Made in Croatia

Rimac Automobili Launches the Rimac 2080 Design Challenge

By 16 April 2020

April 16, 2020 - Those incredible Rimac Automobili electric supercars may be in the car park, but there is plenty happening intellectually at the innovate Croatian company HQ. Meet the Rimac 2080 Design Challenge.

One of the things I am finding fascinating in this insane corona era is how Croatia's top entrepreneurs are coping with the crisis, and what strategies they are employing to adjust to the new reality. 

There are fewer high profile companies than Rimac Automobili, of course, arguably Croatia's number one symbol of cutting edge technology on the global stage. 

Like many here in Croatia and around the world, we are cheering Mate and his band of innovative warriors on at every turn, as they conquer the automotive world, starting from a country which does not even have a car industry. 

One of the biggest high-profile events to be cancelled in Europe was the Geneva Auto Show at the end of February. So late was the decision that part of the Rimac team was already on the road to Switzerland for the event, and several hundred thousand euros of investment in stands, as well as months of planning, was lost. 

The next thing I noticed was a marathon trip around the Middle East came to a grinding halt as the world went into lockdown. And so it continued, as the Rimac team then started to work from home. Earlier this month, Rimac vowed not to lay off any staff during the crisis, as reported on TCN

One thing the coronavirus cannot stop is creative thinking, and with so many people having time at the moment, Rimac Automobili has today launched the Rimac 2080 Design Challenge, as explained on the company Facebook page:

After a positive response to our first #RimacDesignChallenge we have the next one ready for you! It's time to jump to the 80s, imagine a Rimac of the year 2080 and share it with the world. The best design wins a trip to Rimac and a hangout with our design team. Submit your creation on Instagram with @rimac_automobili and #RimacDesignChallenge before the 17th of May.

What a brilliant way to attract the brightest new talent. A progressive company leading the world in what it does, with an ethos of talent of creativity ahead of university diplomas. 

I am sure that there will be some rather interesting submissions, and some talented new hires at Rimac as a result. Impressive stuff.


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