Made in Croatia

Croatian Company Teams Provoke Interest from Global Giants in Las Vegas

By 11 January 2022

January the 11th, 2022 - Croatian company teams have impressed some truly global giants in Las Vegas recently. From Amazon to Microsoft and Apple, huge names have shown interest in what these Croatian company teams have to offer.

As Poslovni Dnevnik/Lucija Spiljak writes, the winners of Idea Knockout - Sportreact, Codelab, Iron Bull and Orqa - presented their innovationd at the world's largest Consumer Electronics Show (CES), which took place in Las Vegas for the 55th time from January the 5th to the 8th, 2022.

They were joined by the Croatian startup Zuluhood, which was among the ten most promising startups at this year's CES, highlighting a number of innovations for home security.

For the current winner of Idea Knockout, the startup Sportreact, going to Las Vegas was an opportunity to present itsself to international technology journalists, investors and distributors, and among the potential investors was no less than the global giant Amazon.

Croatian company teams presented their innovative products among 800 startups from around the world that exhibited at Eureka Park, for which more than 3,000 new companies applied. In doing so, they attracted the attention of representatives of technology giants such as Apple and Microsoft.

Croatian innovation in Las Vegas

Sportreact is an Internet-of-Things (IoT) device intended for the development of the motor and cognitive abilities of users, intended for both recreational and professional athletes. It is connected by a mobile application (app) that measures and analyses numerous parametres during the individual's physical training.

Codelab introduced the electronic board game Clockwork Briefcase in Vegas, in which the goal is to deactivate a fake explosive hidden in a suitcase.

Iron Bull is an indie-studio for developing highly-realistic robotic tank models with real-tank operational capabilities, including their launch, plastic missile firing capability, and a system for detecting received missiles and any incurred damage. The tank is equipped with a wide-angle camera and is controlled by two players.

The Osijek startup Orqa developed Orqa FPV, which are goggles for the management of drone races and other professional (industrial and civil) drone applications. They also presented a new model of drone goggles while in the USA, a 5G module and a learning controller on a simulator at CES.

The general sponsorship of Idea Knockout, the largest regional competition of technological ideas organised by the Bug magazine, is part of the long-term strategy of Hrvatski Telekom (Croatian Telecom), which is establishing itself as the largest startup accelerator in all of the Republic of Croatia.

In addition to these five startups and Croatian company teams, two more from the PISMO Business Incubator - Grow and Hiroma Design - exhibited their respective products.

Grow unveiled their smart glasses for the deaf that should make life easier for the 72 million people in the world who suffer with various types of hearing problems, while Hiroma Design developed the Moopies educational app in which children connect with characters and become teachers, not just students, while their time spent in front of the screen is controlled by their parents.

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