Tuesday, 28 December 2021

Stars Awards: Croatia is the Most Attractive Destination in China

December 28, 2021 - Croatia has won the prestigious 2021 Stars Awards in the category of the most attractive destination, awarded by the specialized Chinese travel and lifestyle magazine Traveling Scope.

As reported by Turističke Priče, Croatia has been recognized by the Traveling Scope magazine as the most attractive destination in China, raising its status in that market and promoting the arrival of Chinese tourists in the coming seasons. The award was presented by Sunny Zhang, general manager of the magazine, and Lily Liang, producer and deputy editor-in-chief of this popular magazine, which is published in a monthly circulation of 700,000 copies.


Franka Gulin, director of the Croatian Tourism Board office in China, received the award. Photo: Croatia National Tourist Board

Winning the Stars Awards could provide Croatia with additional visibility in the large Chinese market, expects Franka Gulin, director of the Croatia National Tourist Board office in China, and so it was in 2019 when the same magazine awarded our country the award for the destination with the best cultural and historical heritage.

China is a large and demanding market, especially in the circumstances of the pandemic that has significantly slowed tourist flows between China and Europe in general, but according to the expectations of the director of the Croatian Tourist Board Kristjan Stanicic, in the future, our country is expected to be one of the Chinese travel destinations. Optimism is given by the feedback from partners and numerous awards and recognitions that Croatia has won in China.


The award was given by Traveling Scope magazine. Photo: Croatia National Tourist Board

Let's add that Traveling Scope magazine has been published since 1980, and it is the first Chinese magazine dedicated exclusively to tourism and travel. In addition to print editions, the magazine is also available on digital channels where they achieve multimillion-dollar coverage.

For more, check out our dedicated travel section.

Monday, 29 November 2021

HTZ Launches New Promotional Campaign "Croatia: Winter Wonderland"

ZAGREB, 29 Nov 2021 - The Croatian Tourist Board (HTZ) has launched a new campaign, called Croatia - Winter Wonderland," to promote the winter beauties of Croatian destinations and tourism-oriented products such as local cuisines and wines, culture and wellness, the HTZ announced on Monday.

The campaign will run until 10 January 2022 and will cover 14 foreign markets, namely Germany, Slovenia, Austria, Poland, the Czech Republic, Slovakia, Hungary, Italy, the Netherlands, France, Great Britain, Belgium, Sweden, and Norway. It will be conducted via social networks, including Facebook, Instagram, Twitter, TikTok, and Pinterest, using the tags #CroatiaWinterWonderland and #MagicalCroatia.


Croatia Full of Life on Facebook (Photo: Zoran Filipović)

"The promotional campaigns we conducted this year have positioned our country as a high-quality, safe, and well-prepared destination. That we were very successful in this was confirmed by the European Travel Commission, which highlighted that the Croatian National Tourist Board was the most active European tourist organization on the portal and social networks Visit Europe during its autumn campaign, and as such, a great example to tourist organizations in other countries," HTZ director Kristjan Staničić said.

The winter campaign will also focus on the Christmas markets in Croatia and will include traditional recipes and customs, and the best locations for taking winter photos.

If epidemiological conditions in the country and in the key markets allow, the HTZ will organize a trip for international influencers to Rab island, Plitvice Lakes National Park, Zagreb, and Dubrovnik to experience the winter magic in these places for themselves.

For more travel news, click here.

Saturday, 16 January 2021

Special COVID Protocols Prepared for 2021 Tourist Season in Croatia, HTZ Reveals Plans

January 16, 2021 - Which unique COVID protocols are planned for the 2021 tourist season in Croatia? Croatian Tourist Board Director Kristjan Staničić gives us a closer look. 

After the Croatian National Tourist Board launched the communication platform "Croatia Full of Magic" on Facebook, Instagram, and Twitter at the end of last year, which will be active for a few more days, a new online campaign, "Croatia Full of New Beginnings," marked #CroatiaWishList2021, will begin in target markets, reports Slobodna Dalmacija.

The beginning of the year is usually a period of travel planning. Still, as the coronavirus pandemic has turned all established patterns of life upside down, it has dealt one of the strongest blows to tourism. Its recovery will largely depend on the development of the pandemic, and in the Mediterranean, workers in the tourism industry agree, a battle will be fought for every guest. The keyword “safety” will play a significant role when choosing a holiday destination.

For example, Turkey, whose huge advertising budget Croatia cannot compete with, is conducting a fierce campaign on digital platforms under the slogan "Safe in Turkey," and on the website "Safe Tourism Go Turkey," it is possible to find everything a tourist needs to stay in that country - from potential accommodation and catering facilities to travel agencies, and transportation, with the indispensable label of safety.

Greece is also at a low start, where the introduction of COVID passports is mentioned. Tourism Minister Haris Theoharis announced that there would be two categories of tourists by the end of the pandemic, those who have not been vaccinated and those who have. For them, he explained, the condition for entering Greece would be neither quarantine nor a negative COVID test, but only a vaccination certificate and the option of mutually recognizing certificates between countries of departure and destination is being considered.

For those tourists who are not vaccinated, Greece plans to expand border control measures, which could affect the flow of guests and ultimately contribute to fewer holidays in the country. Minister Theoharis believes that the vaccination will affect tourist reservations from the countries they are interested in, namely Germany, Great Britain, Italy, and France.

Will Croatia implement special COVID protocols for tourists in 2021? And will Croatia introduce COVID passports? Slobodna Dalmacija asked Kristjan Staničić, director of the Croatian National Tourist Board (CNTB).

"Croatia is a very active member of the European Travel Commission (ETC) at whose last session the emphasis was placed on the importance of the post-pandemic recovery of tourism, i.e., the importance of implementing uniform health and hygiene protocols and promoting tourism and tourism products through joint promotional campaigns. In this context, a large global ETC campaign has been announced this year, and co-branding and transnational campaigns are planned, which will be partly co-financed by the European Union," says Kristjan Staničić, emphasizing that the level of security in Croatia will be further raised through active vaccination of tourism workers, who themselves are aware of how important the safety segment is in these market circumstances.

"The Ministry of Tourism and Sports is also preparing a special safety label that will be available to all tourism service providers if they meet all prescribed epidemiological safety measures and protocols. Namely, an important message to everyone is that the precondition for a successful season will be a high degree of vaccination of the population," adds the Croatian National Tourist Board director.

Thus, he reveals, the CNTB will launch a unique campaign in February that will highlight all the advantages of Croatia as a safe tourist destination through seven specially prepared "safety" videos, which will show all potential guests that Croatia is a well-prepared destination that guarantees a quality and safe stay.

"The campaign will be conducted on our subpage, which is updated daily with all relevant information related to travel in these new circumstances caused by the coronavirus pandemic. We will start implementing the main promotional and invitation campaigns in March, i.e., in the spring when the first major realization of tourist traffic in Croatian destinations is expected," says the Croatian National Tourist Board director.

He believes that this year, especially its first quarter, will be marked by the intensity of epidemiological measures being taken in significant markets to slow down and curb the coronavirus pandemic. Therefore, he explains, we cannot hope to establish more substantial tourist flows. Still, the arrival of spring and periods of nice weather will undoubtedly positively affect the epidemiological situation and travel.

"We expect a distinct last-minute demand, as well as that for safe, and at the same time quickly and easily accessible destinations. There will be greater demand for accommodation that provides additional security, such as holiday homes, accommodation on boats, in camps, and staying outdoors in nature. A positive effect is also expected from the vaccination of the population, which is confirmed, for example, by the data of the tour operator TUI Nordic, which recorded an increase in reservations as soon as the news of the vaccination process was published. In general, this year we expect, measured by overnight stays, achieving about 60 percent of the results from the record 2019, as well as maintaining the position of our country as one of the leading destinations in the Mediterranean," Kristjan Staničić concluded optimistically.

The online campaign "Croatia Full of New Beginnings" will be active until mid-February, focusing on 18 markets.
"The campaign aims to draw attention to Croatia through new beginnings and new beautiful and positive wishes in 2021. Visuals of lesser-known Croatian places will be used, with short and interesting stories as suggestions on what to visit, taste, and how to spend a holiday in Croatia. The focus will be on products such as eno-gastronomy, natural beauty, hiking trails, and nautical tourism. From the end of January, we will start implementing a special promotional campaign to position Croatia as an attractive destination for digital nomads, especially in the US, Canada, Great Britain, Ireland, and Sweden," said the Croatian National Tourist Board.

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Monday, 21 September 2020

Croatia Features on Safe Harbor TV Show as Safe and Desirable Nautical Destination

September 21, 2020 - Croatia features on Safe Harbor, a show on the Nautical Channel, as a safe and desirable nautical destination. 

HRTurizam reports that the Croatian Tourist Board promoted nautical tourism on the TV show "Safe Harbor", which airs on the Nautical Channel and is watched by more than 200 million viewers in over 100 countries around the world.

A total of 20 five-minute shows will be broadcast from various Croatian nautical destinations to present Croatia as a safe and desirable nautical destination, attracting as many sailors as possible to our country.

Destinations that will be promoted through 20 shows on the Nautical Channel are Vis, Dubrovnik, Cres, Korcula, Rovinj, Split, Mali Losinj, Primosten, Rab, Brac, Skradin, Makarska, Pag, Murter, Omis, Vodice, Ugljan, Ston, Sibenik and Dugi Otok.

As pointed out by the Croatian National Tourist Board, in addition to the tourist offer of the destinations themselves, the shows will present various attractions for boaters, safe ports and bays, marinas, and a rich Croatian eno-gastronomic offer. Special emphasis was placed on Croatia's excellent traffic position and proximity to important markets, and staying on nautical vessels was highlighted as one of the safest forms of accommodation.

The Nautical Channel was created in 2011, by merging the Sailing Channel and the Yacht & Sail channel, and is broadcast via hundreds of well-known international platforms. The content of this program is focused on sailing and nautical sports, surfing, kite-boarding, nautical news, travel, and interviews with famous athletes.

As we know, nautical tourism is the first to open and close the tourist season in Croatia, with a fleet of over 4,300 vessels, more than 140 nautical ports with over 17,000 berths and over a million cruise passengers, Croatia is certainly a nautical superpower and one of the most important nautical destinations not only in the Mediterranean but also globally.

The average consumption of nautical tourists is 126 euro per day, and in the charter, 183 euro per day. More than 30 percent of that money is spent on other forms of tourism, from the cultural to wine and gastronomic offer, according to the research TOMAS NAUTIKA YACHTING 2017.

In the summer, nautical charter achieved 70 percent of last year's result, and only in the previous part of September, almost 200 nights in the nautical charter were realized.

This year, we also finally experienced an upgrade of Croatian nautical tourism.

Namely, the e-Citizens system, which currently has over 800,000 users, has been enhanced by three more e-services since the beginning of this year. One of the novelties, at least as far as tourism is concerned, is a new service via "e-Nautika".

Thus, from now on, through the "e-Nautika" service of the Ministry of the Sea, Transport and Infrastructure, online registration of the arrival of a foreign vessel or Croatian boat in Croatian territorial waters is possible, for the purpose of payment and taking over the electronic confirmation of payment of the navigation safety fee. It also finally allows boaters to pay tourist tax online.

Thus, this year, a multilingual portal nautika.evisitor.hr was opened, which guides boaters in a simple and clear way through the process of registration and payment of tourist tax. 

For the latest travel info, bookmark our main travel info article, which is updated daily

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Tuesday, 17 December 2019

Croatia Expecting Boost in Arrivals for Christmas and New Year Holidays

December 17, 2019 - Croatia should see a 4 percent increase in tourist traffic over the upcoming holidays compared to last year. 

According to a survey conducted by the Croatian National Tourist Board in conjunction with the system of tourist boards, during the Christmas and New Year holidays, that is, from December 20, 2019, to January 6, 2020, around 227,000 arrivals and 594,000 are expected across the whole of Croatia, which represents an estimated 4 percent increase in tourist traffic compared to the same period last year, the Croatian National Tourist Board (HTZ) said.

“Croatian and foreign tourists are increasingly recognizing and praising the quality offer of Croatian destinations in the winter, both on the continent and on the coast, but also on the islands. This is precisely the right direction in trying to position Croatia as a destination with an attractive and diverse offer throughout the year, i.e., an evener distribution of tourist traffic throughout the year,” said the director of the Croatian National Tourist Board, Kristjan Staničić.

Looking at the announcements of tourist traffic in the counties along the Adriatic, the coast during the Christmas and New Year holidays expects about 126,000 arrivals and 383,000 overnights, which is an increase in traffic of about 2 percent, while the continent expects around 100,000 arrivals and 211,000 overnights, which represents tourist growth of about 6 percent.

The most significant tourist traffic on the coast is expected in Istria, Primorje-Gorski Kotar, Split-Dalmatia and Dubrovnik-Neretva counties, while in continental Croatia, the highest tourist traffic is expected in the city of Zagreb, and Krapina-Zagorje, Međimurje and Karlovac counties, according to the Croatian National Tourist Board. 

Recall, Zagreb Advent will run until January 7, 2020, while those on the coast, like Advent in Split, will only run until January 2, 2020. 

To read more about travel in Croatia, follow TCN’s dedicated page.

Thursday, 20 June 2019

Croatia Airlines to Introduce "Full of Taste" Campaign Next Year

Croatia Airlines has announced that it will join the Croatia National Tourist Board in a new campaign next April named “Full of Taste”.

“The Croatia Airlines Full of Taste project will be a gastronomic and enological presentation of Croatia on our aircraft. We will work together with renowned Croatian chefs, restaurants, wineries, wholesalers, and other local producers of autochthonous Croatian products,” said Jasmin Bajić, CEO of Croatia Airlines, for Ex Yu Aviation on June 20, 2019.

"Every six months, in summer and winter, we will completely change our onboard menus and their visual presentation in accordance with the various concepts of the Croatian gastronomic map, in order to further elevate the passenger experience,” Bajić concluded.

Recall, this news comes after the airline introduced a new menu for business class travelers, which will further promote Croatia's tourist and gastronomic offer. The new gastronomic offer on flights was created by the celebrated Croatian chef Dino Galvagno and Leopold Botteria of Uje Oil Bar, partners with whom Croatia Airlines launched the project ‘Inspired Croatia’ at the end of 2016, in which business class passengers are offered meals prepared using native recipes and ingredients of the coastal and continental Croatia.

The new business class menu, which was introduced on board on June 19, is primarily motivated by the dishes of Zagreb cuisine such as ham, turkey with mlinci, kale with minced meat, štrukli, and other dishes made from local ingredients which have been used in these areas for centuries and are found in all Croatian kitchens. 

As a national carrier and a company that continuously improves service, Croatia Airlines wants to offer added value to passengers within these projects and bring them closer to the gastronomic wealth of Croatia through taste, smell and color,  concluded the airline in their announcement.

Croatia Airlines was also named among Eastern Europe's best airlines at the World Airline Awards as part of the Paris Air Show on Tuesday. Namely, Croatia Airlines came in 8th place in the top 10 carriers of Eastern Europe. Air Serbia cam in 4th, while Adria Airways came in 9th. 

To read more about travel in Croatia, follow TCN’s dedicated page

Saturday, 26 January 2019

Croatian Tourism Board Wins Award for Best Video at Madrid Travel Show

ZAGREB, January 26, 2019 - The Croatian Tourism Board (HTZ) won an award for best promotional video in competition with 58 videos presented by 11 countries at the Fitur international travel show in Madrid on Friday, the HTZ said.

The video "Croatia, Full of Life" was promoted on the Spanish market under the title Los Embajadores del Turismo Croata, or Ambassadors of Croatian Tourism. It features footballers Luka Modrić, Ivan Rakitić, Mario Mandžukić, Dejan Lovren and Mateo Kovačić, tennis player Marin Ćilić, basketball player Dario Šarić, painist Maksim Mrvica and the duo 2Cellos.

The Grand Prix Fitur Award was accepted by Viviana Vukelić, head of the HTZ office in Italy, which covers Spain. The award was presented for the first time.

Awards were given in other categories as well, and the videos "We Love Zagreb" and "Dubrovnik Riviera" were shortlisted.

The Fitur fair is one of the largest travel shows in Europe. It opened on Wednesday and closes on Sunday evening. Eight Croatian tourism companies and travel agencies are present at this year's exhibition.

The number of Spanish tourists visiting Croatia increased by 14% in 2018 from the previous year, and their number is expected to continue to grow thanks to new flight services between the two countries and the popularity of Croatia after its national football team reached the World Cup finals in Russia last year.

Croatian destinations are becoming increasingly attractive to Spaniards, and all year round, the HTZ said. Last year, 290,000 Spanish tourists visited Croatia, up 14% over 2017, generating 641,000 bed-nights, which is an increase of 13%.

One of the reasons for the growth are flight services, as five airlines fly between the two countries - Croatia Airlines, Iberia, Iberia Express, Vueling and Norwegian Air.

"We expect a further increase in the number of tourists from the Spanish market, and not just Spaniards, but also visitors from Portugal and Latin America," said Jelena Babić of the Zagreb-based travel agency Abacus Tours.

More news on the Croatian Tourism board can be found in the Travel section.

Saturday, 1 December 2018

Croatia One of Fastest Growing Destinations for US Market

Croatia is becoming an increasingly popular destination for the US market. 

Friday, 22 December 2017

More Tourists Expected for This Year’s Festive Season in Croatia

A great tourist year ends in style.