Croats Spending Just 23 Euro on Ecological Products

By 14 February 2018

ZAGREB, February 14, 2018 - Croatia spends 23 euro on ecological products per capita whereas the EU average is 47 euro, and as the EU and global markets for ecological products are continuing to grow, Croatian producers also have an opportunity for growth, the Croatian Chamber of Commerce (HGK) said at the opening of the BioFach fair in Nuremberg, Germany.

BioFach is a leading global fair for ecological products, and more than 3,000 exhibitors from about 90 countries will present their products and services from 14 to 17 February.

For the past ten years, the HGK has organised a joint exhibition of Croatian companies at the fair and has co-financed 50% of their costs of attending and exhibiting there. This year 11 Croatian companies are presenting their products, ranging from food products to various fertilisers.

BioFach is an opportunity to present Croatian products and form new partnerships with distributors and producers from other EU countries, the HGK said in a press release. It is estimated that more than 50,000 specialised buyers from around the world will see Croatia's products, it added. "Compared to the common, single EU market, Croatia is a small agricultural country and it needs to turn to producing products with a greater added value and to forming associations," HGK vice-president Ivan Škorić said at the opening of the fair.

He believes that there is plenty of room for domestic ecological producers, who primarily have to satisfy the growing domestic market, including tourism consumption. "There is also a big opportunity in exports and when we combine the quality of ecological products and local and traditional features of domestic products, success is guaranteed," Škorić believes.

He added that more and more land is being cultivated with ecological products, which is encouraging. More than 6% of Croatia's area is cultivated with ecological products, which puts Croatia at the EU average. The value of the EU market for ecological products is estimated at 24 billion euro or 75 billion euro on the global scale, the HGK said.

There are more than 3,500 domestic producers and processors in a community of 350,000 in the EU who supply the EU market of 500 million consumers with ecological products.

"As far as Croatia is concerned, estimates indicate a value of about 100 million euros a year in the retail of ecological products, which is a little more than 2% of total food retail," Škorić said.