Noa Smartphone Producer Expanding to Global Markets

By , 17 Feb 2017, 14:29 PM Made in Croatia
Noa Smartphone Producer Expanding to Global Markets Source: Hangar 18

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Hangar 18 will be the first Croatian company to take part in the world's largest business fair of smartphone producers in Barcelona.

Thanks to its Noa mobile phones, a little over three years was enough for Croatian company Hangar 18 to enter the Deloitte Top 50 of the fastest growing technology companies in Europe, with the revenue growth of 527 percent, reports Jutarnji List on February 17, 2017.

With the last week’s opening of a representative office in neighbouring Bosnia and Herzegovina, which will be in charge of eastern markets outside the European Union, the company has made another step in a large investment cycle. During the next period, Hangar 18 plans to invest about 100 million kuna in product development and market expansion. Just in the development and distribution centre in Bosnia and Herzegovina, which will cover the markets of the Balkan region, Turkey and the Middle East, it will invest more than 15 million kuna.

Mario Kralj, the owner and CEO of Hangar 18, points out that all that is a result of their know-how, in partnership with Shenzhen Sumvier company from China, which deals with procurement and logistics. Investors, both Croatian and international, are almost literally standing in line to support the Croatian technology company and its Noa brand, claims Kralj.

Hangar 18 will be the first Croatian company in this segment which will take part in the world’s largest fair of smartphone producers in Barcelona, ​​which starts on 27 February. “In Barcelona, we will present our new Noa Element range, which includes seven different models”, says Kralj, adding that the organizers has recognized the market potential of Noa.

Hangar 18 was founded in Koprivnica in 2005, as a family owned company with its own internet cafe and a small desktop computer service department. As the years progressed, the market grew so they opened more service and retail centres. In 2014, they decided to develop their own smartphone models under the Noa brand. By the number of units sold in Croatia, they are now behind only Samsung and Apple. The company has 100 employees, and soon it will open a large office in Zagreb.

Their success in the local mobile phone market is even more impressive considering that their products are not available under a contract with the two largest telecom operators. “That will change. We are currently negotiating with T-Mobile about them offering our phones in Croatia and beyond”, says Kralj, adding that last year they sold about 180,000 mobile phones in Croatia and Montenegro. “This year, we expect to sell about 500,000 phones, and next year we could sell a million smartphones”, adds Kralj.

“We occasionally hear criticism that our products have nothing to do with Croatia, that it is all about China. On the contrary, the idea and development concept are absolutely our own, and as for the production, of course it is being done in China, just like 98 percent of all mobile phones today”, says Kralj, rejecting claims that their phones have a generic design.

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  • The roads are wet and slippery in Lika mountain area and in Dalmatia. Rock and land sliding is possible on the DC1 state road through Lika as well as on the DC8 Adriatic road. Traffic is dense in cities and on their detour roads. During the day difficulties can be expected in roadwork areas. Tonight (27 February) 7pm-6am traffic is suspended on the A6 Rijeka-Zagreb motorway between Delnice and Oštrovica junctions in direction Rijeka, detour: DC3/DC501 state roads. In Učka tunnel in Istria one lane is free only every night 10pm-6am till 3/4 March. Drivers are invited to keep distance and to adjust the speed to road conditions. The headlights have to be on during the day as well. One lane is free only/traffic is flowing in reduced lanes on the following motorways:-A1 Zagreb-Split-Ploče at Božići viaduct in direction Split, between Novigrad and Karlovac junctions 42nd-40th km in direction Zagreb, at Rašćane viaduct in direction Dubrovnik; -A3 Bregana-Lipovac between Kutina and Novska junctions 118th-121st km in both directions; -A4 Zagreb-Goričan at Kraljevečki Novaki junction 93rd-94th km in both directions till 13 March; -A4 Zagreb-Goričan in Hrastovec tunnel in both directions 1-11 March; -A6 Rijeka-Zagreb at Svilno viaduct 78th-80th km between Orehovica and Čavle junctions in each direction till 1 June, in Vršek tunnel in direction Zagreb; -Rijeka detour road in the exit lane of Rujevica junction in direction Rupa till 16 March; -A8 in Istria on the section Lupoglav-Učka tunnel. Due to winter driving conditions there is a traffic ban on freight vehicles with trailers and all other vehicles have to use the winter equipment in Lika mountain area on the DC42 at Poljanak. Due to roadworks traffic is suspended: -on the DC1 state road in Lučko and Stupnik (Zagreb); -on the DC8 Adriatic road at Posedarje till 10 April; -on the DC6 state road, section Glina-Dvor border crossing till 15 March, detour: Glina (DC37)-Petrinja-Hrvatska Kostajnica-Dvor; -on the DC34 Valpovo-Josipovac state road; -on the DC206 Valentinovo-Petrovsko state road; -on the DC228 Jurovski Brod-Ozalj-Karlovac state road at Ozalj. Traffic is regulated by traffic signals/one road lane is free only:-on the DC1 state road at Tušilović; -on the DC1 Sinj-Klis Grlo state road at Dicmo; -on the DC8 Adriatic road on the section Kaštel Stari-Kaštel Gomilica, at Podstrana, on the section Zaton Doli-Bistrina, at Srebreno; -on the DC66 Pula-Most Raša state road; -on the DC75 Poreč detour road, section Vrvari-Bijela; -on the DC303 Rovinjsko Selo-Brajkovići-Kurili state road. 15 November 2016-15 April 2017 winter equipment is mandatory on the winter sections of the state roads in Croatia (it includes four winter tyres or four summer tyres with chains ready for use).
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