Croatia Moves to Reform Tourism, Brand Country Instead of Region

By , 20 Apr 2017, 15:32 PM Travel
Croatia Moves to Reform Tourism, Brand Country Instead of Region Source: Pixabay

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Croatia is an ideal vacation destination for British tourists, but the promotion of the destination to this market has not been done in the most effective way.

Advertising in the underground and the mistake of promoting regions and not Croatia as a whole are some of the short but valuable notes that the Minister of Tourism Gari Cappelli spoke about in London during a joint meeting with Patricia Yates, director of strategy and communications of British tourism organization Visit Britain, reports Vecernji List on April 20, 2017.

Such mistakes will no longer be tolerated, and Croatia will now put more emphasis on promotion, said the minister himself, who stressed that they are now well on their way to "reforming” the tourist boards in Croatia.

Tourism in the UK is a major export industry, generating 9 percent of the national GDP. In addition, 9.6 percent of all employees work in the tourism industry, announced Yates.

“Visit Britain is implementing activities related to the promotion of the tourist product of Great Britain on the international and domestic market, with a special focus on digital content, the growth of investment in promotion in foreign markets, and the strengthening of business travel and meetings, which represents a new priority,” added Yates.

According to data from 2015/16, every GBP that the British Government spent in promotion resulted in an increase in consumption of foreign tourists in the amount of 23 GBP.

“The exit of Britain from the European Union does not affect the tourist trade and the interest of British tourists in Croatia, which is lately one of the most popular vacation destinations,” said Damian Collins, who was the minister called for this year's Days of Croatian Tourism.

“The UK market is one of the most important markets for Croatia, which has recorded a strong and continuous growth in tourist traffic over the last few years. Over the past five years, the UK market has had an average growth rate of 20 percent, and last year, for example, this market generated a 25 percent increase in overnight stays.”

"An even stronger interest in Croatia continues during 2017, and the beginning of the year has already seen a 42 percent increase in overnight stays,” said the Minister, who added that guests from the UK usually arrive by plane, stay in high-class hotels, and visit destinations such as Dubrovnik, Konavle, Split, and Pula. 

 

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  • Due to rain the roads are wet and slippery in Dalmatia, in Istria, in Lika and Gorski kotar mountain areas, in the northern coastal area and in the central parts. Rock and land sliding is possible. Due to fog visibility is reduced in Gorski kotar - on the A6 Rijeka-Zagreb motorway between Kikovica and Tuhobić tunnel. During the day difficulties can be expected in roadwork areas. Drivers are invited to keep distance and to adjust the speed to road conditions. With the bad weather the headlights have to be on during the day as well. One lane is free only/traffic is flowing in reduced lanes on the following motorways:-A1 7th-8th km in direction Rijeka/Split; -A2 Zagreb-Macelj between Zaprešić and Zabok junctions 20th-18th km in both directions; -A3 Bregana-Lipovac between Kutina and Novska junctions 119th-120th km in both directions; -A6 Rijeka-Zagreb at Svilno viaduct 78th-80th km between Orehovica and Čavle junctions in each direction till 1 June; -A8 in Istria on the section Lupoglav-Učka tunnel. Roadworks on the A4 Zagreb-Goričan motorway (Zagreb detour road): - till 9 June traffic is suspended in the entrance lane of Kraljevečki Novaki from direction Sesvete and Dugo Selo towards Ivanja Reka junction, there is a local detour; in the roadwork area traffic is flowing in reduced lanes; - till 8 May traffic is suspended in the exit lane of Popovec junction from direction Goričan towards Popovec, detour for direction Vrbovec-Popovec: Sveta Helena junction (A4)-Sveta Helena-DC3 Goričica-Belovar-Žerjavinec-Soblinec-Popovec junction, for direction Goričan (A4)-Sveta Helena: Komin junction (A4)-DC3-Sveti Ivan Zelina-Donja Zelina-Žerjavinec-Soblinec-Popovec. Lepenica rest area (at 57th km) on the A6 Rijeka-Zagreb motorway is closed till 15 June, the previous rest area and petrol station is the one Ravna Gora (at 30th km), the next one Cernik-Čavle (17,8 km away from Lepenica). Due to roadworks traffic is suspended: -on the DC1 state road in Lučko and Stupnik (Zagreb); -on the DC8 Adriatic road at Posedarje; -on the DC6 state road, section Glina-Dvor border crossing, detour: Glina (DC37)-Petrinja-Hrvatska Kostajnica-Dvor. Traffic is regulated by traffic signals/one road lane is free only:-on the DC1 state road in Knin until 14 July; -on the DC1 state road at Klinča Sela, Tušilović and Mostanje; -on the DC1 Sinj-Klis Grlo state road at Dicmo; -on the DC8 Adriatic road on the section Kaštel Stari-Kaštel Gomilica, at Podstrana, on the section Zaton Doli-Bistrina, at Srebreno; -on the DC66 Pula-Most Raša state road; -on the DC75 Poreč detour road, section Vrvari-Bijela; -on the DC62 Veliki Prolog-Metković state road at Most Metković.
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