Kresimir Macan

Kresimir Macan

Krešimir Macan, communication consultant and Manjgura agency owner

Kresimir is a Croatian public relations professional and business consultant specialized in crisis management, strategic communication in politics and social media. He runs his own consulting agency – Manjgura (, one of the first Croatian public relations agencies founded in 1997. Kreso brings years of experience in communication management to every campaign. He led public relations and communications for numerous domestic and international investments, successfully worked on many election campaigns in Croatia and the region, advised two Croatian prime ministers and also helped build the reputation of numerous domestic brands.

He was awarded the Grand PRix of the Croatian Public Relations Association (HUOJ) for his overall work in the field of public relations and an exceptional contribution to the development of the profession on March 13, 2019. “As for Krešimir Macan, we can say that he is one of the first associations when discussing public relations in our country”, said HUOJ president Ana Tkalac Verčić at the time.

Manjgura was also awarded EAPC Bronze Polaris Award in March 2018 for local election campaign in Sibenik, Croatia.

Kresimir has been involved in public relations since 1991 when, during the Homeland War in Croatia, he was positioned as the Chief of Staff of the Ministry of Information and later Head of Information department of the Ministry of Foreign Affairs of the Republic of Croatia (1995).

In 1998 he was hired by the most influential media company in Croatia at the time – Croatian Radio Television as their first Head of Corporate Communications. In 2003 he was appointed as Communication Advisor to the Prime Minister of Croatia, with the aim of improving Government’s communications. Since 2004 he acts as communication consultant on the market, while in 2008. he re-joins Manjgura to develop it further as one of the leading communication and business consultancies in the region. As of 2018. he was appointed as the special advisor to the Prime minister of Croatia for strategic communications. Since September 2018. he is back on the market as consultant.

He is a member of the Croatian PR Association (HUOJ), Chartered Institute of Public Relations (CIPR) and European and International Association of Political Communicators (EAPC & IAPC).

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