Bruketa&Žinić OM, one of the top marketing agencies in Croatia and the region, will enter into partnership with the world's largest communication group WPP. Bruketa&Žinić OM will become part of the WPP's Grey Group and will be renamed Bruketa&Žinić&Grey. Grey Zagreb will merge with the joint company, and the name will also be used for all other Grey agencies in the region, while the duo Davor Bruketa and Nikola Žinić will continue to head the agency, reports Večernji List on March 19, 2017.
The agreement with WPP should be implemented no later than July 2017. The implementation of the agreement will strengthen WPP’s position in the region, and will open new opportunities for Bruketa&Žinić OM in more than 40 markets in which the group operates.
James R. Heekin, CEO of Grey Group, was pleased with the agreement. “This agreement represents another step forward in expanding the capacity and critical mass of Grey Europe in this important region”, he said, while the head of Grey Europe Alain Groenendaal explained that they had been following the development of the Croatian agency since 2013, when it was awarded an award as the best international small agency.
“WPP’s investment and interest is good news for the creative industry in this area. We talked a lot with our future partners, how to create new value. Of course, we are interested in the tools and insights of the global network, but even more than that, we believe in the potential of formal and informal networking at the global level. This is a great opportunity for us and our clients. Our growth so far is a result of partnerships with innovative companies and talented and ambitious individuals. Joining WPP provides us the opportunity to again expand our limits”, said Davor Bruketa.
Nikola Žinić said that the agency had achieved tremendous growth since it put the digital channel in the centre of an integrated communication process. “Just in the last year, we signed contracts with Addiko Bank, Coca-Cola and VIPnet. Entering the WPP's global network is equally important and transformative for our growth and success. Their faith in our potential will give us credibility in the markets where we have not been present so far”, said Žinić.