WPP’s Grey Group Partners with Croatia’s Bruketa&Žinić

By , 19 Mar 2017, 14:37 PM Business
WPP’s Grey Group Partners with Croatia’s Bruketa&Žinić Source: Bruketa&Žinić

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An important step forward for one of the best marketing agencies in Croatia.

Bruketa&Žinić OM, one of the top marketing agencies in Croatia and the region, will enter into partnership with the world's largest communication group WPP. Bruketa&Žinić OM will become part of the WPP's Grey Group and will be renamed Bruketa&Žinić&Grey. Grey Zagreb will merge with the joint company, and the name will also be used for all other Grey agencies in the region, while the duo Davor Bruketa and Nikola Žinić will continue to head the agency, reports Večernji List on March 19, 2017.

The agreement with WPP should be implemented no later than July 2017. The implementation of the agreement will strengthen WPP’s position in the region, and will open new opportunities for Bruketa&Žinić OM in more than 40 markets in which the group operates.

James R. Heekin, CEO of Grey Group, was pleased with the agreement. “This agreement represents another step forward in expanding the capacity and critical mass of Grey Europe in this important region”, he said, while the head of Grey Europe Alain Groenendaal explained that they had been following the development of the Croatian agency since 2013, when it was awarded an award as the best international small agency.

“WPP’s investment and interest is good news for the creative industry in this area. We talked a lot with our future partners, how to create new value. Of course, we are interested in the tools and insights of the global network, but even more than that, we believe in the potential of formal and informal networking at the global level. This is a great opportunity for us and our clients. Our growth so far is a result of partnerships with innovative companies and talented and ambitious individuals. Joining WPP provides us the opportunity to again expand our limits”, said Davor Bruketa.

Nikola Žinić said that the agency had achieved tremendous growth since it put the digital channel in the centre of an integrated communication process. “Just in the last year, we signed contracts with Addiko Bank, Coca-Cola and VIPnet. Entering the WPP's global network is equally important and transformative for our growth and success. Their faith in our potential will give us credibility in the markets where we have not been present so far”, said Žinić.

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  • Due to a traffic accident traffic is flowing alternatly on the DC8 Adriatic road at the place Klanfari, Dramalj area. Due to another one it is proceeding with delays at 319th km of the A1 motorway at Šibenik junction in direction Zagreb. Due to strong wind the driving speed has to be reduced on the A1 motorway from Gospić junction to Sveti Rok tunnel (to 100 km/h) as well as on the A6 Rijeka-Zagreb motorway from Kikovica to Tuhobić tunnel, from Tuhobić tunnel to Ravna Gora junction. During the day difficulties can be expected in roadwork areas - on the A1 motorway after Lučko paytoll at 6th km in direction Rijeka/Split (there is a 1,5-km-long traffic jam). Drivers are invited to keep distance and to adjust the speed to road conditions. With the bad weather the headlights have to be on during the day as well. One lane is free only/traffic is flowing in reduced lanes on the following motorways:-A1 in Plasina tunnel in both directions; -A2 Zagreb-Macelj between Zaprešić and Zabok junctions 20th-18th km in both directions; -A3 Bregana-Lipovac between Kutina and Novska junctions 119th-120th km in both directions; -A6 Rijeka-Zagreb at Svilno viaduct 78th-80th km between Orehovica and Čavle junctions in each direction till 1 June; -A8 in Istria on the section Lupoglav-Učka tunnel. Roadworks on the A4 Zagreb-Goričan motorway (Zagreb detour road): - till 9 June traffic is suspended in the entrance lane of Kraljevečki Novaki from direction Sesvete and Dugo Selo towards Ivanja Reka junction, there is a local detour; in the roadwork area traffic is flowing in reduced lanes; - till 26 April traffic is suspended in the exit lane of Popovec junction from direction Goričan towards Popovec, detour for direction Vrbovec-Popovec: Sveta Helena junction (A4)-Sveta Helena-DC3 Goričica-Belovar-Žerjavinec-Soblinec-Popovec junction, for direction Goričan (A4)-Sveta Helena: Komin junction (A4)-DC3-Sveti Ivan Zelina-Donja Zelina-Žerjavinec-Soblinec-Popovec. Lepenica rest area (at 57th km) on the A6 Rijeka-Zagreb motorway is closed till 15 June, the previous rest area and petrol station is the one Ravna Gora (at 30th km), the next one Cernik-Čavle (17,8 km away from Lepenica). Due to roadworks traffic is suspended: -on the DC1 state road in Lučko and Stupnik (Zagreb); -on the DC8 Adriatic road at Posedarje; -on the DC6 state road, section Glina-Dvor border crossing, detour: Glina (DC37)-Petrinja-Hrvatska Kostajnica-Dvor. Traffic is regulated by traffic signals/one road lane is free only:-on the DC1 state road in Knin until 14 July; -on the DC1 state road at Klinča Sela, Tušilović and Mostanje; -on the DC1 Sinj-Klis Grlo state road at Dicmo; -on the DC8 Adriatic road on the section Kaštel Stari-Kaštel Gomilica, at Podstrana, on the section Zaton Doli-Bistrina, at Srebreno; -on the DC66 Pula-Most Raša state road; -on the DC75 Poreč detour road, section Vrvari-Bijela; -on the DC62 Veliki Prolog-Metković state road at Most Metković.
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