Monday, 4 May 2020

HTZ Hungary Director: Croatia is Top Pick for Hungarians Wanting to Travel Abroad

May 4, 2020 - Ivana Herceg of the Croatian National Tourist Board (HTZ) Office in Hungary talks about the potential of Hungarian tourists this summer.

More than half of the Hungarian population are preparing to travel, according to a survey commissioned by the Hungarian Travel Agency, which was sent to HRTurizam by the Croatian National Tourist Board (HTZ) Representative Office in Budapest.

The survey was conducted between April 8 and 15 on a sample of more than two thousand people and asked if they planned to travel after the coronavirus pandemic, and if so, where.

Survey data revealed that after the virus disappears, 51 percent of Hungarians plan to travel within Hungary, and 12 percent of those surveyed plan to travel abroad.

When it comes to traveling abroad, the most popular destinations are Croatia and Greece, while in Hungary, Hungarians would travel an average of 227 kilometers and would like an active vacation.

Two-thirds of those surveyed currently plan to avoid organized travel after the pandemic. Also, another factor that can help Croatia, is that according to the poll, 61% of respondents will consider which countries were most affected by the virus for their future trip.

On this topic, as well as expectations for this summer season with the Hungarian market, Goran Rihelj of HRTurizam spoke with Ivana Herceg, director of the Croatian National Tourist Board Representative Office in Hungary, who points out that Croatia, in the eyes of the Hungarians, is justifiably one of the safest destinations. In these special circumstances, our advantages are even more pronounced over the competition.

The fact that Hungarians know our country well and that many of them are "permanent guests" of certain accommodation providers will surely play an important role in choosing this year's destination for their vacation, Herceg points out, adding that the Hungarian media monitors the situation in neighboring countries. "Croatia is always mentioned as a positive example and in case travel is possible we believe that a part of the Hungarian population will traditionally choose Croatia.”

According to currently available data, the situation in Hungary (2942 cases and 335 fatalities) is slightly worse than in Croatia. Asked what the current epidemiological situation in Hungary is "from the inside" and what are the announcements regarding loosening measures in Hungary, Herceg points out that Hungary is lower than the European average for the number of patients.

"Given a population more than double than in Croatia, it is expected that there will be more infected people. Hungary has tested more than 70,000 people and at the moment, the death toll is 31 per million inhabitants. This number is higher than in Croatia, and compared to the rest of the world, it is the average number of deaths. According to the Hungarian map of the number of infections, the majority are in Budapest. Still, the western and southern parts of Hungary, along the border with Croatia, are below average in terms of the number of patients. Contrary to the situation in other European countries, the measures are still in force in Hungary, even being tightened, making it mandatory to wear a mask on public transport and shops, in markets and on visits to institutions from Monday, April 27. The Prime Minister announced a new security situation on May 3, and until that date, you could only leave homes for shopping and personal needs and going to work. However, you were not allowed to leave your place of residence."

As far as travel is concerned, the entire tourism sector is eagerly awaiting new information, especially after the first signings on the so-called "Tourist corridors". It is not yet known when the borders will open and which protocol will be in place when entering another country. However, it is a European Union level travel protocol, and each country will negotiate independently with its neighbors through bilateral relations. So too is Croatia, and talks have already begun with Slovenia, the Czech Republic and other countries.

There is interest in Croatia in Hungary, both according to the above survey and according to Herceg. "In contact with partners in the tourism sector, but also in the interest of the media, we can conclude that there is an interest in Croatia, as indicated by a survey commissioned by the Hungarian Tourism Organization (MTÜ). According to the survey, 51 percent of Hungarians will travel after the pandemic within Hungary, and 12 percent of respondents will travel abroad. Among foreign destinations, Croatia was the most frequent answer, along with Greece. The results of some other studies show even greater interest in Croatian destinations, which is expected because Hungarians are incredibly fond of Croatia, which is easily accessible by car, and because a large number of Hungarians own real estate and ships in Croatia."

At the end of last year and the beginning of this year, the interest of Hungarians in Croatia increased, which is certainly a good indicator of Croatia's position in Hungary.

“At the beginning of the year, it seemed that this would be another record year for Croatian tourism. In January and February, we achieved growth from the Hungarian market, after many years Croatia and Hungary had to be connected by airline and new itineraries of the largest Hungarian tour operators were in preparation. During April and May, we planned to implement several prepared activities, which we had to cancel, which were to promote different products and different parts of Croatia. Travel agencies still mainly deal with cancellations and refunds, but according to some partners, bookings for Croatia are canceled less than in other countries."

Although it is difficult to predict, in the event this slows down and borders open in the next two months, Herceg believes that Croatia could still be the first choice of most Hungarians.

"This is supported by its proximity, possibility to travel by car, and a quick return in case of any problems, but also the fact that the Hungarians know our country well, consider it safe and feel welcome. The fact that a large number of Hungarians stay in private accommodation during their stay is also positive in this situation, compared to competing countries, which mainly offer accommodation in hotels. We also support information from individual partners who have informed us that guests are looking to change destinations and that instead of Greece, for which they have already paid, they want to swap for Croatia," Herceg concludes.

To read more about travel in Croatia, follow TCN's dedicated page.

Friday, 24 April 2020

Travel Tomorrow: Croatian National Tourist Board Joins World Tourism Organization Campaign

April 24, 2020 - The Croatian National Tourist Board is involved in a campaign launched by the World Tourism Organization (UNWTO) to promote gastronomy as an essential part of tourism and the overall tourist offer.

HRTurizam writes that the gastronomic project is part of the #TravelTomorrow campaign that seeks to highlight the fundamental and enduring value of tourism, including the culinary heritage of UNWTO member countries.

As part of the project, each country will highlight its most famous national dish, which will be promoted through UNWTO's official website through video material, photos and original recipes. The richness and diversity of Croatian gastronomy will be presented through Zagorje strudel, a traditional specialty of Croatian Zagorje.

In Croatia's video campaign, the process of making Zagorje strukli or struklji is presented, whose popularity has spread from the Croatian Zagorje to other parts of Croatia. Today, it is one of the trademarks of Croatian gastronomy.

At a time when the coronavirus pandemic has hit the tourism sector, the UNWTO aims to show how culinary heritage gives people a strong sense of belonging and brings a touch of local flavors to their homes to keep the dream of future travel alive.

Hrvatska Puna okusa - Štrukli from Croatia Full Of Life on Vimeo.

Croatia is also part of WTTC and ETC promotional campaigns

The Croatian National Tourist Board will also join the #TogetherInTravel World Travel and Tourism Council (WTTC), a global tourism authority representing the private sector and destinations in all parts of the world.

The goal of this campaign is to highlight the importance of tourism worldwide by encouraging interaction by sharing promotional material in the form of videos and photos with the common tag #TogetherInTravel. Also, as pointed out by the CNTB, in addition to several European tourist organizations, they are participating in a significant promotional project, being supported by the European Travel Commission (ETC), through the promotion of several types of tourism products such as nature and outdoors, and creative cities, history and cultural heritage.

To read more about travel in Croatia, follow TCN's dedicated page.

Wednesday, 15 April 2020

Croatian National Tourist Board Discusses Impact of Coronavirus Pandemic

April 15, 2020 - The 65th session of the Croatian National Tourist Board was held yesterday through a video conference.

The 65th session of the Croatian National Tourist Board discussed the impact of the coronavirus pandemic on tourism and repealing the Annual Work Program and Financial Plan for this year. Adjustments to previous council decisions were also addressed to more effectively overcome the current situation and to minimize the impact of the coronavirus on the continued operations of the Croatian National Tourist Board.

"In the context of the hitherto unprecedented crisis of the tourism sector, which has plagued Croatia, but also the whole world, it is important to jointly and severally accept the responsibility to cut all costs that are not essential and put the health of citizens and tourists first. It is also our task to prepare the tourism system for a more agile restart as soon as the restriction is introduced so that Croatia can regain its position as one of the most desirable tourist destinations in the world as soon as possible. The Croatian Government has in two waves passed packages of economic aid measures. It is still considering introducing new measures if this proves necessary to preserve the stability of the entire Croatian economy, and of course, the tourism sector, which accounts for almost a fifth of total revenues in Croatia," said the Minister of Tourism and Croatian National Tourist Board President Gari Cappelli addressing the Tourism Council.

“The consequences of the global coronavirus pandemic have a profound adverse impact on both Croatian and world tourism. Business tourism processes are almost completely stopped. For this reason, we outlaw key strategic documents such as the Annual Work Program and the Financial Plan for 2020, which are simply unenforceable in these market conditions. All previous decisions of the Tourist Board, which derive from HTZ's financial obligations, have also been out of force. We unanimously adopted our decision to reduce the salaries of HTZ employees in Zagreb and representative offices by up to 30 percent, while the compensation for the members of the Tourist Board was suspended. We are fully aware of the current situation and the fact that we can only overcome this crisis by jointly having solidarity, understanding and continuous work in these very challenging times," said HTZ Director Kristjan Stanicic, adding that the development of the situation in key markets is further intensively monitored and the promotion strategies and activities, as well as the timing of their implementation, are defined accordingly.

It was determined at the session that the coronavirus pandemic will have an impact on the economic activity in Croatia, and thus on financing the entire system of tourist boards. Also, the Croatian National Tourist Board will not be able to fully implement the Annual Work Program for 2020, which is why it was decided, to act swiftly to overcome the financial difficulties and normal functioning of the Croatian Tourist Board in special circumstances, it was decided that all decisions of the Tourist Board from which the financial obligations derive would be repealed. These are decisions related to the implementation of public calls: joint advertising, strategic projects, Sports Croatia, DMK 2020, TOP events, as well as a call for expressions of interest for the implementation of special promotional projects and advertising activities in the key markets in 2020. Furthermore, during the online session, the Tourism Council adopted a decision proposing the HTZ Assembly repeal the Annual Work Program for 2020, except related to activities carried out so far.

Also, the councilors adopted a measure to reduce the salaries of HTZ employees in the amount of up to 30 percent of the base until full liquidity is established or by the end of the current year. At the same time, the monthly compensation for the members of the Tourist Council will be temporarily terminated. The measure above was adopted to preserve jobs given the loss of source revenues (tourist memberships and fees) caused by the reduction of economic activities of members of tourist boards and the immediate cessation of tourist movements around the world. The same percentage reduction in salaries as employees in the Zagreb office will apply to directors/heads of representative offices abroad.

To read more about travel in Croatia, follow TCN's dedicated page.

Thursday, 5 March 2020

Sport Croatia 2020: HTZ Allocates 8.1 Million Kuna to Promote Tourism with Top Athletes, Events

March 5, 2020 - Based on the implementation of the "Sport Croatia" project for 2020, the Croatian National Tourist Board (HTZ) has supported a total of 24 sports projects, totaling 8.1 million kuna.

This is a cooperation of HTZ with the organizers of top sporting events in Croatia, as well as with top Croatian athletes in order to promote Croatian tourism further, reports the Ministry of Tourism.

"Croatia is internationally recognized for sports and tourism, which is why promoting tourism through sports is a very effective tool in further positioning our country as an attractive tourist destination," said HTZ Director Kristjan Stanicic, adding that among 24 selected projects, 14 relate to cooperation with Croatian athletes and sports collectives, while ten projects relate to sporting events.

Among the sports events that have cooperated through the "Sport Croatia" program for 2020 are the CRO Race, Downhill Mali Losinj and Mitas 4 Islands cycling races, WTA Croatia Bol Open tennis tournament, extreme sports competition Pannonian Challenge, gymnastics world cup Good World Cup, European Club Taekwondo Championship, Lipik 3x3 Challenger Basketball Tournament, Judo Grand Prix Zagreb Tournament and Davis Cup Qualifications.

Cooperation was also made with athletes and sports collectives, including Croatian Basketball Federation, Croatian Water Polo Federation, Croatian Judo National Team, Croatian Volleyball Federation, Croatian Swimming Association, rowers Valent and Martin Sinkovic, Ivica Kostelic for sailing, long-distance swimmer Dina Levacic, world surfing champion Enrico Marotti, tennis player Donna Vekic, athlete Sandra Perkovic and sailors Elena Vorobeva, Tonci Stipanovic and Sime and Mihovil Fantela.

Let's add that the organizers of the multi-day top sports international competitions who, with their international recognition and reputation, can contribute to the promotion of tourism, as well as top Croatian athletes, winners of awards at European, world and Olympic competitions, or competitors at significant international sports competitions.

To read more about travel in Croatia,  follow TCN’s dedicated page

Sunday, 1 March 2020

Croatian National Tourist Board on Coronavirus: "We Will Adjust"

March 1, 2020 - The Croatian National Tourist Board (HTZ) and its representative offices around the world are actively monitoring the coronavirus situation and adjusting promotional activities in German and other markets, said HTZ Director Kristjan Stanicic after the world's largest tourism conference ITB Berlin was canceled.

T.portal ITB Berlin was supposed to take place from March 4-8, 2020, but was canceled on Friday night for the first time in 54 years due to the spread of coronavirus.

This canceled the appearance of around 10,000 exhibitors from more than 180 countries, including Croatia.

The stock exchange also expected more than 160,000 business visitors from the world, more than 5,000 journalists, as well as negotiations of concrete deals for the whole world worth over 5 billion euro.

"We are sorry that ITB was canceled, which is the largest and most important trade fair for tourism in the world, at which the Croatian National Tourist Board had to present its entire Croatian tourism offer with about 30 co-exhibitors. The plan was also intended to be used for meetings with key German and international partners, tour operators, agencies, tourism organizations, airlines, etc. However, it is quite clear that with the new coronavirus situation, preventive actions, health, and safety of many participants and visitors is the primary goal,” said Stanicic.

He points out that the Croatian National Tourist Board continues its activities in the German and other markets, in cooperation with numerous partners, also following the possibilities and outcome of this situation, which is equally challenging for tourism in other countries and destinations.

The World Tourism Organization-UNWTO assessed that the continuation of tourism and its unique transformative potential depends on stability and international solidarity.

"The tourism sector must always put people and their well-being first, as evidenced by the decision to cancel ITB Berlin for public health reasons," UNWTO pointed out, recalling that tourism is one of the world's leading economic sectors with millions of resources across the globe.

This weekend, the organization also called on everyone in tourism for close cooperation and responsibility, stressing that the UNWTO stands ready to support its members in plans and harnessing the power of tourism to drive economic and social recovery.

Despite these messages and the realization that the lives and health of people are paramount, the global tourism sector is also worried about the results this year, as travel reservations are increasingly canceled and individual reservations in hotels and air travel are reducing.

With the cancellation of several major world congresses, stock exchanges, fairs, exhibitions and other business meetings across Europe and the world in February and March this year, the business tourism segment in the world will remain without nearly $30 billion in revenue, and similarly estimated damages in aviation transport and total tourist traffic.

Hotel owners across Europe and around the world are also registering cancellations, which, according to analysts, has no impact or reduced prices, given the current fear and uncertainty of travel.

But from the sector, both globally and domestically, according to information from associations, groups, and company representatives, many believe that the situation will stabilize in a month or two, with the awareness that it is tough to predict what will happen next and how to develop the situation, especially if the spread of the virus continues.

For example, Italian hoteliers have already warned that the coronavirus has hit the national tourism industry, especially after US authorities urged their citizens to reconsider traveling to Italy, while other major countries issued warnings only in northern Italy.

Because of this situation, the tourism industry is demanding urgent measures from all levels of government in Italy to guarantee cash flow to tourism operators to protect jobs and avoid the 'collapse' of an industry of 300,000 businesses and 1.5 million people.

In other countries, hotel and professional associations of agencies, airlines (such as IATA), and other segments have already warned that they are expecting weaker business results due to the epidemic, which has caused a fall in bookings and frequent cancellation of travel.

To read more about travel in Croatia, follow TCN's dedicated page

Saturday, 22 February 2020

Croatia Expecting 3% Increase from German Tourists in 2020

February 22, 2020 -  The Croatian National Tourist Board (HTZ) is presenting its tourist offer at the f.re.e fair in Munich, one of the most important fairs in the German market, from February 19 to 23. This year, Croatia expects a 3% increase from German tourists.

HRTurizam reports that before the fair, a large tourist delegation from Central Dalmatia, namely 70 Alkars, Alka boys, and members of Sinj City Music, paraded in the very center of Marienplatz and delighted many passers-by in the Bavarian capital.

HTZ Director Kristjan Stanicic is currently in Munich, meeting with Michael Hinterdobler, Bavarian Government envoy and Assistant Minister for International and European Affairs, with Prince Leopold Von Bayern, Konig Ludwig Kaltenberg, who owns the Kaltenberg brand, but also with Evelyne Menges, Member of the Munich City Hall. State Secretary at the Ministry of Tourism Tonci Glavina and President of the Croatian Chamber of Commerce Luka Burilovic also visited the fair on Friday.

Kristjan-Stanicic_Nera-Milicic_alkari_galerija-slika-u-centru-Munchena.jpg

HTZ

“Presenting at the Munich fair is of utmost importance to us because Germans, especially residents of southern provinces such as Bavaria, have, for the most part, made up the total tourist traffic in Croatia for years. This year we have enriched our appearance at the fair with a great presentation of the Alkars and our 300-year unique event Sinjska Alka, and we met with key strategic partners such as FTI Touristik, the third-largest tour operator in Europe and IDRiva Tours, a tour operator specializing in bringing German guests to Croatia which forecasts market growth for Croatian destinations,” said Croatian National Tourist Board Director Kristjan Stanicic, adding that up to now, the German market saw an increase of 25 percent in arrivals and 18 percent in overnights compared to the same period last year, while overall traffic growth from the German market is expected to be up to 3 percent in 2020.

"The level of sales from the German market so far is higher than last year, which makes us very happy. Air connectivity has a big impact on the growth of tourist traffic, so this year we expect to continue establishing additional airlines from Germany. The tourism market is increasingly changing, thus increasing numbers of German tourists are turning towards sustainability, that is, products and offers with a built-in nature conservation component. Therefore, it is in this segment that we see the great potential and opportunity to strengthen our position in the future in this extremely important market for us,” said State Secretary at the Ministry of Tourism, Tonci Glavina.

The Alkars are a special attraction at the fair and the main city square in Munich. After the Alkars paraded in the center of Munich, the fair hosted a program of the Alkar Knights Society and the Sinj City Music, through which Split-Dalmatia County was presented. With this presentation, they wanted to popularize the UNESCO protected knight's competition, but also Central Dalmatia and the whole of Croatia as a tourist destination.

Head of the Croatian National Tourist Board branch in Munich, Nera Miličić, emphasized that it is her special honor to host the Sinj Alkars in Munich and to promote the Sinjska Alka at the largest Bavarian tourism fair.

Sajam_Alkari.jpg

HTZ

“The Alka is a symbol of patriotism and I am proud that we have presented the UNESCO list of intangible heritage to the Bavarians, who are our most numerous guests, part of the Croatian culture and tradition. The ceremonial procession of the Alkars and the Alkar boys, together with the Sinj City Music, between the three medieval Munich gates, was a special attraction for the residents and visitors of Munich, as well as the pride of many Croats living in Bavaria,” said Miličić, adding that the Sinj Alka and the Bavarian Kaltenberg knights are part of Europe's cultural heritage and have agreed on cooperation.

A special novelty at this year's fair is the refreshed visual appearance of the HTZ booth, which is enriched with red and white squares as an ode to the upcoming European Football Championship. Visitors to the fair can taste commemorative Alkar and the Heart of the Adriatic cocktails, while top-quality Croatian wines are served under the brand name “Vina Croatia - mosaic wines” organized by HGK and HTZ.

Within the Croatian National Tourist Board stand, a total of 24 co-exhibitors are represented at the fair, including the Dubrovnik-Neretva, Split-Dalmatia and Vukovar-Srijem (Slavonia cluster) tourist boards, the Zagreb and Dubrovnik tourist boards, as well as numerous economic and tourism entities.

Defile-gradske-glazbe-centrom-grada.jpg

HTZ

Last year, a record 3 million tourist arrivals and more than 21 million overnight stays were recorded from the German market, representing a 3 percent growth in arrivals compared to 2018.

To read more about travel in Croatia, follow TCN’s dedicated page.

Monday, 27 January 2020

Croatian National Tourist Board Begins First Branding Campaign of Year in 16 Markets

January 27, 2020 - The Croatian National Tourist Board is conducting its first branding campaign this year, which will be implemented in different key periods, in 16 key markets, until the end of July.

HRTurizam reports that the main goal of the brand campaign is to further increase Croatia's recognition as an attractive tourist destination with a rich offer, which is why the focus of this campaign is on the most recognizable Croatian tourism products such as sun and sea, wine and gastronomy, active tourism, nautical tourism, and culture.

The tourist board’s first brand campaign is being conducted in the markets of Germany, Austria, Italy, Poland, Czech Republic, United Kingdom, Hungary, France, Netherlands, Sweden, Belgium, Norway, Russia, Ukraine, Slovakia and Spain.

Campaign activities will be conducted through online and offline channels, that is, television programs, print media, outdoor and display advertising channels, social networks Facebook, Instagram and Twitter and YouTube channels, the Croatian Tourist Board points out.

 

“The strength of the Croatian tourism brand has been continuously growing for several years, making our country increasingly recognized as a diverse and quality tourist destination. In order to keep up with positive trends, we have created a brand campaign that is carefully planned as it follows the preferences of each of the 16 selected markets. Our goal is to offer our guests what they are looking for, and that we are successful in showing the preliminary results of the latest TOMAS research, according to which their satisfaction with most elements of the offer grows, especially with the hospitality of the hosts, hiking and biking trails, the presentation of cultural heritage, the quality of information in the destination, but also the variety of events and the gastronomic offer,” said Croatian National Tourist Board Director Kristjan Stanicic.

Otherwise, as previously announced, the Croatian Tourist Board will carry out four major promotional campaigns in 2020, that is, two pre- and postseason promotional campaigns and two brand campaigns.

In addition to the main campaigns of the Croatian National Tourist Board, in 2020, there will also be campaigns for the promotion of business and nautical tourism, advent and a campaign aimed at the domestic market, which will stimulate domestic tourist traffic in the periods before and after the season.

To read more about travel in Croatia, follow TCN’s dedicated page.

Saturday, 25 January 2020

Croatia Among Most Sought-After Destinations at New York Times Travel Show

January 25, 2020 - The Croatian National Tourist Board (HTZ), which is at the New York Times Travel Show from January 24 to 26, said that Croatia is among the most sought-after tourist destinations, based on the results of market research and the booking announcements by major tourist associations. 

Glas Istre reports that HTZ Director Kristjan Stanicic also visited the fair, along with the tourist boards from Zagreb, Dubrovnik-Neretva, Split-Dalmatia, Zadar and Lika-Senj counties, who are also presenting their offer in New York, HTZ announced.

“Presenting the Croatian tourism offer at the New York Fair is of strategic importance, especially if we know that the US market is one of the most important distant markets for Croatia, from which we generate the largest tourist traffic.

The continuation of American Airlines flights between Philadelphia and Dubrovnik will further stimulate US tourist traffic this year, and the ultimate goal we are intensively working on is stronger air connections between the US and Croatia,” said Stanicic.

He noted that 655,000 arrivals and more than 1.8 million overnight stays were recorded in Croatia last year by American tourists, which represents an annual increase of 12 percent.

During his stay in New York, Stanicic met with representatives of Travel Show Marketing Group, a company that specializes in independent events and brings together tourist entities, buyers and sellers in forums they organize around the world. The topic of the meeting was related to the possibility of Croatia hosting the Travel Agent Forum in 2021, when it is estimated that the forum would bring together 90 European suppliers and travel partners and about 150 US travel agencies.

"This year's appearance at the New York Times Travel Show reaffirmed Croatia's popularity as a leading growing destination for Americans and announced another successful year with double-digit arrivals and overnight stays from the US. Croatia is truly one of the most desirable tourist destinations, supported by the market research results and booking announcements by major travel associations such as USTOA, Virtuoso, Signature Travel Network and Travel Leaders Group, and numerous articles in leading US media such as The New York Times, Los Angeles Times, National Geographic, Financial Times, Conde Nast Traveler, Travel + Leisure, USA Today,” said Ina Rodin, director of the HTZ New York office.

A meeting was also held with representatives of the platform and mobile application TravPRO MOBILE, the first of its kind in the market to connect mobile learning and sales. It is an agent training and sales consulting program designed to help agents sell destinations more effectively. Currently, they provide services to more than 60,000 professional travel advisors from the United States and are also collaborating with China's leading B2B travel agency, Dragon Trail Interactive.

Otherwise, major trends in Americans' travel last year include multi-generational travel, discovering new destinations and authentic experiences - or “Live Like A Local" experiences, "transformational" travel, responsible tourism, active tourism, and cruises. Americans in Croatia especially love visits to natural and cultural attractions with a focus on UNESCO sites, nautical tourism, active holidays, and especially visits to locations where the famous HBO series Game of Thrones was filmed, as well as one-of-a-kind gastronomic experiences. Americans visit Dubrovnik, Split and Zagreb most. 

The New York Times Travel Show is visited by more than 35,000 visitors who view the offer of more than 700 exhibitors from 175 countries around the world, making this fair the largest tourism fair in North America.

To read more about travel in Croatia, follow TCN’s dedicated page.

Wednesday, 22 January 2020

Croatian National Tourist Board to Pay 8 Million Kuna for New Portal

As Poslovni Dnevnik/Marija Crnjak writes on the 21st of January, 2020, the Croatian National Tourist Board (HTZ) expects the new portal to be positioned as a central place for the inspiration of its users in the decision-making process when it comes to choosing a holiday in Croatia.

The Croatian National Tourist Board has announced a tender for the creation of a new tourist information portal, Croatia.hr, as well as for the collection and management of databases necessary for the establishment of public e-services of the portal. The tender is being announced as part of the Croatian Digital Tourism (Hrvatski digitalni turizam) project, which is an EU project, managed by the Ministry of Tourism, and the total value of this procurement is 8 million kuna.

As the Croatian National Tourist Board explained, the project is funded by two European Union funds, namely the European Regional Development Fund and the European Social Fund, and they play the role of project partner.

The e-tourism project envisages the development and improvement of five public e-services, which will be completed by the end of this year, which will integrate the procedures of several public administration bodies into an integrated state information system. These are the Central tourist register, the e-Visitor guest check-in and check-out system, the Croatia.hr platform, and e-services for both administrative and non-administrative procedures.

''There are two components to the Croatian National Tourist Board, the upgrading of the eVisitor system and the creation of a new Croatia.hr web portal, which will integrate the complete Croatian tourist offer in the future. Accordingly, the procurement process was initiated, the subject of which is the procurement of website services for the tourist information system and the establishment of an IT system, the management of databases necessary for the establishment of public e-services, and the tourist information portal,'' the Croatian National Tourist Board explained.

The goal of the new portal is to connect all tourist boards into one system, so that each destination and tourist board will have its own promotion space on the national website, or on its subdomains. It is also expected to increase page traffic, have better SEO and page ranking and strengthen brand identity.

When it comes to technical features, the new portal needs to be supported through a user-friendly and efficient CMS with different administrative rights and responsibilities.

As explained in the tender documentation, the Croatia.hr pages must be made in accordance with all the latest technological solutions and requirements, responsive to display on all devices, multilingual, capable of commenting and sharing content on all platforms, and should be able to connect with different systems such as the Central tourist register and eVisitor.

Make sure to follow our dedicated lifestyle page for more.

Sunday, 15 December 2019

Croatian National Tourist Board Awarding Support to Top Events in 2020

As Glas Istre/Duska Palibrk writes on the 14th of December, 2019, the Croatian National Tourist Board (HTZ) announced a public call for non-refundable grants for the top events and manifestations to come across the Republic of Croatia in 2020, which are among the main motives for both domestic and foreign tourists to come to a given destination.

This announcement from the Croatian National Tourist Board encourages the development of facilities to further attempt to extend the typical Croatian tourist season and further increase traffic, especially in the pre- and post-seasons. Applications will be received in electronic and hard copy forms by January the 7th, 2020, with a massive 2.5 million kuna available in total.

''We launched a public call in December to allow all interested parties enough time to prepare and apply for projects in a proper manner. I'm sure that this time we'll receive a large number of applications, which will be an additional confirmation of the continuous development and improvement of the Croatian tourist offer with an emphasis placed on manifestations as one of the main motives for tourists deciding on a destination,'' said the director of the Croatian National Tourist Board, Kristjan Staničić, adding that investments in facilities and infrastructure are a basic precondition for positioning Croatia as an attractive year-round destination.

Companies, crafts, cooperatives, public institutions, cultural institutions, arts organisations, local and regional self-government units and tourist boards are all free to apply. The approved fees are intended to cover the costs of organising the event, such as all of the equipment, space and transportation needed, as well as potential equipment rental, material procurement, accommodation costs, contractor fees, promotional and other organisational activities.

The non-refundable grants being offered by the Croatian National Tourist Board have been approved for use for the organisation of cultural, entertainment, eno-gastronomic, historical and traditional events, which have been held at least twice over the last five years and have a strong promotional effect both here in Croatia and abroad.

The Croatian National Tourist Board's tourism council may, in exceptional cases, decide to support an event which is being held for the first time, if it can clearly be expected that it will greatly enrich the tourist offer of the destination in which it is going to be held.

The criteria for evaluation will be the importance for creating the motive for the arrival of guests, the importance for the development of the destination and its tourist offer, and its promotion of Croatia as a whole abroad, the nature of the event, its content and quality, the period of the event and the event's media advertising plan.

Make sure to follow our dedicated lifestyle page for much more.

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