Wednesday, 17 March 2021

Croatian National Tourist Board Forgets Slovenia in Safe Stay in Croatia Campaign

March 17, 2021 - Slovenian media has noticed that the Safe Stay in Croatia campaign is not available in the Slovenian language, although Slovenians are the second largest market for Croatia. 

According to the Slovenian daily zurnal24.si, the Safe Stay in Croatia page can be translated into nine foreign languages on the campaign's main website, but there is no Slovenian among them. Thus, they have sent an inquiry to the Croatian National Tourist Board (CNTB) Head Office to explain this to Slovenian readers, reports Jutarnji List.

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A similar inquiry was submitted by Jutarnji List, after which the Croatian National Tourist Board clarified that the Safe Stay in Croatia page will be translated into Slovenian by the end of March and that they have decided to carry out activities that do not involve the classic lease of advertising space.

"Regarding the accompanying promotional campaign, the Croatian National Tourist Board carries out PR and marketing activities, i.e., advertising activities within the Safe Stay in Croatia campaign, in the markets of Germany, Austria, Italy, Poland, Great Britain, the Czech Republic, Slovakia, Hungary, France, and the Netherlands.

On the other hand, in the Slovenian market, due to its proximity and excellent knowledge of the Croatian tourist offer from Slovenian partners and the guests themselves, activities are carried out through other communication channels.

In other words, the Croatian National Tourist Board Representation in Slovenia organizes training and presentations of the Safe Stay in Croatia project, intended for travel agents, partners, carriers, and today begins a two-day b2b workshop where all segments of the project will be explained in detail.

PR activities are continuously carried out through Slovenian media to inform the general public, and information about the project is also placed through newsletters," explained the CNTB.

By the way, according to the CNTB data for 2020, the importance of Slovenian tourists is best evidenced by the fact that last year they realized as much as 15% of the total number of overnight stays in Croatia, ahead of German tourists who achieved 23%.

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Wednesday, 10 March 2021

Research Shows Tourists More Afraid of Border Regimes than Coronavirus

March 10, 2021 – The results of the Croatian National Tourist Board's Brand Tracking survey for 2020 represent key obstacles related to foreign travel, showing tourists more afraid of border regimes than coronavirus infections.

As Jutarnji list reports, Croatia may have strengthened its national tourism brand in the last five years. However, the Brand Tracking survey of the Croatian National Tourist Board (CNTB) for 2020 suggests that children's diseases still plague us and that we should seriously consider a campaign to promote Croatia on world markets.

Namely, in the context of the coronavirus pandemic, the research showed that the key obstacle related to foreign travel is "fear of various formal protection measures that could be established before or during the trip." In contrast, passengers' fear of infection at the holiday destination comes only later.

'Safe stay in Croatia' not enough?

This is a bit in contrast to the main messages coming from the Ministry of Tourism and Sports and the Croatian National Tourist Board, which continuously point out that the most important message for tourists this year is the message of safety, to which Croatia's primary campaign in the preseason is adjusted.

This refers to, of course, the project "Safe stay in Croatia," which should give certificates suggesting to tourists that the facility in which they stay is hygienic and safe. Regarding that, unofficial messages have been coming from the tourism sector for some time, noting that this will not be enough to organize a successful season. As the research now shows, it is necessary to work more actively on removing barriers to travel.

The CNTB explains that the fear of infection has less impact on travel intention because tourists generally believe that their behavior can prevent or reduce the possibility of infection. At the same time, nobody can influence the various epidemiological measures that counties introduce.

"Even though the fear of infection does not affect tourists' intentions as much as possible travel restrictions, some potential tourists, especially the elderly, have expressed this fear. We believe that it is crucial to promote Croatia as a safe environment where it is possible to spend a quality holiday," said the CNTB director Kristjan Staničić.

Competing destinations Italy and Spain perceived more accessible than Croatia

The research also confirmed that Croatia had not moved away from the perception of a "sun and sea destination." However, it has been noted that Croatia has made progress in city break vacations, as well as nature-related vacations.

Nevertheless, tourists from geographically closer and more easily accessible markets (accessible by car) still gravitate to Croatia the most. In areas other than our traditional destinations, "there is room for progress in recognizing and promoting key distinctive values," despite the generous strategic marketing plan we funded through the 2014-2020 period.

Besides, it turned out that Croatia still needs to do a lot to understand better the advantages of the Croatian tourist offer concerning the competition and that it is still insufficiently perceived as a destination for quality accommodation. It is also interesting how Spain and Italy, as Croatia's competing destinations, are perceived as more easily accessible compared to Croatia.

On the other hand, it was noticed that Croatia's image, concerning the competition, is based on "value for money." Over the years, Croatia has managed to position itself as a destination for young people, a segment where only Spain is better perceived than us.

"Young people traveling through Croatia combine different experiences and motives – city tourism, entertainment, festivals, gastronomy, sun, sea, visits to natural attractions. Some young tourists are attracted to party and festival destinations such as Novalja, Hvar, or Split, with a desirable offer," Staničić points out.

The CNTB's official page still has old figures on the infection rate

Asked by Jutarnji list journalists to explain why Croatia still has a problem of moving away from the perception of "sun and sea "destination, Staničić answered that it is dominant Croatia's tourist product and that its role will continue to be extremely important.

"The sun and the sea ensure our recognition with potential tourists. However, intensive work will continue on the establishment of other tourist products," explains Staničić.

Although the "Safe stay in Croatia "website should provide tourists with the latest information on the epidemiological situation, on Tuesday, it had the old report on the 14-day case rate, which was last updated on March 1.

As Jutarnji list unofficially finds out, the Croatian Institute for Public Health caused the lack of new data because they did not submit the table with the numbers on time.

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Wednesday, 10 March 2021

Croatian Tourism Representatives Seek Tour Operators During Online Berlin ITB

March the 10th, 2021 - Croatian tourism representatives from the Croatian National Tourist Board (HTZ) are on the hunt for tour operators as the Berlin ITB takes place online amid the ongoing coronavirus pandemic.

As Poslovni Dnevnik writes, the popular and highly respected tourism fair, ITB Berlin, which will be held online as a result of the pandemic will bring together world experts from the industry and try to find answers to the "new normal" along with the representatives of hotel companies, travel agencies and others as another unfortunately very uncertain tourist season approaches.

The fair, which will go on until March the 12th, will be attended by a Croatian delegation led by the director of the Croatian National Tourist Board, Kristjan Stanicic, and the director of the CNTB Representation in Germany Romeo Draghicchi. Croatian tourism representatives are seeking answers to pressing questions as the virus continues to throw spanners in the works of leisure travel.

They announced yesterday that they plan to meet with representatives of the most important agencies in the German capital, including tour operators and other partners in the German market.

"Among the agreed meetings is the one with the representatives of the second largest European and German tour operator, DER Touristik, which in 2019 had traffic to Croatia of about 60,000 passengers, and there will also be talks held with the representatives of FTI, the third largest European and German tour operator, which in 2019 had traffic to Croatia of about 70,000 passengers,¨ the Croatian tourism representatives explained from HTZ.

The focus of the presentation of the Croatian tourist offer at the ITB fair will be eleven different Croatian tourist products: active holidays, camping, nautical tourism, cultural tourism, eno-gastronomy, health and wellness, business tourism and more, and the project and accompanying promotional campaign will be highlighted with the now already fairly well known ¨Safe stay in Croatia¨ campaign, as the epidemiological situation across the globe will continue to dominate bookings throughout 2021.

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Saturday, 27 February 2021

Croatian National Tourist Board Director: As Many As Possible Should Be Vaccinated by Tourist Season

February 27, 2021 – Croatian National Tourist Board director Kristjan Staničić stated in a recent interview for Glas Istre that we must continue to be very disciplined with measures, and by the beginning of the tourist season, we should vaccinate as many people as possible.

After months of Europe in lockdown and uncertainty that lasted throughout the winter, the start of mass vaccination has restored some optimism that the pandemic will soon be defeated. With optimism, thinking about the little things that enrich life like travel and vacations came back too.

The beginning of February brought the first significant wave of reservations for tourist accommodation in Istria, mostly guests from the German market. In the region where most of the revenue comes from this activity, all news about plans and announcements for next summer are eagerly awaited.

Glas Istre's journalists talked to the Croatian National Tourist Board (CNTB) director Kristjan Staničić about this topic and the expectations for the upcoming season. Announcing a series of promotional activities of the CNTB in the essential markets, Staničić confirms that this recently reawakened optimism for a solid tourist season is definitely not without grounds.

"We are in constant and direct contact with the markets through our representative offices and partners. According to the information we have, interest in travel exists, and with the intensification of vaccination throughout Europe, it is growing even more. The result is certain accommodation reservations for the upcoming season, which have also intensified recently. However, these figures are, of course, much lower than in previous, so to speak, 'normal' years.

Given the current situation, it is to be expected that the tourist season will begin in late May or early June. This means that, given the situation and the epidemic that prevails in all European countries, we have moved a little towards the summer months. But one should be optimistic, and two messages should be sent to the public.

The first is that we must continue to be very disciplined in implementing all measures because this is effective and results in a decline in the number of infected people. This means that it is mainly up to us what kind of picture we will have and how we will enter the season.

The second message is related to the importance of vaccination against COVID-19 and the tendency to vaccinate as many people as possible by the beginning of the tourist season because then it will mean that the pandemic will come within some reasonable framework that allows us to start tourist traffic," said Staničić.

What can individual tourist regions expect from the upcoming season, and how will they be promoted?

When we look at the regions, it is certain that Istria and Kvarner, but also the northern tourist regions, have a particular advantage because they are closer to key markets such as neighboring Italy, Slovenia, Hungary, but also a slightly wider environment of Austria, Germany, Slovakia, and the Czech Republic. But, of course, we also carry out activities in other markets. It is extremely important for us how we will rehabilitate our southern regions, primarily the Split or Dubrovnik area, which is dependent on air traffic.

Therefore, we are active in, for example, the market of Great Britain, Scandinavia, but also other markets. However, our great advantage over the competition is the proximity of the main markets, i.e., the fact that we are primarily a car destination and 83 percent of tourists come to Croatia by car. In that sense, we will conduct the most important marketing campaigns that will start, depending on the situation, sometime in the spring.

What needs to be emphasized is that we will primarily run marketing campaigns in 11 markets and that each campaign will be tailored to each country's specifics.

When we talk about promotion in a pandemic, many classic channels have fallen into the background. How does tourism promotion actually work in the conditions of the "new normal"?

Of course, the coronavirus has accelerated certain processes, primarily in the direction of digitalization. Last year and the year before, we started promoting it more intensively through digital communication channels, which proved to be very effective. We have been present in the digital space all along. From the last tourist season until today, we have implemented several marketing campaigns on digital communication channels and social networks.

I will only mention the last one, which we started earlier this year. The campaign's name was "Croatia full of new beginnings," and over 30 million people have seen it in the past month and a half. We have many impressions, and more than two million people even went a step further and were interested in specific reservations. So digital communication channels are certainly one of the most important tools we use in this period in the promotion and so it will be in the future.

As for tourism fairs which are also an important form of promotion in certain markets, the most important of them have also been held this year or will be held online like the London and Berlin fairs. We are, of course, present at them with specific presentations and use the opportunity to meet domestic and foreign stakeholders in tourism through virtual platforms.

On this occasion, I would also like to commend our Brand and Production Department within the CNTB, which designed a unique platform and went in the direction of enabling b2b workshops and virtual meetings that we organize in cooperation with our offices, which proved to be very good.

How do you choose the tourist market segments that you are targeting with promotional actions, especially before this season?

The CNTB always plans its promotional activities based on very relevant indicators, analyzes, and market trends. Given the coronavirus pandemic circumstances, we have focused on promoting those products in this segment and, in that sense, the most sought after. Staying outdoors, staying in separate facilities, and even nautical tourism were segments that were very pronounced last year.

Likewise, we have focused on specific products that are attractive to certain niche markets and tourist groups. Digital nomads, for example, are just one such group, but we have such an approach in other campaigns as well, and it has proven to be correct given the effectiveness of the campaigns themselves.

At the end of last year, we also measured our strength of the tourist brand and received the information that in the previous period, despite the coronavirus, we have grown in its recognizability. Two elements came to the fore, namely our natural beauty and attractiveness, and security and proximity to the market, which last year proved to be one of the key elements that made Croatia the number one destination in the Mediterranean.

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Thursday, 25 February 2021

Stay Safe in Croatia: New Croatian Travel Label Officially Presented

February 25, 2021 - Stay Safe in Croatia is the new national safety label by the Ministry of Tourism and the Croatian National Tourist Board.

HRTurizam reports that the application of safety and health protocols and the vaccination of tourism workers will certainly be an important element of Croatia's perception as a safe destination.

To this end, the Ministry of Tourism and the Croatian National Tourist Board presented the national safety label - Safe Stay in Croatia. In addition to the already well-known World Travel and Tourism Council (WTTC) label Safe Travels, a national label named 'Safe Stay in Croatia' was created.

Through the Safe Stay in Croatia project, business and customer treatment protocols have been designed in tourism and tourism-related activities. The Safe Stay in Croatia label is awarded free of charge to stakeholders from the Croatian tourism sector and others who are part of the travel chain, such as carriers, airports, stations, nautical ports, and marinas, who log in to the system and fill out an admission form of current health and safety recommendations of the Croatian Institute of Public Health.

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The Safe Stay in Croatia label enables guests to identify destinations, accommodation providers, transport, tourist attractions, and the like who have adopted national and world standards of health and hygiene protection. The prominent Stay Safe in Croatia label provides information to all visitors that the tourist facility of their interest operates according to the current recommendations of the World Travel and Tourism Council and the Croatian Institute of Public Health.

"During the preparations for this tourist year, in which, unfortunately, we are still followed by a pandemic, we have put the safety and health of our fellow citizens and guests in the first place. It is a project in which the Ministry of Tourism and Sport was supported by leading tourist and professional associations in the Council for the Recovery and Development of Tourism, to realize the 2021 tourist year, and improve the tourist offer. With the prescribed protocols, we have covered more than 200,000 caterers and service providers in tourism," said Nikolina Brnjac, adding that it is important to ensure that the national label is available to all stakeholders in the tourism and travel chain, which has been achieved.

The Croatian National Tourist Board is in charge of the promotional campaign.

"We will carry out campaign activities during March and April in the markets of Germany, Austria, Italy, Poland, Great Britain, the Czech Republic, Slovakia, Hungary, France, and the Netherlands. In addition to the promotional part, which refers to the positioning of Croatia as a well-prepared and safe tourist destination, this campaign has an educational character because we want to introduce our guests to protocol and epidemiological measures implemented at all levels of tourism to ensure a safe and comfortable stay in our country," said Kristijan Staničić, adding that advertising activities, including through video, will be carried out on online channels and social networks with #SafeStayInCroatia and the most read online portals in these markets.

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The Safe Stay in Croatia promotional campaign will be implemented instead of the PPS campaign before advertising the main calling brand campaign, in March and April, in the markets of Germany, Austria, Italy, Poland, the UK, the Czech Republic, Slovakia, Hungary, France, and the Netherlands. 

Advertising will be carried out through online channels through social networks with #SafeStayInCroatia (Facebook and Youtube) and the most read online portals in markets such as web.de, t-online.de, oe24.at, krone.at, corriere .it, onet.pl, Daily Mail, The Sun, Novinky.cz, 24.hu, Lefigaro.fr, aktuality.sk, etc., according to the CNTB.

A promotional video of 3 minutes and a shorter version of 30 seconds was created for advertising purposes. Shorter videos will be made covering security protocols by certain categories (accommodation structure, catering, transport, nautical, attractions, etc.).

 

"Users will have the opportunity to leave their impressions through the form on the website, which is important feedback that we will be able to use for further upgrades," said Brnjac and invited all interested stakeholders in the tourism sector and related activities to join Safe stay in Croatia campaign, download the security labels for free and thus contribute to the perception of Croatia as a safe destination.

It is imperative that everyone in tourism clearly displays the Safe Stay in Croatia label on their facilities. Also, for Croatia to present itself as a safe destination, it is important that the labels, like all other accompanying video and photo materials, are communicated through social channels with the market and guests.

The video materials present safety protocols that respect the guidelines of the Croatian Institute of Public Health and the World Council for Travel and Tourism, refer to all categories in tourism - accommodation; nautical; catering; tourist attractions; tourist guides, agencies, and information centers; traffic; attractions; sports and recreation.

Find out more about the national safety label - Safe Stay in Croatia on the official website www.safestayincroatia.hr. It is important to point out that the web platform has been translated into eight foreign languages ​​and the Croatian language.

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Thursday, 11 February 2021

Croatian Virtual Get2Gether: Croatia Presented in 30 Virtual Presentations to 16 Markets

February 11, 2021 - This year, the Croatian National Tourist Board is launching a series of 30 virtual presentations and workshops titled Croatian Virtual Get2Gether, which will be held in the 16 most important markets.

The first in a series of presentations, which will be held via the online platform due to current market circumstances and prescribed epidemiological measures in the country and the world, was held in the Polish market in cooperation with Dubrovnik-Neretva County, Korčula, and the municipality Župa Dubrovačka, reports HTZ.

"Along with the main goal, which includes the promotion of Croatian tourism and the overall Croatian tourist offer, we want to gather the most important foreign partners and agents in one place in the markets and convey the current security situation in the country and Croatia's readiness for the upcoming tourist season," said the director Croatian National Tourist Board Kristjan Staničić.

Most of the Croatian Virtual Get2Gether workshops and presentations are planned for the first half of the year. In addition to the promotion of destinations and tourist products, they will also discuss epidemiological measures, the safety of Croatian destinations, and protocols during future tourist trips.

In Poland, in addition to today's presentation, an additional seven presentations and workshops are planned for June, within which Split-Dalmatia and Šibenik-Knin counties, Kvarner, Zadar, and Lika-Senj counties, the city of Zagreb, and Krapina-Zagorje County, the Slavonia Cluster, and the County of Istria will be presented, and a business workshop is planned for Polish and Croatian entities.

"Through virtual workshops and presentations to Polish tour operators and travel agents, we want to present Croatian regions, and the first in a row is the Dubrovnik region. All 50 available online places were filled in record time, which is proof that this activity has been well received by the Polish tourism industry. We hope and believe that Poles will come to Croatia in large numbers this year to show that they are true friends and lovers of our country," said Agnieszka Puszczewicz, Director of the Croatian National Tourist Board in Poland.

Croatian Virtual Get2Gether workshops, in addition to the already mentioned Polish market, are also planned for the markets of Germany, Austria, Slovenia, Italy, the Czech Republic, Slovakia, Hungary, the Netherlands, France, Great Britain, Belgium, Sweden, Russia, China, and the USA.

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Tuesday, 19 January 2021

Croatia Wish List 2021: Croatian Tourist Board to Kick Off With New Campaign

January the 19th, 2021 - Travel for tourism purposes is more and more restricted and continues to be plagued (literally) by constant alterations and sometimes impossible complications despite the advent of the coronavirus vaccine. The Croatian National Tourist Board (HTZ) however, is still continuing to plan for the season ahead. Meet Croatia Wish List 2021.

As Poslovni Dnevnik writes, the Croatian National Tourist Board (CNTB) is currently implementing a new campaign for Croatian tourism in 2021 across social media, called "Croatia Full of New Beginnings/Hrvatska puna novih pocetaka" combined with the label Croatia Wish List 2021, which aims to promote Croatia through new beginnings and positive wishes.

The CNTB launched the campaign on Monday and is running it on Facebook, Instagram, Twitter, Pinterest and TikTok with the hashtag #CroatiaWishList2021 across fifteen European markets - Austria, Germany, Great Britain, Italy, Hungary, Poland, the Czech Republic, Slovakia, the Netherlands , France, Slovenia, Sweden, Norway, Belgium and Switzerland.

"With this campaign, our goal is to maintain the visibility and presence of Croatia on our most important emitting markets by presenting more undiscovered locations and proposals for planning a holiday this year in Croatia, with which we want to inspire our followers on social networks and motivate them to create their own wish lists for Croatia, places they want to visit and things they want to experience as soon as all of the necessary conditions for travel are created,'' said the director of the CNTB, Kristjan Stanicic.

At the end of January, he'll be announcing a separate campaign that will communicate all the advantages of Croatia as a safe tourist destination through seven specially prepared videos, and in February a campaign for digital nomads, focusing on the United States, Canada, the United Kingdom, Ireland and Sweden will be launched.

"As of spring, we will launch intensive so-called invitational marketing campaigns, and overall in 2021 we expect better tourist results than we had in 2020 and we also expect to maintain the position of Croatia as one of the leading destinations in the Mediterranean,'' concluded Stanicic when discussing the upcoming CroatiaWishList2021 campaign.

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Friday, 18 December 2020

Croatian Beauties in Popular French Show 'Echappées Belles'

December 18, 2020 – The popular French travel show "Echappées Belles", or "Beautiful Escapades", dedicated one episode entirely to Croatian beauties.

The Croatian National Tourist Board reported that the show "Echappées Belles" dedicated to Croatia was broadcast in primetime on the French state television station France 5.

Danijela Mihalić Đurica, director of the Croatian National Tourist Board in France, said that the popular show "Echappées Belles" will significantly help maintain Croatia's visibility in the French market, given that more than 1.5 million viewers watch the show. Positive promotional effects are expected at the time of the resumption of sales and reservations.

"Namely, due to the epidemiological situation this year, many French people spent holidays at home, which is why it is expected that next tourist season they will travel mostly to close, accessible, and safe destinations. Therefore, we believe that Croatia will take one of the leading positions in the French market," said the director.

This travel episode about Croatia was created due to a collaboration between the French television station France 5 and the Croatian Tourist Board, with the support of the tourist board system. The show shows famous tourist destinations, revealing to viewers unknown facts about the local population's lives and customs.

This time, the show presented Istria and the islands of Pag and Cres as locations of incredible natural beauty and rich cultural heritage, emphasizing gastronomic potential and exceptional hospitality.

An article about Mljet, Hvar, and Korčula, published by one of the most influential French women magazines "Femme Actuelle" confirmed that Croatia is positioned on the French market as a fascinating and attractive tourist destination. The magazine, which has a circulation of half a million copies, is followed by more than three million readers. The author of the article is the renowned French journalist Thierry Lacour, who emphasized that he is fascinated by Mljet's natural beauties, the urbanism of Korčula, the scents of Hvar's lavender, and the impressive vineyards.

"In a country with more than a thousand islands, diversity is constant, and Mljet, Hvar, and Korčula are a concentration of the best that Croatia has to offer, preserved nature, as well as an abundance of historical heritage," said Lacour.

However, the French media have previously highlighted Croatia as a top destination. "Echappées Belles" presented Croatian tourist offer back in June 2017, as well as Istria last summer, when the popular French show "Cuisine Impossible" on French TV channel TF1 also promoted Slavonia and Croatian islands. Other French media also wrote about Croatia, including the prestigious French weekly magazine Le Figaro, which dedicated many pages to Sinj Alka.

To read more about travel in Croatia, follow TCN's dedicated page.

Tuesday, 10 November 2020

Croatian Tourist Offer Presented at Virtual World Travel Market in London

November 10, 2020 - The Croatian National Tourist Board, together with 10 Croatian co-exhibitors, is currently presenting the Croatian tourist offer at one of the world's largest tourism fairs - World Travel Market (WTM) in London, which is held virtually for the first time in 40 years. 

HRTurizam reports that the fair is held from November 9 to 11 from 7 am to 10 pm to cover all time zones, and participants will communicate through virtual platforms, conferences, workshops, and seminars.

"Once the situation improves, and restrictions begin to ease, the British market will start traveling again, and the final decision on travel will depend on consumer confidence. Health is now a top priority. The entire travel industry will need to adapt and define procedures that reconcile destination provisions with passenger needs, such as digitization and contactless processes wherever possible. The security of Croatia as a destination is one of the most important messages in communication with our guests, partners, and the media on the British market," said the director of the CNTB Representation in the UK, Darija Reić.

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According to the CNTB, during the fair, they will hold virtual meetings with representatives of the most important partners, such as TUI UK, easyJet, SAGA, Jet2.com/Jet2 Holidays, Thomas Cook, British Airways, TravelZoo, TourRadar, and others.

In addition to the basic package that includes promoting the tourist offer at the virtual stand and promotional content on the WTM website, the Croatian National Tourist Board will also position itself through the Premium Deluxe package, which includes prominent visibility on the list of co-exhibitors, Facebook, Twitter, Instagram, YouTube, banners on the WTM website, and advertising through sponsored email addresses of visitors.

"The virtual presentation of Croatia will be additionally accompanied by parts of the promotional campaign 'Discover The Colors of Croatia', which is already being implemented in the most important European markets and will last until mid-November. This emphasizes the promotion of tourist products that are most in-demand in these market circumstances, and those are natural beauty, nautical, culture, and eno-gastronomy," said the CNTB.

In addition to the Croatian National Tourist Board as the main exhibitor, co-exhibitors who will ensure their visibility through the CNTB virtual stand are Adriatic Luxury Hotels, Association of Small and Family Hotels (OMH), Croatia Airlines, Dubrovnik Tourist Board, Zagreb Tourist Board, Maistra Hospitality Group, Valamar Riviera dd, Perfecta Travel, Plitvice Lakes and Uniline DM.

"Despite all the challenges, Croatia was one of the most popular tourist destinations this year. We focused on online promotion, creative solutions, and services adapted to current circumstances in line with new trends. Participating in one of the world's largest tourism fairs, although virtual, offers the opportunity to present Croatia as a safe destination with quality products, combining natural beauty, nautical, culture, eno-gastronomy - which are extremely popular this year. Croatia has shown that it can be a leader in innovation and development of offers that represent the future of tourism while thinking of digital platforms and social networks, changing the way we communicate with tourists and present the destination in a new way to the world," said Minister of Tourism and Sports Nikolina Brnjac. 

"Most of the events and fair appearances until the end of this year, but also at the beginning of next year, will be held in a new, virtual form, so we have joined the world's most important tourism fair, WTM in London. It is important that, despite the current situation and travel restrictions, we maintain Croatia's presence in our important markets and tell everyone that we are a safe, well-prepared, and quality tourist destination. The goal of participating in the fair is to maintain business contacts and relationships with key partners because it is one of the world's largest tourism fairs for business audiences, which is confirmed by the data on about 50 conferences that will be held in virtual form as part of this year's WTM," said the director of the Croatian National Tourist Board Kristjan Staničić, adding that to make Croatia more prominent at the WTM fair, they co-financed the co-exhibitors 50 percent of the virtual participation amount.

The CNTB also adds that the Croatian tourist offer will be presented at other major world tourism fairs next year, especially in the most important markets for Croatian tourism, such as Germany and the ITB, f.re.e., Boot et al., Austria and the Ferienmesse trade fair in Vienna, Italy and the TTG trade fair in Rimini, the Netherlands and the Vakantiebeurst trade fair in Utrecht, and the United Kingdom and the WTM trade fair in London.

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Wednesday, 28 October 2020

Vacation-Worthy Week Campaign Ends, National Tourist Board Satisfied with First Results

October 28, 2020 - The first Vacation-Worthy Week campaign by the Ministry of Tourism and Sport and the Croatian National Tourist Board, which took place from October 16 to 25, has come to an end. 

HRTurizam reports that during the promotional week, citizens could take advantage of a total of 424 offers and services from all parts of Croatia at 50 percent cheaper prices. 

Although, due to the specific situation in which the action was carried out, per the coronavirus epidemic, it is difficult to assess its success. The current epidemiological situation is certainly not conducive to tourism, so it isn't easy to have real data on any action, including this one. However, the CNTB points out that they are satisfied with the results of the action.

Currently, there is no analysis or assessment of how much the action generated in total visits and tourist spending. Still, the CNTB points out data from individual tourist entities and data from the action's website.

Among numerous tourist entities, national parks and nature parks took part in the action, which was in the special focus of visitors. Thus, Plitvice Lakes National Park, which offered tickets to all visitors at an affordable price of 50 kuna, was visited by almost 30,000 guests in ten days.

Krka National Park, which was visited by 2,700 tourists in the promotional week, also recorded good results, while Northern Velebit National Park sold more than 500 tickets in the same period. At Biokovo Nature Park, they are delighted with the results achieved, as more than 3,000 tickets were sold as part of the campaign, and most of the guests visited the newest Skywalk tourist attraction. Excellent results were also achieved by the freshwater aquarium Karlovac - Aquatika, which recorded 1,500 visitors, or three times more than the usual number of visitors at this time of year.

The CNTB points out that the campaign's website attracted more than 150,000 unique visitors, who spent an average of three minutes studying the offers. They mostly reviewed offers from  ​​the city of Zagreb and Split-Dalmatia, Primorje-Gorski Kotar, and Istria counties.

"I thank everyone who joined the Vacation-Worthy Week campaign, tourist entities with a large number of offers, but also all tourists who confirmed their reservations and participated in the research of cultural, natural, gastronomic, and other riches of Croatia. I am pleased with the tremendous response of visitors to nature parks and national parks, which shows that we all want to stay in the fresh air, be physically active, but also that such offers are valuable," said Minister of Tourism and Sport Nikolina Brnjac.

"We are satisfied with the excellent response of tourist entities and citizens who supported the first campaign. I want to thank the providers of tourism services who made their offers and services part of our project, and I would also like to thank all the citizens who took the opportunity to get to know Croatia better through this action. We are aware of the challenging moment in which the project was launched. Still, numerous positive reactions testify to its success," said the director of the Croatian National Tourist Board Kristjan Stanicic.

The CNTB adds that the action will be carried out twice a year in the coming years, in spring and autumn, to strengthen domestic tourist traffic in the pre- and post-season.

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