The island's premier destination is Hvar Town, for so many reasons. Celebrity spotters may have noticed Prince Harry jumping into the pool at Veneranda, Beyonce showing off her baby bump at Hula Hula Beach Club or Boy George DJ-ing at Carpe Diem.
Others come for the yachts, whose owners include Roman Abramovich, Bill Gates and the enigmatic Chinese billionaire Jimmy Lee, while the town's rich gastronomic variety is a draw for others.
The delightful Pakleni Islands provide the hidden coves and beach action by day, while the town's rich history is reflected in its stunning architecture. Home to the oldest organised tourism in Europe, Hvar has something for everyone, from the agave lace of the Benedictine Nuns to a sunset cocktail at Hotel Adriana's Top Bar.
Walking along the riva past Carpe Diem, the Franciscan Monastery comes into view. Built in 1461, it was jointly financed by the nobles of Hvar and sea commanders as testament to their gratitude for many lives saved at sea near Hvar.
On the first floor of the Arsenal is one of Hvar's treasures - the oldest municipal theatre in Europe. Built in 1612 to commemorate the peace negotiated after years of civil unrest, the theatre celebrated its 400th anniversary in 2012.