27 Croatian companies are also part of the historic Chinese international import fair.

As Marija Brnic/Poslovni Dnevnik writes on the 6th of November, 2018, China will continue to open its market for foreign products and cut import tariffs, this was the main message from China's President Xia Jinping at the opening of China's first international import-export fair entitled China International Import Expo (CIIE), an event which has already been rated historic and whose opening in Shanghai was attended by the leading people of fourteen countries, including Croatian Prime Minister Andrej Plenković.

More than 3,000 companies from 130 countries worldwide participate in this large gathering, and within the CIIE, the Croatian-Chinese Economic Forum will be held today, which will include 27 Croatian companies interested in entering into business cooperation with numerous Chinese partners.

Some of the companies have already established excellent market connections that include more than 1.4 billion people, such as Podravka, Badela 1862, and Pan Parket from Orahovica, which is the biggest advocate of turning Chinese customers towards the wood industry sector. Wood is also the main Croatian export product. In total, exports last year were worth a massive 126 million dollars. This year, exports to China are growing faster than they did in the previous record year, by as much as 44.5 percent.

PPS Galeković from Velika Gorica just outside of Zagreb is also representing the wood industry in Shanghai. Among the companies that want to enter the Chinese market are a significant number of smaller companies dealing with consulting, information projects and web design, such as Adricon Group, Mipesa, Provena, Gelt date, as well as a few industrialists - Meteor, a producer of detergents and chemical products from Đakovo in Slavonia, Kotka from Krapina, which specialises in the production of men's suits, and the well known Croatian special equipment producer, Lučko.

Partnership with Huawei?

Representatives of Luka (the port of) Ploče also attended the meeting, who, along with their counterparts from the port of Rijeka, which, during his speech on "Trade and Innovation", Plenković personally recommended to Asian companies operating in the European market. During the fair, the Croatian Prime Minister also had a working meeting with Huawei President for Europe, and Plenković stated that he expressed interest in intensifying cooperation and partnership with Croatia in the digital age.

In addition, the brand new Croatian Tourist Board (HTZ) office has been officially opened in Shanghai, with the aim of strengthening promotional activities on this market, from which Croatia continues to receive a growing number of visits. This year, Croatia will be visited by 250,000 Chinese tourists, which is a much higher figure than in previous years.

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Click here for the original article by Marija Brnic for Poslovni Dnevnik

Croatian products are known for their high quality, and the jump from market stand to the leaders of the market is a praiseworthy one.

As Vedran Balen/VL/Poslovni Dnevnik writes on the 28th of October, 2018, as many as seven thousand pallets with more than six million lamps and candles are produced each year by this Croatian company. 

The products find themselves on both the domestic and foreign markets and originate from from the small settlement of Zadubravlje near Slavonski Brod, and the company in question, Primax, has been the leading manufacturer of these products in Croatia for a great many years.

On the eve of the All Saints' Day, the company has their hands very much full, as one can easily imagine. The company's co-owner and director Robert Pandža stated that although he doesn't know for sure whether or not his company is the first in Croatia, he knows it works extremely hard. He added that every European region has its own idea of ​​how such candles and lamps should look, and they therefore try to satisfy and adapt to the often varying needs of a large market.

The Slavonski Brod native started work in this field way back in 1994, when just he and his wife ran the business. They started out with very humble beginnings, more specifically with a small stall on the market, eventually establishing a different development phase and managing to successfully adapt these Croatian products to the often ever-changing and demanding market conditions.

They started to import cosmetics and supply perfumeries and similar types of stores, of which there were a great many in Croatia at that time. They started to work on plastic sheeting, and then continued to expand yet further upon seeing that such a move had been very well received and was doing well. After numerous business ventures, they eventually decided to focus exclusively on production.

Today, Primax does exceptionally well and has some fifty employees who work in three shifts, their own production and storage area covers a handsome ​​2,000 square metres. During the course of a quarter of a century of their existence, the company has even changed its location on seven different occasions, mainly when they were more engaged in commercial activities as opposed to production. Years of work and valuable experience made them realise that they needed some serious production capacity, and a very serious approach to such a business. Thus, five years ago, they invested 14 million kuna of their own funds in the construction and the proper equipping of a new production hall in the village of Zadubravlje. After that, the production was all set up and ready for business, quite literally.

"It's not easy to produce six million pieces. To increase production again, we'll need to invest a lot again because candles require a large storage space. In this business, the biggest percentage of sales takes place within a month or two before All Saints Day, but production is already going on in February. The rotation cycle is similar to that of agriculture,'' explained Pandža.

As they purchased land one year earlier, their application for a subsidy was denied on the grounds that they had already started investing. Namely, only those who hadn't actually invested at the time could be nominated for the tender, so they remained without support. The only incentives they received were 300,000 kuna from European funds for the introduction of new software, 250,000 kuna from the Ministry of Entrepreneurship and Crafts for the improvement of production, and 100,000 kuna from Brod-Poavina County for the purchase of new machines.

"In Croatia, the main problem is the relationship with entrepreneurship. If we managed to get forty percent of that multi-million investment, we'd have yet another new line and a better position on the market today, and the workers would be more satisfied and they'd also be better paid. Otherwise, the general trend is a positive one and the situation is much better today than it was a few years ago.We're just not satisfied with the outcome,'' Pandža stated.

In addition to candles and lamps, they also produce PE foil from recycled or original material and packaging, and their annual turnover stands at around thirty million kuna. Their EBITDA ranges from 1.3 to 1.5 million kuna, while pure profit is about 300,000 kuna. About 35 percent of the company's production is exported to the European market, including France, Ireland, Germany, Austria, Belgium, Denmark, and Finland, with a tendency for further growth.

Ultimately, exports should grow to more than fifty percent.

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Click here for the original article by Vedran Balen/VL on Poslovni Dnevnik

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