Croatia Moves to Reform Tourism, Brand Country Instead of Region

By , 20 Apr 2017, 15:32 PM Travel
Croatia Moves to Reform Tourism, Brand Country Instead of Region Source: Pixabay

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Croatia is an ideal vacation destination for British tourists, but the promotion of the destination to this market has not been done in the most effective way.

Advertising in the underground and the mistake of promoting regions and not Croatia as a whole are some of the short but valuable notes that the Minister of Tourism Gari Cappelli spoke about in London during a joint meeting with Patricia Yates, director of strategy and communications of British tourism organization Visit Britain, reports Vecernji List on April 20, 2017.

Such mistakes will no longer be tolerated, and Croatia will now put more emphasis on promotion, said the minister himself, who stressed that they are now well on their way to "reforming” the tourist boards in Croatia.

Tourism in the UK is a major export industry, generating 9 percent of the national GDP. In addition, 9.6 percent of all employees work in the tourism industry, announced Yates.

“Visit Britain is implementing activities related to the promotion of the tourist product of Great Britain on the international and domestic market, with a special focus on digital content, the growth of investment in promotion in foreign markets, and the strengthening of business travel and meetings, which represents a new priority,” added Yates.

According to data from 2015/16, every GBP that the British Government spent in promotion resulted in an increase in consumption of foreign tourists in the amount of 23 GBP.

“The exit of Britain from the European Union does not affect the tourist trade and the interest of British tourists in Croatia, which is lately one of the most popular vacation destinations,” said Damian Collins, who was the minister called for this year's Days of Croatian Tourism.

“The UK market is one of the most important markets for Croatia, which has recorded a strong and continuous growth in tourist traffic over the last few years. Over the past five years, the UK market has had an average growth rate of 20 percent, and last year, for example, this market generated a 25 percent increase in overnight stays.”

"An even stronger interest in Croatia continues during 2017, and the beginning of the year has already seen a 42 percent increase in overnight stays,” said the Minister, who added that guests from the UK usually arrive by plane, stay in high-class hotels, and visit destinations such as Dubrovnik, Konavle, Split, and Pula. 


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Croatia Traffic Info

  • Traffic is of medium intensity on the A1 Zagreb-Split-Ploče, A2 Zagreb-Macelj, A3 Bregana-Lipovac, A6 Rijeka-Zagreb motorways and on the motorways in Istria. There are no longer delays at Lučko toll station. Occasional hold-ups are possible along the DC8 Adriatic road on acces roads to tourist centres, on the DC1 state road, in ferry ports and at border crossings. Sections of the roads closed due to roadworks: -the DC29 from Novi Golubovec (DC29, DC35) -the DC502 Smilčić-Pridraga state road -ŽC5042 Višnjan-Tićan. Traffic is regulated by traffic signals/one road lane is free only: -on the DC1 state road in Knin, on the section Sučević-Otrić in Otrić -on the state road DC2 in Vukovar, (Kudeljarska and Priljevo street) -on the state road DC66 Pula- Raša bridge -on the state road DC206 Valentinovo-Petrovsko. With the sunny and dry weather, more and more cyclists and motorists are on the roads. Other vehicles (such as cars or trucks) should look carefully for bicyclists before turning left or right, merging into bicycle lanes and opening doors next to moving traffic. Check your mirrors and be aware of blind spots before turning. While at a stop sign or red light, make a complete stop in order to let bikers pass, and check for unseen riders. Respect the right of way of bicyclists because they are entitled to share the road with you. Cyclists are not immune to traffic violations: pay attention to red lights and practice arm signaling!
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  • Due to heavy traffic during the tourist season longer wait times are possible on most border crossings with Slovenia, Bosnia and Herzegovina, Serbia and Montenegro.
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  • All ferries and catamarans are operating according to schedule
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