Bila Boja: Karlovačko Introduces Limited Edition White Beer Can for Hajduk's 107th Birthday

By 12 February 2018

Karlovačko and Hajduk team up to help celebrate the club's 107th birthday. 

Karlovačko ‘BILA’, a specially designed Karlovačko can in white instead of red, was presented today at a press conference in Poljud, announces HNK Hajduk on February 12, 2018. 

President of HNK Hajduk Ivan Kos said that he was satisfied with the club’s cooperation with one of the most famous local beer brands.

“First and foremost I have to thank Heineken Croatia for their diligent and committed work on a common partnership. We are always pleasantly surprised, just as they did with this opportunity. We are extremely pleased and have to express our satisfaction with the successful collaboration that has lasted for two years, and which has brought us the product we are presenting today. On the occasion of Hajduk's 107th birthday, Heineken prepared a limited series of Karlovačko ‘BILA’ cans which we are extremely proud of. I'm sure our supporters will also like them, not only because of their originality and modern design, but also because of the strong emotions our club carries, which was successfully passed on in the visual identity of the product itself,” said President Kos. Hajduk captain Zoran Nižić, Hugo Almeida, Borja Lopez and Karlo Letica also attended the presentation.

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Karlovačko is an optimistic and bold brand, and these features are recognized in Hajduk, explained Filip Rabuzin, the Marketing Director of Heineken Croatia, which, with its most famous name Karlovačko, has been a proud sponsor of Hajduk since the beginning of 2016.

“For the 107th birthday of Hajduk, we made something special: a fully white can of Karlovačko. Karlovačko ‘BILA’ is a very demanding move for us because Karlovačko has renounced their recognizable red colors in honor of Hajduk and their fans. Karlovačko encourages fellowship, and the fellowship between Hajduk and fans is something special. We would like to congratulate Hajduk for their birthday and hope for a great future for the legendary Split Club.

Today, Karlovačko and fans of Hajduk can enjoy their favorite beer from specially designed cans that are recognizable in white. There are also lyrics of the legendary song ‘’Bili su, bili’’ on the product. Karlovačko ‘BILA’ is available from today, February 12th, in all Tommy stores throughout Croatia, which will be followed by other stores in the coming days. 

During these last two years of fruitful cooperation between Karlovačko and HNK Hajduk, unique packages of cans and bottles of Karlovačko 'Hajduk 1911' with the club’s coat of arms were presented. All of these activities are in line with the philosophy of Karlovačko, a brand that wants to give more than it takes.