Developing Hvar's Cultural Tourism: Major Press Trip This Week

By paul 13 May 2013, 17:07 PM Island News

An impressive list of journalists will be on Hvar later this week learning all about the rich cultural heritage of Croatia's premier island. 

Party island or island of culture? Or both? With For 2013, Ultra Europe and OHM, there is certainly plenty happening on the party scene. There is, however, plenty going on with the cultural scene, and one project in particular is about to get lots of publicity with the arrival of a team of journalists on Hvar for two nights as part of a press trip to Italy and Hvar as part of the Adristorical Lands project. 

The list of journalists include writers from Daily Mail, Huffington Post, Time Out, National Geographic Traveller, Saga, Sunday Telegraph, Just Luxe, Yorkshire Life, House and Garden, Harper's Life and Norwegian and Finnish Lifestyle magazines.

According to the official website

The “Adristorical Lands” project aims to endorse a new form of sustainable tourism through the promotion of the remarkable but largely unknown attractions to be found along the Adriatic coast.

"Historical villages, walled-in towns, imposing palaces and centuries-old theatres are only some examples of the cultural heritage of the Adriatic coasts that deserve to be discovered and appreciated in full.

New forms of tourism are on the rise that open up significant economic and cultural opportunities for the coastal areas of the Adriatic Sea: Adristorical Lands intends to focus specifically on this potential, that will be promoted through the creation of new tourist itineraries celebrating the cultural and natural assets of the Adriatic coast."

The trip will include visits to the oldest public theatre in Europe, UNESCO-protected Benedictine lace and the garden of Hanibal Lucić, the art gallery and botanical gardens of Meneghello on Palmižana, Petar Hektorović Tvrdalj in Stari Grad, gallery of Zoran Tadić in Stari Grad, eco village of Humac and gallery of Juraj Dubrović and Bastijana winery in Jelsa.

A fine itinerary and plenty to discover and explore. We will be reporting on the press trip as it happens. Special mention and thanks are due to Adela Golub for all her hard work in putting the trip together. It is interesting to note from the website that Hvar is the only place in Croatia included in the project.