Saturday, 23 October 2021

All Croatian Medical Tourism Roads Lead to Crikvenica with CIHT 2021

October 23, 2021 - The enormous potential of the Croatian medical tourism industry will once more be the focus next month, as global experts assemble for the annual Crikvenica International Health Tourism conference, CIHT 2021. 

After reporting on the news about Croatia for a number of years now, certain things begin to follow a pattern. 

I always report on the Za Krizen procession in Jelsa just before Easter, for example, and there is always a visit to Advent in Zagreb. And early November is reserved for one of my favourite - and impressive - conferences in Croatia, the Crikvenica International Health Tourism conference, or CIHT 2021. 

It has a special place in my heart as it was the catalyst for probably the most unlikeliest stories of my writing career a couple of years ago, as my wife and I found ourselves on a plane to Malaysia where I picked up an award for best online international feature as the inaugural Medical Travel Media Awards in Kuala Lumpur. 

Crikvenica and Malaysia may seem an unlikely combination, and I would have agreed with that had I not met one of the most energetic promoters of all things Croatia, Ognjen Bagatin. 

Co-owner of the hugely successful Bagatin Clinic, Ognjen was passionate about the promotion of the medical tourism industry and realising its potential. 

When I met him, I had no idea that Croatia even had a medical tourism industry. Within 10 minutes of meeting him, I was wondering why the whole world didn't know about the excellence on offer in Croatian clinics, and at very competitive prices. 

It did not take me long to learn that the biggest brand in Croatian medical tourism globally - with the possible execption of Bagatin Clinic at St Catherine's Specialty Hospital - was not in fact Croatia itself, but something called the Kvarner Health Tourism Cluster. This was an alliance of interested stakeholders in the medical tourism industry who were doing fantastic work bringing patients for treatment in a number of specialist medical fields, from dentistry to physiotherapy. 

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The highlight of the Kvarner Health Tourism Cluster's calendar was an annual conference called CIHT (Crikvenica International Health Tourism conference). Ognjen encouraged me to participate where he promised a great conference with some outstanding presentations and people to interview. 

I was stunned by the high-quality of the international experts who had all made the journey to the Crikvenica Riviera for this health conference out of season in November. Keynote speakers I got to interview included Keith Pollard, Editor-in-Chief of the International Medical Travel Journal, Ilan Geva from the USA, a leading medical tourism (and other) branding specialist, and Sherene Azli, the charismatic CEO of the Malaysia Healthcare Travel Council. 

Sherene's presentation was one of the finest I have seen at every conference, and little did I know it, but that interview started a chain of events which would have me on that plan to Kuala Lumpur less than a year later. 

A year later, I was back in Crikvenica, this time also as a (terrible) conference speaker, sharing the podium with medical tourism experts who had flown in from leading establishmnents such as Mayo Clinic and Cleveland Clinic. 

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The Crikvenica was a hit, and a significant player in the global medical tourism calendar. And after the horrors of the 2020 pandemic, I shall once more be making my way down to the Crikvenica Riviera early next month, to take part in CIHT 2021. 

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After a brief (ok, not so brief) COVID interruption last year, Croatian medical tourism is back, and with some very useful additions to the story. The massive expansion of Ryanair (40 destinations for Zagreb alone by next summer) is opening up affordable Croatian medical tourism to more countries and destinations than ever before. 

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Another welcome trend is the rise in the remote work culture. Croatia is enjoying considerable success in its digital nomad story, and the excellent services of the medical tourism industry should be inserted into that initiative, to the benefit of all sides. 

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CIHT 2021 once more has a very strong lineup, and anyone interested in the medical tourism industry will find a night for them at this year's event. You can see the programme of the two-day event above, and you can get more details and register on the official website

I can't promise you a trip to Malaysia if you do attend, but it is definitely one of the best organised, most social, and content-rich conferences on the Croatian conference scene. 

 

Tuesday, 20 October 2020

CIHT 2020: 8th Crikvenica International Health Tourism Conference in a Completely New Setting!

October 20, 2020 - One of Croatia's most important medical tourism conferences, CIHT 2020, will go ahead next month, albeit in a very different format.  

The Crikvenica International Health Tourism Conference will be held for the eighth time in a row, on the 12th and 13th of November 2020, in a virtual form. Due to the circumstances of the coronavirus pandemic, this conference, which was traditionally organized on the Crikvenica Riviera, will change its concept and move to a completely online environment, it will be completely free of charge and the participants will be able to attend via new CIHT mobile app.

In order to present world trends and European experiences in health tourism, its marketing opportunities, as well as to present the achievements of Croatia and the best examples from practice, this two-day conference will host national and foreign experts in health, tourism, and marketing. The speakers who confirmed their participation are Keith Pollard, Csilla Mezösi, Irving Stackpole, Laszlo Puczko, Elizabeth Ziemba, Jeana Havidich, Michaela Kehrer, Ilan Geva, as well as Velimir Srića and Miroslav Varga. On this prestigious list of speakers is also Ph.D. Ivan Đikić, MD, who, from the position of his profession and his own experience, will cover the complex topic of the impact of the virus on health tourism. These experts are of great importance, not only for the Primorje-Gorski Kotar County but also for the entire Republic of Croatia. Moreover, these are experts who participate as speakers in numerous eminent world health and tourism conferences and cooperate with the largest companies in this field.

In addition to the presentations by top experts, the CIHT Conference offers the opportunity to create business contacts and partnerships, exchange experiences, and arrange concrete collaborations. The priority in the organization of the CIHT conference is, first of all, the quality of the content through which the participants can gain new knowledge that they will later apply in their daily work. This year's CIHT conference continues to contribute to the application of current theoretical knowledge and trends in practice, emphasizing the strategic importance of the development of health tourism. Given that we are in the period of the COVID-19 pandemic, the 8th CIHT Conference is especially needed.

You can follow everything about the 8th CIHT Conference on its official website ciht.com.hr, as well as on the Facebook profile CIHT Conference Crikvenica Croatia. Highlights of last year's event are in the video below.

For more on the Croatian medical tourism story, follow the dedicated TCN section

Tuesday, 13 November 2018

Lessons from Malaysia in Croatia: MHTC CEO Sherene Azli on Health Tourism

November 12, 2018 - One of the many things I love about my job running Total Croatia News is that there is so much to cover in this beautiful country, and each day brings a new surprise and opportunity for learning.

It is now more than a year since I was alerted to the quality of the very best in Croatian health tourism. St Catherine Specialty Hospital, a Leading Hospital of the World and recent European partner with Mayo Clinic for the new OneOme RightMed pharmacogenetic test; Bagatin Clinic, named the best dermatology clinic in Europe to add to a host of dental awards; Svjetlost Eye Clinic, a regional leader attracting Hollywood stars from California. The list goes on. You can read more about my early discovery of health tourism in Croatia here.

All this led me to a specialised workshop at Bagatin Clinic last Monday, where global medical travel branding guru Ilan Geva spent the day with industry leaders discussing the branding of Croatian medical tourism. It was a very thought-provoking day for all involved, and it was – for me – the first mention of an Asian country which was apparently setting the standards in medical tourism worldwide. As I noted in my report on the seminar:

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A little online research, and it seemed that everyone was talking about Malaysia – the Facebook page of International Medical Travel Journal last week was quoting the Malaysian Prime Minister.

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Three days after Ilan Geva’s seminar in Zagreb, I found myself taking him up on his suggestion to come down to Crikvenica to see how the Kvarner Health Cluster was doing things. One of the keynote speakers at the Crikvenica International Health Tourism conference was Keith Pollard, Editor in Chief of IMTJ, who kindly agreed to an interview with TCN (you can read it here). He also had some rather nice things to say about Malaysia:

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It was time to meet Malaysia…

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I have been to a lot of conferences in my life, but I was not quite prepared for what happened next. Sherene Azli, CEO of the Malaysian Healthcare Travel Council (MHTC) gave a presentation called Experience Malaysian Healthcare, Embrace Malaysian Hospitality.

She put on quite a show.

Before we get to Sherene’s presentation, one of the best moments of the first day of the conference was Sherene’s explanation of this slide, above.

“I am probably the only Muslim in the room,” she said. “But I want to share something with you regarding hospitality. On the left in the photo above is what greeted me in my Crikvenica hotel room – qibla, prayer mat and Koran. And on the right – halal breakfast options. I have only had that once before in 60 countries of travel – last year at the Hilton in Zagreb. Thank you Croatia, I have learned something that we can implement back in Malaysia.”

It was a beautiful and humble moment for me – here was the market leader coming to help a country trying to establish itself on the market, but humble enough to recognise and emerge from the experience with a learning experience of its own. I was beginning to have warm feelings for Malaysia…

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How many people know where Malaysia is? Croatia is obviously not a target market for Malaysia for medical tourism, or for Croatians for tourism in general, but I felt a little embarrassed that I could not quite pinpoint Malaysia on the map. But what followed has had me researching Malaysia a lot since.

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For this is a country which has REALLY got its act together, bringing all its key institutions together for the greater good – the promotion of Malaysia as a medical tourism destination. After her very impressive presentation, I asked Sherene how Malaysia did it and how it all started:

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It started maybe 15-20 years ago, but on a very small scale. Back then Penang was a destination for Indonesians. But back then, the trend was more outbound - Malaysians would travel to places like Singapore to get treatment. But once we noticed Indonesian visitors coming to Penang for treatment, we noticed perhaps the potential to develop this sector of tourism.

So in 2009, we set up the Malaysia Healthcare Travel Council, as a department in the Ministry of Health. By 2011, it was made into a corporate body. It is like a private body, but I report to ministers. It used to be the Minister of Health, but now it is the Minister of Finance.

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The mandate was twofold - facilitation of the industry and then the promotion. So before we could start selling what we had, we had to get the facilitation right. MHTC has been doing that since 2011, looking at tax allowances, how we build the infrastructure, how we encourage development with the different states of Malaysia. I gave the example of Penang in my presentation, but we work with all the different states in Malaysia. 

After we did all the planning for the facilitation, we embarked on promotion. For Malaysia, one of the challenges is that our currency is quite weak. So when we want to promote internationally, it is very costly. In China, for example, a simple campaign can cost US$1 million, and we don't have that money.

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So what we have done is to collaborate with Malaysian agencies on the ground such as Tourism Malaysia or investment organisations like the Malaysian External  Trade Development Corporation. It is very expensive for individual hospitals to go out and promote, so we help with the coordination. So the private sector invests in a more cohesive manner, and we have a culture of cooperation and competition. Focus on marketing the destination - Malaysia - first and foremost, then build your brand as an individual hospital or clinic. So that has been our strategy, and we have made a lot of progress since 2011.

Now EVERYONE wants to be in medical tourism, and the competition is strong. The bar was already high, but now it must go higher.

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And here we are in Croatia. How did you get here?

It is actually my second time. I was invited to speak at a conference in Opatija last year. I was invited to speak at CIHT 2018 to share our experiences in Malaysia, and I am delighted to be here. It is a very beautiful country.

I am quite new to the medical tourism scene, and I don't have your experience or perspective. Tell me about Croatian medical tourism from your perspective - how is it doing?

Croatia has a very rich tourism history, dating back to the 19th century I think. Regarding medical tourism, there is big potential, but unless you can get everyone working together, the results will be very fragmented. Whether you like it or not, Kvarner Health Cluster is doing a great job promoting this region, but it may seem to be in competition with other regions in Croatia by doing that.

If you are promoting Croatia, and one region in particular is promoting itself, it is then competing against other regions, and that can be a waste of resources. All the stakeholders should be working together. In Malaysia 90% of my job is working with the stakeholders towards a coordinated approach.

This is my fourth year in the job, and I realised that if it was going to work, I needed the support of the main stakeholders. So I went to see them and asked them to support me in my decisions, or this was not going to work. It has not been easy, but we are making progress.

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Coming back to Croatia, what is the reputation of Croatia's medical tourism industry? Does it have one?

When it comes to medical tourism in Eastern Europe, there are two countries which always come up - Croatia and Hungary. So the good news is that you are in the top two, but then I hear about Kvarner and other things, and I get confused - where is the focus? That's my perception. I may be wrong, but that is how it comes across to me.

So it is fair to say that Kvarner almost has a bigger brand than Croatia for health tourism?

Yes, definitely. Which is good news for Kvarner or course. But looking at Malaysia, perhaps it is similar to how Penang was at the beginning. But one thing we realised very early on in Malaysia is that everyone can benefit. You don't have to fight. I was given a mandate to bring everyone together for the benefit of Malaysia and the health tourism sector, and that is what I am working very hard to do.

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(Perhaps Malaysia’s best medical tourism ambassador – its 93-year-old Prime Minister who had a double heart bypass when he was in his 60s and 80s. In Malaysia of course…)

To learn more about medical tourism in Malaysia, visit the MHTC website here.

To follow TCN coverage of health tourism in Croatia, click here.

Friday, 9 November 2018

Safe Croatia: Understanding Chinese Perceptions of Croatian Medical Tourism

A fascinating pilot survey in China by a New York university at the 6th Crikvenica International Health Tourism Conference on November 8, 2018 opens up an intriguing possibility for Croatian medical tourism. Small steps, but ones worth following up. 

The more I get involved in the Croatian medical tourism story, the more fascinated I become. And the more I become convinced that Croatian medical tourism is the single most important sector for Croatia to be investing its time and marketing in. With so many competitive advantages, as we have previously discussed, the only thing that is holding Croatia back from this potentially billion-dollar industry, is local cohesion, a brand and a strategy and roadmap of how to get to the next level.

Yesterday, we touched on the views of various international participants of the conference, which included 18 high-quality speakers, all experts and market leaders in their medical tourism fields. You can read that article here, an article with a Malaysian feel after Malaysian Healthcare Travel Council CEO Sherene Azli's eye-opening presentation on how Malaysia became the number one medical tourism destination in the world. We will publish an interview with Sherene shortly.

Although I knew that the Kvarner health cluster was the most progressive body in the emerging Croatian medical tourism industry, I will confess to being more than stunned at the quality of the speakers - both Croatian and international - as well as some of the very niche topics which were presented. Professor Christine A. Lai, from the State University of New York Buffalo State, for example, with a presentation entitled Understanding Chinese Perceptions Toward Croatian Medical Tourism.

Niche indeed... 

And fascinating. 

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The potential of the Chinese medical tourism market had already been touched upon during the Malaysian presentation, as Sherene pointed out some of the regional opportunities for Malaysia. With changes to China's infamous one-child policy, there are now apparently over 40 million Chinese women over 40 (as I understood it) interested in IVF treatment. If Malaysia could position itself as the regional leader in that industry, Malaysia's already booming health tourism industry would boom even more. But how could there be an opportunity for Croatian medical tourism with Chinese patients?

I sadly missed the opening of Professor Lai's presentation as I was interviewing Sherine, but as I understood things, Professor Lai's academic connections to China enabled a very limited modified Fishbein survey on perceptions of medical tourism destinations around the world. The sample size was small and very educated (young students), so there is no suggestion that this is a definitive study, but rather perhaps a seed worth planting to see if it could turn into something very solid indeed. As Professor Lai's slides showed, Croatia is being discovered by a greater number of Chinese each year. 

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South Korea, Germany, USA, Japan and Croatia were included in the study. The most important factor in the study for Chinese respondents? Safety. One of Croatia's strengths. Croatia, Full of Safe Places. Maybe time to make more of the branding of Ivan Vucetic from Hvar, the father of dactyloscopy...  

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So what are the attributes which are most important to this small educated Chinese sample? Scores above out of 5. Safety. 

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And from a medical tourism point of view? The requirements were understandably more stringent. 

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And then the big shock. Taking into consideration all the factors from safety to price in Japan, South Korea, Germany, USA and Croatia, there was only one clear winner - Croatia. And look how strongly Croatia performed on safety.  

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A summary of the scores. 

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It is too early to start building clinics in Zagreb and beyond for millions of incoming tourists to the Croatian medical tourism industry, but it is not too soon to start taking the findings of this very small sample and expanding it to see where this might lead. The perception of 'safe' in this increasingly troubled world, combined with strong medical reputation, great prices and a strong tourism offer, could well prove to be quite a bonanza for the Croatian medical tourism industry. 

The Croatian National Tourist Board opened an office in Shanghai last week.  One of the lessons from Malaysia which I will be looking at in my interview with Sherene Azli is the use of all Malaysian institutions to promote the medical tourism industry. The Malaysian Healthcare Tourism Council only has two offices abroad (from memory in Vietnam and Indonesia) - all the rest of the marketing is done through the network of offices of the Malaysian Tourist Board. 

Imagine the same happened in Shanghai. Croatia, the safe European destination full of tourism, but also a destination for high-quality, affordable medical tourism. 

Croatia could hit its goal of becoming a 12-month tourist destination quicker than planned if it plays its cards right. 

The time for a big push on Croatian medical tourism is now. 

To learn more about the Crikvenica International Health Tourism conference, click here

To follow the latest on the Croatian medical tourism industry on TCN, click here.

 

Thursday, 8 November 2018

Malaysia Shines at CIHT Kvarner Health Tourism Conference in Crikvenica, Croatia

November 8, 2018 - How Malaysia became the world's best medical tourism destination, lessons in branding Croatian health tourism, and much more in an outstanding first day of the Kvarner Health Cluster CIHT conference in Crikvenica.

I had known in the back of my mind somewhere that the Kvarner health cluster was doing an amazing job at promoting health tourism on the northern coast of Croatia, but it was only today that I fully appreciated quite how well they were doing. An email exchange with leading global medical travel branding expert Ilan Geva recently led me to attending his specialised workshop on how to brand Croatia as a medical tourism destination in Zagreb earlier this week, and he filled me with enough enthusiasm and curiosity that I found myself on the road at 6am this morning - destination Crikvenica for the Kvarner health cluster's 6th Crikvenica International Health Tourism Conference at Hotel Omorika overlooking the Adriatic Sea. The conference, also supported by local regional and national bodies and tourist boards, included representation from the Ministry of Health, Ministry of Tourism and Croatian National Tourist Board.  

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I have attended a number of conferences in recent months in Croatia, and there were so many aspects of CIHT that really caught the eye, once one had devoured all the superbly presented information on the event website, including welcome video messages from four key international speakers. There are 18 international speakers in all, experts in their field back in their native countries, and each with some expertise to share to help the Kvarner health cluster and medical tourism in Croatia learn and grow. One of my favourite details - simultaneous translate available in both English and Croatian (speakers spoke in different languages - see photo above) - although I didn't use the service, the speed with which the panelists answered questions indicated what a high-quality job the interpreters were doing. 

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The high-quality nature of the international expertise was perhaps best illustrated after the introductions, as the Kvarner Health Cluster made a presentation to its six ambassadors in recognition of their work. 

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Keith Pollard, Editor in Chief of International Medical Travel Journal (IMTJ), Claudia Mika, founder and CEO of Temos International in Germany, Lutz Lungwitz, President of the German Medical Wellness Association, Daniel Coulton Shaw, co-founder of Global Clinic Ranking and Smile Clinic Slovakia, Ognjen Bagatin, CEO of Bagatin Clinic in Zagreb, and Ilan Geva. Geva was put to the back of the list for the presentations, as he was given an additional gift - a Luka Modric football shirt, which he had jokingly requested previously. A nice touch. 

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It was particularly pleasing seeing young Bagatin get recognised for his efforts. There is no more avid - or effective - promoter of medical tourism in Croatia today, and his tireless travelling of the globe and local lobbying to move the story forward has placed his as the key person in developing the Croatian medical tourism story. 

With such a star-studded lineup, I was expecting some great information and presentations, but I was not quite prepared for what followed. Malaysia has been named as the best in medical tourism travel for several years in a row, and Sherene Azli, CEO of the Malaysian Healthcare Travel Council was on her second visit to Croatia to explain how they did it. It was perhaps the most impressive presentation I have heard in my time in Croatia - of how to make an industry go from nothing to the world's best in just a few short years. And I was not the only one who was absolutely stunned at the Malaysian approach and cohesion of all the major stakeholders; I overheard one of Croatia's most successful clinics (I will not mention which) approach Sherene after the presentation, gushing with praise at the achievement, and lamenting the fact that such togetherness could be achieved elsewhere but not in Croatia.   

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Sherene kindly gave TCN an interview in the November Crikvenica sunshine, which I will publish in full in the coming days. It is quite a story, but I leave you for the moment with two things - the slide above listing all the major stakeholders who are all working as one, with Sherene coordinating all. About 90% of her job is managing the stakeholders, but 100% unity of the relevant institutions from marketing to arrival at the airport. A dedicated medical tourism waiting lounge is the first contact, which includes a transfer to the clinic. And the second teaser for now - take a tour of the Malaysian medical tourism experience in the official video below.  

And then perhaps the nicest moment of the morning session of the first day of this Kvarner health conference - a thank you to Croatia from Sherene not only for some thoughtful hospitality she had never encountered in 60 other countries she has visited, but hospitality which showed her how Malaysia could improve its service and hospitality thanks to her experience in Croatia. 

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I am probably the only Muslim in the room, she said, as she showed us a slide of two tiny details that made her feel truly welcome and that had never happened anywhere else. On the left, prayer mat, qibla and Koran which she found in her room, on the right Halal breakfast options. 

"I have only come across this halal option once before on my travels," she said. "At the Zagreb Hilton last year."

Well done Croatia. Those little details make a big difference.  

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Sherene was not the only fascinating speaker. The first morning session consisted of the following:

Is Kvarner health a tourism destination following the EU scenarios for health tourism development? Milena Persic, Full Professor at the Faculty of Tourism and Hospitality Management in Croatia.

Developing a medical travel strategy for a hospital or clinic. Keith Pollard of IMTJ. Keith, pictured above right, is a fellow Brit and also kindly gave an interview on the potential of Croatian medical tourism, one which I will also publish shortly. 

How to use TRUST in building the brand of your country, hospital, and people. Ilan Geva from the United States.  

Understanding Chinese perceptions towards Croatian medical tourism: a Fishbein model based on competitive analysis. Christine A. Lai, Professor at the State University of New York Buffalo State, USA. 

University Eye Hospital Svjetlost - from a single practitioner office to an international chain of eye care centers. Ivan Gabric from Eye Hosptial Svjetlost in Croatia.

A global patient stream turning online - the key ingredients to grow your patient base. Martina Viduka, Clinic Relationship Manager of Qunomedical, Germany. 

France Surgery - the key to success. Carine Briat-Hilaire, CEO and Co-Founder of France SURGERY, France.

Development of international cooperation in the Lublin Medicine Cluster in the field of scientific research and innovation in medicine, health, and education. Dariusz Matosiuk, Vice-Rector for science at the Medical University of Lublin, Poland. 

Quite an international field, with some truly fascinating topics, even for a non-medical person such as myself. 

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(Ilan Geva at the Bagatin Clinic Croatian branding workshop in Zagreb earlier this week)

"Tell us a little about the branding of Croatian medical tourism from an industry perspective, and how can it be improved," I asked the first panel from the audience. 

"Croatia doesn't have a medical tourism brand. Period. I told you I am direct, but that is the truth. It has GREAT potential. It has some brilliant businesses such as Bagatin, which are doing incredible things, but private businesses cannot brand a country. The politicians need to provide the legislative framework for medical tourism to operate effectively. Then they need to set a budget. Then they need to get the hell out of the way and let the professionals deliver."

It was a theme echoed by Svjetlost's Ivan Grabic, whose frustration with the lack of national branding and promotion was not hard to detect. I asked him what he would do with a blank paper and pen and a mandate to deliver medical tourism in Croatia. He was extremely candid - and smart. Bring the clinics together to agree what they can offer. Then go to the government and involve the official stakeholders, for only the State can create a country brand, not a private company. Then agree a budget, which is where the fun begins. Gabric said that for every euro spent on marketing his eye clinic, he knows he will get 15-20 euro of business. Creating a Croatian medical tourism brand will not only take time to be successful (several years for France Surgery and the Malaysian Healthcare Travel Council), and so it will be seen as a shot in the dark with no immediate results. And that's where things break down with official cooperation and funding. 

So the current state of the Croatian medical tourism industry, which has the potential to bring in BILLIONS to Croatia is this (from this Englishman's perspective):

1. The biggest brand for health care in Croatia does not mention Croatia - it is Kvarner health.

2. The biggest advocate of Croatian medical tourism is one private clinic in Zagreb (and soon in Split) - Bagatin. 

3. Some of the best eye surgery (and probably the best for quality and price) in Europe is to be found in Zagreb and 6 other locations in the former Yugoslavia - Svjetlost.

4. There is a hospital in Zabok which is the exclusive partner of the world's best hospital, Mayo Clinic, on a new healthcare initiative - the OneOme RightMed pharmacogenetic test - which can save hundreds of thousands of lives a year and save hundreds of billions of dollars. 

5. ALL the international medical tourism experts agree on the potential of health tourism in Croatia. And ALL the experts say the next step is for all the stakeholders to work together to make that happen.

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Here is Sherene's slide on how Malaysia did it again - a reminder of how Malaysia did it. 

In the front row at today's Kvarner Health cluster conference were senior representatives of the Ministry of Health, the Ministry of Tourism and the Croatian National Tourist Board - all key players. 

Can Croatia do a Malaysia? Over to you, Croatia.

As for me, now I REALLY want to go and visit Malaysia... Learn more about the Malaysia Healthcare Medical Council here.

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To follow the latest news regarding the Kvarner health cluster and medical tourism in Croatia in general, follow the TCN medical tourism tag.

For more on Kvarner health and the Crikvenica International Health Tourism Conference, click here.

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