Wednesday, 6 October 2021

SeneCura Continues Croatian Market Expansion with Bjelovar Business Move

October the 6th, 2021 - The Austrian company SeneCura is continuing its Croatian market expansion by making business moves in continental Croatia, more precisely in Bjelovar.

As Novac/Jozo Vrdoljak writes, the international group SeneCura, specialising in care for the elderly and infirm, is continuing with its Croatian market expansion with the acquisition of the Vita Nova care home located in Bjelovar. SeneCura, based in Vienna, has been operating in Austria, the Czech Republic and neighbouring Slovenia for more than twenty years, and has been operating in Croatia since 2020. After taking over the Severovic care home in Novaki Bistranski, this year saw further acquisitions.

The latest acquisition is, as stated, the Vita Nova care home in Bjelovar, which has been operating since 2012. Vita Nova has 180 beds in 118 rooms, and the users of this care home are cared for by a professional team consisting of a head nurse, a social worker, an occupational therapist and a physiotherapist, and in addition to providing care, Vita Nova offers its users laundry services and the use of a hair salon. The property also has a restaurant and a park with a lake for residents to enjoy some fresh air.

The SeneCura Group announced that, as always, the high quality of business and customer care at Vita Nova was crucial in making the decision to purchase and integrate the home into the SeneCura Group. The CEO of the SeneCura Group, Anton Kellner, pointed out that the continuation of their Croatian market expansion is in line with the desire to offer the highest quality of care across Croatia according to the standards of excellence of the SeneCura Group.

"We know from experience that each new home we integrate into our Group is special and for that reason each one requires an individual approach to that integration. As before, we'll first get better acquainted with internal work processes, and then adjust the business to SeneCura standards as well as prescribed national norms,'' said Jasna Krijan, Regional Director of SeneCura Homes for the Elderly in Carinthia, Austria and Chief Operating Officer in Croatia.

The SeneCura Group notes that all homes within the SeneCura Group are characterised by the highest standards in the quality of customer care. They're complemented by a variety of programmes, such as scientific pain management, palliative care, occupational therapy, remobilisation, and physiotherapy. They explain that the various activities offered to customers are the most important part of SeneCure's offer, so that the Central Quality Management Department sets and harmonises standards for all markets in which this group is present, so that each institution is an example of best practice in nursing, social care, as well as across wide range of many other services according to customer needs.

For more, make sure to check out our dedicated business section.

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