The Travel and Tourism Competitive Index measures the ''set of factors and policies that enable the sustainable development of the travel and tourism sector, which, in turn, contributes to the development and competitiveness of a country''. It includes 136 world economies.
The Index enables all involved in the travel and tourism industry to aim to improve their competitiveness and therefore grow their invidivual, national economies. This year's theme is entitled ''Paving the Way for a More Sustainable and Inclusive Future'' and, according to their website: ''reflects the increasing focus on ensuring the industry's sustained growth in an uncertain security environment while preserving the natural environment and local communities on which it so richly depends.''
2017's Travel and Tourism Competitiveness Report, which evaluated 136 countries worldwide on overall safety, ranked Croatia as one of the most secure countries for tourists to visit, taking 24th place in the long list, with the Northern European nation of Finland taking the crown as the safest country in the world. The 136 countries listed were evaluated on variants such as their individual policies which hold influcnet over the travel and tourism sector, and the risk of major security risks such as terrorism, violence and unrest.
Other European nations were surprisingly low on the list, with Bosnia and Herzegovina coming in at 76th place, the United Kingdom coming in at 78th and Bulgaria at 89th.
To view the list in its entirety in PDF form, click here.