Friday, 11 February 2022

Croatia-Dedicated ADAC Brochure Targets German Tourists for 2022 Season

February 11, 2022 - A Croatia-dedicated ADAC brochure has been released to persuade German tourists to choose Croatia for their 2022 holiday. 

With the intention that many German guests come to Croatia this summer, the Croatian National Tourist Board is highly active in marketing in this area. As Nera Miličić, head of the Branch Office of the Croatian Tourist Board in Munich, revealed, the German ADAC has published a brochure entirely dedicated to Croatia, reports Slobodna Dalmacija.

The largest German and European car club, with 22 million members, has published a brochure entitled "Kroatien: ein Land zum Verlieben" ("Croatia: a country to fall in love with"), which is entirely dedicated to Croatia as a tourist destination.

"The ADAC is the most important source of information for Germans when it comes to traveling abroad, which is especially important if we know that over 70 percent of guests from Germany in the pandemic years realize their travels by car. In this context, our cooperation with ADAC is of great importance because, in this way, we provide our guests with accurate information on travel conditions and planning. Furthermore, we also have the support of one of the most influential German institutions that enjoy the great trust of its citizens and our most numerous guests," said Miličić, adding that Croatia is presented in the brochure as a destination of rich diversity and unforgettable experiences.

The brochure highlights Istria as a picturesque peninsula among the Croatian regions, which stands out for its medieval towns and places, beautiful beaches, Venetian heritage, Roman relics, and numerous bays. Kvarner is said to be a region that stands out for its beautiful coast and islands, of which Krk, Rab, Cres, and Lošinj stand out. Plenty of sun, natural beauty, and cultural heritage are associated with Dalmatia; the capital Zagreb is highlighted as the center of Croatia, while Central Croatia and Slavonia are shown as hidden gems of our country.

"The importance of ADAC is evidenced by the fact that this voluntary association enjoys the greatest trust of citizens in Germany and is the first address for service information when planning a trip. Furthermore, ADAC operates in more than 150 branches throughout Germany and is one of our most important strategic partners in the German market," said the director of the Croatian Tourist Board, Kristjan Staničić.

At the very end of the brochure, many readers will find helpful information about traveling to Croatia, from tips for traveling by car to camping-related information.

For more on travel in Croatia, follow TCN's dedicated page

Wednesday, 23 October 2019

Camps in Croatia Rated Second-best in Europe by ADAC

October 23, 2019 - Camps in Croatia have been named the second-best in Europe, just behind the Netherlands, according to the German ADAC. 

T.portal writes that the aim is to become the leading camping destination in Europe, which was concluded at the 13th Croatian Camping Congress held in Sveti Martin na Muri, organized by the Croatian Camping Union (KUH), the association said.

The Congress was inaugurated by Minister of Tourism Gari Cappelli and was attended by Sandra Herman, Deputy Mayor of Međimurje County and Rudi Grula, Head of the Tourist Board of Međimurje County.

“Investing in the quality of the tourist offer is correlated with the increase in the consumption of guests, and in the camping segment this year alone, we have 15 newly categorized campsites, namely high categories. The future of camping is certainly in an eco-friendly approach, which is also in line with our strategy, which emphasizes sustainability,” said Tourism Minister Gari Cappelli.

Croatian tourism camps account for as much as 23 percent of the capacity and 22 percent of overnight stays. They have a capacity of 248,522 guests, generating approximately three million arrivals and nearly 20 million overnight stays. Of these, almost two-thirds are small family campsites and the rest are medium and large campsites, holiday campsites. Today, around 39 percent have a standard 4+ stars, while in 2007, it was just nine percent. In addition, they now achieve 45 percent more overnights than in 2007.

“The results of this season show that Croatian camping is stabilizing and retaining one of the key places in Europe, although a slight decrease of 0.4 percent is recorded. Repeating these results will only be possible with additional investments, and the involvement of all stakeholders - from the local to the national community, employers, producers and employees in the sector - is important for attracting them. We have the potential to become a leading Mediterranean camping destination, and we believe that through a common approach to development, we will succeed,” said Veljko Ostojic, President of the KUH Executive Board.

The experts discussed the results of this year's camping season, the problem of tourist land, trends, opportunities to promote and attract tourists from the Polish and Slovenian markets, as well as the opening of new ones.

They also discussed the methodology and procedure of inspection and the possibilities of using cryptocurrencies in camps. In the fair, visitors could see the best practices and trends that await us in the future of camping - from the latest mobile homes and glamping tents to a variety of equipment and services.

Falkensteiner Premium Camping Resort Zadar and Lavanda received special recognition for their quality by Croatia's Best Campsites, and Val Vidal, Terme Jezerčica and Vita received OK mini-camps awards.

Slovenian Naj Kamp Adria 2019 awarded the quality large camps Valkanela, Čikat and Straško, and small camps Polidor, Mali and Slanica.

This year's laureates who have made a special contribution to the development of camping in Croatia are Sonja Brocca-Nastić, from the Arena Medulin Camp Group, Arena Stoja and Arena of India, Liviano Kocijančić from Istraturist and Petar Perković, a long-time KUH member.

To read more about travel in Croatia, follow TCN’s dedicated page