Friday, 5 July 2019

HTZ Director: Australia's Interest in Croatia Exceeded All Expectations

The Croatian National Tourist Board, or HTZ, organized a presentation of the Croatian tourist offer in Australia for the first time in history, reports HRTurizam on July 4, 2019. 

After a successful week-long presentation in Melbourne, there was an even bigger interest in Croatia in Sydney, said HTZ, where the Croatian tourist offer was presented to leading Australian tour operators and 82 Australian tourist agents. This workshop was organized in cooperation with the Slovenian Tourist Board under the slogan "Experience Croatia, Feel Slovenia".

"I must admit that the interest in Croatia and Croatia's tourist offer in Australia exceeded our expectations. We presented to the leading Australian tour operators who already offer Croatia their programs, but what is especially delightful for many tourist agents is that they want to cooperate with Croatian tourist companies because of the great interest of Australians traveling to our country,” said the HTZ director Kristjan Staničić, adding that this year, Croatia is focusing on increasing the country’s promotion in faraway markets such as China, the United States, Canada, Singapore, South Korea and especially Australia.

As highlighted by the HTZ, the presentation in Sydney was attended by tour operator Experience Croatia & More, a company with more than 40 years of experience in the tourism industry that first introduced Croatia as a tourist destination on the Australian market; Greece and Mediterranean Travel Center, an Australian agency specializing in the sale of Greece, Egypt, Italy, Spain, Malta and Croatia; Excite Holidays, the leading Australian, but also global, travel platform for travel, accommodation, transportation and Sun Island Tours, specializing in the sale of Croatia, Cyprus, Egypt, Greece, Israel, Italy, Jordan, Malta, Portugal, Slovenia, Spain and Turkey.

"The interest of Australians traveling to Croatia year after year is growing, they are travelers who do not like, but love adrenaline, sports, good fun and great food, and your country is abundant in that. Croatian Australians want to see and explore,” said Paul Polyviou, CEO of Sun Island Tours, praising the release of a special brochure devoted exclusively to cruise journeys on the Croatian coast this year.

The city of Zagreb looks forward to being a ‘city break’ destination.

"The Australian market is extremely important to our city because Australian guests stay longer in the destination, and for them, Zagreb is a great value for money and is the starting or ending point of a long journey to Croatia and the neighboring countries. Zagreb is presented as a year-round destination with countless events all year long, and this is exactly what is important as we recognize it as a ‘city break’ destination in Australia. Another focus is also on health tourism which is of particular interest to tourists from Australia, and the rich cultural offer the city of Zagreb makes it one of the most important cultural and tourist destinations,” said Zagreb Tourist Board Director Martina Bienenfeld.

Since 2015, Zagreb has recorded a steady rise in visitors from Australia. In 2018, there were 30,636 arrivals and 64,288 overnights, which is an increase of 81 percent in arrivals and 91 percent in overnight stays compared to the year before. 

Luka Olivari, a representative of Rijeka - European Capital of Culture 2020, noted that Rijeka was highly acclaimed by Australian travel agents. "Australian tourist workers are particularly interested in art, education and pop culture, which Rijeka has been at the forefront of for years. Rijeka has so far been a lesser known destination for Australian travelers and these workshops have contributed to increasing the tourist attractiveness of the whole region and strengthens the identity of the city,” concluded Olivari.

In order to fully complete the promotion of the Croatian tourist offer in Australia, the Croatian tourist delegation will host a presentation on Friday, July 5th, in front of twenty leading Australian travel and lifestyle media like Travmedia, Get Lost Magazine, Marie Claire, Gourmet Traveler, Travel Weekly Australia on July 5th in Sydney , SBS, Harper's Bazaar, Travel Tolk, KarryOn, Escape, Luxury Travel Magazine, MiNDFOOD, The Australian Women's Weekly, and more. 

The presentation and workshops were attended by 11 Croatian tourist entities, namely TZ Dubrovnik-Neretva County, Rijeka - European Capital of Culture 2020, Croatia Airlines, TZ Zagreb, TZ Dubrovnik, Katarina Line Cruises & Tours, Atlas Plus, Navigare Yachting, Bagatin Clinic, Aronda Adriana Travel and Olivari while Slovenia's tourist offer was represented by four Slovenian partners such as KNM Travel, Ljubljana tourism & Ljubljana Castle, Palma travel DMC and Happy tours.

To read more about travel in Croatia, follow TCN’s dedicated page

Friday, 14 June 2019

HTZ Distributing 50,000 Water Bottles at Border Crossings on Saturday

On the first big Saturday for Croatian tourism this summer where thousands of tourists will intensify the borders crossings in the country, the Croatian National Tourist Board, or HTZ, has decided to help travelers cool off upon their arrival with a welcome water bottle, announced their official website on June 14, 2019. 

Namely, the action will take place on Saturday, June 15, at the border crossings of Bregana, Macelj, Plovanija, and Rupa and the Lučko toll station. The water bottles will be distributed with the message "Croatia's crystal clear waters are yours to discover! Welcome to Croatia and Discover more at” along with a special tag that promotes the Croatian islands. The Croatian Tourist Board will distribute a total of 50,000 water bottles on Saturday morning at the specified border crossings. 

"The goal of this action is to further promote Croatia as a country of friendly and good hosts and express gratitude to numerous tourists who have chosen Croatian destinations for their holiday. The crowds and the heat are heightened this weekend, and with this gesture to our guests, we want to make the wait as easy and pleasant as possible,” said Director of the Croatian Tourist Board Kristjan Staničić.

While this action is admirable and awfully generous, we do wish that the Croatian Tourist Board considered the environmental impact of a single water bottle. Namely, it can take up to 1,000 years for one plastic water bottle to degrade! So, if you're one of the thousands receiving a water bottle from HTZ on Saturday, please dispose of it properly. 

But that doesn't mean that other Croatian companies aren't joining the anti-plastic movement. Recall, Croatia Airlines recently announced that they’re trading plastic cups for paper on board all of their flights.

“In line with current trends and legal requirements in the area of environmental protection, Croatia Airlines is discontinuing the use of plastic cups on all flights as of today. The use of paper cups will additionally raise the quality of our services, as well as promote a positive relationship towards the environment,” the airline announced on their Facebook page

Thus, by switching to paper cups, Croatia Airlines will remove around 26 tons of plastic waste annually. 

To read more about travel in Croatia, follow TCN's dedicated page

Wednesday, 22 May 2019

Lonely Planet Launches “Discover Croatia” Page

ZAGREB, May 22, 2019 - Croatian National Tourist Board (HTZ) and Lonely Planet, one of the world's leading travel platforms, have launched a page dedicated to Croatia, "Discover Croatia", with four new videos of Croatian destinations, the HTZ said on Wednesday.

Two videos, made in cooperation with the HTZ, show the eastern region of Slavonia as "Croatia's best kept secret", with emphasis on its wines, cuisine and the cultural and historical heritage, and the central coastal town of Zadar as a destination for outdoor adventures such as hiking in Paklenica National Park or sailing in the Kornati National Park.

The two other videos were made by a Lonely Planet team in the Zagorje and Međimurje regions in the north of the country, with emphasis on their castles, and in Istria, focusing on truffle hunting.

The material will be shown in Great Britain, Germany, Poland, Sweden, Italy and Austria.

HTZ director Kristjan Staničić said effective tourism promotion nowadays was unimaginable without cooperation with the world's leading media platforms such as Lonely Planet, which he said logs 13 million visits a month.

Lonely Planet creative director Matt Parish said he was proud the platform could contribute to Croatia's promotion in the world, describing it as a destination, rich in diversity that was made for discovery.

Croatia's northern Adriatic peninsula of Istria has received Lonely Planet's prestigious Best in Europe 2019 award.

More news about Croatian tourism can be found in the Travel section.

Sunday, 19 May 2019

Croatian Tourism Wins Two Awards at ITB China Travel Exhibition

ZAGREB, May 19, 2019 - Croatian tourism won two prestigious awards at the ITB China travel exhibition which took place in Shanghai on May 15-17, for the "Game of Thrones" film tour in Dubrovnik and for the cooperation with the Slovenian Tourism Organisation, the Croatian Tourist Board (HTZ) has said.

Croatia's products were presented as part of the European Travel Commission stand together with 22 other European subjects, including the Rijeka 2020 European Capital of Culture and the Zagreb Tourist Board.

Croatia won the award for the "Game of Thrones" film tour in Dubrovnik as part of the "It's My World Travel Awards 2019" in the "Amazing Travel Experiences of the Year" category. The awards are presented by ITB China and Qyer, a portal aimed at Chinese tourists which is used by over 100 million people around the world, the HTZ said.

The HTZ won the "CTW Chinese Welcome Award" together with the Slovenian Tourism Organisation for the "Experience Croatia, Feel Slovenia" project in the "Internet & Media“ category. The award is presented by the China Outbound Tourism Research Institute.

The two awards were accepted by HTZ director Kristjan Staničić, who said they held special importance in 2019, which was declared the Croatian-Chinese Year of Culture and Tourism.

The northern Adriatic city of Rijeka was presented as the 2020 European Capital of Culture as cultural tourism is one of the most in-demand products on the Chinese market, Staničić said, adding that the Chinese turnover on the Croatian market this year so far was 60% higher than at the same time in 2018.

Staničić also met with representatives of the Chinese tourism sector.

More news about Croatian tourism can be found in the Travel section.

Friday, 3 May 2019

BBC Promotes Croatian Tourism: Game of Thrones Locations Filmed

As Morski writes on the 2nd of May, 2019, the Croatian National Tourist Board (HTZ) has established a successful cooperation with the BBC, one of the largest and most respected media outlets in the world.

This cooperation includes the full production of three sixty second videos that will showcase the Republic of Croatia as an attractive year-round destination, the production of three articles with accompanying video footage for the BBC platform, as well as advertising and activity on all online BBC platforms from May to September on twelve key broadcasting markets.

''Cooperation between the Croatian Tourist Board and the BBC is one of the great examples of cooperation and working together with foreign entities on the promotion of Croatian tourism. We're exceptionally proud that such a large media group, achieving the reach of 454 million households around the world, has recognised the significance and potential of Croatia as a tourist destination. I'm sure that all the material shot, as well as all of the other activities, will significantly contribute to the visibility of Croatia, and thus to achieve even better tourist results this year,'' said HTZ's director Kristjan Staničić.

The BBC recording crew visited Osijek, Zadar, Split, Dubrovnik, Klis, NP Paklenica and other destinations where they recorded eno-gastronomic themes, cultural and historical heritage, active tourism offers and other interesting tourist attractions focusing on the locations of the world famous "Game of Thrones" hit series.

Other activities within this cooperation include content placement via BBC Story Works social network channels on Facebook, Twitter and Instagram, and the creation of websites on where there will be video and written material about Croatia. The markets covered by this cooperation, and on which the materials will be presented, are Germany, USA, Austria, Russia, Italy, France, Poland, Czech Republic, Sweden, Norway, Belgium and Switzerland.

It's worth mentioning that the BBC network reaches as many as 308 million individuals on a monthly basis, while on social networks, there are more than sixteen million followers. In addition, the BBC has over 472 million views on its YouTube channel. A large percentage of their users are lovers of travel, and as many as 72 percent usually travel abroad.

Make sure to follow our dedicated lifestyle and travel pages for much more on Croatian tourism.

Wednesday, 10 April 2019

Croatian Tourist Board Selects Hills Balfour PR Agency to Cover 13 Markets

The Tourist Council of the Croatian Tourist Board (HTZ) decided to award grants to top tourism events this year and has selected the British PR agency "Hills Balfour" for co-operation in 13 markets. Darija Reić was appointed as a new director of HTZ's office in London, reports on April 10, 2019.

Tourism Minister Gari Cappelli said that the newly-appointed head of the HTZ office in London would have “a challenging job of further positioning Croatia on the British market, which has recorded a 35 per cent increase in the number of tourists in the last two years.” HTZ Director Kristjan Staničić said that he believes that Reić would justify the confidence of the UK market, which is becoming more important for the overall results of Croatian tourism.

Darija Reić lives and works in London, and she has gained her professional experience by working for the Hong Kong Tourist Board and TUI. Her three-year term in London will start on 1 May, when she will take over from the current head Ivona Grgan.

The Tourism Council has also decided to engage the British PR and marketing agency "Hills Balfour", with the explanation that "its proposals and guidelines separated it from other candidates." This agency will be responsible for the development and implementation of the PR strategy until the end of this year. It will also conduct international PR activities in the area of media relations, social media and online communication, as well as organise events and public relations projects for HTZ on the 13 markets.

The HTZ Tourism Council has also adopted a proposal to increase available funds for grants for the development of the tourism sector. It will co-finance events and programmes of destination management companies with the amount of 6.4 million kuna. The budget for the so-called top events has been increased by 1.9 million kuna. As a result, 32 projects will be co-financed with 4.4 million kuna in total, including Špancirfest, Sinj Alka, Pula Film Festival, Dubrovnik Summer Festival, Picokijada, InMusic Festival and others.

Sports events such as "DOBRO World Cup Osijek 2019", ATP tournament "Plava Laguna Croatia Open Umag", "Pannonian Challenge", "Tour of Croatia" and others will be co-financed this year as part of "Sports Croatia" initiative.

Cappelli believes that such a project will contribute to strengthening of the national brand and positioning the country as a year-long destination, while Staničić announced that through this initiative the HTZ would support 10 top Croatian athletes and sports teams that have been proven to be one of the best promoters of Croatia in the world, as well as 15 major international sports events that are a reason for the arrival of many tourists to various Croatian destinations.

Translated from

More tourism news can be found in the Travel section.

Friday, 29 March 2019

Croatian Tourism to Be Presented in Dallas, USA

During the upcoming weekend, the Croatian National Tourist Board representative office in New York will present the offer of Croatian tourism industry at the Dallas Travel and Adventure Show, a general tourism fair held in Dallas, Texas. The fair is expected to be visited by about 15,000 visitors, including representatives of tourist companies and numerous specialised media outlets, reports Večernji List on March 29, 2019.

“So far this year, we have seen a growth of about 20 per cent in the number of arrivals and overnight stays from the market of the United States of America. The two-digit growth for Croatia is also anticipated by Virtuoso, a prestigious association of travel agencies specialised for luxury travel,” said director of the Croatian National Tourist Board (HTZ) Kristjan Staničić, adding that positive trends will be further improved by the opening of the new office of the Croatian National Tourism Board in Los Angeles, which is expected soon. A total of 20 candidates applied for the position of the office head.

“In addition to the eastern and western coasts of the United States, Texas is the area with the highest average income in the country, that is, it is an area that is a major tourist demand generator. This is confirmed by the information about the visitors to this fair, among which there is a large number of people earning annually more than 150,000 US dollars," said Ina Rodin, the director of the HTZ representative office in New York, adding that Croatia was also presented to numerous US agents at Virtuoso workshops held in Los Angeles and New Orleans.

The positive projections are supported by the launch of new direct seasonal flights from the USA to Croatia, which will take place soon. Namely, American Airlines will fly between Philadelphia and Dubrovnik three times a week from 7 June to 27 September this year.

The Dallas Travel and Adventure Show offers the opportunity to meet tourist agents and media representatives, get the latest tourism industry news, and it also includes an educational and entertainment programme which takes place on three stages and is attended by many prominent lecturers.

More news about Croatian tourism can be found in the Travel section.

Translated from Večernji List.

Thursday, 21 March 2019

Croatia Declared Best Business Tourism Destination

The Business Destinations magazine from Britain has selected Croatia as the best destination for business tourism in 2018. The Croatian National Tourist Board has won this award in the Europe category, which also awarded prizes for the best hotels, airports, airline companies, facilities and services that are part of the top-level offer of the business travel industry, reports Jutarnji List on March 21, 2019.

“This award is even more important for us because the nomination and selection of winners are carried out by the editorial board of the magazine together with their numerous readers and business service users from around the world. Namely, business tourism is an important tourist product since individual and group business guests represent a stable source of demand, which is, depending on trends, the most significant in the pre-season and post-season periods of the year. Also, surveys among hotel management show that business guests make up between 10 and 15 per cent of all hotel guests," said the director of the Croatian National Tourist Board Kristjan Staničić, adding that the congress department was created last year within the Croatian National Tourist Board in order to further strengthen and develop the MICE tourism segment

The Croatian National Tourist Board is carrying out a series of activities aimed at promoting business tourism, such as marketing campaigns and participation at the most important specialised congress exchanges, such as IMEX Frankfurt, IMEX America, IBTM Barcelona and CONVENTA Ljubljana.

Business Destinations is a travel magazine and an online portal for business travellers, as well as for all employees working in the business travel industry. Combining interesting content, attractive photos and powerful networking among business entities, the magazine has positioned itself as a critical source of information and inspiration for business travel by covering a wide range of topics, from exclusive hotels, resorts and conference destinations to luxurious products and services.

Translated from Jutarnji List.

More news about the Croatian National Tourist Board can be found in the Travel section.

Friday, 22 February 2019

Is Continental Tourism Croatia's Future? Zagreb and Slavonia Presented

The stand of the Croatian National Tourist Board (HTZ) with its 24 exhibitors is the largest at this year's Munich Tourism Fair, with the tourism potential of both Zagreb and Slavonia having special emphasis placed on them. Gari Cappelli believes that continental tourism is the future for Croatia's tourism offer.

As Poslovni Dnevnik writes on the 21st of February, 2019, through the variety of Croatian snacks prepared by famous Croatian chefs, master chef Branko Ognjenović and the chef of the Croatian football team, Tomica Đukić, numerous visitors to the International Tourism Fair 2019 - which, as we reported recently, is being held in Munich, Germany, from the 20th to the 24th of February this year, had the opportunity to get better acquainted with the gastronomic offer of Slavonia and the City of Zagreb yesterday at the stand of the Croatian Tourist Board.

The Slavonian gastro scene showcased Ilok cellars (Iločki podrumi), Kutjevo, Belje, Brzica and Feravino. The promotion of Croatian tourism also includes some of the legends of FC Bayern - Slavonia native Ivica Olić, Giovani Elber, and Andreas Jung.

The tourist fair is otherwise the largest and most visited tourist fair in Bavaria, stretching to over 88,000 square metres, and this year, boasting as many as 1,300 exhibitors from 70 countries across the world, it is bigger than ever before.

The Croatian Tourist Board's stand, with its 24 exhibitors, was the biggest at the fair. Unlike in previous years when Croatia promoted its popular destinations on the coast mostly, this year the often overlooked Croatian continent, more specifically the capital of Zagreb and the Eastern region of Slavonia, which both have a lot to offer to tourists, are taking the limelight. The promotion of Slavonia as a desirable tourist destination is an excellent move for the Days of Croatian Tourism, which is set to be held on 4th to 9th October in the Slavonian region of Osijek.

Croatian Minister of Tourism Gari Cappelli, and Director of the Croatian Tourist Board Kristijan Stančić participated in the presentation of the Croatian tourist offer along with the director of the Zagreb Tourist Board, Martina Bienefeld, Osijek-Baranja County Prefect Ivan Anušić and the domestic manager of the tour operator for Croatia, Selimir Ognjenović.

''Of the three million tourists coming to Croatia from Germany, 1.2 million of them come from Bavaria. So I can say that the Munich Fair is always some sort of indication for us to know what's going to happen this year in regard to tourism. The Germans are the type who appreciate the quality of Croatian tourism, because when those three million tourists return home to Germany, there's a lot to talk about.

Interestingly, we're not presenting the coast but the continent, because I think that's the future through health tourism, special forms of tourism, hunting, fishing, cyclotourism...'' Gari Capelli told Poslovni Dnevnik.

Nera Miličić, head of HTZ in Germany, says that there is a sense of pride in announcing the expansion of the Croatian tourist offer with "The most beautiful Croatian tourist secret" - Slavonia, and the triple winner of the most beautiful European advent - the Croatian capital city of Zagreb.

''We're especially delighted to have organised the largest presentation of the Croatian continent in Bavaria with our partners so far,'' noted Miličić.

''Given that for Croatian tourism, Germany is the emitive market from which we have the largest tourist turnover, we've created a rich and original event program at the Croatian stand that is attracting the attention of numerous visitors.

This is also the confirmation of a well-founded cooperation with FC Bayern Munich which gives us additional promotional value on the Bavarian market, where every other German tourist comes to us from,'' commented HTZ director Kristjan Staničić.

As a tourist destination, Croatia is a serious competitor on the German market. During these times of major changes, an increase in the amount of airline passengers from Germany to Croatia has been recorded, which has positioned Croatia among the most competitive destinations, alongside Spain, Turkey, Greece, Portugal, Egypt and Tunisia, countries which many tourists seeking package deals are usually attracted to.

Although Croatia was otherwise perceived as a destination to drive to from Germany, through the country's camping and private accommodation offer, it has also entered into the package holiday segment (hotel, transfer, flight) which is sold through a tour operator network. All in all, the interest of German tourists for Croatia remains very high indeed.

Numerous tour operators are continuing to expand their programs, smaller operators have begun ''selling'' Croatia, and some airlines are continuing to announce new lines.

The Germans are still in the leading position when it comes to the number of overnight stays realised by foreign tourists in the Republic of Croatia. In addition, the largest number of tourists from Germany come from the regions of Nordrhein-Westfalen, Bavaria, and Baden-Württemberg. However, the Germans typically enjoy more family oriented holidays, often bypassing potentially more ''specialised'' types of tourism on offer.

Therefore, the presence of Croatia's more specialised tourist offers at such fairs is crucial to boost the awareness of German tourists to the country's more numerous tourist offers, and in particular to awaken tour operators to Croatia's more luxurious package of arrangements,'' stated Dragan Kovačević, Vice President of Agriculture and Tourism at the Croatian Chamber of Commerce (HGK), who is also representing Croatia's tourist offer in Munich.

Make sure to stay up to date with more on continental tourism, the Croatian Tourist Board and Croatia's various tourist offers by following our dedicated travel and lifestyle pages.

Friday, 11 January 2019

Flights to Croatia: Three New Connections for Netherlands and Zadar

Three new flights to Croatia are on the cards as Croatia's rich tourist offer impresses the Dutch in Utrecht.

As Morski writes on the 10th of January, 2019, the Croatian National Tourist Board (HTZ) has been presenting the Croatian tourist offer at the Vakantiebeurs fair, which takes place in the Dutch town of Utrecht from January 9th to the 13th, 2019. The fair is intended for both a business and a wider audience, and on the first day of the fair alone, the Dutch have shown huge interest for various Croatian destinations, especially for the Croatia's camping segment. Owing to the level of interest from the Netherlands, three new flights to Croatia from Amsterdam, Rotterdam and Einhoven are ready to take off in 2019.

''The presentation at the Utrecht fair starts with the presentation of the Croatian tourist offer at the most important fairs with key emission markets. The Croatian National Tourist Board will organise the presentation of the Croatian tourist offer at a total of 22 fairs in 2019, of which there are 17 general ones, and five specialised ones, including three nautical fairs and two camping fairs,'' said the Croatian National Tourist Board's director Kristjan Staničić, adding that during 2018, almost 500,000 arrivals and about 3.2 million overnight stays were realised by Dutch tourists, representing fairly significant growth of nine percent in terms of arrivals and of five percent in terms of overnight stays made by the Dutch back in 2017.

Within the scope of the current Utrecht fair, numerous meetings with representatives of various tour operators, travel agents and airline companies such as TUI, Thomas Cook, Transavia, D-Reizen, Rotterdam-Den Haag Airport, Travel Counselors Association and others are also taking place.

Such meetings are aimed at discussing activities and better cooperation in the upcoming period. The first information which can be concluded from Dutch tour operators is that the interest level of the Dutch for Croatia is currently at last year's level, but the real period of intensification lies not too far ahead.

''We're extremely pleased with the increasing interest of air carriers for Croatia, as evidenced by the announcement of the introduction of three new air lines from the Netherlands to Croatia, more precisely to Zadar in 2019. The Transavie line will connect Zadar with Rotterdam, Ryanair will link Zadar with Eindhoven, and Easyjet will link Zadar to Amsterdam,'' said Ivan Novak, director of the Croatian National Tourist Board's representation for the Benelux countries.

Make sure to atay up to date with flights to Croatia and other travel trends by following our dedicated travel page.

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