Digital Nomads

Croatia, Your New Office: British Media Promote New Digital Nomad Campaign

By 26 March 2021
Croatia, Your New Office: British Media Promote New Digital Nomad Campaign

March 26, 2021 - Croatia, your new office, is a new campaign by the Croatian National Tourist Board to attract digital nomads. 

HRTurizam reports that the Croatian National Tourist Board (CNTB) has launched a campaign to position Croatia as an attractive destination for digital nomads.

Thus, the campaign started in the renowned and most widely read British dailies, The Mirror and The Independent, which published articles in which Croatia was presented as a desirable and attractive destination for digital nomads. They are some of the most widely read media publications in the UK, with a total follow-up of more than 50 million readers.

"Croatia is recognized in Great Britain as an attractive destination whose rich natural and cultural heritage the British admire. We are sure that our gastronomy, climate, and nature will inspire many Britons to get to know our country even better as digital nomads and enjoy its benefits," said the director of the Croatian National Tourist Board in the United Kingdom, Darija Reić, adding that these announcements significantly contribute to the general visibility of Croatia as a tourist destination in this important market.

The Independent states that a special visa for digital nomads has been introduced in Croatia this year, making Croatia one of the few countries in the world where formal conditions for the life and work of digital nomads have been created. In the continuation of the article, the journalist writes about the Croatian Tourist Board's promotional campaign, "Croatia, your new office!" launched to promote Croatia as an interesting destination with quality living conditions for digital nomads.

The Mirror says that "Croatia's new remote worker visa allows Brits to come and stay for up to a year," listing the excellent living conditions in Croatia in the status of digital nomads, emphasizing the unique natural beauties of Croatia, such as islands, national parks, interesting cities, and beautiful beaches.

In addition to PR and media activities, the advertising campaign will be conducted through the social networks Facebook and Twitter with a special focus on the markets of the USA, Canada, and the United Kingdom, the CNTB points out.

As a reminder, the Croatian National Tourist Board (CNTB) recently published on its website a special subpage for digital nomads - Croatia, your new office, which contains all important information related to the registration and stay of digital nomads in Croatia.

To read more about digital nomads in Croatia, follow TCN's dedicated page