Noa Smartphone Producer Expanding to Global Markets

By , 17 Feb 2017, 14:29 PM Made in Croatia
Noa Smartphone Producer Expanding to Global Markets Source: Hangar 18

Share this:

Hangar 18 will be the first Croatian company to take part in the world's largest business fair of smartphone producers in Barcelona.

Thanks to its Noa mobile phones, a little over three years was enough for Croatian company Hangar 18 to enter the Deloitte Top 50 of the fastest growing technology companies in Europe, with the revenue growth of 527 percent, reports Jutarnji List on February 17, 2017.

With the last week’s opening of a representative office in neighbouring Bosnia and Herzegovina, which will be in charge of eastern markets outside the European Union, the company has made another step in a large investment cycle. During the next period, Hangar 18 plans to invest about 100 million kuna in product development and market expansion. Just in the development and distribution centre in Bosnia and Herzegovina, which will cover the markets of the Balkan region, Turkey and the Middle East, it will invest more than 15 million kuna.

Mario Kralj, the owner and CEO of Hangar 18, points out that all that is a result of their know-how, in partnership with Shenzhen Sumvier company from China, which deals with procurement and logistics. Investors, both Croatian and international, are almost literally standing in line to support the Croatian technology company and its Noa brand, claims Kralj.

Hangar 18 will be the first Croatian company in this segment which will take part in the world’s largest fair of smartphone producers in Barcelona, ​​which starts on 27 February. “In Barcelona, we will present our new Noa Element range, which includes seven different models”, says Kralj, adding that the organizers has recognized the market potential of Noa.

Hangar 18 was founded in Koprivnica in 2005, as a family owned company with its own internet cafe and a small desktop computer service department. As the years progressed, the market grew so they opened more service and retail centres. In 2014, they decided to develop their own smartphone models under the Noa brand. By the number of units sold in Croatia, they are now behind only Samsung and Apple. The company has 100 employees, and soon it will open a large office in Zagreb.

Their success in the local mobile phone market is even more impressive considering that their products are not available under a contract with the two largest telecom operators. “That will change. We are currently negotiating with T-Mobile about them offering our phones in Croatia and beyond”, says Kralj, adding that last year they sold about 180,000 mobile phones in Croatia and Montenegro. “This year, we expect to sell about 500,000 phones, and next year we could sell a million smartphones”, adds Kralj.

“We occasionally hear criticism that our products have nothing to do with Croatia, that it is all about China. On the contrary, the idea and development concept are absolutely our own, and as for the production, of course it is being done in China, just like 98 percent of all mobile phones today”, says Kralj, rejecting claims that their phones have a generic design.

From Croatia with Madness

Croatia Traffic Info

  • Traffic is of medium intensity on the A1 Zagreb-Split-Ploče, A2 Zagreb-Macelj, A3 Bregana-Lipovac, A6 Rijeka-Zagreb motorways and on the motorways in Istria. There are no longer delays at Lučko toll station. Occasional hold-ups are possible along the DC8 Adriatic road on acces roads to tourist centres, on the DC1 state road, in ferry ports and at border crossings. Sections of the roads closed due to roadworks: -the DC29 from Novi Golubovec (DC29, DC35) -the DC502 Smilčić-Pridraga state road -ŽC5042 Višnjan-Tićan. Traffic is regulated by traffic signals/one road lane is free only: -on the DC1 state road in Knin, on the section Sučević-Otrić in Otrić -on the state road DC2 in Vukovar, (Kudeljarska and Priljevo street) -on the state road DC66 Pula- Raša bridge -on the state road DC206 Valentinovo-Petrovsko. With the sunny and dry weather, more and more cyclists and motorists are on the roads. Other vehicles (such as cars or trucks) should look carefully for bicyclists before turning left or right, merging into bicycle lanes and opening doors next to moving traffic. Check your mirrors and be aware of blind spots before turning. While at a stop sign or red light, make a complete stop in order to let bikers pass, and check for unseen riders. Respect the right of way of bicyclists because they are entitled to share the road with you. Cyclists are not immune to traffic violations: pay attention to red lights and practice arm signaling!
    Read more
  • Due to heavy traffic during the tourist season longer wait times are possible on most border crossings with Slovenia, Bosnia and Herzegovina, Serbia and Montenegro.
    Read more
  • All ferries and catamarans are operating according to schedule
    Read more

Interview of the week

Photo galleries and videos