city, which are unbearable and which make it impossible to visit everything you want to see.

“This is another big scam - if you want to walk along those famous walls, you have to pay as much as 26 euros! They also have a selfie museum where you can take pictures… Who would even want that?!''

In the end, he said that he what he did like was the prices of fast food restaurants and supermarkets because they are the only places with down to Earth prices - he paid three euros for a sandwich.

“I don’t want to be too negative, there are nice things here, but there are also better destinations. It's insanely expensive!'' concluded Jackthebackpacker.

For more, make sure to check out our lifestyle section.

Wednesday, 6 October 2021

Croatia Makes Condé Nast Traveler's 2021 Top 20 Countries in the World

October 6, 2021 - After being snubbed by The Guardian as one of the 10 of the best half-term holidays in Europe, Croatia's loyal American tourists came through once again, as the country found its place on Condé Nast Traveler's 2021 Top 20 Countries in the World.

Croatia is recognized as one of the world's top destinations, taking an excellent 9th place on the list of 20 best destinations chosen by readers of the popular American travel magazine Condé Nast Traveler.  The list is part of the prestigious Condé Nast Traveler's 2021 Readers' Choice Award, reports HRTurizam.

The list is led by Portugal, New Zealand, Japan, Morocco, Sri Lanka, Italy, Iceland, and Greece, followed by Croatia and Turkey, Norway, Maldives, Kenya, Ireland, Israel, Australia, Switzerland, Indonesia, Botswana, and the Philippines.

"We are extremely pleased to hear that the readers of Condé Nast Traveler have recognized Croatia as one of the most popular countries in the world. This is a confirmation of the exceptional reputation of our country among American travel enthusiasts who perceive Croatia as a quality, attractive and safe destination," said Ina Rodin, director of the Croatian National Tourist Board Representation in the US, adding that this recognition is a great motivation to further position Croatia as one of the most popular destinations for Americans.

Let’s add that the Readers ’Choice Awards represent the longest-running and most prestigious recognition of excellence in the travel industry and are awarded based on the votes of more than 800,000 Condé Nast Traveler readers who submitted responses and ratings based on experience gained while traveling around the world.

So far this year, U.S. travelers have recorded a growth of 454 percent in arrivals and 304 percent in overnight stays over the same period last year.

It was recently officially announced that visas would no longer be needed for Croatians to travel to the USA, which was welcomed with open arms. However, the United States CDC announced on October 4 that they do not recommend traveling to Croatia. If this will slow down the arrival of American tourists, it is challenging to say, but if we take the European ECDC, for example, it will have little or no effect.

For more on travel in Croatia, follow TCN's dedicated page.

Tuesday, 5 October 2021

'Croatian Tourism Month' Campaign: Hype and the Sad Reality

October 5, 2021 - The Croatian National Tourist Board announced October to be Croatian Tourism Month in a press release last week. A quick look at what could have been a great initiative shows all is not as it seems. 

Let me start by saying I think it is a great idea.

Lots of things start as great ideas with official Croatian tourism promotion. 

And with a nice press release and media PR campaign, all is well with the world. 

As long as nobody actually looks at the detail... 

The plan - to help extend the season by offering 35% discounts to domestic and foreign tourists for the month of October - makes a lot of sense. If Croatia is to extend its season, October is perhaps the easiest month to do so.  

And there is certainly demand, if you follow the UK media, for example - Half-term holiday bookings jump 200% after England travel rules change.

So much so in fact that The Guardian dedicated a feature story to it a few days ago - 10 of the best half-term holidays in Europe – from Alpine cycling to sunbaked Rhodes.

You would expect Croatia to be on that list, surely? Sadly not. 

Autumnal Lake Bled, the Eastern Algarve, Rural Romania, and Hassle-free Rhodes all made the list but nothing that Croatia could offer. And yet, at the same time, a shiny new website and promotion for Croatian Tourism Month, the month of October. Curious, I decided to check out the website and see what magic one could enjoy. 

I genuinely wish I hadn't. 


The last time I looked into a website of a much-hyped official Croatian tourism project was over 5 years ago, and the now infamous Croatia365 project. Little did I know that my Sunday afternoon musings over a couple of beers would turn into the top story in the Croatian media the following day, and lead to my first and only meeting with a director of the Croatian National Tourist Board. The original article is still live on TCN.

A lot can happen in 5 years, and I decided to give the press release my full attention. A solid start:

The “Croatian Tourism Month” campaign starts tomorrow, a project of the Ministry of Tourism and Sports and the Croatian National Tourist Board, within which numerous tourist services and experiences will be available at 35 percent more favorable prices. Thus, all Croatian citizens, as well as foreign guests who will be staying in Croatia during October, will be able to tourist services in all parts of Croatia at attractive prices, and everything will be available on the “Croatian Tourism Month” portal.

And a promising finish:

The project "Croatian Tourism Month" is a continuation of last year's extremely successful project “Vacation-Worthy Week” which was implemented in the period from October 16th to 25th, and which this year, due to the great interest of tourism entities and the public, will run throughout October. Let us add that the main goal of the project is to extend the tourist season by encouraging domestic and foreign tourist traffic in the post-season.

All sounds nice.

So I clicked on the link in the English press release (interestingly, it did not go to the home page), putting myself in the mind of a foreign tourist with no Croatian language, keen to see what Croatia has to offer in October with a 35% discount. I invite you to do the same. Let's take a tour of the magic of Croatian Tourism Month, the official website, through the eyes of an English-speaking foodie, for example. 


This, remember, is a national tourism promotion project by the Croatian National Tourist Board and the Ministry of Tourism and Sports. Croatian speakers might think this landing page is ok. It is.

If you speak Croatian. 

The first surprise is that the website is only in Croatian. So it seems that we are back to the old strategy of a few years ago of looking exclusively for Croatian-speaking foreign tourists. If this was a project looking exclusively for domestic tourists, then I would understand, but as CNTB explained in the press release - Let us add that the main goal of the project is to extend the tourist season by encouraging domestic and foreign tourist traffic in the post-season.

I was feeling discouraged. 

Perhaps I could punch my way out of this landing page and end up somewhere more useful. Not as easy as it sounded. If I clicked on the Home icon, I stayed on the same page. There was no search button, and if I clicked on the thing called Prijava, it asked for my email address. In Croatian. 

The next option was something called Sudjeljute. That leads to another registration option, again in Croatian. 


I tried scrolling down, and I was rewarded with what I wrongly assumed to be progress. What looked like categories of things to do, places to stay, and where to eat. In the guise of a hungry non-Croatian speaking potential tourist, I was finally going to discover the mouthwatering Croatian gastronomic delights that so enthralled the likes of Gordan Ramsay and Anthony Bourdain. 

Or so I thought.


The Croatian National Tourist Board had helpfully added such useful icons for those not fluent in Croatian, and I guessed that Hrana i Pice, with its plate and cutlery was probably the food and drink section. 

And so it was as I hovered over it - a sub-menu appeared. We were getting there. Restorani, bistro, caffe, barovi - we were in the right place. This Croatian language was not as hard as I thought.

None of the links in the sub-categories worked, and I was stuck on the same page. You could click on Restorani until the cows came home - but there would be no steak for you for dinner. 

I was beginning to feel like a prisoner on the page the Croatian National Tourist Board press release had sent me to.  


With no obvious clickable way out, I decided instead to manually type in the homepage, and here was progress indeed. 

I met the same categories and there seemed to be a selection function by region or city. In my imagination, I was driving all the way from Montenegro along the Adriatic coast to Kvarner, then to Zagreb and then the wonders of Slavonia. What wonderful culinary treats would the Croatian Tourism Month promotion have in store for me, with the additional bonus of a 35% discount?  


Not a lot in the Dubrovnik region, it seemed. 


A four-hour drive to Split would be rewarded with an empty stomach.  


Perhaps the magic of Sibenik had something to satisfy my hunger?  


And not a lot in Zadar, either. 


I was beginning to think that perhaps there was a bug in the website code (actually, I would probably have eaten some fried bugs by this stage), but then the welcoming site of Croatian pancakes at the National Park Risnjak, close to Istria, showed that there was at least something to eat in Croatia in October. 


It was a good job that we did stop and eat at Risnjak, for there was nothing on offer in the Croatian capital, Zagreb.  

And rather a shame for Slavonia that there was nothing to eat, given that the fabulous HeadOnEast starts this week. Here is what tourists could be finding out about for the month of October in Slavonia, in the video below.

With such impressive official promotion of Croatia's official efforts to extend the season, perhaps it is no wonder that The Guardian looked elsewhere for its half-term recommendations.

A little investigation came up with the sad reality that there are only NINE restaurants in the entire country currently taking part in this national campaign. And while I can sympathise with something that starts small, remember the words of the official press release (I have added the bold):

The project "Croatian Tourism Month" is a continuation of last year's extremely successful project “Vacation-Worthy Week” which was implemented in the period from October 16th to 25th, and which this year, due to the great interest of tourism entities and the public, will run throughout October.

The great interest of tourism entities for a 10-day period last October has led to an international campaign for a month with just 9 restaurants participating. 

Having written about - and been sued by - the Croatian National Tourist Board on more than one occasion, it is clear to me that there is no accountable measure of success. It can simply be declared a success, and therefore it is. 

Croatia had an excellent tourism season, much to everyone's surprise, although I am waiting for the usual suspects to claim all the credit. Was it due, perhaps, to the fact that Croatia had one of the lowest vaccination rates in the EU, or that its hotels were so unprepared by the sudden rush that they had could not find the staff? I am thrilled that the season was so good, and that people who were really struggling managed to sleep a little easier. Was the success due to any coordinated strategy, however? And would the numbers have been any different if we had no national tourist board at all?

As we move towards the winter months, and some discussions turn once again to 12-month tourism, here is a very interesting interview with a UK tour rep who brought 12-month tourism to Croatia from 1986 to 1991, an era before the Croatian National Tourist Board. Looks pretty amazing - and achievable - doesn't it?

In the meantime, if you are coming to take advantage of the magical Croatian Tourism Month campaign, don't forget to pack some sandwiches. 

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