Activities Planned for Year of Culture and Tourism in Croatia and China

By 15 April 2019

ZAGREB, April 15, 2019 - In 2019, as the Year of Culture and Tourism in Croatia and China, various joint activities will be undertaken to promote the two countries, increase cultural and transport ties, exchange experience in special forms of tourism, and encourage investment, Croatian Tourism Minister Gari Cappelli announced in an interview with Hina.

Some of the activities were agreed last week during a visit by a high-level Chinese delegation, such as the signing of a memorandum on cooperation in special forms of tourism, which was preceded by a meeting with Chinese Culture and Tourism Minister Luo Shugang.

"It was his second visit in a short time. Last September he visited a China+16 conference on tourism in Dubrovnik. This time too we reaffirmed the good cooperation, and Minister Shugang invited us to China in the autumn to be special guests at their international tourism fair which will involve 100 countries," Cappelli said.

Speaking of cooperation in special forms of tourism, the minister said that Chinese investors were interested in health tourism.

"The Chinese market is very important to us because Chinese tourists are not motivated by recreation, but by culture, cuisine and other special forms of tourism. Last year 234,100 Chinese tourists visited Croatia and generated 344,000 bed nights, which is an increase of 46 percent on 2017. Positive trends are expected to continue this year too," Cappelli said.

Among of the activities that were already carried out this year are the presentation of 20 Chinese artists in Varaždin in February, the conference "The Role of China in Southeastern Europe" in Zagreb in March, and the licensing of 33 Chinese nationals as tourist guides in Zagreb, which took place in January.

On the other hand, the Croatian National Tourist Board organised two workshops and two webinars for about 200 Chinese travel agents and tour operators in Beijing and Shanghai in February and March, and the Zagreb Tourist Board promoted the Croatian capital in Beijing in March.

Until the end of the year, the Croatian Tourism Ministry plans study trips for Chinese media and tour operators, workshops, cultural events, and presentations at travel shows.

More news about relations between Croatia and China can be found in the Politics section.