Cultural Industry Important Innovation Driver

By 25 October 2019

ZAGREB, October 25, 2019 - The cultural industry does not exist merely to entertain the public but is an important economic factor and driver of innovations, Belgium's Ambassador to Croatia Nicolaas Buyck said opening the b.creative conference on the creative industries on Friday in Zagreb.

That just goes to show that we are not always aware that the creative industry exists and that cultural and artistic talent are not just to entertain the public but are also an important economic factor that one can live off, he said.

The diplomat said that in Belgium the cultural industry does not only contribute to the economy but is also a driver of innovation and contributes to developing an engaged society.

He added that children are stimulated to be creative, however, when it comes to their future, their parents want them to become lawyers, doctors or managers and if children express a desire for some creative direction, their parents often are not too enthusiastic about that.

President of the Croatian Cluster of the Creative and Cultural Industry (HKKKKI) Ivana Nikolić Popović said that it was exceptionally important to protect human dignity in "today's simply capitalistic wilderness," and that it is exceptionally important to nurture, monitor, develop and stimulate the creative and cultural industry.

The Croatian Chamber of Commerce (HGK) president, Luka Burilović, said that companies and the state can be today divided into those who have realised the importance of creativity and those who rely on mass production and consumerism.

"We want creativity to be the foundation of our economy and to be recognisable in the world as a country of innovation and the creative, cultural industry will certainly have an important role in that," Burilović underscored.

He explained that the creative industry in the European Union comprises as many as 353 industries that created almost 30 percent of all jobs in the EU from 2014 to 2016.

He added that of a total of 216 million people employed, 63 million are employed in the creative industry.

"That industry in Croatia employs more than 124,000 people, mostly highly-educated, qualified people and that is why salaries in those industries are noticeably higher compared to other industries," said Burilović.

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